LEDs have become a mainstay of the human experience, so it’s astonishing to think the first light emitting diode was invented by a GE employee only a little over 50 years ago. From that first invention, the potential was immediately evident, as LEDs were small, durable, bright and consumed less energy than traditional incandescent lighting.

LED technology continues to evolve, pushing the boundaries of exactly where and how a display can be placed and used. There are virtually no limits, as screens can now go just about anywhere.

The Changing Display Industry: Miniaturization and Ultra-Thin Screens 

As the LED industry has matured, it certainly has not slowed down when it comes to innovation. One amazing advancement is the miniaturization of the technology, helping to decrease the size and weight of the parts needed to build an LED screen. Additionally, it has enabled the screens to become ultra-thin and grow to monster sizes, allowing screens to rest on any surface, inside or outside.

Along with miniaturization of technology, Mini LEDs are also informing the sceen of the future. Mini LEDs refer to LED units smaller than 100 micrometers. Each pixel is individually enable to emit light; it’s an improved version of the traditional LED backlight. This new technology supports a more robust screen with super fine pixel pitch.

Significant Advancements Are Changing the Future of LEDs

From sports venues to retail stores to corporate environments, the applications for LEDs have multiplied, much in part to technological advancements, including enhanced resolution, greater brightness capabilities, product versatility, hardened surface LEDs, and micro LEDs.

Enhanced Resolution

Pixel pitch is the standard measurement to indicate resolution in LEDs. A smaller pixel pitch signifies higher resolution. Resolutions started out very low, but now 4K screens, which have a horizontal pixel count of 4,096, are becoming the norm. As manufacturers work to perfect resolution, creating 8K screens and beyond are becoming more and more promising.

Greater Brightness Capabilities

LEDs emit a bright clear light in millions of colors. When they work together, they provide alluring displays viewable at very wide angles. LEDs now have the highest brightness of any display. This means LED screens can compete well with direct sunlight, allowing for clever new ways to use screens outdoors and in windows.

Product Versatility

LEDs are extremely versatile. One thing many engineers have spent considerable time on is constructing the optimal outdoor screen. Exterior screens face significant challenges including temperature swings, humidity, coastal air, and extreme dryness. Modern LEDs can handle just about anything that the weather brings. And because LEDs are glare-free, they are a perfect fit for many environments—from a stadium to a storefront to a broadcast set.

Hardened Surface LEDs

LEDs need to be robust to handle any situation, so manufacturers are now working with a process called Chip On Board (COB). With COB, the LEDs are attached right to the printed circuit board instead of being prepackaged (when the LED is wired, bonded, and encapsulated for protection as individual units). This means more LEDs will fit in the same footprint. These hardened displays allow designers and architects to consider LEDs as an alternative to traditional surfaces such as tile and stone. Instead of one surface, these LEDs could allow for one that changes on demand.

Micro LEDs

Engineers have developed a smaller LED—the microLED—and have included more of them onto the same surface. Micro LEDs are moving technology forward, linking LEDs and images produced on the screen. Since micro LEDs shrink the size of LEDs significantly, more diodes can be part of the screen. This improves resolving power and the ability to render incredible detail.

Using Large, High-Resolution LEDs

PixelFLEX offers industry-leading LED display technology and solutions that transform spaces, creating immersive, engaging experiences with large, high-resolution LEDs in a number of well-known settings.

NETAPP utilized our FLEXMod LED display technology to create a one of a kind trapezoidal and curved display in its new Data visionary center that opened in 2018. This display showcases the companies commitment to technology and being a top tier provider in Silicon Valley.

On the Las Vegas Strip, you’ll find Beer Park, the first rooftop bar and grill at the Paris Las Vegas Hotel and Casino. The focal point of the space is a sub 2mm LED display above the center bar and allows for either multi or single views.

Hino Trucks, the commercial arm of Toyota trucks implemented three fine pixel pitch display in its new Detroit HQ to showcase its diagnostic technology as well as create a one of a kind employee theater for meeting and events.

PixelFLEX is proud to have been part of these projects and continues to deliver custom solutions in the LED industry, creating products that fit unique goals supported by unparalleled customer service. Learn more about PixelFLEX’s solutions by checking out their full line of products.

Consider how you feel when you walk into a brand setting that completely immerses you with its features. When brands create branded environments that drive feelings, you can’t help but feel inspired and reminiscing about what that brand has meant to you. Some of the strongest brands in the world do this every day.

