Nashville-based Advent designs a unique and interactive visitor experience for the University’s new Athletics Hall of Fame featuring a FLEXUltra LED video system 

Nashville, TN (11/14/2019) – Located in the Red McCombs Red Zone at Darrell K. Royal Memorial Stadium, the new Frank Denius Family University of Texas Athletics Hall of Fame recently celebrated its grand opening. As the University’s first-ever sports Hall of Fame, the $17.1 million project tells the story of Texas Athletics from its first team in 1893 to what has become one of the nation’s premier programs. Wanting to uniquely highlight the achievements of their 20 athletic teams, the University worked with the experience creation firm Advent who created an interactive storytelling experience with a design that included a large-format FLEXUltra LED video display from PixelFLEX™. 

“While speaking with Chris Del Conte, University of Texas Vice President and Director of Athletics, he explained that the University needed a place where people could experience what it truly means to be a Longhorn,” began John Downie, Advent Vice President of Experience. “The design was really all about finding the stories that most embodied the Longhorns’ culture.”

Diving further into the design aspects desired by the University, Downie and the Advent team wanted to uniquely accentuate the renowned accomplishments of the athletics programs. With numerous National Championships across multiple sports, the University has much to celebrate and Downie wanted to give them the proper attention they deserved.

“We always knew we wanted to create a large scale visual focus point for the National Championship moments,” continued Downie. “As we worked through the various story elements that would inform the narrative, we realized there was an opportunity to leverage visual assets and create video content to bring the stories to life. As we evolved the design, it became clear that we would be able to utilize one of the walls for a large-scale visual moment, so we called PixelFLEX LED.”

Turning their attention to the video installation, the design team wanted to make sure that all of the visual elements worked together in unison. As an interactive visitor experience, it would also be essential to create a technical design that could tell the story of the athletics programs on any given day.   

“It’s an interesting space where one wall holds a significant number of National Championship trophies with a kinetic lighting installation as well,” explained Downie. “The installation is unique in that the interactive systems driving the 16’ x 9’ LED video wall are also tied into the lighting control system of the ‘multi-modal’ space. One mode provides modern, bench seating for visitors to dwell and appreciate the AV content on a daily basis, while the other mode enables the large space to accommodate thousands of fans who visit the space specifically on game-day.”

A dynamic and high definition LED display, FLEXUltra allows for boundless opportunities to experience true HD quality video with the creative freedom to define any space. Utilizing the impact and scratch resistant COB PixelShield™ technology, FLEXUltra is designed in a convenient 16:9 ratio and has a 160° horizontal and vertical viewing angle. With fully font-serviceable panels for quick and easy onsite installation and maintenance, FLEXUltra operates with a 3840Hz refresh rate to eliminate on-camera scan lines and flicker, and is available in 0.9mm, 1.2mm, 1.6mm and 1.9mm pixel pitch options.

“Balancing resolution and pixel pitch with client budget is always a key driver of success for us,” added Downie. “For this design, we wanted a great quality image that didn’t blow the available funds, and we also needed a shallow mounting and cabinet option to recess the screen for a more integrated space.” 

With two weeks to install and commission the LED video system, the Advent team provided the full-motion HD video content as well. Knowing the power that comes from the use of an eye-catching visual experience, Downie is excited about the creative design possibilities which lie ahead.  

“We can now realize seamless large format video displays much more effectively,” concluded Downie. “The simplicity of installation and back-end infrastructure, as well as lower cooling and power requirements, gives us a tremendous opportunity to advocate for high-definition LED video displays where previously it just wouldn’t have been possible.” 

An American-based LED manufacturer, PixelFLEX™ offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

Award-winning LED video manufacturer helps create a dynamic and memorable client experience using FLEXThin LED for new residential development in New York City

Nashville, TN (9/3/2019) – With a reputation as a premier luxury home builder, Toll Bothers City Living brings the same level of quality and amenities to the most dynamic urban markets nationwide. Offering contemporary architecture and elegant finishes that accentuate the lifestyle of luxury, the sales professionals behind the scenes often operate in the most competitive residential markets. Needing a client experience that truly separates them from the competition, the team at Toll Brothers City Living recently created an innovative VR experience with the assistance of a FLEXThin 2.6mm LED video solution from PixelFLEX™

“There is a lot of competition in the urban, residential real estate market, so whenever we design a sales gallery for a new condominium, we strive to implement an ‘X-factor’. Something which makes our presentation a little different, memorable and unique,” said Michael Duff, Marketing Director, Toll Brothers City Living. “At most sales offices in New York City, developers are using iPad technology and large screen LCD TV’s to showcase their renderings and floor plans, so we decided to take this one step further and provide an immersive VR and PixelFLEX LED video experience for our perspective clients.”

