Did you know that LED video walls are an integral part of TV broadcasts and film? It’s true! The vibrant imagery provided by this advanced technology offers the perfect backdrop on any set. Instead of using old-school projectors or printed backdrops, LED screens make it appear as though cars are actually driving along roads, or can display a realistic snowy winter land that can be seen through a window of a fictional house on a production set.

Another popular way in which LED video walls have made their debut in the television world is as a backdrop for news programs. Today’s newscasting is typically filmed on sophisticated sets, incorporating many video elements. Thus, LED video walls used in these spaces require unique design specifications that are somewhat different from regular LED video walls. Fortunately, LED screens provide design options aplenty.

LED Walls for TV and Film: Special Specifications 

  • Pixel pitch is one area that is different for these on-air or on-film scenarios. The closer the camera shot, the closer the pixels need to be for optimal results.
  • Refresh rate is another aspect to consider. It must be fast so that content looks natural and transmits seamlessly.
  • Dual powered displays are a must. Having two power sources prevents content loss due to power issues during broadcast.
  • In a newsroom floor scenario, opt for a non-bezeled display. Bezels break up the connected screens, providing poor aesthetic appeal, making bezel-free LED screens the ideal solution.
  • Cable-free designs that contain wires within an enclosed cabinet not only provide a neat appearance, but are less of a tripping hazard for employees, guests, or on set talent.

 LED Video Floors
In addition to video walls, LED displays can also be integrated as part of the floor in news broadcast or other production settings. Recently, a major new station’s floor was revamped with an LED screen, making it a centerpiece for aerial and push and pull shots in front and above the main news desk. Made possible with a 6mm floor and surface screen, this application is just one unique LED video innovation being implemented in the TV and film realm.

Curved Screens Now Possible
When outfitting a broadcast set or a movie scene, sometimes straight against the wall doesn’t work—the anatomy of the set may make traditional flat or flexible panels an implausible option. Highly adaptable, lightweight curved LED displays can curl, bend, fold and attach to a concave or convex wall, melding seamlessly into a set’s background, making just about any backdrop possible.

LED Video Walls: The New Movie Screen?
Not only are LED screens facilitating better, more believable cinematography and more dynamic news sets, they have also become the cutting-edge go-to medium for theater screens. Part of the movie-going experience since cinema’s early beginnings, LED theater screens remove the antiquated and often erratic projector operation from the equation. The first LED screen debuted at Pacific Theatres in California in April. Industry experts view this as a well-timed move that could attract movie watchers back into the theater. The overall vibrancy and blacker blacks of LED cinema screens are certain to become the preferred source of movie viewing, and may be the enticement necessary to keep fans from waiting until they can watch a movie at home on their own LED televisions.

PixelFLEX Takes Innovation to the Set
As a trend leader of industry leading LED displays, the PixelFLEX team has developed LED screens specifically with TV and film industry applications in mind. The FLEXMod is a lightweight screen that bends and curves, while the LumiFLEX has an LED surface that turns floor space into an amazing visual experience. Learn more about all of PixelFLEX ‘s products and the many spaces LED screens can inspire.

 

The average person is bombarded with over 1000 advertisements a day, and in the retail space, the go-to ad has been static signage. But as the years have gone by, there’s a new need for something that can maintain the open, inviting design of a window-front shop while still draw in new customers.

David Venus of PixelFLEX LED sat down on the podcast to tell us how transparent LED screens are bringing exciting and reusable advertisements to the retail industry, and how the technology is making its mark in other industries through human-centered design.

In most industries, there are norms and standards applied across all manufacturers. Plumbers all use the same size pipes. Car manufacturers must abide by the same standards for fuel mileage, safety, and more. However, that is unfortunately not the case in the world of digital signage. Each respective manufacturer has the freedom to build LED displays to their own desired specifications. The “standards”, therefore, don’t really exist—size and pixel counts are determined by the manufacturer. So, how can digital signage users make a clear comparison? It’s never going to be apples to apples, but it requires looking further than just cabinet size. Instead, the focus should be on the features that matter the most: pixel pitch, matrix, and viewable area.

Pixel Pitch: Defining Resolution

A pixel is a grouping of three LEDs: green, red, and blue. The term pixel pitch describes the measurement between each cluster of pixels known as a diode. This measurement does have a standard, at least in how it’s calculated. It’s the distance between the center of one pixel to the next pixel’s center, and is applicable in both vertical and horizontal applications. For example, if an LED screen has a pixel pitch of 5-mm, its pixels are spaced 5-mm apart. Pixel pitch is normally within a range of .9-mm to 100-mm.

