Are You Overpaying by Purchasing a Higher Resolution LED Display Than You Need?

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When buying an LED display, no one wants to overpay by purchasing a higher resolution than is required to do the job. On the other hand, you want to purchase a display that delivers a crisp, clear picture to the intended audience. To ensure you are buying exactly the display you need and no more, it is essential to understand how viewing distance and resolution correlate.

Recommended viewing distances are somewhat subjective, but can be roughly calculated based on the resolution, display type, application, and intended use. The higher the resolution you have, the clearer your content will appear. Text size is another important consideration. In general, larger characters can be viewed from a longer distance at a lower resolution.

Resolution in an LED display is the result of a specification called pixel pitch. Pixel pitch describes the spacing of individual pixels. In the case of a color display, it is the physical distance measured in millimeters between the center of an LED diode and the next closest diode on the board. Generally speaking, the larger the pitch number, the lower the resolution of the display with more pixelization. Likewise, the lower the pitch number, the higher the resolution will be, resulting in less pixelization. As a rule of thumb, each time pixel pitch is reduced by a millimeter, a viewer can stand one meter closer to the display.

Resolution is proportional to the number of pixels contained in the physical area of your LED display. The more pixels you have per square meter, the more detail your wall will display. When viewed from the recommended minimum viewing distance, these pixels will appear connected, giving a smooth, colorful image, without the appearance of any spaces between pixels or separation of the LEDs. In addition to pixel pitch, the effective resolution is also influenced by display size, pixel technology, and viewing distance.

Each display has a recommended minimum viewing distance that may vary based on the application and the intended use. Understanding how viewing distance and resolution correlate can help you choose the right product to meet your unique needs, potentially saving you a ton of money. When choosing a digital display, consider the ideal viewing distance from the sign to help choose the correct pixel pitch.

At PixelFLEX ®, we want to educate our customers so they purchase the correct product and don’t overbuy. We offer a large variety of award winning LED display systems that provide clear and detailed images in virtually any size and shape screen you desire. The experts at PixelFLEX ® will help you choose a quality solution that makes your creative vision a reality.

To learn more about how PixelFLEX ® can help you meet your business goals, visit PixelFLEXLED.com today! Also, Visit our LED University page to get a little more in depth on this topic above.

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Don’t Go Astray with LCD—The Future Lies in LED

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At long last, it’s time to install that show-stopping video wall you’ve been planning. You want it to be bright, flexible, energy-efficient, and cutting-edge—something truly unique and exciting!

But which kind of display should you use?

Until recently, most large-format video walls were built using LCD displays arranged in standard configurations: 2X2, 3X3, 4X4 and so on.  This was the preferred method for achieving large video images due, in part to the cost of LED display technology.  But now, with efficient, brighter LED technologies and manufacturing techniques, large-format LED displays are economically comparable with the older LCD matrix video walls they so easily outperform.

Liquid crystal displays (LCD) have been popular for years in both the video wall and consumer electronics markets. You have probably already used LCD technology several times already today and the technology is perfect for smartphones, computer monitors, and television screens. But when LCD displays are tiled together to create a video wall, the bezels (or visible edges of the cabinet) create “mullions” which interrupt the video image.  Even when expensive “ultra-thin-bezel” displays are used, the mullions are still there dividing the image.  Direct View LED panels assemble together with no visible bezels forming completely seamless video walls.

Recent innovations in LED manufacturing allow more brightness, higher resolutions, greater reliability and energy-efficiency than LCD displays with the best color accuracy and refresh rates of any display type available.  For large-format video experiences, Direct View LED is the obvious choice.  Here’s a quick comparison:

  • LCD monitors have bezels which interrupt the image
  • LCD monitors can exhibit “burn in” of an image type over time
  • LCD video walls require special pullout mounting brackets that allow precise physical alignment and are typically pretty thick
  • LCD monitors require frequent color calibration and physical alignment to keep them looking good
  • LCD monitors by their very nature prevent smooth curves
  • LCD monitors used with complex, non-standard designs require expensive image processors with outputs for each display
  • LCD video wall displays typically have much lower brightness levels than LED
  • LCD video wall displays are not available in outdoor configurations
  • LED displays have no bezels to interrupt the image
  • LED displays don’t require pullout brackets and the entire display including the framing can be 3″ thick or less
  • LED displays typically don’t require color calibration and the physical alignment does not change over time
  • LED displays offer greater shape flexibility including non-standard flat displays, curves, cylinders, thin ribbons, and outside corners
  • LED displays are controlled differently with a single processor and only a few outputs required to drive very large displays
  • LED displays perform better in high ambient lighting conditions than LCDs (even outdoors)
  • LED displays provide a wider viewing angle due to its direct emission of light
  • LED technology Is very robust and reliable, even in high humidity and in a wide range of temperatures

Numerous display technologies are available today. Each has value, but the unique characteristics of LED displays may better suit your needs.  And LED provides a lower total cost of ownership.  LED is more energy-efficient, requires virtually no periodic maintenance, installs quicker, and has a longer usable lifespan than LCD video walls.

America-based LED manufacturer PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven toward excellence to meet your standards, PixelFLEX offers an award-winning line of LED video walls and video screens to fit your every need. To learn more, visit PixelFLEXLED.com today!

Blog in conjunction with Reflect Systems.

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Omnichannel Commerce, Part 3: Enhancing Customer Experience with Digital Signage

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Although a vast majority of shoppers still prefer to buy at bricks-and-mortar stores, smart retailers are finding creative ways to digitally enhance customer experiences. In previous posts, we have already discussed omnichannel commerce and several pioneering digital engagement tools for retailers. Now let’s look at more powerful ways to enhance the customer experience with digital signage to improve in-store sales.

Humans are very visual, and the internet only seems to be making us more so. That means brands, in order to stand out in a competitive environment, need to attract the eye. Here is where digital signage comes into play. If you want to successfully engage customers with digital signage, you need to make sure your signs are well-designed, with good color and pitch, and strategically placed throughout the store so customers can notice new products, promotions, and discounts. The key is engaging your customer’s senses—if you can get them to touch a screen and interact, even better.

The important thing is to make the experience memorable. Part of doing so requires you to know your audience. Since your customers will change throughout the day, adjusting the message on your digital signage can make them feel special. You want your customer to feel a particular sale or promotion is just for them. Digital signs can also allow you to display social media recommendations and show product reviews from a variety of high-impact sources. LED signs allow you to do so with the highest quality and with maximum flexibility.

Employers can also use digital signs to improve employee relations and productivity. Display company announcements, training videos, updates, events, and other company-related information in every break room in every store—or in target stores, if the information is local.

Digital signage is a powerful tool for retailers, helping management communicate with employees and ensuring the benefits of online shopping can be brought into physical stores around the world to create better shopping experiences. People’s need for physical space and for the best information available at the time means digital signage is a win-win for customers and retailers alike. And when you adopt LED digital signs, you get numerous extra benefits, not the least of which is lower costs to run the signs. Less electricity use means lower costs for you, and it also means a lower carbon fingerprint—LED benefits both the bottom line and the environment!

PixelFLEX offers a one-of-a-kind design for your store through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers, and consultants, PixelFLEX is proud to provide custom LED solutions for each and every customer, while also providing top-tier customer support through the entire experience. Your standards are our excellence. To take your store into the future, visit PixelFLEXLED.com today!

 

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Omnichannel Commerce, Part 2: Taking the Shopping Experience to the Next Level

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For brick-and-mortar retailers to survive an increasingly online world, they will have to create a retail experience that blends with customers’ online experience. The challenge is finding the best way to combine e-commerce with in-store shopping to create a connected retail experience. Pioneering retailers have already begun introducing digital technologies, such as virtual fitting tools, virtual product aisles, interactive digital video displays and eye-catching LED Video signage in their stores and front windows. Consumers are delighted when online browsing compliments the in-store experience—and vice versa.