FLEXThin is an ultra-thin, lightweight and high-resolution LED video display designed specifically for the installation market. With a 160-degree horizontal and vertical viewing angle which provides increased display coverage, each panel is front-serviceable and comes in two sizes to give your design the desired dimensions. Now available in 1.9mm, 2.6mm, 3.1mm and 3.9mm pixel pitch options, FLEXThin is the ideal solution for an impressive, interior LED video installation.

“At 77 Charlton Street in West Soho, we wanted to create a large viewing area so that everyone in the room could see what the person wearing the VR headset is looking at, and still feel as if they are a taking part in the virtual tour,” continued Duff. “To do this, we decided to implement a high-resolution LED video wall as part of the sales experience to showcase our product offerings. Once we reached out to our integration partners to see who might be available to do this on a larger scale, they got us in touch with the design team at PixelFLEX.”

Ready to begin the creation of their unconventional client experience, the space considerations that come with a Manhattan sales office was a bit of a challenge. Having a specific concept as to how the LED video should fit into the design, it was the performance capabilities of the FLEXThin that gave the custom touch needed.  

“In the sales gallery, clients are first greeted by an associate and discuss their residential living needs as they tour the kitchen and bathroom vignettes and view miniature scale models, concluding with the VR and LED video wall,” explained Duff.  “The video panels are wall-mounted in a gallery setting, and the full screen measures approximately 10-feet square. One of the great things about working with PixelFLEX is that we weren’t stuck in a 16:9 world. We had a lot of flexibility to implement a custom configuration in order to maximize our viewing area and allow all our clients to have the same experience.”

With the installation complete, the design team turned their attention to the control systems and content management of the innovative sales office. Knowing that simplicity would be key, the entire system is able to be controlled by each sales agent to launch the high-resolution and dynamic property tour.

“The video wall is controlled via the sales agents iPad and the content showcases all of our digital assets – renderings, photos, floor plans and area maps,” added Duff. “We are able to virtually walk clients through the front door, into the lobby, courtyard, lounge area, fitness room, and then also out to the pool with steam and sauna rooms. We also take them up to the rooftop sky lounge, so they can see the New York City view. Inside the residences, we then modeled out six typical floorplans found in the building, giving them a truly memorable tour of the property.”

In many competitive urban markets nationwide, digital signage is being relied upon every day to create a more connected consumer experience. Understanding the value that comes with creating those connections, the sales team at Toll Brothers City Living is excited to now be showcasing their luxury properties with the assistance of a FLEXThin LED video wall.  

“In the New York market, there are a lot of opportunities for digital signage such as high-end retail, so we thought it would be a great fit for this application as well,” concluded Duff. “One of the best things about using LED video in this manner is that you have a lot of flexibility in terms of making your screen the right size and scale to fit your needs. With anything VR, people either love it or they’re not into it, but with the high-resolution LED video wall, all of our clients can be guided by the sales agent through an uninterrupted image that creates a unique and dynamic sales experience.”

An American-based LED manufacturer, PixelFLEX™ offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

Los Angeles-based production design firm invests in a new inventory of high-resolution and durable FLEXUltra XT from the Nashville-based LED video manufacturer 

Nashville, TN (8/22/2019) – Through a focus on bringing together the right team with the right technology, Los Angeles-based Jargon Entertainment has been setting the highest standards for a dynamic on-camera experience for over 20 years. Having worked on many high-profile film and television productions around the world, their design team is always seeking to implement the most creative technology solutions possible. As the implementation of LED video has begun to increase in their production environments, Jargon Entertainment recently made the decision to invest in a new inventory of durable and high-resolution FLEXUltra XT LED from Nashville-based PixelFLEX™.

