For something as ubiquitous as air travel, the stress of the airport process is inescapable. Delayed flights, long wait times, luggage fees– they’re part of the flying experience that don’t seem to be going anywhere, and it’s leaving travelers unhappy. A 2017 Kelton Global survey claimed 97 percent of passengers had some issue with the airport process and experience. How do you begin to approach these staggering numbers? One approach, which hits on aesthetic and practical solutions, is robust digital signage.

Listen to the entire podcast at: https://marketscale.com/industries/professional-av/airports-digital-signage

When it comes time to selecting an LED video wall or screen rental for your event, if you’re not an AV expert, the options can be overwhelming. Although understanding and interpreting industry jargon can be a challenge, educating yourself on the specifications and configurations of different display technologies will help you make the best decision for your unique event and space. As you peruse the options, there are a few considerations to keep in mind.

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Choosing the right display for a video wall can be overwhelming and confusing. Screens are growing in size, resolutions are increasing, and there are new, more advanced video display options available each year. The first question to address is whether to use an LCD or LED display. Before deciding, it’s important to understand the purpose of each.

Advantages of LCD Video Wall Displays
LCD, or liquid crystal display, is a type of flat panel that has been popular for years, not only in video walls, but most smartphones, computer monitors, and television screens. An LCD panel is constructed by sandwiching a layer of liquid crystal between two pieces of polarized glass. Liquid crystal is a fluidly flowing material with molecules that can be oriented by applying an electric current. However, liquid crystals don’t produce their own light, necessitating the use of backlights positioned behind the glass to illuminate the display. LCD displays are bright, affordable, reliable, and produce brilliant, fluid color. In addition, LCD displays are extremely high-resolution and able to display text, images, and video in sharp detail, making them a great option for video wall applications.

Advantages of LED Video Wall Displays
A direct view LED display uses thousands of light-emitting diodes to create an image. Unlike LCDs, the LEDs don’t require a backlight, instead producing colored light when a particular voltage is applied to them. Red, green, and blue LEDs are grouped on the panel, creating the full-color pixels needed to produce an image. LED displays were once a lower-resolution option largely used outdoors, but the development of smaller LEDs in recent years has produced much higher resolutions suitable for indoor video walls. LED displays are bright, reliable, energy-efficient, and offer the best color accuracy and refresh rates of any display type available today. These qualities make LEDs an excellent choice for large-scale digital displays that demand high-impact visuals.

Comparing LCD and LED Displays
When LCDs are tiled together to create a video wall, bezels are visible between the individual panels. By contrast, LED panels have no bezels, so they can be tiled together to form a completely seamless video wall. Higher-resolution LED walls are still several times more expensive than comparable LCD displays, but offer a longer lifespan, with less color matching and burn in issues. LED tiles are also lighter than most LCD walls, and perhaps most importantly, much brighter.

PixleFLEX Can Help You Decide Whether an LCD or LED Screen is Right for You
With so many different factors to consider, it can be confusing to choose between an LCD or LED video wall. The experts at PixelFLEX can help. PixelFLEX strives to help our clients find a custom solution perfect for their unique needs.

To find out more, visit https://pixelflexled.com/products/.

Benefits of LED Screens

The point of events is to wow people, right? LED screens are becoming more and more popular at events due to increasing technology capabilities and affordability. Live productions of all shapes and sizes can benefit from LED screens and visual aids can significantly enhance almost any experience for everyone involved. Productions can run the risk of encountering screen size and outdoor projection limitations, but these obstacles can be easily overcome with LED video screen rentals. Consider an LED screen for your next event, you won’t regret it. Here’s why LED video screens are a great addition to any event.

LED video walls make every seat the best seat in the house. Screens have an array of advantages over competitor technologies. When it comes to outdoor, long-distance visibility, LED screens have no competition. These screens can be scaled to any size, allowing the screen to be seen from hundreds of feet away in broad daylight, giving every attendee a first-class, front-row experience.