Two screens may be the same size, say 40”, but have different pixel pitches. Lower pixel pitch allows the viewer to stand closer to the screen to read or interact with it, while higher pixel pitch is for screens being viewed from distances further away. So, back to the 40” screen example. If the screen is used as a menu board directly in front of a customer, the pixel pitch should be low, typically sub 3mm in pixel pitch. However, if the screen is 6’ to 8’ away from the audience, a higher pixel pitch can be employed. Keep in mind pixel pitch is subjective to each viewer, and what looks good to one, may or may not look good to another. However, there is a general guide to follow, and that can be seen here. 

The Matrix: Viewable Space Matters

Matrix is another digital display measurement, calculated based on the number of pixels on each LED display tile multiplied across the entire display. In a matrix, LEDs are arranged in rows and columns similar to X and Y coordinates. A 2’ x 2’ display with a 30 x 30 matrix translates to 30 pixels per foot multiplied by 2’, totaling 60 pixels by 60 pixels. To find the number of pixels for the entire sign, multiply 60 by 60, for a total of 3,600 pixels. While seemingly simple math, it’s not always accurate as some manufacturers are less exact in their configurations than their counterparts. And while the difference may be unnoticeable, consumers should be aware that not every LED display is going to adhere to a specific set of standards. All of our products pixel resolutions can be found in their respective specification sheets on our site.

The actual size of a screen has very little to do with how crisp the resolution will be. Therefore, when comparing displays, universal module sizes provide for the most exact viewable space determination for screens with different resolutions but identical matrices. Take a 20-mm display and 10-mm display, each with a matrix of 96 x 144. Because it has more space between pixels, the 20-mm would need to be significantly larger; but the 10-mm display could achieve the matrix at a much smaller size with better resolution.

Look for more than size to pick the best screen

When determining what displays are best, placement is key. Interactive kiosks are another category altogether from large backdrop displays. Work with a professional provider to review pixel pitch, matrix, and viewing area for the most appropriate LED solution for your application.  Choosing a LED display partner that will help you understand these factors can greatly save you time, money and headaches throughout the entire process.

At PixelFLEX®, we collaborate with clients for the best LED solutions. Explore options with the PixelFLEX® Product Selection Tool.

How can retailers capitalize on passersby and heavy foot traffic? The answer for most of the lifespan of retail has been signage. In the modern world, that signage is now digital. However, there hasn’t always been a viable solution due to natural light. For window digital displays, there have been two major concerns: Can the digital signage compete with direct sun? and How can they be installed to not impede natural light from flowing into the space?

That’s the quandary that faced one of the world’s most celebrated retail brands, Levi Strauss. Their flagship store on Market Street in San Francisco sees a tremendous amount of foot traffic. They wanted to capitalize on this with dynamic content powered by digital signage. Transparent LED displays were the solution that answered all their concerns.

What is transparent LED digital signage?

The descriptor transparent is used because the display is a glass window integrated with a touchscreen, allowing for light to pass through in both directions. This is different than standard screens, which have backlit components that illuminate the pixels on the screen. This creates visibility for viewers. For the screens to be transparent and allow the dual light pass through, an alternate light source is used that does not block the display. These transparent LED displays also have lower power consumption, consuming roughly 10 percent of the power of a traditional display. The screens have transparent components such as cathode, anode and substrate. They are designed ultra-thin and are more flexible in comparison to other screens.

Transparent LEDs also allow for 3-D content, which has become a sought-after feature for retailers. When brands can use 3-D advertisements, it changes the way in which they can communicate ideas and engage with users. These displays also offer tools for easy communication, delivering a positive customer experience.

What problems do transparent LED displays solve?

  • Smaller space requirements do to slim footprint and no need for external rigging structures
  • Eliminates the need for additional lighting behind display due to 6-80% light transparency through the screen vs traditional LED video walls
  • Displays can be customized to fit existing window frame openings and structures
  • Eliminates traditional signage that blocks light and valuable window front
  • Reduces labor for content renewal or traditional signage

Potential Applications of Transparent LED Displays

With recent advances in non-traditional LED displays, Transparent screens have opened up new opportunities to place digital signage in places most people would not have in the past. Transparent displays integrate seamlessly into architectural facades bringing digital media to the forefront of design. With Urban development booming, you can create anchor piece to large window fronts in retail, landmark buildings, public venues, hotels, airports and much more.