“We have been involved with creating production designs for television and movie sets for a while now, but we have always sub-rented the LED video in our projects,” began Lucas Solomon, President, Jargon Entertainment. “Deciding that it was now time to handle this in-house, we did a bit of online research and began contacting potential manufacturers. After speaking with the team at PixelFLEX LED, I felt very comfortable with them and they were extremely helpful throughout the entire process.”

While researching the available LED video solutions and providers, Solomon had a clear focus on the precise technology needed. Knowing that a tight pixel pitch and dependability would be key to the success of their purchase, he was excited to find both with PixelFLEX LED.

“I was looking for a technology with very high-resolution capabilities, somewhere around the 1.8-1.9mm pixel pitch range,” explained Solomon. “Most other manufacturers could only hit the 2.8mm range, but we needed something with a more high-definition output that really looked nice. As PixelFLEX began showing me their FLEXUltra XT technology, they also showed me their new protective coating technology that would provide the added benefit of durability to our LED video screen, and it worked out great.”

With no time to waste, the new Jargon Entertainment inventory of FLEXUltra XT would be immediately put to the test. Shipped directly onsite to Pebble Beach, California, the new technology had to be ready to create a memorable experience for guests of Cisco on the 18th green.

“To start, the FLEXUltra XT LED video was going straight into a very high-profile event we were doing at the 2019 US Open Championship,” added Solomon. “We were hired by Octagon to implement an LED video screen into the Cisco sponsor tent, which would then be used for corporate branding and live streaming content from the network trucks as well. They would be using their Cisco-vision system to push the different content to the wall through a 4K 60Hz signal, and PixelFLEX was very helpful in making sure that everything implemented perfectly.”

Ready to deploy the FLEXUltra XT technology even further, Solomon is confident that its usage will reach into many different aspects of production design. Originally purchased for its television and film capabilities, Jargon Entertainment has already seen its creative potential come to life on set.

“Moving forward, I see us being able to deploy the technology into many more designs for live events, television and film,” admitted Solomon. “On one of the television productions we work on, we recently used it for the background in a balcony set-up, in place of a duratrans or green screen, showing a high-resolution image of Los Angeles that looked beautiful. There are simply so many different things you can do with it.”

Having now learned a great deal about the intricacies of LED video technology, Solomon understands the value gained through the decision to work with the team at PixelFLEX. Continuing to build on the philosophy of pairing the right team with the right technology, he is appreciative for their customer support provided along the way.

“I really enjoyed working with everyone at PixelFLEX LED because of their willingness to make sure you have exactly what you need for your project to be a success,” concluded Solomon. “Going into the initial process, I wasn’t the most knowledgeable on LED video and its deployment capabilities, but PixelFLEX really took care of us every step of the way and did a phenomenal job.”

An American-based LED manufacturer, PixelFLEX™ offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

Award-winning LED video manufacturer combines extreme performance and durability into a one innovative product solution for any rental staging production design

Nashville, TN (8/8/2019) – Combining extreme performance and durability into a single LED video panel designed for any rental staging production design, PixelFLEX™ is proud to introduce the new FLEXUltra XT. Fresh off its debut at InfoComm 2019, FLEXUltra XT offers unparalleled design potential for any live production with its ultra high-resolution pixel pitch options, all-in-one optional ground support system, and the innovative PixelShield protective technology for a long-lasting and dynamic LED video experience.

“Understanding the challenges associated with the live production industry and the toll it can take on LED video panels, we are very excited to be releasing the durable and impactful FLEXUltra XT,” said David Venus, Chief Marketing Officer, PixelFLEX LED. “Now, not only can video designers be sure they have chosen the ideal technology to fully bring their HD video designs to life, but they can also rest easy knowing they have a technology that was built specifically to alleviate the onsite technical obstacles that may occur using common LED video displays.”

With each panel conveniently designed in a perfect 16:9 ratio, FLEXUltra LED is available in 1.5mm, 1.9mm and 2.5mm pixel pitch options and comes standard with the PixelFLEX impact-resistant COB PixelShield™ technology to withstand the high demands of the production world.  Additionally, the front serviceable modules make it easy to keep each panel looking its best, and the easy Z-Axis adjustments guarantee that your screen is always seamless. Utilizing magnetic connections and auto-locks, the FLEXUltra XT turns vertical rigging into a one-person job, and the optional ground support system is complete with built-in levels and self-leveling footers.

