It’s no secret that fans attend games for an experience. Today’s organizations are more focused on bringing fans an engaging atmosphere off the court more than ever. State-of-the-art venues are a key resource for teams to drive revenue and increase fan satisfaction. With this, innovative signage plays an important part of game day for any sporting event.

Fans probably never realize the impact digital, interactive signage makes during the game. Imagine announcing a starting lineup without the visual effects of a LED ribbon or quality scoreboard.

Creative uses for LED signage increase the demand for top technology and operation of these solutions. Location, content, and optimization are key elements for venue upgrades and stadium development. Today’s LED signage can be seen in elevators, at concession stands, VIP suites, and even bathrooms.

From Entrance to Exit
A fan experience begins from the moment a patron parks. Thin LED window hangs offer a new opportunity for external messaging without sacrificing internal natural light. The slim, low-res mesh design is versatile for creative design and graphics. FLEXClearTM is a unique, LED display that is 65-75 percent transparent.

Clear - Sports

Ribbon boards are the norm throughout the sports industry. They continue to evolve, increasing in size and resolution. LED ribbon boards are utilized for court activities, crowd commands, sponsorship elements and score updates.

With the help of LED solutions, the sports industry can leverage the main focal point of any event – the sporting floor. Whether it’s the court or concourse, floor graphics immerse the fan in a full 360 experience from the moment they step into the arena. In-floor lights, like LumiFLEXTM surface and floor products, can provide consistent, head-turning content from the upper deck to the hardwood. The possibilities are endless and add additional features to the entire game day presentation.


Increased Demand for Engagement
No matter the venue or event, at any given moment all signage should enforce the team brand. Features that display the logo, sponsors, and opportunities to create fan engagement are important parts of the entire patron experience.

With digital signage, fans now have an opportunity – and expectation – to be part of the action while in the stadium. The demand for fans to interact with content, such as social channels, contests, and polls through smartphones, make LED solutions more important now than ever.

PixelFLEX®, an industry leading LED solutions provider, has created LED signage solutions for many sports arenas and stadiums. PixelFLEX® is dedicated to providing top tier customer-focused support throughout the entire client experience.

Learn more about how PixelFLEX ® has been a leader in sports LED signage. Check out its portfolio of sports case studies.
Sports case studies link:


These codes represent some of the busiest airports in America, but they more so represent a massive opportunity. Commercial aviation has already started an industry-wide overhaul of static signage, but there are still key areas where the passenger experience could be improved through better digital signage.

Modern travelers consistently face three challenges that can diminish what would otherwise be a very pleasant experience: navigation, entertainment, and retail experiences. The words “You Are Here” hidden behind a cloudy pane of glass represent a very real failure of signage to help lead passengers to their destination. To make their time before or after a flight as pleasant as possible, travelers must be able to easily navigate engaging content and shopping experiences.

Finding your way around the airport consists of everything from signs on the highway that let drivers know which gate to enter, to touch kiosks that intelligently display terminal maps and public transit routes. Instead of scrambling to find static signs that may be hard to see, or in odd spots, airline travelers will easily be able to locate all important information.

One inherent benefit of this system is that it can be intelligently updated and linked. Traffic, curbside pickup, and even ticketing, can be made more efficient and flexible with bright digital signage. This allows airports to post gate announcements, creative welcomes, and advertisements.

Personalizing the experience of landing in Boston or Phoenix is a fun way to make a first impression. An LED wall, an image of  Boston’s Fenway Park, or a display of the Arizona desert helps immediately relax travelers, while also providing operators with an opportunity to present up-to-date information about exits and gates.

Architectural indoor entertainment LED displays are more than just eye catching. These features can entertain dozens of customers at a time, and may even prove to be navigational markers in themselves!

Los Angeles International Airport recently upgraded their Tom Bradley International terminal with a comprehensive multimedia overhaul. This project involved the creation of a multi-faceted modular storytelling experience that included welcome walls, a storyboard, destination board, and “time tower.” Time tower is a four-sided installation that is 72 feet tall and uses dynamic content software to project updates, alerts, and advertisements.