Although online mobile shopping is gaining momentum, bricks-and-mortar stores are likely to remain the dominant way to generate revenue for the foreseeable future. Even Amazon, which started out as an exclusively online store, is starting to open physical locations. Still, to remain relevant, bricks-and-mortar retailers will have to leverage digital technologies to enhance customers’ shopping experiences and exceed customer expectations. In-store tablets and kiosks, virtual/augmented reality, interactive hangers, location-based-services (LBS) and even 3-D printing are all digital technologies being used to increase shoppers’ convenience, gamify the retail environment, improve customer/product matching, and provide a wide range of other shopping applications. Digital Display technologies are at the center of these changes, and given the strengths LED displays—including flexibility, curvable frames, good color and pitch, and excellent weather ratings—stores should really consider them the ideal signage needed to achieve optimal results.

While most of the experimentation with digital technologies has been done by higher-margin or bigger-ticket retail stores, we can expect more widespread adoption soon. Retailers such as John Lewis and Tesco have touchscreen kiosks that allow customers to browse for products and order items while they are in the store; retailers like Oasis have gone the iPad route—as have a number of other retailers. The alternative is having customers look products up on their smartphones, meaning they can also look up the competition’s prices and availability. Digital signs can keep customers’ eyes off their phones and on the options right there in the store.

Digital video displays allow retailers to connect with content management systems for quick, seamless updates, with either universal or local content. They can assist customers, update prices, share content screen-to-screen, create shareable wish lists, and run loyalty and “just in time” promotions. Digital signs thus enhance customer satisfaction by promoting engagement, improving the shopping experience, and helping make it mobile.

Retailers are using technology to deepen customer interaction, connect via social media or apps, and improve customer information and services. As customers and retailers both come to see real benefits, we can look forward to more widespread adoption. Digital technology in bricks-and-mortar stores helps enhance customer experience and is definitely here to stay. Wise retailers who not only adopt digital signage early but also want to keep running costs down while providing high-quality images will look to LED displays for ideal solutions. Specializing in LED, PIxelFLEX provides high-quality solutions to your digital signage needs. We are happy to work with you to help bring you into the future.

To learn more about integrating digital display technology into your stores, visit PixelFLEXLED.com/retail today to talk to one of our experts.

 

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Omnichannel Commerce, Part I: Changing the Retail Game

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The internet has completely changed the shopping experience. For many consumers, a visit to the store is less about shopping and more about validating the choice they have already made based on their online research. While shoppers appreciate the wide selection and abundance of information found online, most still relish the in-store experience because they can touch, see, and try on the product.

What many customers really want is a shopping experience where online and offline intersect—and yet, too many retailers are still unable to meet the demands of their consumers. People expect retailers to provide consistent, high-quality service throughout the shopping experience, and with all of the options available, merchants must adopt new technologies. It’s time for retailers to learn more about omnichannel commerce and improving the in-store digital experience. Of course, This can be completed in a multitude of ways ranging from digital signage, LED video walls, and digital interactivity.

Recently, Forrester Consulting conducted a study on the impact of omnichannel commerce. It yielded four key findings:

  1. Technology investment is critical to enabling exemplary omnichannel customer experience.
  2. Omnichannel customer experience is now a differentiator.
  3. Many retailers have reached a false state of omnichannel comfort.
  4. New titles alone won’t cut it—retailers must abolish siloed channel strategies altogether.

In short, retailers need to keep up with customers, and with the latest technology, if they want to maintain customer satisfaction and maintain or improve brand perception. Retailers need new ways of thinking to stay in business. Those who succeed have typically done so by achieving a smooth transition from online to in-store shopping channels. They provide customers with a seamless omnichannel experience.

PixelFLEX, an America-based LED manufacturer, offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. With curvable frames, a rapid refresh rate, and optimal brightness and pitch, we can help you take retail to the next level to keep customers engaged and satisfied with their shopping experience.

To learn more about how to build a better shopping experience, visit the experts at PixelFLEX today at PixelFLEXLED.com/retail.

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PixelFLEX Tools Create a Welcoming Church Environment for Community Members and Visitors

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A church’s main goal is to help the community and communicate effectively with their congregants. With smartphones and digital communication becoming the premier tools for presenting information and handling social interaction, churches can more effectively promote events and help their communities by using innovative LED technology. Static signage and banners must be continuously replaced, and can become outdated quickly. According to a recent study, 63% more people notice LED signs than traditional static signage. In order to attract new visitors and ensure important messages reach passing cars, effective signage is key. LED technology can also motivate people in the community to become more involved. Congregation engagement increases as communication about upcoming opportunities and events becomes more immediate and eye-catching to members.