To find out more about the new FLEXUltra XT LED, visit the product page at www.pixelflexled.com or click here to watch a demo video.

An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience.

For more information on the complete line of PixelFLEX LED video walls and video screens, visit pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

Award-winning manufacturer introduces a revolutionary, all-in-one and seamless LED video display that is not just smart, but brilliant

Nashville, TN (7/9/2019) – Continuing to break the boundaries associated with traditional LED video displays, the award-winning manufacturer PixelFLEX™ LED is proud to introduce VisionPro HD™. Now providing the same user experience of a premium Smart TV, but on a much larger scale, VisionPro HD™ offers one of the highest resolution displays available in an all-in-one, seamless video experience ideal for any corporate, educational, retail, or entertainment design.

“We are very excited about the possibilities of our new VisionPro HD™ LED video line,” said David Venus, Chief Marketing Officer, PixelFLEX LED. “Wanting to make the LED video experience more consumer and prosumer-friendly, we have spent a lot of time developing a solution that is a truly unique, all-encompassing technology which provides unlimited possibilities.”

Designed to offer high-quality LED display technology as a direct replacement for TV walls and other traditional display technologies at a very completive price, VisionPro HD™ is constructed with a naturally reflection-free surface to reduce any room or light interference. Additionally, VisionPro HD™ combines bright and vibrant color with a depth of dark contrast to provide the highest image quality possible. As a bezel-less, and seamless display, VisionPro HD is available in four models; a 110-inch display at 1.2mm pixel pitch, a 138-inch display at 1.5mm pixel pitch, a 165-inch display at 1.9mm pixel pitch, and a 220-inch display at 2.5mm pixel pitch all in native HD resolution (1920 x 1080).

Standard with a built-in media player and an Android-based user interface with remote and keyboard, VisionPro HD™ provides access to all the Smart TV applications consumers know and love. Available in both a wall-mount and floor-stand configuration, VisionPro HD™ allows for screen-sharing across any WiFi network and users can also share up to 4 devices wirelessly, or one device via an HMDI input. With tiles that are calibrated directly out of the box to ensure perfect color and brightness, VisionPro HD™ is also future-proof through the simple replacement of any of the magnetic video modules.

To find out more about the new VisionPro HD™ LED video experience, visit the product page at www.pixelflexled.com, click here to watch the product video, or try the VisonPro HD™ Display Builder for a quick design quote.

An American-based LED manufacturer, PixelFLEX™ offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

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Experiential design specialists install a new, high-definition FLEXUltra LED with PixelShield video system inside the Washington D.C. headquarters of a worldwide technology leader

Nashville, TN (5/7/2019) – Based in Cincinnati, Ohio, Hyperquake is dedicated to creating and producing client experiences that uncover a unique story. From permanent installations to live events, their team of talented Storybuilders® are empowered to build an engaging environment that inspires people to act. When approached by a worldwide technology leader to create the story of the Internet for their Washington D.C. headquarters, the experiential design specialists worked with the integration firm Whitlock and Nashville-based PixelFLEX™ to install a visual work of art using FLEXUltra LED video with impact-resistant PixelShield.

“The client desired to pair a visually striking digital installation with compelling content that demystified and revealed the physical nature of internet infrastructure,” began David Berninger, Project Manager, Hyperquake. “Since this piece would be a digital sculpture as opposed to a simple video display, we needed a high-definition solution that was visually seamless, versatile, and cost-effective; which would allow our client to demonstrate the importance of an investment in innovation to deliver the future.”

Getting started on the design of the installation, Berninger was familiar with the possibilities offered from a PixelFLEX LED video system. Replacing an outdated LCD monitor wall, he was confident that a FLEXUltra solution would allow them to better tell the story necessary through a unique and engaging visual experience.

“We had previously collaborated with PixelFLEX on another custom installation that was a great success and we wanted to continue that rhythm,” continued Berninger. “Since LED video offers so much more flexibility than traditional displays, we were able to open up many more doors to explore the idea, and it allowed our vision for the design to be viable and executable.”