This approach is not only engaging, but it’s profitable. In addition to the cost of traveler inefficiency, digital signage maximizes the revenue of on-site retailers, concessions, or events. Some savvy airports are also integrating text message alerts and campaigns into their operations to capitalize on smart phones.

Great airport experiences are about making sure that customers are informed and engaged from the time they arrive until the time they depart. LED signs often last as long as a decade and have flexible programming options that can deliver on target content. If you are interested in learning more about how PixelFLEX can support your airport signage needs, visit us here.

It’s late in the fourth quarter and a bead of sweat drips from Lebron James’s head onto the hardwood. The headband that was a staple of his wardrobe for years has been conspicuously absent this season and with the score tied 89-89 in the 2016 NBA Finals game 7 versus the Warriors, the entire stadium can feel the mounting pressure.

Kyrie Irving drives toward the bucket, completes a beautiful hop step with gracefulness not seen in mere mortals, and lofts up a high arching floater. The ball bounces into the basket, and right back out. Perennial 6th man of the year Andre Iguodala rips the ball down and starts the fast break. He quickly flips the rock to Stephen Curry who takes a dribble and delivers a flawless bounce pass right back. As Andre Iguodala goes to lay in what could be one of the final shots of the game, the massive hand of Lebron appears out of nowhere and pins the ball to the glass. The crowd erupts and the Cavaliers regain possession and go on to win the game.

Moments like this are why millions of people a year flock to sports stadiums. The energy of tens of thousands of fellow fans watching their favorite team is an almost unmatched experience. For centuries, these venues have been able to capitalize on world class competition to draw massive crowds.

It is becoming increasingly difficult for even the best sports teams in the country to sell out. Why? Two words: consumer choices.

We are living in what is perhaps the golden age of entertainment. Customers have a plethora of ways they can consume high quality content including cell phones, flat screen TV’s, VR, La-Z-Boy recliners, gaming consoles, and even their local sports bar, just to name just a few.

To create an immersive and successful experience, sports stadiums need an integrated digital approach that brings the game to life, creates additional revenue, and can even potentially affect the outcome. The solution is dynamic LED display systems.

LED displays can impact an arena in the following ways:

Creating New Spaces That Draw Visitors

LED signage can transform unproductive areas into destinations that create very high revenue per square foot. The Miami Heat, for example, took what was an empty outdoor concrete plaza and used digital signage to create the Miami Heat Xfinity Plaza. Using five custom built cylindrical displays, the Heat created an area that now generates profits for hours before and after games. They can even rent this space out separately for an additional income stream!

Increasing Fan Engagement

Did you know that nearly 83% of sports fans say they check Social Media while they are at the game?[1] By offering live feeds of fans posting pictures, videos, and comments on social media, digital signage can be used as an opportunity to heighten the shared experience. It’s important not to forget that chances for engagement are not limited to just the big screen. The reFLEXion model is a portable and customizable display, perfect for a space like the team gear shop.

Directing the Flow of Traffic

LED displays can act as great traffic managers. A clear and bright display is the best way to get spectators to where they need to be whether that is their seat, the restrooms or the concession stands. While they might not know it, fans are there for more than just the game. LED displays can make sure they know about everything the stadium or arena has to offer.

Providing Additional Advertising Revenue

As stadiums and arenas look to diversify their revenue streams, digital display solutions offer an extra opportunity for advertising dollars. Both local and national sponsors can use integrated digital displays to target key customers and offer unique deals.

The driver behind these possibilities is Fine Pixel Pitch technology.

Fine Pixel Pitch technology has an extremely high pixel density, dynamic high-definition display, enhanced brightness, and can be curved for custom or unique displays. The pitch on these screens which can range from 1.2MM – 2.5 mm, allows fans to clearly see displays from dozens of angles and substantial distances. HD video quality provides a high-end experience that trumps any handheld or digital experience a fan might have at home.

PixelFLEX is an AV industry leader that offers three fine pitch solutions that can be customized for a variety of products.


These 2mm curve-able LED displays create unmatched opportunities without sacrificing the resolution of the screen. The FLEXultra has a slim design that can be wrapped around curved surfaces and tiled for perfect video ratios.


