Are you looking for a way to make your outdoor advertising campaigns more effective and engaging? Look no further than LED screens! LED screens are quickly becoming the go-to solution for outdoor advertising, and for good reason. Today we’ll explore the advantages of using LED screens for outdoor advertising, with a specific focus on the FLEXStorm product.  

Enhanced Visibility

In today’s fast-paced, digital world, it’s more important than ever to capture people’s attention and engage them with your message. With billboards and advertisements surrounding us at every turn, it can be difficult to stand out from the crowd. However, outdoor LED screens provide a solution that is both effective and cost-efficient. In fact, 7 out of 10 people can recall a digital out-of-home (DOOH) advertisement they have seen in the past month*. 

From building-side LED displays to mobile advertising we can guide you through the process of implementing an outdoor LED display that is sure to capture the attention of your audience. Unlike traditional advertising methods, such as billboards or banners, LED screens offer enhanced visibility with their bright, eye-catching content that is visible even from a distance. This makes them the perfect choice for outdoor settings where you need to grab people’s attention quickly and effectively.   

Dynamic Content Capabilities

In addition to their enhanced visibility, LED screens have another major advantage over traditional advertising methods: their ability to display dynamic and interactive content. With LED screens, you can create advertising campaigns that are not limited to static images or text – you can display videos, animations, and even live content. This makes it easier to create engaging and memorable advertising that will stick with your audience long after they’ve seen it. 

By using dynamic content on LED screens, you can create advertising campaigns that are more likely to be shared on social media or through word of mouth. This can help to increase your reach and generate more buzz around your brand. 

Furthermore, LED screens can be customized to display specific messages or content at specific times of day. This allows you to target your audience more effectively and create campaigns that are tailored to their needs and preferences.   


One of the most attractive features of LED screens for outdoor advertising is their cost-effectiveness.  Unlike traditional advertising methods, such as print ads or billboards, LED screens can be managed in-house, eliminating the need for expensive printing or production costs. This not only saves you money in the long term, but it also gives you greater control over the content you display, as you can create and update content as often as you need to. 

PixelFLEX’s outdoor LED solutions can provide significant value add by increasing revenue through advertising partnerships or sponsorships. By displaying targeted ads to a captive audience and being able to modify and change the content quickly avoiding down time, buildings can increase their bottom line and see a quicker return on their investment. By working with a company like PixelFLEX, companies can also ensure that they have US based service and support to help maintain their investment, unlike products manufactured and purchased overseas.   

Moreover, LED screens are highly durable and long-lasting, so you won’t have to worry about replacing them frequently. Unlike traditional advertising methods that may fade, warp, or become damaged over time, LED screens are designed to withstand harsh weather conditions and heavy usage. Our outdoor LED screens have an average lifetime of over 100,000 hours, making them a long-lasting investment that can provide years of effective outdoor advertising. 

In addition to their durability, LED screens are also energy-efficient, which can translate to cost savings on energy bills. This is because LED screens consume less energy than traditional lighting methods, such as fluorescent or incandescent bulbs. 

FLEXStorm Advantages

Flexstorm is the ultimate outdoor LED screen solution for advertisers looking to make an impact in any weather conditions. With its IP65 rating, Flexstorm has been rigorously tested to withstand extreme temperatures, rain, snow, and even dust, making it the perfect solution for outdoor advertising campaigns. This durable and long-lasting product ensures that your investment is protected, and you can enjoy uninterrupted advertising without worrying about frequent maintenance or replacement costs. 

Check out these examples of successful outdoor advertising campaigns that used  LED screens: 

  • JW Marriott: We partnered with Panasonic to implement a 25-story tall outdoor rated LED video screen in Los Angeles, featuring a blow-through design that allows for perfect viewing from behind the screen.  
  • Ascend Amphitheater: A full outdoor LED Display solution for an amphitheater, featuring a unique shock lift system for easy servicing, auto-brightness adjustment to adapt to outside weather, and primarily used for advertising purposes.  
  • 300 Park Ave: Entertainment and relaxation space for tenants on an unused rooftop, featuring a large widescreen format LED wall that serves as a center focal point for ads, video, and TV playback. 

If you’re looking for a way to make your outdoor advertising campaigns more effective and engaging, LED screens are the way to go. With their enhanced visibility, dynamic content capabilities, cost-effectiveness, and customization options, LED screens offer a superior solution to traditional advertising methods. And with the FLEXStorm product, you can take your outdoor advertising to the next level with a durable, easy-to-use, and high-quality LED screen. Contact us today to learn more! 

