Improve the Campus Experience and Engage Students with LED Technology

Brick-and-mortar institutions are under tremendous pressure to compete with the surge in the online learning industry. Investing in education-based technologies such as video walls provides an excellent way to attract tech-savvy students to campuses. Video walls provide a collaborative learning environment that dissipates information faster than traditional methods. Moreover, they highlight an educational institution’s commitment to the role of technology in education and indicate a willingness to meet the highest standards in imparting education.

Statistics indicate 38% of students prefer not be away from technology for more than ten minutes. Over 50 percent of students prefer areas of education that use technology. Moreover, 96 percent of students notice digital signage instantaneously, and its interactive nature helps 60 percent of students recall lessons many days after exposure. Brick-and-mortar institutions that invest in LED signage have a clear edge over other institutions. LED signage fosters higher enrollment numbers.

Digital signage advances the learning process and is cost-effective in the long-run. For example, in 2014, Saint Louis University saved $75,000 on a seven-year basis by switching to video walls from high-performance projectors for its medical school imaging applications. Video walls not only offer 24/7, 365-days-a-year support and lower costs, but also become the showstoppers of the space they inhabit. These walls create a platform for research and development and provide means for conveying vital information about emergencies or threats within thirty minutes (as mandated by law). Moreover, solutions that combine multiple tasks in the same system can significantly benefit the institution by engaging current and prospective students, alumni, faculty, and administration for academic excellence.

Online universities have been a game-changer in higher education, which makes it necessary to capitalize on every opportunity to draw students. Video walls afford a natural edge in this regard. The future of digital signage is promising, and companies like PixelFLEX can create unique solutions customized to specific campuses and their goals. PixelFLEX LED displays produce clear and detailed imaging. Screens of nearly any size and shape are possible. One clear benefit of LED signage for universities is their versatility. Messages can be changed in an instant, and PixelFLEX can assist campus administrators in configuring, updating and troubleshooting from anywhere – their office, or remotely, using a web-based configuration tool. Our desire to improve the campus experience and build communities will prevail with new technology and inventions that can revolutionize learning.

In a world of ever-increasing tuition costs, the students’ school of choice should not only be best for them academically but also worth their investment. Universities around the country have used digital signage to create a powerful impression on prospective students. Large, dynamic and engaging video walls create ‘showpieces’ on campuses, which provide an instant appeal to visitors. Award-winning displays from PixelFLEX can be customized to your needs and vision in seamless LED, with clear and detailed imaging. PixelFLEX has an extensive range of creative solutions ranging from 2-100mm indoor, outdoor and curvable configurations. To learn more, visit PixelFLEXLED.com today!

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Digital Displays Enhance Higher Education Campuses

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Chalkboards are slowly becoming a thing of the past on college campuses as many institutions of higher learning are transitioning to digital. Crisp, brilliant LED displays can now be found in lecture halls, libraries, sports arenas, and campus centers. These stunning screens not only provide an effective method for message delivery, they can also increase a space’s aesthetic appeal when seamlessly melded with their environment to create must-view works of art.

It’s estimated that over 20 million students enrolled in American colleges and universities in the fall of 2016, the vast majority of whom grew up with a digital childhood.[1] These teenagers and early twenty-somethings spent their formative years staring at pixelated computer, tablet, and mobile phone screens. They are accustomed to technology, and even except it in most places they venture, including school. Thoughtful educators are aware that these pupils excel in digital environments, and have adopted LED displays and video walls as ways of attracting students and helping them succeed. Digital technology in classrooms allows for a dynamic educational experience and encourages a high level of student engagement. Video walls in advanced libraries and laboratories facilitate collaboration among students and faculty, and promote interactive learning.

Modern digital displays are energy efficient, and because content can be easily updated with a few keystrokes, they prove more cost effective than traditional paper messaging. They are ideal for broadcasting all types of media around campus, from school announcements, lunch menus, to time-critical alerts. Animated graphics are better at grabbing eyeballs than static images, making digital displays the superior method for message dissemination. As a wayfinding tool, they can replace maps to help newcomers and visitors navigate a campus more easily. And they can even be used to generate advertising revenue, yielding an even greater return on investment.

High-resolution LED screens are excellent recruitment tools. Adding them to campus centers can make schools more attractive in the eyes of prospective students who value technology. They can also transform locker rooms, dazzling coveted sports recruits, alumni and boosters who are willing to generously donate to ensure their team is best equipped to win  championships and increase enrollment.