How Levi Used Transparent LEDs

Transparent screens have varied uses, depending on your goals and what type of experience you want to create. For the Levi storefront installation, the first challenge to overcome was the natural light that was flowing through the windows. Levi wanted to counter the light, so it didn’t interfere with view ability, while also allowing the natural light into the space. When they came to PixelFLEX with their ideas, we immediately recommended FLEXClear, which is a 65 to 75 percent transparent LED display. The ability for the FLEXClear to remove hurdles related to natural light made it an optimal choice. The direct sunlight and ambiance were no longer an issue. The FLEXClear solution actually leveraged these issues, turning them into assets.

The Levi flagship store, on famed Market Square in San Francisco, enjoys a steady stream of foot traffic. The goal was to turn window shoppers into in-store shoppers. With its outward facing windows, the storefront was ideal for the FLEXClear solution. The completed project offered dynamic content that is vivid and visible to passersby, while also allowing natural light to stream into the store. Learn more about the features and benefits of FLEXClear and how it can invigorate your space today.

Video walls are becoming a more and more popular tool for creating impactful and dynamic experiences. Their magnitude and vividness can create a dramatic entrance or backdrop in a variety of spaces and applications. Entertainment venues, retailers, restaurants and corporate offices are all turning to LED video walls to connect with audiences. LED video displays are designed to present users with creative options, which can be overwhelming when trying to decide what will work best for your business scenario. With such a significant investment, it’s important to consider the initial set-up and design, as well as how to optimize your return.

You should always try to future-proof your LED video wall solution. By asking yourself a few simple questions, you can easily set yourself up for immediate and long-term success in your deployment. How easy will it be to upgrade to the latest technology, and how flexible is the platform? Using systems that have standard architecture, including standard PCs and Ethernet networks, are more adaptable, as are software-based systems. Is the product and supplier you are choosing a quality product and what kind of support is offered?

To ensure you get the most out of your investment, we want our customers to consider the following for the best outcomes:

  • Goals
  • Content
  • Installation and layout
  • Functionality

What are your goals?

Define the business case for your LED wall. Determine how it will influence purchases, promote items, entertain, or offer information. There are many uses for LED walls; this is the time to actually write this out in use case form. Set goals for your objectives based on the SMART (Specific, Measurable, Achievable, Relevant, Time Limited) philosophy to visualize the impact of your screens.

What type of content will you display?

This will be directly related to your goals. That purpose will drive the design of your content. If your signage includes a lot of text, you should opt for high contrast (white/black) and a clean font. Background images should be subtle. If your content is more for entertainment value, the focus will be on motion and clarity.

Much of the time, customers just want information. If you can provide this conveniently, it can influence their purchase. This influence was validated in a Cisco IBSG study, finding that 40 percent of shoppers agreed that digital displays, like video walls, had influenced their purchase because it provided them relevant information.[1]

Related to content, there’s also the question of if you will display multiple pieces of content, or one video split up among all the screens? You will need to marry your content expectations with the capabilities of the screen, like 4K resolution for high-quality video visuals.

How will the video wall be installed?

As noted previously, the design has to be easy to update and adjust. It’s not just something you install once and never interact with again. Regular maintenance is recommended as well. This means accessibility is necessary, so make that part of your installation plan. This will allow you to work on the system in the future with minimal down time. Other factors affect installation and placement, including:

Interior vs. exterior

  • Ambient light vs. direct light
  • Sight lines and angles
  • Wall space: consider not only your total space, but also what configurations you can fit into that space
  • Viewing distance
  • Any code requirements for the mounting structure

 

What kind of functionality will you need for hardware and software?

When choosing hardware, opt for commercial grade LEDs, as they are built for constant use and don’t get overheated. Plus, using a non-commercial screen in a commercial setting voids the warranty. Whether built into the screen or as an attachment, you will need a player or processor.

When determining what software to use, go back to your goals. It makes sense in most applications to play different content at different times, so scheduling is a must-have feature. You should also consider the ease of updating content, which is usually found with a cloud-based system that can be accessed from anywhere.

Find Video Wall Success with PixelFLEX

Developing a video wall is a big task. When well executed, these displays can dazzle and boost your connection with audiences. By focusing on goals, content, installation and layout, and functionality, you create a video wall that will offer the return you expect and be an investment that continues to yield for years to come. When you start planning, rely on the experts at PixelFLEX to deliver a custom creative solution built on reliable digital signage equipment. Learn more about our premier LED displays today.