Walk into an Apple location, and you’ll find an interactive experience that’s more than just a place to purchase goods. Experience any event at Disney World, and you’ll find yourself smiling and connecting with a brand you’ve loved for years.

These brands know how to craft an experience, and they do so with different types of media, including everything from vinyl graphics on a wall to digital signage that engages viewers and tells a story.

Branded Environments: An Iconic Example

As noted, when customers enter an Apple location, it’s a truly unique experience. It doesn’t feel like a typical retail location where you shop for goods and pay at the counter. They even have a goal of transforming stores into “town squares.” They even removed the word store.

Inside the store, you can interact with each new device. Apple’s senior vice president of retail, Angela Ahrendts, said of the transformation, “We are reinventing the role our stores and employees play in the community. We want to be more like a town square, where the best of Apple comes together, and everyone is welcome.”

The first of these next-generation stores was unveiled in San Francisco with a 50-foot video wall inside. It resembles a meeting place, not a store. There are meeting rooms for entrepreneurs to meet and coding classes.

Apple has stayed true to its brand by creating this new environment with the connection between brand and consumer growing even stronger.

Telling Your Story with Branded Environments

Whatever space you’d like to transform, whether it’s a retail shop, outdoor event, or corporate office, you have the opportunity to tell your story with branded environments. While you likely spend a lot of time and resources on your digital image, don’t forget about the physical spaces where your customers can interact with your brand. Through strategic design and a focus on your brand’s core values, you can create numerous touchpoints for connection. One way to do this is with digital signage.

Digital Signage in Branded Environments

Using digital signage in your branded environments allows you to educate, entertain, and immerse your visitors. It can also compensate for less staff without impacting customer service, and it may even save you money in the long run, money you would have spent on new printed signage needed for every new event or promotion.

At PixelFLEX, we’ve had the pleasure of creating some amazing branded environments for clients, delivering a substantial WOW factor and showcasing brands as modern, current, and dynamic.

The Tru Hotel at Cadillac Jack’s Gaming Resort is an excellent example of a well-executed branded environment. The hotel wanted a transparent LED display to grab the attention of patrons. We installed FLEXClear LED panels above the main entrance to entice visitors and promote events at the casino. We were able to create a striking display without losing any of the natural light in the lobby.

NetApp, a hybrid cloud data service company, tapped us to create a new branded environment in their revamped headquarters. This project included curved displays in the center of their space, which could be used to tell their story and highlight their abilities. With FLEXMod screens, we delivered a seamless 360-degree display.

Stanford University is one of the country’s most prestigious colleges, known for both its academics and sports programs. To set the stage for their “Home of the Champions” display, they wanted a curved screen capable of delivering high-resolution imagery. The unique screen gives the space a feel that would make any fan cheer.

These are just a few examples for inspiration for your branded environment. With the right design and LED displays from PixelFLEX, you’ll be able to create memorable experiences for your audience. Find out more about what’s possible by browsing our products.

Shopping around for a new display can be confusing. At first glance, it may seem as though there are tons of different kinds of video wall displays, let alone brands. How are you supposed to choose between Direct View LED, LED Wall, LED Screen, or a standard Video Wall? Well the truth is, these are all different names for the same thing. Rather than getting hung up on the name for the overall display, what’s important is understanding the parts behind these screens, so that you can get the best bang for your buck. At PixelFLEX, we have experts that can walk you through the entire process to find a dynamic display that fits your exact needs. To make things a little, easier, however, we’ve put together a run-down on what exactly makes up a “video-wall,” regardless of what name you use for it.

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With countless displays types available on the market today, finding the right one for your unique application can be challenging, to say the least. From LEDs to LCDs to plasma, the choice in technology options can leave your head spinning. And now, there’s a new player on the field garnering much attention—4K. To help you find the right display, let’s explore exactly what 4K means and what it offers over other screen types.

4K Equals More Pixels

The resolution of any given screen is based on its pixel pitch. Pixel pitch describes the number of pixels within a display, measured by the distance in millimeters from the center of one pixel to the center of an adjacent pixel. A smaller pixel pitch indicates a higher density of pixels clusters with less distance between each individual pixel, translating to significantly improved resolution.