*Source: 2019 Nielsen study on Digital Out-of-Home advertising, titled “The Arbitron National In-Car Study“ 

Nashville, TN, April 17, 2023 – PixelFLEX, an industry leading U.S. based LED manufacturer, today announces it has joined the Q-SYS Technology Partner Program. This program enables software and hardware technology partners to create market-ready solutions that integrate seamlessly with Q-SYS, a cloud-manageable audio, video and control Platform. 

“PixelFLEX specializes in products that help generate high-end, show stopping experiences,” said PixelFLEX CEO, Angelia Patty. “Partnering with Q-SYS provides a new avenue for our products to shine and contribute towards exceeding expectations.”  

Q-SYS and PixelFLEX have collaborated to create a Q-SYS Control Plugin, PixelFLEX Novastar H-Series v1.0. This plugin expands control possibilities and monitoring of PixelFLEX’s award winning products and is available for download through Q-SYS Designer Asset Manager.  

PixelFLEX Business Development, Tim Allen adds, “Being the first direct view LED company to take part in this program is an honor for us. A wider range of consultants and designers will have access to PixelFLEX’s award-winning product line thanks to this partnership. One of the many exciting aspects of this partnership is how easily our products can be integrated into a design and then controlled within the Q-SYS system.”  

“We are proud to have PixelFLEX join our program to help accelerate growth and increase adoption of Q-SYS across the AV/IT industries to deliver elevated customer experiences,” says Geno Zaharie, Principal, Alliances & Ecosystem, Q-SYS. 

An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn. 

Are you unsure how to navigate the world of LED displays? There are different terms, elements, and resolutions to consider as you look at your options. While there are best practices for indoor and outdoor displays, it’s important to understand the basics first. Let’s begin with essential LED display terms so that you can move forward with confidence!

What is LED?

It is a light-emitting diode (LED) semiconductor device that pours out visible light when an electric current passes through it. It requires less power than other light sources, and it has a long lifespan. 

What can I use LED displays for?

LED can be utilized for signage display, all the way to high-resolution video playback for indoor, outdoor, and custom uses. LED displays can create unforgettable experiences at concerts, trade shows, schools, airports, and events.

How do I know which screen size to choose?

Screen size will depend on your specific space and goals. The physical screen size and resolution will ultimately work together to create the best display for your situation. If your audience will be close to the screen at an event or trade show, consider a higher resolution for maximum clarity. If the screen will be farther away from your audience in a stadium or on a billboard, you can get away with a lower resolution without sacrificing experience for your audience.

What is a pixel pitch?

Pixel pitch is the distance between the center of one LED pixel to the next LED pixel, measured in millimeters. A smaller pixel pitch will create a higher resolution for the LED display. Similarly, a larger pixel pitch will display a lower resolution. There is a time and place for each resolution, so be sure to ask a professional about which resolution level is appropriate for your project!

What is a NIT?

NIT measures the brightness of an LED display and is just as important as resolution. It shows how much light the display sends to your eyes in a given area. Keep your use case in mind when selecting NIT because the right NIT will help you achieve the brightness needed for your audience to perfectly see your display–especially critical when selecting outdoor LED displays.

What is an IP rating?

This is a two digit number defining a display’s sealing effectiveness. The first digit represents ingress protection against solid objects like dust, dirt, and other elements. The second digit represents protection against liquids such as rain. Outdoor LED displays have higher IP ratings to withstand the elements.

It’s not always easy to navigate through the world of LED display terms, especially if you are new to these options. The possibilities are endless, and a little guidance will help you find the right application for your project. Learn how to choose the right display type for your business by downloading our Buyer’s Guide. Have a question specific to your business? Fill out our contact form, and we will get back to you shortly!

What Resolution Do I Need For My Screen Size?

Resolution and screen size are two important factors to consider, but before you can consider those, you will want to think about two more critical items.  You must consider the average viewing distance for your audience and the brightness of your space (indoor, outdoor, etc.).  If the screen will be farther away from your audience, typically over 50 feet then maybe a lower pixel pitch is a good fit so you can have your display be as bright as you want. If your audience will be close to the screen, less than 50 feet, you will want to consider a higher pitch or resolution to provide maximum clarity while not as bright. 

High-resolution technology elements are working together to provide new, creative possibilities for filmmakers and live event production teams looking to push the bounds of imagination


Nashville, TN (8/18/20) – Technology developments in filmmaking have deeply broadened the spectrum of what is visually possible and have also taken the live event experience to all new heights. With the implementation of high-resolution LED video environments that have become the backbone of such award-winning production designs as Star Wars: The Mandalorian, production houses across the nation have begun to look at applying this type of technology for the benefit of their clients. Such is the case with PixelFLEX™ rental network partners Mountain View Staging and Elite Multimedia Productions, who have taken their live and virtual event capabilities into a new realm of possibilities using production designs with LED video.