LED walls bring clarity and vibrancy to any event.  Models available in LED video screen products range in maximum brightness. Some are bright enough for only indoor use and some are bright enough for outdoor use.  Even screens with the lowest brightness can resist much higher ambient light environments than typical projector setups.  Events with direct sunlight on a screen, the brightness of the screen should be in the range of 5000+ nits (Nits are a measure of brightness per square meter of area, this is a different unit of measurement to how projectors are rated.)

Why is this important?

Customizable features on a video wall can be constructed and personalized based on your event’s needs. FlexTour tiles are specifically designed for touring and live event deployment, and provide a robust set of features to enhance attendee experience. FlexTour tiles can be customized to provide a personalized experience that gives life to the vision of event planners, while providing first-class viewing experiences for attendees.

LED screens have become a mainstay in the large event category with their optimal picture resolution and capability to emit high light levels. When you are looking for an LED Video Wall event company to hire make sure you go with one that guarantees that the set design will provide high-quality visual communication and be sure they’re able to tailor all of the LED screens specifically to your event. You can build LED big screens of almost any size and shape. With LED video walls you’ll wow your audience with the best in LED technology and give them an experience they won’t forget. At PixelFLEX, we strive to give you a quality solution that makes your LED wall work the way you intend it too.

Sometimes the way to clear up a situation is to simply make the image a bit clearer. Those metrics are different for each space. On today’s podcast, our host spoke with Mark McIntosh from PixelFLEX. They discussed the relationship between resolution and install space, the impact of average viewing distance, and how resolution can actually impact content. “I encourage anyone that is thinking about using LED at a show or using it for your corporate board rooms, or using it for an installation in your business, using it for your concert, whatever the use is; just stay close in contact with either the provider or the manufacturer of the product that you’re using, so that you know those resolutions, and you create specifically to that,” McIntosh said.

Listen to the whole podcast below.

The budgets for colleges and universities are tighter than ever and administrators are feeling the pinch. On the surface, it can sometimes be hard to justify the outlay for a dynamic LED display. However, when used properly and in the right environments, LED displays actually generate the revenue to not only pay for themselves, but also to help fund other essential campus activities. Let’s take a look at some ways to monetize LED displays in higher-education institutions.

Attract the Best and Brightest
Today’s teens have grown up using digital displays each and every day. So when prospective students visit your campus, they will be looking for advanced digital displays as a sign that your school is on the cutting-edge of technology. Digital signage and video walls placed in key locations can be used for wayfaring, to highlight campus facilities and events, and to share positive social media posts. And since digital displays are fully customizable, you can even welcome the day’s visitors by name. It all adds up to a “wow factor” that will help sway potential students who may be on the fence as to where they’ll be spending their tuition dollars.

Expand the Reach of the Classroom
Video walls in a classroom or lecture hall can help bring dry lessons to life. In addition, interactive video walls encourage active learning and collaboration between students and faculty. A connected classroom allows students to easily interact with business leaders and subject matter experts from across the globe. It also allows your school to improve student retention by offering innovative, specialized courses of study and individualized degree programs without the economic burden of hiring additional faculty. Finally, with an interactive video display, you can extend your institution’s reach by seamlessly offering courses in remote locations, reaching a wider paying audience.

Increase Revenue by Being a Good Sport
It’s no secret that top-tier college football and basketball programs generate hundreds of millions of dollars for their schools each year. One of the ways they do this is with paid advertising on gigantic outdoor stadium displays, video walls in common areas, and digital scoreboards. But even smaller digital displays can be used to generate significant advertising revenue and highlight merchandise and concessions. You can also encourage social media sharing that raises your school’s profile and creates engagement among alumni–leading to increased donations to your athletic programs.

Create Engaging Marketing Messages
Your school likely creates many high-quality marketing messages for use on local television stations, during televised events, and on your website. Add that content to your digital signage content rotation in gathering places to build school pride and help ensure that students continue to pursue their education at your institution. At your dining hall and food stands, digital signs can be used to increase revenue by advertising your most popular and high-profit items and assist customers in making quick decisions. Additionally, your student union, the campus bookstore and on-campus vendors might want to provide information about special sales, book buyback dates, and other offers for students and faculty.