TrueFLEX is a revolutionary product boasting fanless construction. This means that TrueFLEX can be wrapped around anything while maintaining high resolution.


The reFLEXion LED stand is a plug and play video display designed for commercial users. This stand can be moved throughout stadium spaces to maximize viewer experience and is the perfect replacement for outdated backlit signage.

Sports aren’t going anywhere, but if stadium and arenas want to keep the games as compelling for fans as possible, they must embrace new digital signage solutions. Let our team help you come up with ideas on how to upgrade your visitor experience! See how PixelFLEX created a unique and exciting experience for Nashville Predator fans in the Lexus Lounge by clicking the link below!


When buying an LED display, no one wants to overpay by purchasing a higher resolution than is required to do the job. On the other hand, you want to purchase a display that delivers a crisp, clear picture to the intended audience. To ensure you are buying exactly the display you need and no more, it is essential to understand how viewing distance and resolution correlate.

Recommended viewing distances are somewhat subjective, but can be roughly calculated based on the resolution, display type, application, and intended use. The higher the resolution you have, the clearer your content will appear. Text size is another important consideration. In general, larger characters can be viewed from a longer distance at a lower resolution.

Resolution in an LED display is the result of a specification called pixel pitch. Pixel pitch describes the spacing of individual pixels. In the case of a color display, it is the physical distance measured in millimeters between the center of an LED diode and the next closest diode on the board. Generally speaking, the larger the pitch number, the lower the resolution of the display with more pixelization. Likewise, the lower the pitch number, the higher the resolution will be, resulting in less pixelization. As a rule of thumb, each time pixel pitch is reduced by a millimeter, a viewer can stand one meter closer to the display.

Resolution is proportional to the number of pixels contained in the physical area of your LED display. The more pixels you have per square meter, the more detail your wall will display. When viewed from the recommended minimum viewing distance, these pixels will appear connected, giving a smooth, colorful image, without the appearance of any spaces between pixels or separation of the LEDs. In addition to pixel pitch, the effective resolution is also influenced by display size, pixel technology, and viewing distance.

Each display has a recommended minimum viewing distance that may vary based on the application and the intended use. Understanding how viewing distance and resolution correlate can help you choose the right product to meet your unique needs, potentially saving you a ton of money. When choosing a digital display, consider the ideal viewing distance from the sign to help choose the correct pixel pitch.

At PixelFLEX ®, we want to educate our customers so they purchase the correct product and don’t overbuy. We offer a large variety of award winning LED display systems that provide clear and detailed images in virtually any size and shape screen you desire. The experts at PixelFLEX ® will help you choose a quality solution that makes your creative vision a reality.

To learn more about how PixelFLEX ® can help you meet your business goals, visit today! Also, Visit our LED University page to get a little more in depth on this topic above.

At long last, it’s time to install that show-stopping video wall you’ve been planning. You want it to be bright, flexible, energy-efficient, and cutting-edge—something truly unique and exciting!

But which kind of display should you use?

Until recently, most large-format video walls were built using LCD displays arranged in standard configurations: 2X2, 3X3, 4X4 and so on.  This was the preferred method for achieving large video images due, in part to the cost of LED display technology.  But now, with efficient, brighter LED technologies and manufacturing techniques, large-format LED displays are economically comparable with the older LCD matrix video walls they so easily outperform.

Liquid crystal displays (LCD) have been popular for years in both the video wall and consumer electronics markets. You have probably already used LCD technology several times already today and the technology is perfect for smartphones, computer monitors, and television screens. But when LCD displays are tiled together to create a video wall, the bezels (or visible edges of the cabinet) create “mullions” which interrupt the video image.  Even when expensive “ultra-thin-bezel” displays are used, the mullions are still there dividing the image.  Direct View LED panels assemble together with no visible bezels forming completely seamless video walls.