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Video walls can create stunning centerpieces for a variety of spaces. LED video displays can transform any environment, but you may become overwhelmed when you look at all the options on the market. There are many elements to consider when selecting video screens, including indoor vs outdoor, pixel pitch, front vs rear serviceability, and shape. If you aren’t sure where to start, PixelFLEX™ has products to fit every need.

So Many Video Wall Options—Where to Start

To get started, it’s essential to understand the basics. Here are some fast facts you should know:

  • An LED (light emitting diode) is a semiconductor device that emits visible light when an electric current passes through it.
  • LEDs require much less power than other types of screens powered by incandescent lamps, offering greater efficiency and a longer lifespan.
  • Indoor LED screens have wide-viewing angles, no color shifts, and have a smooth appearance from a short distance.
  • Outdoor LEDs are weather-proof, very bright, and are ideal for longer viewing distances.
  • Brightness is a key element in designing your video wall and is measured by nits. Indoor LEDs typically have 1000-1500 nits while outdoor LEDs have 2000-3000 nits. A nit is almost 3.5 times brighter than a LUX, the measurement of brightness used by projector screens.
  • Pixel pitch is another important part of LED selection. Pixel pitch is the physical distance from the center of one pixel to the next, measured in millimeters. The higher the number, the fewer pixels, and lower resolution. Depending on viewing distance, you’ll need to determine the right pixel pitch for optimal resolution. A general rule is 3.28 feet per 1mm of resolution.
  • Cost and budget are always a consideration. LEDs have a higher initial investment than projectors but last much longer.

Finding the Right Video Wall Equipment for Your Project

If you aren’t an AV expert, selecting the right LED video wall may seem difficult. It’s important to educate yourself on the basics of LED screens, as provided above. This gives you a foundation to begin your search. As you work with those that have specific expertise, like PixelFLEX, you’ll know the right questions to ask about pixel pitch, brightness, and longevity.

To narrow down your selection, ask these questions:

  • How will you use the display? Does it need to be the central element in a setting? Or is it a backdrop?
  • Are you using the displays inside or outside?
  • Will it be viewed from long or short distances?
  • How will it be mounted? Does the area require a certain shape or curvature of the screen?

Depending on your answers, you can narrow down exactly what you need to bring your ideas to life.

Products for Every Video Wall

PixelFLEX has a large variety of award-winning LED displays. We can create nearly any size or shape screen required. From indoor to outdoor to curved configurations, there’s a perfect product for every installation.

You may have specific goals for your video walls—attracting attention, upselling, increasing curb appeal—and our team of experienced professionals will help you reach that goal. As a full-service LED provider, we collaborate with customers creatively to ensure the best experience.

It can be challenging to capture the attention of your customers and visitors. LED walls can help. These large scale, high-resolution digital displays make an impression that’s difficult to ignore. But an LED wall is a significant investment, so savvy buyers are seeking ways to lower costs without sacrificing quality or wasting time throughout the buying process.

Quality, Timeline, and Budget Affect One Another

The Project Management Triangle, also known as the Triple Constraint or Iron Triangle, has been used to represent the constraints of project management since at least the 1950s. In language simple enough to fit on a T-shirt, it can be summarized as “Fast, cheap, or good…pick any two.” When it comes to LED walls, that philosophy implies that if you want an inexpensive display quickly, it won’t be of good quality. And if you want high quality at a low price, you’ll have to wait. In reality, this model is a bit too simplistic, since these three factors are not measured as absolute “good” or “bad” choices, but on a sliding scale. All three considerations are important, so finding the right solution for your unique situation is a balancing act.

Balancing the Three Sides of the Triangle

If you’re operating under both a tight timeline and budget, don’t expect your supplier to design a high-end LED wall for you. Lead times on large LED displays are typically much longer than other types, and high-resolution displays are obviously more expensive. If you have a longer timeline and a more generous budget, however, you have more options available to you, depending on the size, content type, and installation desired. If you want high-quality with a quick turnaround, however, be prepared to pay the big bucks. If you don’t have a budget in mind or have no idea what the associated costs might be, have a conversation with your supplier. They can help establish a theoretical budget, the details of which can be finessed as your needs become more evident. Working from the timeline and budget side can help point you toward the best quality solution for your unique situation.