PixelFLEX® Can Help School You in LED Display Solutions
PixelFLEX® offers a wide variety of award-winning LED displays in virtually every size and shape including indoor, outdoor, and curvable configurations. Our LED display systems are seamless, providing clear and detailed imaging. Whether you are looking to create dynamic learning environments, generate revenue, or foster recruitment, PixelFLEX® LED is the answer.

 

To learn how Stanford University was able to utilize PixelFLEX to meet their LED needs, check out the link below.

Stop me if you’ve heard this one before: there was once a library designed to aesthetic perfection, a work of wonder, an architectural masterpiece. But not long after the ribbon-cutting ceremony, the building started to slowly sink. Why? It turns out that the library had a critical design flaw – the architect didn’t account for the weight of all the books.

Fortunately, the story of the “sinking library” is merely an urban legend. But there is a message behind the myth that remains relevant for all those in the field of architecture, engineering, and construction – design professionals should take great care to ensure that their structures are built for their purpose and occupants, not just beauty. In this digital age, this idea even extends to the audio-visual systems used in a space.

Better Architectural Design Through AV Integration
AVitecture involves the careful and planned integration of audio-visual technology into a structure’s architecture. AEC pros can enhance the AV experiences of building occupants with custom fit systems designed for each unique space. In addition, AV can heighten the design of the structure and serve as the “WOW” factor that gets people talking.

Indoor spaces that are perfectly suited for integrating audio-visual systems like digital displays, touchscreens, and wayfinding kiosks include:

  • Lobbies
  • Conference rooms
  • Briefing Centers
  • Elevators

 

AV integration isn’t limited to the indoors as it can enhance exterior spaces as well. Creative designers should consider:

  • Outfitting outdoor spaces with large format traditional displays
  • Incorporating accent displays that highlight features of the building
  • Leveraging full media playback systems to turn heads and serve the audio-visual needs of occupants

Partner with AV Professionals
Good AVitecture starts at a building’s inception with design professionals who understand how LED technology can help formulate a vision of environment creation and elevate an architectural project to new heights. There are endless possibilities for combining economically and technically sound solutions that fit the vision of a building’s design. AEC pros who collaborate hand-in-hand with AV consultants can design imaginative ways to fuse AV technology into a building that are both functional and aesthetically captivating.

PixelFLEX ® provides custom LED solutions and is a leading specialist in AVitecture. We partner with engineers, designers, and architects to help create one-of-a-kind visual experiences that engage consumers. Our state-of-the-art LED digital signage is customized to serve the unique needs of each client. No matter the size or scale of your project, PixelFLEX®  will collaborate with you to develop an immersive and inventive LED display technology solution that brings your space to life. To start your partnership, contact us today!

There was a time when retailers could simply hang banners over the front of their building, slap a few posters in the window, sprinkle cardboard cutouts around the store and call their signage done. But in today’s digital world, this is no longer an effective strategy. Instead, retailers need to grab the attention of shoppers using LED displays. But these innovative tools aren’t miracle workers. You still need a strategy to use them effectively. Let’s take a look.

Location, Location, Location
If your customers don’t see your LED displays, then you’ve simply wasted your money. Give careful consideration to where your highest traffic areas are and what action you wish to prompt. Displays in your front window can help draw attention and entice customers to come into your store. Others at the entrance to your retail space can highlight specials and sales. A few well-placed LED displays near the registers can help warm customers to the idea of joining your loyalty program at checkout or prompt a last-minute impulse purchase. And a display at your store’s exits can be used to share your social media information so you can continue to engage with your customers after they’ve left.

Time to Get Creative
Consumers are getting increasingly used to being surrounded by screens, so you need to get creative to cut through the noise. Fortunately, LED displays are no longer limited to rectangular panels you hang on a wall. Today’s technology allows retailers to get creative by designing a custom video display that is truly eye-catching and unique. Digital displays are now available in a wide variety of shapes, sizes, and configurations to integrate perfectly with your store’s design and branding. Curved surfaces, strips, columns, and even floor to ceiling displays are all available to help make your vision a reality.