Recent innovations in LED manufacturing allow more brightness, higher resolutions, greater reliability and energy-efficiency than LCD displays with the best color accuracy and refresh rates of any display type available.  For large-format video experiences, Direct View LED is the obvious choice.  Here’s a quick comparison:

  • LCD monitors have bezels which interrupt the image
  • LCD monitors can exhibit “burn in” of an image type over time
  • LCD video walls require special pullout mounting brackets that allow precise physical alignment and are typically pretty thick
  • LCD monitors require frequent color calibration and physical alignment to keep them looking good
  • LCD monitors by their very nature prevent smooth curves
  • LCD monitors used with complex, non-standard designs require expensive image processors with outputs for each display
  • LCD video wall displays typically have much lower brightness levels than LED
  • LCD video wall displays are not available in outdoor configurations
  • LED displays have no bezels to interrupt the image
  • LED displays don’t require pullout brackets and the entire display including the framing can be 3″ thick or less
  • LED displays typically don’t require color calibration and the physical alignment does not change over time
  • LED displays offer greater shape flexibility including non-standard flat displays, curves, cylinders, thin ribbons, and outside corners
  • LED displays are controlled differently with a single processor and only a few outputs required to drive very large displays
  • LED displays perform better in high ambient lighting conditions than LCDs (even outdoors)
  • LED displays provide a wider viewing angle due to its direct emission of light
  • LED technology Is very robust and reliable, even in high humidity and in a wide range of temperatures

Numerous display technologies are available today. Each has value, but the unique characteristics of LED displays may better suit your needs.  And LED provides a lower total cost of ownership.  LED is more energy-efficient, requires virtually no periodic maintenance, installs quicker, and has a longer usable lifespan than LCD video walls.

America-based LED manufacturer PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven toward excellence to meet your standards, PixelFLEX offers an award-winning line of LED video walls and video screens to fit your every need. To learn more, visit today!

Blog in conjunction with Reflect Systems.

Although a vast majority of shoppers still prefer to buy at bricks-and-mortar stores, smart retailers are finding creative ways to digitally enhance customer experiences. In previous posts, we have already discussed omnichannel commerce and several pioneering digital engagement tools for retailers. Now let’s look at more powerful ways to enhance the customer experience with digital signage to improve in-store sales.

Humans are very visual, and the internet only seems to be making us more so. That means brands, in order to stand out in a competitive environment, need to attract the eye. Here is where digital signage comes into play. If you want to successfully engage customers with digital signage, you need to make sure your signs are well-designed, with good color and pitch, and strategically placed throughout the store so customers can notice new products, promotions, and discounts. The key is engaging your customer’s senses—if you can get them to touch a screen and interact, even better.

The important thing is to make the experience memorable. Part of doing so requires you to know your audience. Since your customers will change throughout the day, adjusting the message on your digital signage can make them feel special. You want your customer to feel a particular sale or promotion is just for them. Digital signs can also allow you to display social media recommendations and show product reviews from a variety of high-impact sources. LED signs allow you to do so with the highest quality and with maximum flexibility.

Employers can also use digital signs to improve employee relations and productivity. Display company announcements, training videos, updates, events, and other company-related information in every break room in every store—or in target stores, if the information is local.

Digital signage is a powerful tool for retailers, helping management communicate with employees and ensuring the benefits of online shopping can be brought into physical stores around the world to create better shopping experiences. People’s need for physical space and for the best information available at the time means digital signage is a win-win for customers and retailers alike. And when you adopt LED digital signs, you get numerous extra benefits, not the least of which is lower costs to run the signs. Less electricity use means lower costs for you, and it also means a lower carbon fingerprint—LED benefits both the bottom line and the environment!

PixelFLEX offers a one-of-a-kind design for your store through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers, and consultants, PixelFLEX is proud to provide custom LED solutions for each and every customer, while also providing top-tier customer support through the entire experience. Your standards are our excellence. To take your store into the future, visit today!


For brick-and-mortar retailers to survive an increasingly online world, they will have to create a retail experience that blends with customers’ online experience. The challenge is finding the best way to combine e-commerce with in-store shopping to create a connected retail experience. Pioneering retailers have already begun introducing digital technologies, such as virtual fitting tools, virtual product aisles, interactive digital video displays and eye-catching LED Video signage in their stores and front windows. Consumers are delighted when online browsing compliments the in-store experience—and vice versa.