PixelFLEX has a large variety of award winning LED screens to bring the latest digital technology to college campuses. Our display systems provide clear and detailed imaging for superior content delivery that enhances the educational experience. We have a large range of creative solutions ranging from 2-100mm in indoor, outdoor and curvable configurations that can blend seamlessly and beautifully into any campus space. Our process begins with your vision, which we use to create a unique, instrumental and artistic masterpiece. For more information on our services and offerings, visit us online at www.PixelFLEXLED.com today!

 

[1] http://www.ingrammicroadvisor.com/proav/4-video-wall-applications-for-higher-education

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The Secret to Beautiful Displays, Rain or Shine

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An incredible LED display can revolutionize your sales. With eye-grabbing visuals and unique designs, there’s a lot to love about digital signage. The problem, however, is that for far too long companies have been unable to provide outdoor displays that function properly. Sure, they might look great when they are first installed, but as soon as a rain storm shows up the display goes down.

One solution is to call someone to service the display, but this is easier said than done. Often the entire display has to be dismantled just to access the small part that needs to be repaired. This comes from a tendency to simply rebrand indoor LED systems as suitable for outdoors, instead of undergoing the necessary adaptations to withstand the new environment. Without proper design modifications, what are normally high-functioning indoor displays quickly become unreliable, easily damaged and difficult to service outdoor signage.

It can also be difficult to predict what the best settings for a display will be. What might work in bright sunlight would be difficult to see on an overcast day, and your digital displays need to be able to adjust accordingly. Whether you are using outdoor LED displays for advertising, entertainment, or venue information, you run the risk of losing customers or dealing with disgruntled visitors if your display is not able to auto-adjust its brightness so that everyone can easily see your content as outdoor climate changes minute by minute.

At PixelFLEX, our new outdoor permanent Install LED technology FLEXStorm serves as an answer to the problems that have plagued outdoor LED displays. Fully customizable and adapted to provide breathtaking displays both indoors and outside, in any size or shape you need, this latest innovation allows for displays that not only grab the attention of viewers, but are also extremely reliable and durable.

The best part is that, when it comes to servicing the display, we’ve got you covered. Not only are the displays equipped to be serviced completely from the front, but PixelFLEX’s team of experts are dedicated to making our customers’ experiences successful and are able to give you the support you need throughout the entire process concept to finished product. The technology also allows you to update your display at any time, from anywhere, through a cloud-based content management system.

As the need for permanent outdoor LED displays grows across the country, there has been an increase in requests for quality, American-made products and support, and PixelFLEX is more than capable of meeting the demand. With the growing digital experience that is all around us today and by adding FLEXStorm to our line of products, our goal is to help our clients have a one-stop destination for all of their LED video display solutions; indoor or outdoor, permanent install or live production. Regardless of a project’s size or location, PixelFLEX is ready and equipped to provide our customers with the displays they need. To find out how we can help you or to view our entire line of products, visit pixelflexled.com today!

For more information on our FLEXStorm product click here, or watch our product video below.

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5 Tips to Get the Most Out of Outdoor LED Signage

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When it comes to signage and displays, nothing turns heads quite like crisp and brilliant LEDs. LED technology has evolved in such a way that makes it more practical, functional, efficient, cost effective, and eco-friendly than printed advertising materials. While many convenience stores, hospitals, schools, restaurants and retailers have installed LED signage indoors, these same organizations are realizing illuminated displays can also be used outdoors for effective message delivery to help drive awareness and foot traffic. But when deploying this type of technology outside, there is some important information to keep in mind to ensure you’re getting the most out of your LED displays.

At PixelFLEX, LED signage and displays are our specialty. We produce a large variety of award-winning LED display systems that offer clear and detailed imaging to suit any situation indoor or out, traditional or creative. As experts, we hold valuable insights into how to make sure your exterior LED lighting solutions are working for you. Here are 5 important tips you should know.