Content is King
The real advantage of LED displays is that, unlike old-fashioned print signage, you can change the content being displayed whenever you desire. Attention spans are short, so be sure to vary your messaging often to can catch the eye of your repeat customers. In addition, you can quickly react to changing circumstances, such as highlighting your rain gear on stormy days or bathing suits as the temperature rises. Don’t forget to vary the type of content you broadcast as well. LED displays can be used to show product videos, testimonials from customers, social media feeds, local news items, and much, much more.

PixelFLEX® Can Help You Get Creative with your Retail Displays
PixelFLEX® knows each project is unique, so we pride ourselves on coming up with custom solutions for each and every customer. An American-based LED manufacturer, PixelFLEX® works with architects, designers, engineers, and consultants to offer creative solutions, reliable products, and top-tier support throughout the entire experience. Whether you are looking to increase curb appeal, target impulse buyers, or simply attract attention, LED helps bring creativity to your retail displays. Learn more at pixelflexled.com/.

As LED technology improves and the lifespan of installations grows to practically a decade or more in length, architects are becoming more incentive to implement LEDs into their ideas and building designs.

This crossroad between AV technology and architecture, coined perfectly as AVitecture, has allowed for more creativity among building spaces, from commercial to residential. Joining us is Will Dickey from PixelFLEX to discuss this trend, as well as talk the benefits and challenges of working with LED display technology.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication.

When talking about LEDs for digital signage, pixel pitch is one of the most important criteria to consider. Pixel pitch describes the distance between two pixels in millimeters. That distance defines a lot about the appearance and performance of LED screens. It’s also closely related to resolution.

Pixel pitch isn’t as well-known as resolution, and often they are believed to be the same. This is a big misconception. They are connected but not the same. Typically, the smaller the number the higher the resolution.

Pixel pitch, however, is not related to the size of a screen. Because two screens are the same size doesn’t mean they have the same pixel pitch.

Small vs. Large Pixel Pitch

Pixel pitch is essentially the measurement of density. A small pixel pitch indicates a greater density and less space between each pixel. This correlates to improved resolution. The larger the pixel pitch, the less dense. Large pixel pitch displays pale in comparison to their counterparts, but they come at a lower cost.

Why Pixel Pitch Matters in Digital Signage

Digital signage, when executed well, should be driven by vivid imagery with the most optimal viewing distance. The lower the pixel pitch, the more defined the imagery. This is essential if the signage is something a viewer would stand close to; the resolution doesn’t degrade the closer the viewer gets. You wouldn’t want a screen where a viewer can see the black space between pixels, so you’ll want a very small pixel pitch.

Application Should Determine Pixel Pitch

When choosing an LED screen for your project, application should drive what kind of pixel pitch you select. Smaller pixel pitch is best for up-close interaction. Whereas, if the screens will be further away or higher up on a wall, a larger pixel pitch will suffice. Higher pixel pitch delivers improved visuals from a further distance. In these situations, increasing the density of pixels will have no effect, so it’s best to save on budget here.

Determining Acceptable Viewing Distances

If you aren’t sure exactly what the viewing distance will be in your project, there are some practical guidelines you can follow. Not an exact science but considered an industry standard is that 1mm in pitch equals 8 feet of viewing distance.

The 10x rule is a way to estimate visual acuity distance. Divide the approximate distance in feet that a viewer would be standing from the video wall or single display by 10. This should give you a rough number to work from. Take this as a general recommendation as many other factors may be influencing the decision, like budget and type of content.

Pixel pitch should be a top of the list consideration when designing your LED display solutions. The crux of the decision is based on where it will live and how close viewers will be. PixelFLEX manufactures LED screens in a variety of pixel pitch measurements, ranging from 1.2mm to 16mm, covering the gamut of possible applications.

Browse all of the PixelFLEX LED display solutions here.