Although online mobile shopping is gaining momentum, bricks-and-mortar stores are likely to remain the dominant way to generate revenue for the foreseeable future. Even Amazon, which started out as an exclusively online store, is starting to open physical locations. Still, to remain relevant, bricks-and-mortar retailers will have to leverage digital technologies to enhance customers’ shopping experiences and exceed customer expectations. In-store tablets and kiosks, virtual/augmented reality, interactive hangers, location-based-services (LBS) and even 3-D printing are all digital technologies being used to increase shoppers’ convenience, gamify the retail environment, improve customer/product matching, and provide a wide range of other shopping applications. Digital Display technologies are at the center of these changes, and given the strengths LED displays—including flexibility, curvable frames, good color and pitch, and excellent weather ratings—stores should really consider them the ideal signage needed to achieve optimal results.

While most of the experimentation with digital technologies has been done by higher-margin or bigger-ticket retail stores, we can expect more widespread adoption soon. Retailers such as John Lewis and Tesco have touchscreen kiosks that allow customers to browse for products and order items while they are in the store; retailers like Oasis have gone the iPad route—as have a number of other retailers. The alternative is having customers look products up on their smartphones, meaning they can also look up the competition’s prices and availability. Digital signs can keep customers’ eyes off their phones and on the options right there in the store.

Digital video displays allow retailers to connect with content management systems for quick, seamless updates, with either universal or local content. They can assist customers, update prices, share content screen-to-screen, create shareable wish lists, and run loyalty and “just in time” promotions. Digital signs thus enhance customer satisfaction by promoting engagement, improving the shopping experience, and helping make it mobile.

Retailers are using technology to deepen customer interaction, connect via social media or apps, and improve customer information and services. As customers and retailers both come to see real benefits, we can look forward to more widespread adoption. Digital technology in bricks-and-mortar stores helps enhance customer experience and is definitely here to stay. Wise retailers who not only adopt digital signage early but also want to keep running costs down while providing high-quality images will look to LED displays for ideal solutions. Specializing in LED, PIxelFLEX provides high-quality solutions to your digital signage needs. We are happy to work with you to help bring you into the future.

To learn more about integrating digital display technology into your stores, visit today to talk to one of our experts.


The internet has completely changed the shopping experience. For many consumers, a visit to the store is less about shopping and more about validating the choice they have already made based on their online research. While shoppers appreciate the wide selection and abundance of information found online, most still relish the in-store experience because they can touch, see, and try on the product.

What many customers really want is a shopping experience where online and offline intersect—and yet, too many retailers are still unable to meet the demands of their consumers. People expect retailers to provide consistent, high-quality service throughout the shopping experience, and with all of the options available, merchants must adopt new technologies. It’s time for retailers to learn more about omnichannel commerce and improving the in-store digital experience. Of course, This can be completed in a multitude of ways ranging from digital signage, LED video walls, and digital interactivity.

Recently, Forrester Consulting conducted a study on the impact of omnichannel commerce. It yielded four key findings:

  1. Technology investment is critical to enabling exemplary omnichannel customer experience.
  2. Omnichannel customer experience is now a differentiator.
  3. Many retailers have reached a false state of omnichannel comfort.
  4. New titles alone won’t cut it—retailers must abolish siloed channel strategies altogether.

In short, retailers need to keep up with customers, and with the latest technology, if they want to maintain customer satisfaction and maintain or improve brand perception. Retailers need new ways of thinking to stay in business. Those who succeed have typically done so by achieving a smooth transition from online to in-store shopping channels. They provide customers with a seamless omnichannel experience.

PixelFLEX, an America-based LED manufacturer, offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. With curvable frames, a rapid refresh rate, and optimal brightness and pitch, we can help you take retail to the next level to keep customers engaged and satisfied with their shopping experience.

To learn more about how to build a better shopping experience, visit the experts at PixelFLEX today at

A church’s main goal is to help the community and communicate effectively with their congregants. With smartphones and digital communication becoming the premier tools for presenting information and handling social interaction, churches can more effectively promote events and help their communities by using innovative LED technology. Static signage and banners must be continuously replaced, and can become outdated quickly. According to a recent study, 63% more people notice LED signs than traditional static signage. In order to attract new visitors and ensure important messages reach passing cars, effective signage is key. LED technology can also motivate people in the community to become more involved. Congregation engagement increases as communication about upcoming opportunities and events becomes more immediate and eye-catching to members.