  • Select the right hardware: Outdoor displays can fail during the winter months if you’re located in an area that experiences frigid temperatures. A full outdoor-rated display can withstand direct sun exposure, extreme temperature fluctuations, dust, humidity and condensation, making it the ideal selection for locations that see wide temperature ranges throughout the year.
  • Maintenance Inspections: Exterior signage can suffer damage from the weather, animals, accidents, intentional abuse, and normal wear over time. Routine maintenance inspections of the display’s seals, foundation, wiring, and timing clock for defects are crucial to make sure minor problems don’t evolve into huge headaches.
  • Regulate temperature: LED technology requires an environment that delivers stable temperatures within its enclosure, and operational temperature between 77° F and 5° F. LED displays constantly run throughout the day, and measures must be enacted to avoid overheating, which can leave permanent yellow defects as well as component degradation. Regulating the environment with appropriate Heating, Ventilation and Air Conditioning (HVAC) measures will ensure reliability even in extreme climate conditions.
  • Safeguard against water: Water penetrating from the outside and moisture within the enclosure can cause damage and display failure. Minimize this risk by using a closed loop air circulation system to fully isolate the display unit. A closed loop system prevents moisture and contaminants from entering the unit and corrupting critical parts.
  • Remote Monitoring: Remote monitoring allows you to manage your signage and react to the first signs of malfunction before a larger issue can arise from worsening conditions. An ideal exterior LED system will give you remote monitoring capabilities to not only see the state of your screen, but to remotely update the screens content as well.

Outdoor LED displays can be difficult to service, offer little weather resistance, and fail to auto adjust brightness. That’s why we have launched FLEXStorm, a weatherproof outdoor LED display for permanent installation. FLEXStorm is fully front serviceable and designed to handle even the most extreme outdoor elements. This robust technology is great for billboards, advertising displays, outdoor entertainment spaces, and wherever vibrant messaging is needed. It is customizable and able to be manufactured in different cabinet sizes to fit your unique requirements. FLEXStorm uses an intelligent auto correcting light sensor control system to ensure the perfect brightness and visibility no matter the exterior conditions.

FLEXStorm is the ideal solution for outdoor advertising, entertainment, and other content broadcasting. To learn more about this reliable, innovative LED solution, visit us online at pixelflexled.com.

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The Benefits of LED Video Signage in Retail

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In the modern era of retail, customers have grown extremely familiar with online shopping environments, and brick-and-mortar retailers that wish to succeed must adapt their in-person experiences to reproduce the positive aspects of successful online businesses. Regardless of the products being sold, these businesses must develop methods to stay memorable and distinct from their competitors, and create in-store experiences that leave their customers with lasting, positive impressions. To this end, digital LED display technologies have become increasingly more sophisticated over the last several years, with impressive multi-screen displays, streamlined marketing deployment capabilities, and personalized customer-oriented engagement strategies becoming commonplace in many businesses. These technologies have replaced traditional marketing strategies for many successful retailers, providing enjoyable, customizable experiences for consumers and unique, memorable experiences that inspire return visits.

Today, digital LED video displays are not only easily customizable from a design aspect, but for targeting specific target audiences or demographics in real-time. Brands can also implement “smart” sensors capable of scanning customers for various attributes (age, sex, height, etc.) and adjusting their marketing techniques automatically.  For other applications, this technology can allow customers to try on different clothing styles digitally without ever entering a changing room. These “out of the box” strategies produce interactive experiences for customers which are uniquely memorable and inspire repeat customers. Following one-time installation fees, digital LED technologies also offer a higher ROI in the long run by decreasing the recurring fees associated with traditional advertising upkeep, and allowing retail staff to devote their time to other in-house activities. This combination of cost advantage and marketing flexibility is reflected in retail industry trends, where digital content delivery has increased from 9% of total “Out-of-Home” advertising in 2010 to nearly 62% today, as LED technology costs have decreased and retailers have realized how powerful and cost-efficient such techniques can be.

PixelFLEX specializes in developing digital LED video signage and displays for both indoor and outdoor applications, and tailoring these solutions to meet a wide range of business needs with products manufactured in the USA. With their highly customizable digital LED product portfolio, PixelFLEX can help businesses choose video displays that help marketing initiatives and match their particular creative agendas, while providing experiences that inspire return customers. Their products allow businesses the ability to effortlessly (and remotely) adjust product and marketing displays in real-time using digital LED technology, geared toward specific demographics depending on the time of day or retail location. PixelFLEX works with a wide range of architects, designers, engineers and consultants to ensure that its creative solutions are unique for your specific business needs, and capable of providing the sophistication necessary to provide shopping experiences that can meet the needs of diverse target audiences in real-time.  Its award-winning LED systems can be customized for virtually any application, providing high-quality, reliable solutions for your business.  The support and service teams at PixelFLEX are dedicated to ensuring that their products are tailored to meet your requirements, and strive to provide top-tier, customer-focused assistance.