4K, or Ultra High Definition (UHD) as it’s also known, alludes to any display with a resolution of 3840 pixels by 2160 pixels. With a width that comes in just under 4,000 pixels, these displays have been dubbed 4K, boasting four times the pixels both horizontally and vertically than that of 1080p HD screens. This is the true differentiator between 4K and HD displays, as resolution reaped from more pixels encompassed within the same size screen delivers sharper, crisper imagery minus the pixelating effect.

4K Benefits Versus Other Displays

Several factors make 4K superior to other options, including:

  • Resolving details: With enough pixels to fill four Full HD 1080p screens, 4K screens can display four times the level of detail with higher contrast, particularly evident in fine images like hair or feathers which may look blurry in non-4K screens.
  • Closer viewing: When seen in close proximity, individual pixels within lower pixel count screens become evident, isolating imagery into sections that distort the viewer’s perception of the whole display. The multitude of pixels encompassed in a 4K screen allows for up-close viewing without pixelating, to deliver fine, detailed resolution regardless of distance.
  • Scaling down: Often a video needs to be scaled down to a lower resolution. 4K videos downscaled to a 2K high definition output typically result in better final video quality than videos originally recorded in 2K.

Resolving details: With enough pixels to fill four Full HD 1080p screens, 4K screens can display four times the level of detail with higher contrast, particularly evident in fine images like hair or feathers which may look blurry in non-4K screens.

Closer viewing: When seen in close proximity, individual pixels within lower pixel count screens become evident, isolating imagery into sections that distort the viewer’s perception of the whole display. The multitude of pixels encompassed in a 4K screen allows for up-close viewing without pixelating, to deliver fine, detailed resolution regardless of distance.

Scaling down: Often a video needs to be scaled down to a lower resolution. 4K videos downscaled to a 2K high definition output typically result in better final video quality than videos originally recorded in 2K.

Why 4K is Ideal for Video Walls

With advances in fine pixel pitch LED displays, the ability to create displays at a 4k resolution has become much easier. In the past with pixel pitchs in the 5-8mm range screens would have to be extremely large, which in most applications is unrealistic for most people. Who has a 90ft + wide blank wall in a space?

Video walls enhance the ambiance of a space, creating a positive impact while providing the ideal medium to connect with team members, visitors, clients and the public. From providing vital informational messaging or streaming live events, to marketing your brand or creating eye-catching vibrant imagery that stimulates the senses, it’s easy to grasp why video walls are gaining in popularity at such an exponential rate.

Because beautiful, stunning imagery is the focus of your video wall, 4K technology is the perfect companion for these dynamic displays. 4K provides viewing experiences that far outshine standard HD capabilities, as seen in the 500 x 500 LED panel resolution examples below:

Pitch Panel Resolution Wall Width 4K Resolution
1.2mm 480 15 ft. 3840
1.5mm 384 19 ft. 3840
1.9mm 262 24.5 ft. 3930
2.8mm 172 38 ft. 3956
3.9mm 128 49 ft. 3938
4.8mm 104 61 ft. 3848
6.9mm 72 88.5 ft. 3880

In recent weeks we saw a major player release a commercial 4K television display that is 189” diagonal. The advances in pixel pitch has allowed LED screen displays to be an afforabadle and comparable replacement for these types of large format screens and tv walls.

4K Video Wall Panels that Deliver High Resolution from PixelFLEX®

At PixelFLEX®, our process begins with your vision, offering industry-leading LED display technology and solutions to create a one-of-a-kind design that transforms your unique space into a digital world. With a wide variety of award-winning displays, PixelFLEX can create nearly any size and shape screen to meet your needs, ranging from 1-100mm in indoor, outdoor, and curvable configurations. Our FLEXUltra fine pixel pitch display is one of the highest resolution screens on the market, featuring flicker-free patented anti-moire mask technology, cable-free easy installation and maintenance, seamless, secure tile interlock, and more, making it the superlative 4K video wall partner. Further, PixelShield™ technology is an added protective coating which ensures maximum impact and scratch resistance, providing a significant decrease in pixel failure over the lifecycle of your FLEXUltra display.

Explore all the benefits of the FLEXUltra™ screen or learn more about why PixelFLEX has been selected as the design/deployment partner in a variety of industries for some of the most creative and innovative visual projects on display today.

