Omnichannel Commerce, Part 3: Enhancing Customer Experience with Digital Signage

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Although a vast majority of shoppers still prefer to buy at bricks-and-mortar stores, smart retailers are finding creative ways to digitally enhance customer experiences. In previous posts, we have already discussed omnichannel commerce and several pioneering digital engagement tools for retailers. Now let’s look at more powerful ways to enhance the customer experience with digital […]

Omnichannel Commerce, Part 2: Taking the Shopping Experience to the Next Level

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For brick-and-mortar retailers to survive an increasingly online world, they will have to create a retail experience that blends with customers’ online experience. The challenge is finding the best way to combine e-commerce with in-store shopping to create a connected retail experience. Pioneering retailers have already begun introducing digital technologies, such as virtual fitting tools, […]

Omnichannel Commerce, Part I: Changing the Retail Game

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The internet has completely changed the shopping experience. For many consumers, a visit to the store is less about shopping and more about validating the choice they have already made based on their online research. While shoppers appreciate the wide selection and abundance of information found online, most still relish the in-store experience because they […]

The Benefits of LED Video Signage in Retail

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In the modern era of retail, customers have grown extremely familiar with online shopping environments, and brick-and-mortar retailers that wish to succeed must adapt their in-person experiences to reproduce the positive aspects of successful online businesses. Regardless of the products being sold, these businesses must develop methods to stay memorable and distinct from their competitors, […]

LED Display Solutions for the Retail Industry

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Imagine you are a retailer among many in a crowded mall in the middle of December. You have one chance to catch a potential customer as they walk by countless stores and make them enter your store over your competitor. The store next to you has a flashing LED sign, and you don’t. That customer […]