A dynamic and high definition LED display, FLEXUltra from PixelFLEX LED allows for boundless opportunities to experience true HD quality video with the creative freedom to define any space. Utilizing the impact and scratch-resistant COB PixelShield™ technology for long-lasting performance, FLEXUltra is designed in a convenient 16:9 ratio and has a 160° horizontal and vertical viewing angle. With fully font-serviceable panels for quick and easy onsite installation and maintenance, FLEXUltra operates with a 3840Hz refresh rate to eliminate on-camera scan lines and flicker, and is available in 0.9mm, 1.2mm, 1.6mm, and 1.9mm pixel pitch options.

“The structure is a custom fabricated piece consisting of five wood and metal frames that are cleated to the installation surface,” added Berninger. “Using a robust media server, which is tied into a Crestron system for on-demand control, the dynamic content was then created to be shuffled around as necessary and still flow together seamlessly.”

Now complete, the new digital sculpture entitled “This is the Internet” has been creating quite a stir inside the lobby of the Washington D.C. corporate headquarters. Drawing on the power and performance which can only be found through an HD LED video system, the story of the world wide web is being told like never before. 

“The new design is a great addition to the facility, and we have been busy expanding the capabilities of the installation further as everyone wants their own custom content for it,” concluded Berninger. “On this project, we were on a tight timeline, but PixelFLEX LED was able to deliver which was critical to the success. They are great collaborators for a creative agency, and they are very solution-minded when it comes to creating unique digital experiences.”

An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

Nashville-based manufacturer prepares to highlight the expansive possibilities of LED video for AVL professionals worldwide at the Orange County Convention Center in Booth 248

Nashville, TN (5/1/19) – As the largest Audio/Visual Conference and Exhibition in North America prepares to open its doors on June 8th, Nashville-based PixelFLEX™ is set to debut an innovative LED video showcase at InfoComm 2019. Located in Booth 248, inside the Orange County Convention Center, the award-winning visual solutions provider will be demonstrating the unlimited potential for creating dynamic and long-lasting LED video designs for virtually any architectural, commercial, educational or entertainment installation.  

“Over the past several years, LED video has crossed over into a variety of markets and is becoming an ideal solution for any AVL professional looking to create a memorable visual experience,” said David Venus, Chief Marketing Officer, PixelFLEX LED. “No matter if the installation is indoors or outside, we have helped deploy high-resolution and durable LED video designs that accentuate any environment, and we are excited to be showcasing a number of these solutions at InfoComm 2019.”

A dynamic and high definition LED display, FLEXUltra from PixelFLEX LED allows for boundless opportunities to experience true HD quality video with the creative freedom to define any space. Utilizing the impact and scratch-resistant COB PixelShield™ technology for long-lasting performance, FLEXUltra is designed in a convenient 16:9 ratio and has a 160° horizontal and vertical viewing angle. With fully font-serviceable panels for quick and easy onsite installation and maintenance, FLEXUltra operates with a 3840Hz refresh rate to eliminate on-camera scan lines and flicker, and is available in 0.9mm, 1.2mm, 1.6mm, and 1.9mm pixel pitch options.

The high-resolution FLEXMod Adaptive LED Tile allows for more creativity than ever before.  Its radical, lightweight design eliminates any traditional display screen component with no shader, no perforations, and nothing to interfere with the viewing experience.  Its ability to curve, bend, fold and attach to virtually any surface makes it perfect for those installations that call for a non-traditional and seamless LED solution, and a wide range of pitch options allows for high-resolution video playback and creative architectural displays.

To find out more about the complete line of award-winning LED video technologies from PixelFLEX on display in Booth 248 at InfoComm, visit www.pixelflexled.com.

The 2019 InfoComm Conference and Exhibition will be held June 8-14th in the West Concourse of the Orange County Convention Center (Halls A-E) located at 9800 International Drive, Orlando, Florida, 32819. For a Free Exhibit Hall Pass (June 12-14th) visit www.infocommshow.org and enter VIP Code “PIX445” on the Registration page.