Churches can use this new dynamic medium to interact with members and attract curious newcomers. LED signage is much more effective than banners or regular signs. It can be customized and tailored daily to specific needs and goals. Incorporating digital visual production into signage enhances the communication experience, as LED signs make all messages more striking and efficient. Effective signage is critical in order to reach a large population, particularly in areas with lots of traffic.

First impressions are critical to attract visitors, and professional LED signage can help direct attention and convey important messages. Creative interactive LED signs allow churches to get event announcements out to passing cars to increase congregation involvement and drive newcomer engagement.

Fellowship and community service are of paramount importance in church communities. By employing informative and vivid signage, congregants can get connected with past accomplishments and stay up to date with upcoming events or seminars in the community. LED signs make it easier for visitors to know what events they can attend and can be used as the first form of communication in welcoming newcomers.

As churches search for new ways to intensify their interaction with existing members and attract new ones, sharing messages and announcing opportunities for community involvement can be done most effectively with PixelFLEX’s award winning LED signage. They provide clear and detailed imaging to effectively communicate key thoughts and information. PixelFLEX has a large variety of award winning LED displays to create nearly any size or shape you desire.  Whether the goal of your church community is to increase member involvement, keep the community at large more informed about your events, or simply interact with newcomers, effective LED solutions are the answer.

To learn more about PixelFLEX and start amplifying your church’s message, visit pixelflexled.com today.

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Digital Out-of-Home Advertising Outperforms Video and Mobile in Consumer Engagement

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These days consumers are exterminating in-home ads like household pests. As advertising technology grows more sophisticated, so does ad-blocking capabilities, squashing ads like bugs on television and mobile devices. How do advertisers get their brand in front of consumer eyes? Meet Digital-Out-of-Home (DOOH) advertising. Digital signage ads equipped with targeting, interactive and native capabilities that far exceed the old bus bench advertisement.

In a recent study, by Ocean Group, more than 86% of the media professionals polled identified DOOH advertising as having the biggest growth potential over the next five years. This statistic puts the medium ahead of mobile (67.2%) and Video on Demand (60.8%).

Traditional advertising methods no longer reach consumers in a meaningful way. A recent Nielsen study found that television and digital video ads achieved a brand retention rate of 20 to 50 percent, with likeability between 15 and 30 percent. One reason less intrusive digital signage advertising is projected to quickly surpass all other media channels, including mobile.

Today’s LED technology allows brands to deliver real-time, highly targeted messages to consumers as they go about their day. Strategically placed, networked digital signage can reach consumer eyes in transportation hubs, shopping malls, gas stations and hotels, anywhere the public meets. B2B advertisers can reach their audience through signage in office lobbies, airports and elevators.

In a Digital Signage Today interview, Rich Ventura outlined some major trends for 2017 including:

  • Measurability: New systems feature stronger measurement tools that deliver insights that help advertisers improve ROI. These metrics will help marketers better define vertical markets by reaching targeted audiences in delineated spaces.
  • Increased Mobile Integration: Greater mobile integration into DOOH and Wi-Fi networks will create stronger consumer engagement by delivering more relevant content. A stronger understanding of target audiences will lead to stronger networks, able to deliver custom content on a targeted basis.
  • Expanded Programmatic Content and Delivery: DOOH content will become increasingly relevant and deliver targeted, meaningful messages with branding that will truly engage consumers.

These trends will lead to increased spending and expansion of DOOH. Advertisers will be nimble with the ability to better engage their audience. David Venus of PixelFLEX, says, “You can quickly change your messaging if it seems to be ineffective, where with traditional mediums, you were stuck with what you placed.”

Mobile advertising has grown so cluttered that PageFair says one in five mobile devices worldwide now use ad-blocking software. Advertisers who ignore these trends will find themselves unable to market effectively, losing out on potential revenue and ROI increases. DOOH offers a clear alternative to mobile and video – and will only become more effective in years to come.