 

 

[1] https://www.cisco.com/c/dam/en_us/solutions/industries/retail/downloads/dms_brochure_0709.pdf

Digital signage is something seen quite often in the modern world. You probably aren’t wowed by standard LED video display presentations anymore. But there is much more to digital signage than standard video walls or single rectangle displays. With advances in LED display product offerings, Digital signage can take on a whole new form and offer an upscale, sophisticated presence as architectural art with digital content playback capabilities. Displays can blend in or stand out in a variety of applications, offering a look that is beyond the norm.

Marrying Beauty and Practicality

Digital signage solutions, at its roots, is all about communicating with an audience. As a means to disperse messages, this offers architects and designers an ever-changeable canvas. But, it needs to be a complement to space as well. It must look purposeful, rather than an afterthought. To integrate into a setting should not be seen as a limitation. You can do more with the way and shape that signage is installed, delivering beauty, while also delivering the practicality as a communications channel. For example, you could use stunning animated visuals like flowers blooming, snow falling, waterfalls rushing, or clouds parting. This type of content will draw in users with its beauty. You have their attention now, so subtly tie in some relatable message to the visuals.

New Shapes Break the Box

There are many more options to build out displays than ever before. Choose various size screens that allow for custom variations, and create your own layout.  You can then use a rotating image scaled across multiple displays. You may think that only a resolution ratio of 16:9 is suitable for displays. This is just another limitation that many providers may say is the only option. Technology has improved tremendously. Direct view LED displays can use a variety of ratios, depending on what is being displayed and the viewing range and angles. You are no longer subject to a box in your design and deployment of a LED screen.

Creative Options for Many Industries

Don’t think architectural, artistic digital signage fits your industry? Think again. This application has versatility. Healthcare practices and hospitals could use it as a calming method to reduce anxiety, while also offering wayfinding information. Hospitality has already been a fertile ground for creativity, using city scenes as backdrops that get visitors excited about their vacation. Higher education and corporate lobbies are great places to anchor a display to create buzz and excitement for guests, fans  and business partners. With these type of installations, attendees can view the stunning visual display of messages.

In addition to the companies and organizations already taking advantage of LED displays, businesses can design their own display completely customized to their vision and message. Aside from reinventing a brand or community area, LED screens are available to rent with specialized messages for industry events and needs.

PixelFLEX® recently created an installation for the headquarters of Equifax, a consumer credit reporting agency based in Atlanta, Georgia. We used our 1.9mm TrueFLEX™ displays to create a truly dynamic experience. Working with Velocity Productions, we replicated the Atlanta skyline with different size screens in a custom video wall. This striking display could very well be the future of digital signage as art. As the premier LED solutions provider, we invite you to take a look at the project from our portfolio and see what’s possible.

While there’s still nothing quite like watching your favorite team in person, home entertainment systems are getting pretty close. With wider screens and surround sound, some fans may be tempted to stay in for the night rather than fight for parking downtown. Sports venues are no longer able to rely on the game itself to draw in crowds. Instead, the fan experience has taken center stage. By utilizing cutting edge LED technology, stadiums can offer fans an immersive, multimedia experience. Creating an engaging and vibrant culture around the game through the use of LED screens is a great way to keep fans coming back time and time again.

We’re not just talking about the jumbotron. Everything from improving architectural aesthetic to providing an easy to use tool to guide fans through the venue can be achieved through the use of LEDs. Imagine walking into an arena for the first time, but instead of merely filing through security, you are surrounded by a hallway made entirely of screens showing the season’s highlights, past triumphs or an update on other games from around the league. In that hallway, there are even wrapped columns featuring current players portraits, making it feel as if they’re with the fans. It would be an unbelievable first impression.

Here at PixelFLEX, actually built something very similar for the MLB All-Star Fan Fest. Essentially a giant theme park for baseball fans, this event gives fans the chance to meet with their favorite players, watch live broadcasts of sports talk shows, and even participate in training drills. When it was hosted in San Diego, PixelFLEX was tasked with creating an arched entry way into their interactive fanzone. With the help of San Diego based MSI Productions, we developed two screens that were 16 feet high and 25 feet long, arcing elegantly over fans as they walked through. The LED entry way provided an immersive fan experience that many may never forget.

LED screens can be used for more than just entertainment. Bridgestone Arena, for example, turned to PixelFLEX to install a screen above escalators that carry 95% of visitors to their seats. Since Bridgestone is ranked sixth in the world for ticket sales among sporting venues, this screen provided ample opportunity not only for advertisement revenue, but also promotion of their own events as well.