To compete in the modern-day landscape of retail, businesses must ensure that their customers’ experiences are both memorable and enjoyable, and PixelFLEX offers a wide range of customizable LED solutions to meet your needs. Their products can help mimic the online retail experience valued by customers, provide engagement analytics, eliminate printing expenses, and provide unprecedented marketing flexibility. To learn more about PixelFLEX, visit https://pixelflexled.com/retail/

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Top 5 Trends for 2017: Industry Leading LED Displays that Revolutionize Your Space

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LED displays increase productivity and educate and entertain customers and there are several exciting new technologies coming down the pike for 2017. Business leaders…stand up and take note: new and improved fine pixel pitch LED display solutions will enable novel applications in many different sectors, including sports venues, retail, restaurants, healthcare, entertainment, and much more. PixelFLEX, an industry leader in digital LED displays & signage, can provided customized indoor and outdoor solutions, all assembled and supported in the U.S.

Trends for 2017

Think of the most visually exciting graphic display ever seen in a sci-fi movie, and chances are excellent the same technology is becoming available to businesses today – at increasingly affordable rates. According to Transparency Marketing Research (TMR), the high initial cost of fine pixel LED technology will fall in coming years as growing competition, along with advances in R&D, work to bring costs down. Look for:

  • Growth of flexible/curveable LED displays, such as the PixelFLEX FLEXMod, an extremely high-resolution, flexible rubber substrate LED product that can create compound curves, and quickly and securely attaches via magnets to virtually any surface, allowing for a unique no-fan, no-noise design guaranteed to attract attention.
  • More pixels. New enhanced picture, 4K technologies will meet requirements for large-sized ultra-high-definition (UHD) displays in applications such as air traffic control, where every detail counts, as well as command centers and corporate lobbies. PixelFLEX offers ultra-high resolution as low as 1.2mm in the FLEXUltra model. And the company just announced the TrueFLEX 1.9mm pitch option, which is one of the highest resolution flexible LED products now on the market.
  • Virtual reality will become even more popular, and not just for gaming. Applications such as architecture, medicine, military, etc., are expanding rapidly. But VR is not just for headsets. At the September 2016 LDI Conference and Tradeshow in Las Vegas, PixelFLEX demonstrated a true 3D LED visual experience, treating visitors to an Augmented Reality Rave.

“With our new AR-LED technology with Partner 3D Live we can create a visual image that physically and optically comes off the LED screen for a true Augmented Reality experience no matter if you are five or 500 feet away from the source,” said Alex Williams, PixelFLEX Director of Project Management.

PixelFLEX also recently announced a new partnership with SpaceView, an Augmented Reality technology that provides near-instantaneous and accurate product installation renderings.

  • Increased return on investment. LED video walls and screens create impactful first impressions, and showcase professional competencies – and compared with a TV projection wall, maintain brightness much longer, with a 100,000-hour half-life. Stunning new UHD videos will enable branding messages and logos to compete for attention in the age of HD smart phones and tablets.
  • More immersive, interactive, and artistic designs. Merging the digital and physical worlds through the deployment of the FLEXLite NXG displays, curved and flexible displays like TrueFLEX, and the LumiFLEX interactive LED floor,there is the potential for even more creative engagements by both viewers and creators.
  • Memorable, unique experiences. PixelFLEX is continually increasing the functionality of our award-winning LED technologies, whether it’s a captivating trade show experience or a bright, high-performance FLEXCurtain HD LED video wall that requires minimal tech time to pack and unpack on tour. For PixelFLEX, each project is unique, and we pride ourselves on creating custom solutions for each individual customer. Working with architects, designers, engineers and consultants to blend LED displays with an environment is our specialty.

About PixelFLEX

Engaging customers is imperative. The experienced team at PixelFLEX can help develop creative solutions from our large variety of award winning LED displays. We can create nearly any size and shape screen you desire – with pixel sizes from 1.2 mm to 100mm – in outdoor, indoor and curvable configurations. Our LED seamless display systems provide clear and detailed imaging, whether viewed from just a few feet or hundreds of feet away.

