IMPROVING FAN EXPERIENCE AT SPORTING EVENTS
All of the LED displays in a stadium or arena, from the giant scoreboard, to the LED ribbons lacing the outer rim of the stands and the concourses, to the VIP sections, are all major revenue generators. They not only provide information about the game, highlights and scores for other games, but they display multiple messages from a variety of advertisers. And, since college sporting events often attract big name advertisers like soft drink and car companies, the revenue from this advertising channel is often very, very lucrative.
College officials are also tricking out the teams’ locker rooms and practice facilities with LED displays that can be used to review game footage, be turned into giant television screens for watching opposing teams, or as a monitor for playing video games – something loved by young, still teenage athletes. To get the best athletes, and therefore, field the best team, universities and colleges have to offer the most alluring experience. And, powerful alumnae who make sizeable donations to university athletic programs don’t want to get outdone by their team’s fiercest rival.
The technology with LED displays will only continue to advance. The ability for a university or college to tap into this technology is critical to continue to appeal to millennials and Generation Z, whose members have always had digital interactions as part of their lives.