All too often, companies spend large amounts on production and editing of high-quality videos, without thinking about how they will actually be seen. The result is that, instead of a bright, engaging and visually grabbing display, important videos are shown using low-resolution projectors, or even a simple screen that is too small to be anything more than an afterthought to customers. For this reason, video walls are becoming key to companies looking to make a strong impression. From creative LED screen entrances, to auditorium viewing screens or even artistic structures incorporating the video itself, video walls have emerged as a versatile and unique alternative to help companies stand out.

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When it comes to church service, modern times have encouraged us to think outside the pew.

While some still prefer the traditional hymnals, pulpit, and big church choir, most churches are modernizing in various ways. The use of dynamic LED screens is one example. And the options are plentiful!

Learn more about LED screen options in the house of worship at pixelflexled.com/house-of-worship/

Everyone wants to upgrade to digital signage. However, those unfamiliar with the technology may initially be intimidated by the various components necessary to create a digital signage network, deeming it far too complex and time-consuming. Never fear! Whether for revenue, branding, education, or information, this guide will help stakeholders navigate the basics of digital signage solutions.

What Is Digital Signage?
The proliferation of digital signage in public spaces has reached mass proportions. From LED video walls to LCD to projection, digital displays are used everywhere, including restaurants, airports, stadiums, museums, stores, hotels, on roadsides, and even in schools. From displaying content such as digital images, video, streaming media, and information, digital signage can provide way-finding, instructions, marketing information, advertising, and so much more. The only limit to a digital signage network is the imagination.

For businesses, digital signage can be used to provide messages, services, and notices to clients. They can provide ads to customers in the forms of digital posters and moving ads. They can even stream RSS feeds, live TV, and social media. Digital menu boards simplify offering and price changes for restaurants and other service providers. Used outdoors, messaging on digital billboards and smaller displays can also be easily changed, offering maximum flexibility at a very low cost. Further, audience targeting can be redirected based on the time of day, the day of the week and special days throughout the year.

You Mean I Can Afford a Video Wall?
In years past, video walls were considered a cost-prohibitive extravagance, used typically in large venues such as stadiums, malls and casinos. Today, however, expansion in technology and decreasing costs are resulting in video wall installations in more and more locations, both indoor and out. Although LCD is currently the more popular choice, LED is gaining ground rapidly as manufacturing prices continue to drop.

An LED video wall is a solitary screen comprised of multiple Direct View LED displays (also known as DV) that work cohesively to display content. Durable and long-lasting, LED screens are very efficient, and thus, very cost-effective to operate. Unlike a standard light bulb, LEDs are illuminated by the movement of electrons in a semiconductor material, containing no filament that can burn out or run hot, opening up a wider variety of applications when compared to the hotter-running filament-lit signs of the past. And as LED pixel density continues to shrink, the popularity of LCD over LED shrinks in pace. Further, between the two, only LED can achieve “true black,” providing sharper images and bolder contrast.

Award-Winning Displays from PixelFLEX
With a wide variety of award-winning LED displays, PixelFLEX can help create nearly any size and shape screen. Our display systems are seamless, providing clear and detailed images. We have a large range of creative solutions—from 1 to 100mm, available in either indoor, outdoor, or curvable configurations—that will increase curb appeal, target impulse buyers, or simply attract attention. An LED video wall solution from PixelFLEX is a convenient, compelling and cost-effective way to reach your viewers dynamically while increasing brand recognition.

 

LCD video walls were once the only way to create a large video display. With the advent of large format LED displays, LCD video walls now look like a bunch of TVs in a grid that distract from the content they are intended to promote. On the other hand, LED displays present a seamless digital canvas unrestricted by frames or conventional dimensions.

In addition to the visual benefits, front-serviceable LED walls also facilitate faster and less expensive maintenance activities. Combined with the drop in price of fine pitch LED panels, replacing an LCD video wall with a large LED display is more affordable than ever.

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For something as ubiquitous as air travel, the stress of the airport process is inescapable. Delayed flights, long wait times, luggage fees– they’re part of the flying experience that don’t seem to be going anywhere, and it’s leaving travelers unhappy. A 2017 Kelton Global survey claimed 97 percent of passengers had some issue with the airport process and experience. How do you begin to approach these staggering numbers? One approach, which hits on aesthetic and practical solutions, is robust digital signage. Learn more about how LED walls both traditional and creative are enhancing the customer travel experience.

Listen to the entire podcast below.