Maximize Your LED Wall Budget

Like anything, you get what you pay for with digital displays. Manufacturers continue to push the envelope in an effort to create an ever-finer display. The lower the pixel pitch, the closer individual pixels are to each other and the higher the resolution. A decade ago, 10mm to 20mm pitches were standard, but today pixel pitches of one millimeter or less are not uncommon. Before choosing a high-resolution LED wall, a buyer should consider how they will use the display. First, consider how far away viewers will typically be. A good rule of thumb is to multiply the pixel pitch times ten to get the approximate viewing distance in feet. Any higher resolution would largely be a waste of money. Also, consider buying older technology. What was deemed high-resolution a year or two ago may be regarded as “old hat” by techies today, but may be perfectly acceptable for your use – and sold at a big discount. Finally, look for manufacturers who are creating standardized displays that allow you to easily upgrade in the future as more powerful technology becomes more affordable.

Consider the Following When Budgeting Your Project:

  • Time affects everything – Leave yourself enough time to do thorough research so you can buy the right product for your solution. A lot of LED manufacturers can have lead times that vary anywhere from 30 to 90 days. If you need to rush, additional charges may be incurred.
  • What are you trying to accomplish? – This seems like a fairly simple question. However, it can influence the product, pitch, and other processing variables you choose, which, in turn, significantly affect the price of your LED video display solution. Do you really need the highest resolution pitch on the market, or can you move down to a slightly lower resolution to accomplish the same thing and potentially save thousands of dollars?
  • Think through content and playback before you purchase – This is often the most overlooked aspect of any LED video display build. Ultimately, your display is only as good as your input source. Having quality content and the right media server in place will help maximize your investment.
  • Pick a provider you trust and asks the right questions from the beginning – A great LED manufacturer with strong partnerships with integrators and designers can save you money in the long term. Whether through its warranty and service or presales engineering and support, a partner offering these features can catch a lot of things upfront that could end up costing you money later.

PixelFLEX Can Help

PixelFLEX® is an American-based LED manufacturer that offers creative solutions, reliable products, and dependable service for their industry-leading LED display technologies. PixelFLEX® delivers one-of-a-kind designs for your tour, event, or installation through their award-winning line of LED video walls and video screens. PixelFLEX® will work with you to identify your project goals and needs and create a display that meets your quality, timeline, and budget constraints. To find digital solutions on a smart budget, visit

Deploying a digital signage network on any scale can be a long, involved process for a business. However, spending the bulk of their time and effort selecting hardware and software solutions and comparing the benefits of various content providers means customers may miss a critical aspect of the process: the installation. This is where an experienced integrator can prove invaluable. Contracting the services of an accomplished integrator will help guarantee quality installation and service over the life of an LED display, ensuring the long-term success of digital signage projects.

How to Choose a Great Integrator

An integrator’s job is to create a system that works and meets requirements, delivered on time and on budget. But that’s just the beginning. A truly great integrator goes the extra mile, translating business requirements into superior technology solutions with a long lifespan. The process begins with excellent communication skills. A skilled integrator will listen, learning the unique issues the client faces and the distinct needs of the viewing audience. The integrator should not simply be an order taker. Rather, the integrator should have the expertise to determine both the current requirements of the project as well as future goals, advise the customer about existing and upcoming technology, and then recommend a future-proof solution that will scale as technology and business needs evolve. This will help save money and effort over time while guaranteeing many years of productive use out of this significant investment. Finally, an integrator serves as a trusted partner for the long haul, providing ongoing support as systems need to be refreshed and updated.

A Great Integrator Makes for a Stress-Free Installation Process

Installing a digital display is a lot more complicated than setting up a home entertainment system; therefore, clients should work with an integrator with experience in the many nuances of digital signage. At the minimum, a digital signage network that has been improperly installed or set-up will deliver something less than what the end-user had hoped for, leading to constant frustration—as well as an ever-mounting price tag—as troubleshooters try to track down issues and correct them. At worst, a system could prove a safety hazard in violation of various building codes. In short, hiring a cut-rate installer who doesn’t have the proficiency to handle the job may save a few dollars now, but will undoubtedly end up costing more in the long-run.

The Benefits an Experienced Integrator Brings to the Table

There are many reasons to work with a professional digital signage integrator. First, a professional integrator will have long-standing relationships with the major equipment manufacturers with verifiable experience in the installation of their products. Next, a great integrator will be able to translate complex technical requirements and industry terminology into terms the end-user can understand, providing them with the knowledge to make an intelligent choice. Further, experienced integrators not only pay attention to the details of a project, but the big picture as well, addressing issues early in the planning process before they become costly problems. Also, a seasoned integrator knows which products work well together, and which may end up causing compatibility problems down the road. They also know how to properly handle gear, ensuring that neither the equipment nor facility is inadvertently damaged during installation. Finally, when issues do arise, it’s essential to be working with an integrator who has both the financial and human resources to correct any mistakes and make things right.

