Are you looking for a way to make your outdoor advertising campaigns more effective and engaging? Look no further than LED screens! LED screens are quickly becoming the go-to solution for outdoor advertising, and for good reason. Today we’ll explore the advantages of using LED screens for outdoor advertising, with a specific focus on the FLEXStorm product.  

Enhanced Visibility

In today’s fast-paced, digital world, it’s more important than ever to capture people’s attention and engage them with your message. With billboards and advertisements surrounding us at every turn, it can be difficult to stand out from the crowd. However, outdoor LED screens provide a solution that is both effective and cost-efficient. In fact, 7 out of 10 people can recall a digital out-of-home (DOOH) advertisement they have seen in the past month*. 

From building-side LED displays to mobile advertising we can guide you through the process of implementing an outdoor LED display that is sure to capture the attention of your audience. Unlike traditional advertising methods, such as billboards or banners, LED screens offer enhanced visibility with their bright, eye-catching content that is visible even from a distance. This makes them the perfect choice for outdoor settings where you need to grab people’s attention quickly and effectively.   

Dynamic Content Capabilities

In addition to their enhanced visibility, LED screens have another major advantage over traditional advertising methods: their ability to display dynamic and interactive content. With LED screens, you can create advertising campaigns that are not limited to static images or text – you can display videos, animations, and even live content. This makes it easier to create engaging and memorable advertising that will stick with your audience long after they’ve seen it. 

By using dynamic content on LED screens, you can create advertising campaigns that are more likely to be shared on social media or through word of mouth. This can help to increase your reach and generate more buzz around your brand. 

Furthermore, LED screens can be customized to display specific messages or content at specific times of day. This allows you to target your audience more effectively and create campaigns that are tailored to their needs and preferences.   

Cost-Effective

One of the most attractive features of LED screens for outdoor advertising is their cost-effectiveness.  Unlike traditional advertising methods, such as print ads or billboards, LED screens can be managed in-house, eliminating the need for expensive printing or production costs. This not only saves you money in the long term, but it also gives you greater control over the content you display, as you can create and update content as often as you need to. 

PixelFLEX’s outdoor LED solutions can provide significant value add by increasing revenue through advertising partnerships or sponsorships. By displaying targeted ads to a captive audience and being able to modify and change the content quickly avoiding down time, buildings can increase their bottom line and see a quicker return on their investment. By working with a company like PixelFLEX, companies can also ensure that they have US based service and support to help maintain their investment, unlike products manufactured and purchased overseas.   

Moreover, LED screens are highly durable and long-lasting, so you won’t have to worry about replacing them frequently. Unlike traditional advertising methods that may fade, warp, or become damaged over time, LED screens are designed to withstand harsh weather conditions and heavy usage. Our outdoor LED screens have an average lifetime of over 100,000 hours, making them a long-lasting investment that can provide years of effective outdoor advertising. 

In addition to their durability, LED screens are also energy-efficient, which can translate to cost savings on energy bills. This is because LED screens consume less energy than traditional lighting methods, such as fluorescent or incandescent bulbs. 

FLEXStorm Advantages

Flexstorm is the ultimate outdoor LED screen solution for advertisers looking to make an impact in any weather conditions. With its IP65 rating, Flexstorm has been rigorously tested to withstand extreme temperatures, rain, snow, and even dust, making it the perfect solution for outdoor advertising campaigns. This durable and long-lasting product ensures that your investment is protected, and you can enjoy uninterrupted advertising without worrying about frequent maintenance or replacement costs. 

Check out these examples of successful outdoor advertising campaigns that used  LED screens: 

  • JW Marriott: We partnered with Panasonic to implement a 25-story tall outdoor rated LED video screen in Los Angeles, featuring a blow-through design that allows for perfect viewing from behind the screen.  
  • Ascend Amphitheater: A full outdoor LED Display solution for an amphitheater, featuring a unique shock lift system for easy servicing, auto-brightness adjustment to adapt to outside weather, and primarily used for advertising purposes.  
  • 300 Park Ave: Entertainment and relaxation space for tenants on an unused rooftop, featuring a large widescreen format LED wall that serves as a center focal point for ads, video, and TV playback. 
     

If you’re looking for a way to make your outdoor advertising campaigns more effective and engaging, LED screens are the way to go. With their enhanced visibility, dynamic content capabilities, cost-effectiveness, and customization options, LED screens offer a superior solution to traditional advertising methods. And with the FLEXStorm product, you can take your outdoor advertising to the next level with a durable, easy-to-use, and high-quality LED screen. Contact us today to learn more! 

