Billboards have been used for centuries to convey information on goods and services to those passing by. One major drawback to printed billboards, however, is that they require continuous replacement and frequent updating. Their one-dimensional format with minimal contrast can actually discourage visual engagement. Fortunately, as is typical in most industries—competition and innovation have generated improvements and driven quality. Today’s billboards use digital displays LED to captivate passersby. With digital communication as the premier tool for transmitting information and directing social interaction, businesses can more effectively promote their brand by using LED display technologies. As LED technology improves, so do opportunities to connect a proven marketing method with a contemporary digital approach.

According to a 2010 study by Arbitron, LED digital signs reach an astounding number of Americans: 70 percent have seen a digital video display in the past month, versus 43 percent on the Internet. In addition, 52 percent of teenagers and adults have viewed a digital display within the past week, and 75 percent of commuters recall seeing a digital billboard within the past month. Another study found that 63% more people noticed LED signs than traditional static advertising signage and billboards. Following a recent digital billboard campaign, the online platform Monster reported that Google searches for relevant keywords spiked by 20 to 25 percent. It makes sense then, in this context, that dynamic LED billboards ensnare the attention of potential buyers, stimulate sales, enhance the company’s image, and increase visibility to the business.

An estimated 71 percent of consumers claim to view and absorb large format advertising messaging. In fact, those who interact with outdoor advertising are 17 percent more likely to engage than those exposed to advertising on their mobile device. Let’s compare these trends to other marketing channels, such as TV and radio. Marketing through these media has become avoidable and in fact seen as a nuisance to consumers. Consumer marketing needs are evolving as buyers become savvier at thwarting advertisers. By 2020, the practice of ad-blocking is forecasted to cost advertisers and publishers between $16 and $35 billion in lost revenue.

Commercial properties are utilizing digital LED display billboards as another means to generate revenue and encourage business traffic. In most cases these properties are in highly trafficked areas, perfect for engaging potential customers. Brands get in front of many more eyes than would be possible with print and gives commercial landlords a second income source. Areas like entertainment and shopping centers in the downtowns of large metro areas are ideal locations and can reach thousands of people each day with effective LED signage.

Although there are various considerations to make when choosing and using LED billboards, it’s still a great investment compared to static print signage. One benefit of LED digital signage is cost savings over their print counterparts because updates on LED happen in real-time. Changing a printed sign requires time, money, and other resources. So, for technology beyond tradition, LED creates ads that enthrall the senses of the viewer. With LED signage, movement and animation attracts the eyes, giving brands a more impressive stance.

PixelFLEX® is an innovative American-based LED manufacturer that offers creative solutions, dependable products, and reliable service for their award-winning LED display technologies and solutions. The FLEXStorm™ is a truly breathtaking LED solution, designed and built with an IP-65 weather rating that withstands adverse weather conditions. This outdoor compatibility and endurance, coalesced with an optimal viewing pitch of 6.67 mm, makes premier outdoor LED displays an option that businesses can trust. The high brightness LED display generates vivid images between 6500-7500 Nits to get your brand noticed instantly.

To learn more about PixelFLEX® and their award-winning LED product FLEXStorm™ and how it is the most efficient way to create any size billboard and outdoor signage visit our product page!

As digital signage becomes more popular as a tool to attract buyers, make announcements, and convey relevant information to the public, more installations are showing up outdoors to capture the attention of commuters, shoppers, and other passersby. Outdoor advertising is projected to be worth almost $51 billion by 2020, and most of this growth is in digital signage. That means digital signage solutions must be durable in the face of extreme temperatures, especially high heat. Fortunately, LEDs fit the bill.

The temperature is 100°F or more for a third of the year in Phoenix, Arizona, with the hottest temperature ever recorded being 122°F. So, if you live in Phoenix, or any other city where temperatures can get this hot, you will need outdoor digital signage able to withstand such sweltering temperatures. Believe it or not, winter sun is even harder on digital signs. The summer’s hazy skies can cut down on UV rays, while the crisp, clear winter sun lets everything through, and can really heat up a display.

Most light systems produce their own heat, forcing you turn the system off and wait for it to cool down before you can clean it, and with gasses or glass tubes, you have to worry about leaks and breaks. Florescent lamps also perform poorly under low temperatures. LEDs, however, are resilient under very high and very low temperatures, do not produce their own heat, have long lifespans, superior brightness, and are efficient and easy to clean.

Because LEDs don’t produce their own heat, you can place LED signage in places where heating from conventional sources would cause problems. The last thing you want to do is place a hot light near flammable objects like textiles, let alone foods you want to keep cool. Since LEDs don’t produce their own heat, they are less likely to be in an environment where they overheat—like being outdoors during the hottest summer days in Phoenix.

LEDs are a great outdoor signage solution because of their heat resistance. Standard electronic components are not well-suited to extreme temperatures unless they are designed from the outset to do so. The average digital display operates best between 32°F and 102°F. But what if you are in International Falls, Minnesota, where the average January day gets no higher than 15°F? Or in Phoenix in the thick of the summer? For LED digital signage systems, these extreme temperatures pose no problems.

An American-based LED manufacturer, PixelFLEX® offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven toward excellence to meet your standards, PixelFLEX® offers a one-of-a-kind design for your tour, event, or installation through our award-winning line of LED video walls and video screens.

Working with architects, designers, engineers, and consultants, PixelFLEX® is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience.