An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

Award-winning LED video manufacturer introduces impact and scratch resistant technology to dramatically increase the longevity of ultra fine pixel pitch LED displays

Nashville, TN 3/13/19 – Created to overcome the challenges associated with the protection and performance longevity of ultra fine pixel pitch LED displays, the award-winning LED video manufacturer PixelFLEX™ is excited to introduce the new FLEXUltra with PixelShield™. A true COB technology, PixelShield offers an industry-leading impact and scratch resistant coating for your FLEXUltra display and provides a dramatic increase in the protection of your high-definition LED video experience.

“The ultra fine pixel pitch market is the fast-growing portion of our industry so we have responded by working with our R&D engineers to provide even more quality products that our customers can rely upon,” said David Venus, PixelFLEX Chief Marketing Officer. “Historically, these types of displays have been extremely fragile with high failure rates due to the damaging of pixels. With our new PixelShield protective technology, we are not only preventing the fragile nature of these displays, but we are ultimately enhancing the longevity of the ultra fine pixel pitch display market as well.”

A dynamic and high definition LED display, FLEXUltra allows for boundless opportunities to experience true HD quality video with the creative freedom to define any space. Utilizing the impact and scratch resistant COB PixelShield™ technology, FLEXUltra is designed in a convenient 16:9 ratio and has a 160° horizontal and vertical viewing angle. With fully font-serviceable panels for quick and easy onsite installation and maintenance, FLEXUltra operates with a 3840Hz refresh rate to eliminate on-camera scan lines and flicker, and is available in 0.9mm, 1.2mm, 1.6mm and 1.9mm pixel pitch options.

To find out more about the new FLEXUltra with PixelShield product line from PixelFLEX LED, visit the product page at www.pixelflexled.com

An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience.

For more information on the complete line of PixelFLEX LED video walls and video screens, visit pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

Fravert Services creates a free-flowing FLEXUltra LED video display for the new Collat School of Business and Bill L. Harbert Institute for Innovation and Entrepreneurship

Nashville, TN (3/7/2019) – With the opening of a $37.5 million state-of-the-art facility, the University of Alabama at Birmingham recently unveiled the new home of the Collat School of Business and the Bill L. Harbert Institute for Innovation and Entrepreneurship. Designed by Williams Blackstock Architects of Birmingham and Robert A.M. Stern Architects of New York City, the 108,000-square foot educational center was created to provide a modern and innovative learning environment. Wanting an eye-catching display that would acknowledge all those you helped make the new facility possible, the University worked with the visual design specialists at Fravert Services who installed a free-flowing FLEXUltra LED video design from Nashville-based PixelFLEX™.

“Initially, we were brought onto the project through the general contractor, and we began with a visioning session to best understand what type of environment the University wanted to create,” began Drew Fravert, Project Manager, Fravert Services. “Since they had been in their old facility for quite some time, they really wanted the new building to serve as a testament of success to their business and entrepreneurship programs. Additionally, they wanted to recognize the donors who funded the construction in a unique way, so we created a completely custom LED video design using a series of FLEXUltra LED video tiles.”

A dynamic, high definition and curve-able LED display, the FLEXUltra allows boundless opportunities to create an unforgettable video experience with each frame manufactured specifically for the installation. Utilizing the ideal tile size for deployment of both 16:9 and 4:3 video ratios, FLEXUltra has a 160° horizontal and vertical viewing angle which offers one of the highest off-axis viewing angles in the industry, and the fully front-serviceable panels allow for quick and easy onsite installation and maintenance. With a 3869Hz refresh rate, FLEXUltra panels are available in 1.2mm, 1.6mm and 1.9mm pixel pitch options.

“When we started the design process of how to incorporate the digital display into the lobby, we went through the standard rectangular concepts, but it just wasn’t representative of the innovative nature of the school,” continued Fravert. “Knowing that LED video gave us the ability to be more creative, we started toying with the idea of using the individual PixelFLEX modules to create something truly interesting. Since this would not only serve as the donor wall, but also a recruiting tool for perspective students and faculty, the custom nature of the design would allow us to best demonstrate where the University is headed, and what it means to be a student at the school.”

As Fravert Services began to lay out the conceptual design for the custom video display, it not only needed to be unique, but it had to be functional as well. Drawing upon the idea of the student’s journey through the educational process, they were able to design a free-flowing, yet practical digital experience.