PixelFLEX has a large variety of award winning LED displays that can help create nearly any size and shape screen you desire. Our LED display systems are seamless, providing clear and detailed imaging. To learn more about how PixelFLEX can help you meet your DOOH goals, visit PixelFLEXLED.com today!

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PixelFLEX: Here to Serve Your Community as a Committed Communication Partner in the House of Worship

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Have you ever thought about the messages your church community conveys every day? Perhaps your message is one of service, of fellowship, and of family values. Your community wants long-time community members as well as visitors to feel welcomed and involved in the good work you’re doing together, each day, each season, and each year. Despite these positive messages, you may be experiencing some turnover in your membership in our ever-changing and increasingly mobile society. With so much turnover and flux in the community, it’s vitally important your church does everything it can to foster member involvement and consistent engagement – to serve its members and the larger world in a meaningful way.

Communicating the story and the mission of the church body effectively, and welcoming newcomers into the vision of that body’s future, is an essential part of fostering deep connection among community members and serving your church’s ongoing mission.

Visual aids have become an indispensable resource for dynamic churches seeking to grow and expand their outreach capabilities. LED displays are a powerful visual aid that many forward-looking communities are embracing, both to communicate with members and to reach the larger community. PixelFLEX solutions have become indispensable providers of visual aids to church communities. LED displays can be used indoors to support worship, and outdoors to make the public aware of what is happening in the church each week. PixelFLEX is a committed partner in communicating your church’s vision.

No technological innovation in the last twenty years has had more impact on attendance and retention at church services than visual enhancements. With growing competition for people’s attention in the form of handheld technology, churches can struggle to capture the eye of its congregation. All denominations are finding impressive ways to engage, inform, and entertain their membership utilizing LED displays. PixelFLEX has been a leading innovator in this relatively recent market, offering churches new possibilities to capture and hold an audience’s interest. Incorporating visuals into sermons, services, music, and announcements enhances the experience for all attendees.

Far more effective than a simple video wall, LED displays can be customized by size, configuration, and resolution. LED outdoor displays can notify passersby of church services and events. Lobby displays can act as welcome centers, creating opportunities to greet and direct new guests to offices, classrooms, or worship services. Incorporated into hallways and other focal points, LEDs can offer anything from purely decorative enhancements, to important announcements, to inspiring messages. With nearly infinite possibilities, LEDs can enhance the door-to-door experience of every church member.

PixelFLEX is an industry leader in harnessing the best of those possibilities for innovative solutions to answer the unique challenges churches face. PixelFLEX’s customizable indoor and outdoor LED displays and signage are striking, seamless, and efficient. Spend some time in one of our client churches and you’ll agree that PixelFLEX’s solutions look like your future.

Church communities that excel at breaking through the standard “noise” of life will stand a much better chance of drawing and retaining new members, which is key to ensuring the organization’s mission to serve. Churches are member-dependent for their purpose. Visit pixelflexled.com/house-of-worship/ to find out how PixelFLEX LED solutions can help you and your church body communicate your purpose.

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Outshine Your Trade Show Neighbor with PixelFLEX Designs

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In an increasingly visual world, it is difficult to stand out in a crowd in a competitive consumer environment. Trade shows have always been an excellent way to get products in front of consumers and improve brand engagement. With consumers inundated by new products, it’s tough to fully capture the audience’s attention through traditional marketing methods.

There are many new ways to captivate the targeted audience through effective visual stimulation and product focused content. LED displays have become a cornerstone in effective exhibit design, and new advancements in controllable LED technology has opened a gateway in visual stimulation and effective visitor engagement. Innovative LED technology has created a bridge that reaches and holds the audience’s attention by amplifying their visual experience and creating a product-focused environment. Drawing the audience’s attention is more important than ever as competitors are releasing similar products with captivating marketing.

LED displays are a cost-effective tool that can drive visitors’ curiosity. In recent years, the trade show environment has become extremely competitive with attention-grabbing designs. Those exhibiting alongside fierce competitors must make a bold statement to survive. PixelFLEX has a large variety of award winning LED displays that can help create an environment that welcomes and excites visitors. LED display systems are seamless, providing clear and detailed imaging to effectively communicate key product features. Whether it be to increase curb appeal, target impulse buyers or simply attract attention, effective LED solutions are the answer.