We are dedicated to providing top tier customer-focused support throughout the entire design, build, and buy or rental experience – including after-purchase support and service. As a U.S.-based company, we are driven to excellence and pledge to meet a high standard of support.

At PixelFLEX, we understand how quickly LED technology is evolving as prices are dropping. We want our valuable customers to be aware of the unique and affordable display solutions available to help their businesses grow. To learn more about PixelFLEX, visit pixelflexled.com.

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What To Consider When Choosing An LED Video Display Provider For Your Project

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Each unique project begins with an idea, concept or vision that some may not have even thought was possible. As creative LED video wall displays and digital signage continue to see dramatic increases in popularity, more companies than ever are beginning to offer products and services to meet the high demand. With this increase in providers, thorough research is essential to ensure that a company’s product and service can successfully bring your project to life. Here’s a look at a few of the questions you should consider before diving head first into your LED video wall project.

What are you trying to create?

  • There are many uses for LED video displays beyond that of a traditional square or rectangle design. There are magnetic, rubber, cast, and aluminum based products that serve a number of unique purposes. Just because a company appears to have done a lot of large scale work, this does not necessarily make them the best fit for your project.

Does the product exist to make your vision a reality?

  • Often, architects and designers may pitch concepts and ideas using LED video products before doing research to make sure that a solution exists for that application. The LED video display industry is rapidly advancing its products and capabilities on a technical playback side as well as the physical attributes of the displays themselves.

Is the design feasible and is it serviceable?

  • The market can often limit the mind of its creativity, but making sure the LED Video design is feasible both physically and financially is the best place to start. A final install can look incredible, but if you cannot easily service the display in the event of product failure then you may have a lot of costs on the back side of the installation you were not expecting. Making your LED video display design works from a support and service standpoint will save you a lot of headaches.

Who have they worked with?

  • Have they worked with large fortune 500 companies? Can they provide quality references from clients? What type of work have they done primarily? Appropriately educating yourself about your potential LED provider can help ensure that your project will go more smoothly.

Does the provider have the resources to provide service before, during and after the installation?

  • Often times, people only see the end goal in mind, overlooking the bigger picture. Will the company you choose have project managers, technical sales reps, and accessible post sale technical support? Making sure you feel comfortable with your provider after they have your money is most important to the successful longevity of your LED video display

Is the company you’re looking at trying to sell you what you need?

  • This is one thing that you need to look at very hard. While each project has a product that can meet the basic requirements you need to optimally create your video design, there is often a slightly better option that the client wants. Make sure your provider is giving you product options and be sure to ask for a product demo. This will allow you to feel 100% comfortable in your choice of both provider and LED video product.

Can your LED video display provider grow with you and your long term vision?

  • Every company has a growth plan, and future projects in mind. Making sure your provider can grow with you and your long term ideas and goals is something that is often overlooked when making the investment into LED video displays. Keeping in mind your future growth needs, your LED video investment should serve you for at least five to ten years depending on your specific application.

When selecting a LED Video Display company, they should guide you through the purchase and installation process and provide routine maintenance and service. Be sure to choose an sign company that is experienced in LED sign installation and service. Ask for and check references, and if you have the opportunity for a facility tour, take it. As always, PixelFLEX LED video displays are sold exclusively through our network of dealer partners, and we’d be more than happy to guide you through that process as your partner along the way.

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LED Display Solutions for the Retail Industry

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Imagine you are a retailer among many in a crowded mall in the middle of December. You have one chance to catch a potential customer as they walk by countless stores and make them enter your store over your competitor. The store next to you has a flashing LED sign, and you don’t. That customer walks by, right into your competitor’s store. What have you lost? REVENUE!

Imagine a solution that can allow you to follow your brand guidelines at every outlet without having to constantly go to that physical location and change out content – no more wasted time changing seasonal advertising. LED solutions designed for the retail industry have a variety of applications to meet the requirements of retail marketers. Retailers have networks of stores, and it is always a hassle to change promotions on static boards. With digital LED signage and displays, you can provide a facility with up to date information on a network of displays with the push of a single button.

How Does the Retail Industry Benefit from LED Display Solutions?