Regardless of whether they are used as maps throughout the stadium, engaging entryways or advertising, LED screens can improve the fan experience, and in turn keep them coming back game after game. As an American-based LED manufacturer with expertise across a wide range of industries, PixelFLEX is dedicated to developing creative solutions tailored to the exact need of any space, be it a conference room or a giant stadium. To see what PixelFLEX LED is capable of creating for your sports venue, visit https://pixelflexled.com/portfolio/ today!

When planning digital signage projects, there are many factors that must be considered when it comes to screen choice. Primarily, it’s critical to understand that the options—LEDs, LCDs, and projection—are not interchangeable. While LEDs and LCDs have some similarities, projection screens are a completely different type of system altogether. Realizing that you’re not comparing apples to apples is essential, as the application, use, and site are paramount to a successful signage integration.

LEDs: Light Emitting Diode Displays

  • LEDs are built upon columns and rows of individual LED packages.
  • LED colors are more vibrant than LCD with greater contrast
  • LED’s offer the greatest brightness–typically between 4,000 to 8,000 nits–that won’t weaken significantly less with age than other display types
  • LEDs are thin, lightweight, and use less power
  • Direct view LED displays are available in more sizes than other screens—ultimately giving more creative freedom for screen configuration and size
  • With LED pixel pitch available in sub 1MM to 100MM configurations, LED resolution resembles that of a flat panel and everything in between.
  • The higher the brightness of the display, the more direct sunlight it can compete against—specifically beneficial for outdoor displays

LCDs: Liquid Crystal Displays

  • LCDs have the highest resolution of the three options, but with much lower brightness—300 to 2,500 nits—making them ideal for up-close viewing
  • The larger the size, the heavier and more fragile the LCD screen which directly correlates to overall weight of displays
  • LCDs can be tiled together for a wall, however, there will be seams between bezels
  • LCD flat panels are available in 1080P and 4K UHD resolutions—the higher the resolution, the more pixels per inch, and the closer the viewer can be
  • Common LCD sizes range from around 10” up to 95” diagonal

Projection Screen: A Surface & Support Structure to Display Projected Images

  • Projectors are required to transmit the image to a projection screen
  • Because images must travel to the viewer’s eye, there’s a larger expanse in which the brightness and visibility of projected images can be diminished, resulting in image clarity and crispness challenges
  • Over time, a projector loses brightness, affecting its ability to properly display saturated colors like black
  • Upkeep and maintenance is more prevalent to keep your projection display system running at its full capabilities.
  • Projectors lack the contrast capabilities of LED 

Lighting Considerations: Lights (Natural and Artificial) Influence Screen Selection

  • LEDs are recommended if the space is located outside or will be filled with natural light
  • While it doesn’t impact the visibility of LED images, ambient lighting makes a projected image more difficult to see
  • Ambient light on TV style video walls can have glare and reflection ultimately diminishing effectiveness
  • Depending on the area, LEDs may not even need to display at their highest brightness, adding to their longevity and less consumption of energy

Image Definition and Sizing

  • LEDs and LCDs support HD (high definition) with no challenges
  • Projectors typically only support standard definition or cannot display HD images at full resolution. Higher resolution output projectors can be extremely costly
  • Projectors, however, can easily display images of all sizes, from small to extremely large
  • LED panels only range from about 60 inches to 90 inches at the large end of the spectrum, but can be stacked to create larger composite images
  • Depending on application text playback can determine the resolution of display needed to accomplish effective content reproduction

Set-Up and Usage

  • LEDs and LCDs are much easier to set-up and quicker to turn on than projector displays
  • Projectors are limited in how and where they are used, requiring a video source connection, unimpeded space between the screen and projector, and high mounting in the back of a room or display area—low hanging objects in a venue will obstruct projector set-ups

Maintenance and Cost of Ownership

  • For maintenance, LED repair is straightforward, often just a software update will suffice, while replacing a module or broken bulb necessitates little effort
  • LCDs may require manual calibration and aren’t able to be serviced in the field
  • Projectors typically must be sent off for repair, resulting in downtime
  • Long-term reliability goes to LEDs, which last up to 100,000 hours before suffering dimming issues
  • LCDs only run for 30,000 to 50,000 hours before degradation leading to issues such as image burn in
  • LEDs are more expensive purchases than LCDs, but due to the probable repairs and less lifetime usage of LCDs, LEDs have a lower total cost of ownership

 

Which display is right for your project?