Everyone is talking about sustainability practices, and it’s no different in the world of trade shows. Clients are driven to seek earth-friendly materials and create energy-efficient exhibit displays. LED technology is an energy-conscious way to create eye-popping designs while keeping a low carbon footprint. Exhibit displays stand out from the crowd with PixelFLEX LED technology. They make the difference between attracting visitors and struggling in the shade of a nearby flashier display.

PixelFLEX is committed to continually developing new and innovative LED displays and event products, including eco-friendly hybrid displays. Designs for attention grabbing displays can include large format LED video walls, LED video displays, ground supported displays, and interactive elements.  Every consumer-driven company should be thinking about design in a holistic way, using the senses to help create and intensify brand personalities that consumers will cherish and remember.

Technology that makes an exhibit display unique and eye catching can be the difference between enthralling potential visitors and being swallowed up by an ostentatious neighbor. PixelFLEX LED designs generate leads, incorporate interactive elements to fuel interest, offer digital presentations and literature, showcase products and services in enriching ways, and create the wow factor that will contribute to your trade show success. Whether you are looking to increase visitor engagement, send brand targeted messages, or simply outshine competitors to intrigue attendee, LED is the only viable option. Visit PixelFLEXLED.com today to learn more about LED products and start increasing your exhibit attendance!

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LED Screens for Live Productions Create an Immersive Audience Experience

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For live productions of all shapes and sizes, visual aids can significantly enhance the experience for everyone involved. Depending on the situation, however, productions run the risk of encountering screen size and outdoor projection limitations. The good news is these obstacles can be easily overcome with LED video screen rentals. By providing some simple information to consider before renting LED screens, PixelFLEX can help ensure your event is a success, and that you have access to all of the LED video screen rental options you need to produce an appealing, immersive event.

Live productions often require high-quality visual aids to help enhance the experience and ensure an engaging, successful event. Unfortunately, projection limitations are a common occurrence for outdoor events, and screen size limitations can be an issue regardless of venue.

LED video screen rentals represent a convenient solution for these issues.

Regardless of the occasion, there are many positive benefits to using LED video screens for your live productions. When used properly, LED video screens can create an incredible impact, offering a high degree of immersion for your audience. From a business perspective, LED video walls provide an easy-to-use, excellent vehicle for sponsorship activation and branding opportunities. These screens can be used as stage backdrops, making them the center of attention for your audience and further compounding these advantages. Screens can be run from media servers, which allow for more freedom to implement interactive elements to suit any occasion. Logistically, LED screens are lightweight, and can be arranged for either ground-supported or aerial-rigged configurations.

PixelFLEX offers a wide range of high-quality products to address your specific production needs, no matter what the event may be, through its rental vendor network. From their LED display system sales and LED screen rentals to their after-purchase support and service, PixelFLEX has you covered. The company is dedicated to providing top-tier, customer-focused support throughout the entire experience. PixelFLEX is a U.S. company driven toward excellence to meet your own personal standards of customer support, and wants to help ensure customers make the most out of their live events.

PixelFLEX provides high-quality products capable of withstanding the elements at indoor and outdoor events. PixelFLEX products are used regularly for the Luke Bryan Tour, ESPN X-Games and for large corporate companies like Boing and Google. PixelFLEX offers an array of high-quality LED screens to choose from, including the FLEXLite II, FLEXLite Plus, FLEXCurtain, and FLEXCurtain HD, all of which can be rented for live productions. These visual aids can dramatically improve the impact of your event, allowing you to produce a memorable scene for any occasion. The wide selection of video screen rental options means you can easily enjoy the perfect solution for your production, tailored to meet your own specifications.

To plan and orchestrate a live production that truly engages an audience and enhances their experience, visual aids can make a huge difference. LED video screen rentals allow you to avoid many of the pitfalls and limitations of other options, while providing the flexibility you require to enhance your event. PixelFLEX can help ensure your success with a wide range of LED screen rental options. To learn more about how PixelFLEX can help, visit pixelflexled.com/ledrental today!

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