“Within the custom display, we still needed to provide the University with a space to show traditional 16×9 video, so we also needed to create a center screen as well,” added Fravert. “We started playing with the concept of students entering as individual freshmen, and then graduating as a part of something larger than themselves. If you look at the display from the right to left, as you enter the building, it flows from a fragmented display with individual tiles, into a more traditional design where there are more tiles grouped together. This gives the University the ability to showcase both custom content and their traditional video elements as well.”

Ready to begin the installation of the LED video design, Fravert understood that there would need to be a good line of communication between all parties involved. In a new construction application with custom features and design requirements, the team was able to successfully work together to create a truly unique lobby atmosphere.”

“Since we wanted to physically integrate the display into the building itself, we had to have a lot of coordination between the architects, general contractor and electricians so that the FLEXUltra tiles could be flush with the wall,” explained Fravert. “The wall itself is a sort of ‘false-wall’ with a five-inch gap behind it where all of the electrical conduits and data connections run back to a central server that powers everything. The University is then using an Adobe After Effects template to drop-in different video elements or custom graphics which create a dynamic and exciting digital experience from the moment you enter the building.”

Now open, the new home of the Collat School of Business and the Bill L. Harbert Institute is quickly enhancing the learning experience for the next generation of business leaders at the University of Alabama at Birmingham. Knowing the effect that technology can have on an educational or any environment, it is the custom design abilities of LED video that Fravert believes holds its greatest value.

“The application of LED video in any design gives you a lot of flexibility with whatever type of information or graphics you are trying to show to your audience,” concluded Fravert. “For us, we are trying to design more experiential displays, and the PixelFLEX technology simply gives us the freedom to be more creative, which is something we truly value.”

An American-based LED manufacturer, PixelFLEX™ offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

Levi’s Market Street installation by Dallas-based Reflect of two FLEXClear transparent LED video displays operated by the ReflectView CMS receives 2019 SPECTRUM Award

Nashville, TN – 3/5/2019 – The Nashville-based LED video manufacturer PixelFLEX™ is pleased to announce the FLEXClear transparent LED video technology has been recognized by design:retail Magazine for the “Best Retail Technology” in the inaugural SPECTRUM Awards. Installed into the Levi’s Market Street flagship location in San Francisco by the experiential design team at Dallas-based Reflect, the system is operated by the proprietary ReflectView CMS, and was voted upon by a panel of independent judges tasked with acknowledging the years most innovative retail design projects and technology solutions.

“As a forerunner in the jean industry, Levi’s really wanted to make a statement and connect with their customers at their flagship location on Market Street in San Francisco,” said Brandie Perkins, Senior Account Manager, Reflect. “Having seen the possibilities of a transparent LED video display, they asked us if we could implement the technology into their new retail design, so we reached out to PixelFLEX about the FLEXClear LED video.”

As a 65-75% transparent LED display, FLEXClear gives designers the ability to offer a truly dynamic experience for consumers. Through its slim, attractive design and its high LED brightness, FLEXClear is perfect for any retail, hotel, shopping mall, or commercial application. With a 100,000-hour LED life and an IP44 rating, FLEXClear installation is quick and easy using spring-loaded Cam Locks for panel interlocking and offers easy back access for any service needs.

Levi’s Client Testimonial

Perkins continued, “They wanted a big experience that would attract consumer attention without impeding the natural light which is essential to the space, so we installed two separate FLEXClear LED video displays, one in each front window. They are mounted to a rod hanging from the ceiling, and we are using our ReflectView CMS to push the content we create to the displays. We are seeing a lot of excitement about the FLEXClear possibilities because it’s a dynamic and impactful display that doesn’t impede light or customer sightlines, all at an affordable price point.”

“In new awards program seeking the best-designed projects and products the retail design industry has to offer, we are very excited to have received a design:retail Spectrum Award,” added David Venus, Chief Marketing Officer, PixelFLEX. “As the visual experience behind the ever-evolving retail environment becomes even more prevalent, we are dedicated to continuing to provide designers with the most innovative and reliable product solutions which will only strengthen their connection with consumers.”

An American-based LED manufacturer, PixelFLEX™ offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.