An incredible LED display can revolutionize your sales. With eye-grabbing visuals and unique designs, there’s a lot to love about digital signage. The problem, however, is that for far too long companies have been unable to provide outdoor displays that function properly. Sure, they might look great when they are first installed, but as soon as a rain storm shows up the display goes down.

One solution is to call someone to service the display, but this is easier said than done. Often the entire display has to be dismantled just to access the small part that needs to be repaired. This comes from a tendency to simply rebrand indoor LED systems as suitable for outdoors, instead of undergoing the necessary adaptations to withstand the new environment. Without proper design modifications, what are normally high-functioning indoor displays quickly become unreliable, easily damaged and difficult to service outdoor signage.

It can also be difficult to predict what the best settings for a display will be. What might work in bright sunlight would be difficult to see on an overcast day, and your digital displays need to be able to adjust accordingly. Whether you are using outdoor LED displays for advertising, entertainment, or venue information, you run the risk of losing customers or dealing with disgruntled visitors if your display is not able to auto-adjust its brightness so that everyone can easily see your content as outdoor climate changes minute by minute.

At PixelFLEX, our new outdoor permanent Install LED technology FLEXStorm serves as an answer to the problems that have plagued outdoor LED displays. Fully customizable and adapted to provide breathtaking displays both indoors and outside, in any size or shape you need, this latest innovation allows for displays that not only grab the attention of viewers, but are also extremely reliable and durable.

The best part is that, when it comes to servicing the display, we’ve got you covered. Not only are the displays equipped to be serviced completely from the front, but PixelFLEX’s team of experts are dedicated to making our customers’ experiences successful and are able to give you the support you need throughout the entire process concept to finished product. The technology also allows you to update your display at any time, from anywhere, through a cloud-based content management system.

As the need for permanent outdoor LED displays grows across the country, there has been an increase in requests for quality, American-made products and support, and PixelFLEX is more than capable of meeting the demand. With the growing digital experience that is all around us today and by adding FLEXStorm to our line of products, our goal is to help our clients have a one-stop destination for all of their LED video display solutions; indoor or outdoor, permanent install or live production. Regardless of a project’s size or location, PixelFLEX is ready and equipped to provide our customers with the displays they need. To find out how we can help you or to view our entire line of products, visit pixelflexled.com today!

For more information on our FLEXStorm product click here, or watch our product video below.

When it comes to signage and displays, nothing turns heads quite like crisp and brilliant LEDs. LED technology has evolved in such a way that makes it more practical, functional, efficient, cost effective, and eco-friendly than printed advertising materials. While many convenience stores, hospitals, schools, restaurants and retailers have installed LED signage indoors, these same organizations are realizing illuminated displays can also be used outdoors for effective message delivery to help drive awareness and foot traffic. But when deploying this type of technology outside, there is some important information to keep in mind to ensure you’re getting the most out of your LED displays.

At PixelFLEX, LED signage and displays are our specialty. We produce a large variety of award-winning LED display systems that offer clear and detailed imaging to suit any situation indoor or out, traditional or creative. As experts, we hold valuable insights into how to make sure your exterior LED lighting solutions are working for you. Here are 5 important tips you should know.

  • Select the right hardware: Outdoor displays can fail during the winter months if you’re located in an area that experiences frigid temperatures. A full outdoor-rated display can withstand direct sun exposure, extreme temperature fluctuations, dust, humidity and condensation, making it the ideal selection for locations that see wide temperature ranges throughout the year.
  • Maintenance Inspections: Exterior signage can suffer damage from the weather, animals, accidents, intentional abuse, and normal wear over time. Routine maintenance inspections of the display’s seals, foundation, wiring, and timing clock for defects are crucial to make sure minor problems don’t evolve into huge headaches.
  • Regulate temperature: LED technology requires an environment that delivers stable temperatures within its enclosure, and operational temperature between 77° F and 5° F. LED displays constantly run throughout the day, and measures must be enacted to avoid overheating, which can leave permanent yellow defects as well as component degradation. Regulating the environment with appropriate Heating, Ventilation and Air Conditioning (HVAC) measures will ensure reliability even in extreme climate conditions.
  • Safeguard against water: Water penetrating from the outside and moisture within the enclosure can cause damage and display failure. Minimize this risk by using a closed loop air circulation system to fully isolate the display unit. A closed loop system prevents moisture and contaminants from entering the unit and corrupting critical parts.
  • Remote Monitoring: Remote monitoring allows you to manage your signage and react to the first signs of malfunction before a larger issue can arise from worsening conditions. An ideal exterior LED system will give you remote monitoring capabilities to not only see the state of your screen, but to remotely update the screens content as well.

Outdoor LED displays can be difficult to service, offer little weather resistance, and fail to auto adjust brightness. That’s why we have launched FLEXStorm, a weatherproof outdoor LED display for permanent installation. FLEXStorm is fully front serviceable and designed to handle even the most extreme outdoor elements. This robust technology is great for billboards, advertising displays, outdoor entertainment spaces, and wherever vibrant messaging is needed. It is customizable and able to be manufactured in different cabinet sizes to fit your unique requirements. FLEXStorm uses an intelligent auto correcting light sensor control system to ensure the perfect brightness and visibility no matter the exterior conditions.

FLEXStorm is the ideal solution for outdoor advertising, entertainment, and other content broadcasting. To learn more about this reliable, innovative LED solution, visit us online at pixelflexled.com.