Churches can use this new dynamic medium to interact with members and attract curious newcomers. LED signage is much more effective than banners or regular signs. It can be customized and tailored daily to specific needs and goals. Incorporating digital visual production into signage enhances the communication experience, as LED signs make all messages more striking and efficient. Effective signage is critical in order to reach a large population, particularly in areas with lots of traffic.

First impressions are critical to attract visitors, and professional LED signage can help direct attention and convey important messages. Creative interactive LED signs allow churches to get event announcements out to passing cars to increase congregation involvement and drive newcomer engagement.

Fellowship and community service are of paramount importance in church communities. By employing informative and vivid signage, congregants can get connected with past accomplishments and stay up to date with upcoming events or seminars in the community. LED signs make it easier for visitors to know what events they can attend and can be used as the first form of communication in welcoming newcomers.

As churches search for new ways to intensify their interaction with existing members and attract new ones, sharing messages and announcing opportunities for community involvement can be done most effectively with PixelFLEX’s award winning LED signage. They provide clear and detailed imaging to effectively communicate key thoughts and information. PixelFLEX has a large variety of award winning LED displays to create nearly any size or shape you desire.  Whether the goal of your church community is to increase member involvement, keep the community at large more informed about your events, or simply interact with newcomers, effective LED solutions are the answer.

To learn more about PixelFLEX and start amplifying your church’s message, visit today.

These days consumers are exterminating in-home ads like household pests. As advertising technology grows more sophisticated, so does ad-blocking capabilities, squashing ads like bugs on television and mobile devices. How do advertisers get their brand in front of consumer eyes? Meet Digital-Out-of-Home (DOOH) advertising. Digital signage ads equipped with targeting, interactive and native capabilities that far exceed the old bus bench advertisement.

In a recent study, by Ocean Group, more than 86% of the media professionals polled identified DOOH advertising as having the biggest growth potential over the next five years. This statistic puts the medium ahead of mobile (67.2%) and Video on Demand (60.8%).

Traditional advertising methods no longer reach consumers in a meaningful way. A recent Nielsen study found that television and digital video ads achieved a brand retention rate of 20 to 50 percent, with likeability between 15 and 30 percent. One reason less intrusive digital signage advertising is projected to quickly surpass all other media channels, including mobile.

Today’s LED technology allows brands to deliver real-time, highly targeted messages to consumers as they go about their day. Strategically placed, networked digital signage can reach consumer eyes in transportation hubs, shopping malls, gas stations and hotels, anywhere the public meets. B2B advertisers can reach their audience through signage in office lobbies, airports and elevators.

In a Digital Signage Today interview, Rich Ventura outlined some major trends for 2017 including:

  • Measurability: New systems feature stronger measurement tools that deliver insights that help advertisers improve ROI. These metrics will help marketers better define vertical markets by reaching targeted audiences in delineated spaces.
  • Increased Mobile Integration: Greater mobile integration into DOOH and Wi-Fi networks will create stronger consumer engagement by delivering more relevant content. A stronger understanding of target audiences will lead to stronger networks, able to deliver custom content on a targeted basis.
  • Expanded Programmatic Content and Delivery: DOOH content will become increasingly relevant and deliver targeted, meaningful messages with branding that will truly engage consumers.

These trends will lead to increased spending and expansion of DOOH. Advertisers will be nimble with the ability to better engage their audience. David Venus of PixelFLEX, says, “You can quickly change your messaging if it seems to be ineffective, where with traditional mediums, you were stuck with what you placed.”

Mobile advertising has grown so cluttered that PageFair says one in five mobile devices worldwide now use ad-blocking software. Advertisers who ignore these trends will find themselves unable to market effectively, losing out on potential revenue and ROI increases. DOOH offers a clear alternative to mobile and video – and will only become more effective in years to come.

PixelFLEX has a large variety of award winning LED displays that can help create nearly any size and shape screen you desire. Our LED display systems are seamless, providing clear and detailed imaging. To learn more about how PixelFLEX can help you meet your DOOH goals, visit today!