*Source: 2019 Nielsen study on Digital Out-of-Home advertising, titled “The Arbitron National In-Car Study“ 

Nashville, TN, April 17, 2023 – PixelFLEX, an industry leading U.S. based LED manufacturer, today announces it has joined the Q-SYS Technology Partner Program. This program enables software and hardware technology partners to create market-ready solutions that integrate seamlessly with Q-SYS, a cloud-manageable audio, video and control Platform. 

“PixelFLEX specializes in products that help generate high-end, show stopping experiences,” said PixelFLEX CEO, Angelia Patty. “Partnering with Q-SYS provides a new avenue for our products to shine and contribute towards exceeding expectations.”  

Q-SYS and PixelFLEX have collaborated to create a Q-SYS Control Plugin, PixelFLEX Novastar H-Series v1.0. This plugin expands control possibilities and monitoring of PixelFLEX’s award winning products and is available for download through Q-SYS Designer Asset Manager.  

PixelFLEX Business Development, Tim Allen adds, “Being the first direct view LED company to take part in this program is an honor for us. A wider range of consultants and designers will have access to PixelFLEX’s award-winning product line thanks to this partnership. One of the many exciting aspects of this partnership is how easily our products can be integrated into a design and then controlled within the Q-SYS system.”  

“We are proud to have PixelFLEX join our program to help accelerate growth and increase adoption of Q-SYS across the AV/IT industries to deliver elevated customer experiences,” says Geno Zaharie, Principal, Alliances & Ecosystem, Q-SYS. 

An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn. 

Are you unsure how to navigate the world of LED displays? There are different terms, elements, and resolutions to consider as you look at your options. While there are best practices for indoor and outdoor displays, it’s important to understand the basics first. Let’s begin with essential LED display terms so that you can move forward with confidence!

What is LED?

It is a light-emitting diode (LED) semiconductor device that pours out visible light when an electric current passes through it. It requires less power than other light sources, and it has a long lifespan. 

What can I use LED displays for?

LED can be utilized for signage display, all the way to high-resolution video playback for indoor, outdoor, and custom uses. LED displays can create unforgettable experiences at concerts, trade shows, schools, airports, and events.

How do I know which screen size to choose?

Screen size will depend on your specific space and goals. The physical screen size and resolution will ultimately work together to create the best display for your situation. If your audience will be close to the screen at an event or trade show, consider a higher resolution for maximum clarity. If the screen will be farther away from your audience in a stadium or on a billboard, you can get away with a lower resolution without sacrificing experience for your audience.

What is a pixel pitch?

Pixel pitch is the distance between the center of one LED pixel to the next LED pixel, measured in millimeters. A smaller pixel pitch will create a higher resolution for the LED display. Similarly, a larger pixel pitch will display a lower resolution. There is a time and place for each resolution, so be sure to ask a professional about which resolution level is appropriate for your project!

What is a NIT?

NIT measures the brightness of an LED display and is just as important as resolution. It shows how much light the display sends to your eyes in a given area. Keep your use case in mind when selecting NIT because the right NIT will help you achieve the brightness needed for your audience to perfectly see your display–especially critical when selecting outdoor LED displays.

What is an IP rating?

This is a two digit number defining a display’s sealing effectiveness. The first digit represents ingress protection against solid objects like dust, dirt, and other elements. The second digit represents protection against liquids such as rain. Outdoor LED displays have higher IP ratings to withstand the elements.

It’s not always easy to navigate through the world of LED display terms, especially if you are new to these options. The possibilities are endless, and a little guidance will help you find the right application for your project. Learn how to choose the right display type for your business by downloading our Buyer’s Guide. Have a question specific to your business? Fill out our contact form, and we will get back to you shortly!

What Resolution Do I Need For My Screen Size?

Resolution and screen size are two important factors to consider, but before you can consider those, you will want to think about two more critical items.  You must consider the average viewing distance for your audience and the brightness of your space (indoor, outdoor, etc.).  If the screen will be farther away from your audience, typically over 50 feet then maybe a lower pixel pitch is a good fit so you can have your display be as bright as you want. If your audience will be close to the screen, less than 50 feet, you will want to consider a higher pitch or resolution to provide maximum clarity while not as bright. 

High-resolution technology elements are working together to provide new, creative possibilities for filmmakers and live event production teams looking to push the bounds of imagination

 

Nashville, TN (8/18/20) – Technology developments in filmmaking have deeply broadened the spectrum of what is visually possible and have also taken the live event experience to all new heights. With the implementation of high-resolution LED video environments that have become the backbone of such award-winning production designs as Star Wars: The Mandalorian, production houses across the nation have begun to look at applying this type of technology for the benefit of their clients. Such is the case with PixelFLEX™ rental network partners Mountain View Staging and Elite Multimedia Productions, who have taken their live and virtual event capabilities into a new realm of possibilities using production designs with LED video.

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