  • Attractive advertisements attract customers
  • Informs customers about special promotions internally and externally
  • Provides directions by using high quality maps
  • Allows you to push customers movement within the store to high profit margin items.
  • Schedule special holiday offers on occasions such as Christmas, back to school and summer sales etc.
  • Creates brand awareness by displaying animated videos and logos
  • Target advertisements for specifics times throughout the day.

Different Types of Displays

Freestanding displays are a great way to incorporate LED displays into the environment of your store and drive a potential customer in that otherwise may not have entered. Building larger wall-mounted LED screens are another option to attract people to certain locations within your store and to higher profit margin items.

Here are some statistics that can help you better understand the positive effects of LED signage:

(Source: Business 2 Community and Digital Signage Today)

  • 64% of business saw an increase in sales after adding LED signage or displays
  • 12% saw an average increase in overall sales
  • 59% saw an increase in overall business transactions
  • 56% saw a profit increase

The most staggering discovery is 54% of customers entered the establishments due to the signage versus 29% due to word of mouth, 11% due to external advertisement and 6% from TV, radio or yellow pages.

As you can see there is a direct correlation between retail stores utilizing LED displays and an increase in overall sales. What is your plan? Here at PixelFLEX we can help you come up with a solution, whether that is a traditional or non-traditional solution. Contact us today to see how we can work together!

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Designing Together – Using lighting design and video to give your audience more than they expected

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by Erik Parker – Lighting Designer and Programmer, One Republic, Billy Currington, Here Come the Mummies, Kip Moore, Lee Brice, Jennifer Nettles, and current designer forNashville Based, Chris Lisle Lighting Design.

Video has changed the game of live concerts and lighting design. I was fortunate to come into the touring game after video made its entrance, giving me a great understanding of seamlessly incorporating both video and lighting elements into the overall production design for touring artists.

In any capacity, before being able to design anything, you must look at all logistical factors as well as artist creative direction. For example, if an artist wants a HUGE video wall on stage, but you’re limited due to small transportation and stages for club tours, you have to get creative to make it happen. If the artist wants it to feel like a fantastical and elaborate Oz on stage, you don’t want to approach your design with a streamlined, Apollo 13 in mind. Another thing to look at is the content that will be shown on the screens. The artist might provide previously built custom content, pay to have it made, rely on IMAG (putting a live feed on the screen), leave it up to you, the designer, to come up with the content on your own with no additional budget, or a mixture of the above.

Personally, I typically approach the design to give as many possible “moments” to the crowd as possible. By this I mean that I try to allow for several looks throughout the show without moving the rig, if budget doesn’t allow for automation. This means also designing video and lighting so at any point during the show either could take over and become the focal element.

There’s no right or wrong to accomplish this, but I have a couple things that I try to do on each design.

1.  Make the video element large enough to see what’s going on… but not too big.

If you are putting any kind of actual image on the screen, the audience needs to be able to see what it is. Whether it’s a clip from their music video, an accumulation of random shots from each city, beach clips or whatever feels appropriate at the time, you should be able to tell what the image is. With that being said, I’m not a fan of the video wall being on at all times, therefore, I don’t want the screen so large that when you turn it off you get a huge black hole. Breaking up the screen with lights would fill this space, or using a lit backdrop could add a completely different effect.

2.  Figure out how the video wall design will fit in the lighting design.

You want to make sure the whole production has a flow. You may want a square wall with a circular lighting rig, but that may end up not being quite what you’re going for. Make sure everything is concise and matches what you and the artist have in mind for the overall look.

3.  Look at ways to mount it and either you or the road crew will travel with it.

Nothing is going to float in thin air. Mounting everything is important, as you want it to stay  where it belongs. Many video and lighting companies will have hardware for some of the most common set-ups, but as you begin to change the orientation, work more closely with the vendors to come up with a plan to mount everything that will not make the road crew’s life a living hell. And by hell I mean zip ties… nobody has time for that.

4.   If all else fails… Just remember, EVERYTHING on in open white, and if it moves, point it to the monitor guy.  

They’re going to blame you for that anyway. Unless that’s your PM, then go to the FOH guy. Bring your sunglasses.

Beyond this, it’s all art. Paint your picture as crazy or simple as you desire. There’s no one to tell you it’s the “wrong” way to do it. They may try, but just because it’s not their way of doing things doesn’t necessarily mean it’s the wrong way. Think outside the box, and remember that the goal is to help the artist give the audience a show worth more than they paid.

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