There is often a misconception around LCDs, LEDs and projector displays. LEDs and LCDs are similar, but still have differences that matter to specific applications. Each system has advantages and disadvantages, and the one that’s right for you depends on your needs and what you are ultimately trying to accomplish.

PixelFLEX® provides custom LED display solutions for multiple applications. No matter the use of space, our expert team works with you to design the best LED signage for your needs within the budget and constraints you have. Check out our line of LED solutions and how they can work for your next project.

How does LED display stack up against other technologies? Check out our LCD vs. LED and Projection vs. LED infographics.

Digital signage in retail has been growing steadily for the last decade. The growth is partly in response to the many different and unique applications available to retailers. One segment that is poised for exponential expansion is the transparent digital signage market. According to a report by Research and Markets, from 2017 to 2021, the compounded annual growth rate for this sector will increase by 28.7%.[1]

What is Transparent Digital Signage?

The descriptor transparent in Transparent Digital Signage is used because the display is a glass window integrated with a touchscreen and an alternate light source that does not block the display, allowing light to pass through in both directions. This is different than standard LCD screens that have backlit components which illuminate the pixels on the screen, thus creating visibility to viewers.

Transparent displays are gaining in popularity due to their lower power consumption, consuming roughly 10% of the power compared to a traditional LCD display. And with cathode, anode and substrate transparent components, these ultra-thin displays are designed to be more flexible in comparison to other screens. They also allow for 3D content, which has become a highly sought-after feature for retailers. When brands can use 3D advertisements, it changes the way in which they are able to convey ideas and engage with users. These displays also offer tools for easy communication, delivering a positive customer experience.

How Can Retailers Use Transparent Digital Signage?

The application of transparent screens is varied, depending on the goals and type of experience to be created. For instance, leveraging transparent signage in merchandising to introduce and advertise the features of new products is a rapidly emerging trend. In this application, the product is positioned within a display with a screen that shows videos, graphics, and/or text placed directly behind it. And because these screens don’t hinder natural light, many retailers are using this signage as storefront window displays

FLEXClear Delivers Transparent Opportunities

With a 65%-75% transparent LED display, FLEXClear offers numerous options for creative applications that meet all security codes and regulations. And FLEXClear’s slim design and rich brilliance provide vivid content visibility without sacrificing daylight.

Learn more about the features and benefits of FLEXClear and how it can invigorate your space today.

 

 

[1] https://www.researchandmarkets.com/research/4jx6nb/global

Walking into the lobby of your building, what is a guest’s first impression? You may have beautifully tiled floors and elegant furniture, but what kind of visual experience are you creating?

When clients or prospective employees walk through your door, their eyes will initially be drawn to your walls. While paintings of abstract art or murals that depict your brand are nice accents, a premium digital display offers a unique opportunity to both communicate and vaunt everything that’s great about your brand. With content that can be changed regularly, allowing you to tailor messaging, digital displays offer advantages that still art simply cannot compete with.

How to Integrate LEDs Into Your Lobby Experience

There are many ways to use LEDs to create a one of a kind guest experience, including video walls, dynamic art, interactive elements, and personalization.

  • LED Video Walls

You’ve got walls, so use them! An LED video wall can make a striking first impression. Video walls show off your brand’s affinity for technology, bringing huge impact to your space with colorful, vivid imagery related to either the products you create or your brand’s story.

  • Digital Signage as Art

Using LEDs as art isn’t new; in fact, digital media is just another form of visual expression. Hotels in Las Vegas have implemented digital signage for years, while those who’ve visited The Cosmopolitan Hotel may remember their snow scene lobby displays. It’s best to employ a creative services department or mixed media artists when creating this type of content.

  • Interactive Displays

Immersive experiences are becoming very popular in corporate office lobbies, and there are many ways these collaborative kiosks can be deployed. For instance, creating a vibrant, interactive historic company timeline that allows visitors to touch different years and see imagery and content related to that year’s activities is far more engaging than a printed static timeline. These displays can also include other interactive applications such as wayfinding, Q&A, and fun facts.

  • Personalized Communications

Personalized messaging customized to specific clients, prospects, or visitors can differentiate your organization from the pack. Content can be as simple as a welcoming message, or perhaps even a short video that demonstrates how your organization works with partners. Little nods of personalized recognition let your guests know they’re appreciated.

PixelFLEX has been creating and delivering LED display solutions, including corporate lobbies,  to fit the various needs of myriad businesses for years. See how PixelFLEX reimagined the Equifax headquarters in Atlanta, Georgia.