The PixelFLEX Partner Network is designed to service our clients at a higher and more efficient level. At PixelFLEX, we know that without our partners, we do not succeed. Our team develops unique digital solutions for our partners through innovative design and careful implementation from the ground up to ensure the perfect LED display results for your unique situation. We provide a best-in-the-industry on-boarding process with in-person “hands on” training, along with an industry-leading warranty program, documentation, support, and service that give you peace of mind in your decision to choose PixelFLEX.

PixelFLEX® is an American-based LED manufacturer that delivers creative solutions, reliable products and dependable service for their industry-leading LED display technologies to customers worldwide. In addition to their current line of products, PixelFLEX® provides a solutions-based approach, often designing new products based on client need. Working directly with architects, designers, engineers and consultants, PixelFLEX® operates as a design and deployment partner for some of the industry’s most creative and innovative visual projects. To find out more, visit

While you are probably aware of the advantages of using digital signage, you may be wondering how much an LED video wall costs. Well, the answer requires some explanation and a look at several determining factors. There’s size, pixel pitch, quality of the LED components, and other features to consider. Let’s explore what impacts the price of an LED video wall.

Pricing LED Video Walls: Factors to Consider

LED video walls can be an impressive visual array for your space, engaging guests, customers, and staff, allowing your brand to communicate it’s message uniquely. But LED video walls are not a one-size-fits-all product, so several aspects can impact the price.

  • Display size: as you go bigger, your budget will most likely need to increase as well
  • Resolution: determined by the pitch of pixels in a display—the smaller the pitch, the clearer the image; for the top tier processors, you can expect to pay anywhere between $8K to $30K depending on the complexity of playback capabilities
  • Configuration: the more complex your video tile configuration, the more attention it will draw, but you can also expect to pay more, too
  • Mounting: to meet your configuration needs, you may need custom mounts, which are more expensive than standard mounts
  • Indoor vs. outdoor: where your video wall will be placed impacts the price—typically, outdoor displays require more ruggedized construction to withstand weather and other elements, so they tend to come at a higher price

Cost Is About More Than Screen Size

While a larger screen obviously entails more materials, meaning larger budgets, it’s not just about the size of a screen. You may find that screens similar in size and resolution have varying prices, which is directly linked to the source and attributes of the LEDs. While a higher density of pixels translates to better resolution, the higher the pixel pitch, the higher the price. Key elements such as viewing distance may affect the tightness of clusters necessary for your particular video wall—wider-spaced pixel clusters translate to fewer dollars. It comes down to the type of content you’ll be displaying and how it will be viewed.

Further, the quality and speed of the processing components will also account for a considerable chunk of your budget. And other aspects must be considered, including installation ease, features, and benefits that improve image performance, front and/or rear serviceability, energy efficiency, warranties, and a screen configuration that will not only aesthetically enhance the space, but accurately, engagingly represent your brand vision and message.

Finding the Right LED Video Wall: Meeting Your Design Needs and Your Budget

An LED video wall is an investment in your brand, allowing you to engage and inform your audience in visually stunning ways. The best way to determine exactly how much your video wall will cost is to consult with an LED solutions provider expert. The PixelFLEX®  team of knowledgeable staff will work with you to understand your goals and create a plan to meet brand objectives while keeping affordability top of mind. PixelFLEX also warrants their panels from edge to edge and pixel to pixel, providing investment peace of mind. Simply put, PixelFLEX® delivers customized solutions for every customer, ensuring you get exactly what you need at the price you expect.  

Learn more about the variety of LED video wall design options available from PixelFLEX by visiting their portfolio.

With the global LED display industry currently valued at $5 billion, it’s not surprising many new companies are entering the sector. Some may be industry veterans simply adding displays to their line of offerings; others, however, may be unseasoned novices making their debut into the Pro AV community. While this means many more options to choose from, it also means it’s more challenging to weed through the multitude of choices to find a dependable provider offering a quality display that meets both your unique needs and price point.

When looking at LED display providers, there are many factors to consider—specifically, the manufacturer’s quality, reputation, and the scope of their product warranties. Although price, size and picture quality are all vital, these screens are application-driven, and varying aspects must be considered dependent upon the display’s overall purpose, making decision-making even more complex. Thus, it’s crucial to ensure that the manufacturer has a clear strategy in its approach to both your project and the LED market.

An Important Pitch to Pay Attention To

A major consideration in selecting LED displays is pixel pitch or pixel density. Pixel pitch is the distance in millimeters from the center of a pixel to the center of each neighboring pixel—a smaller pixel pitch means there is less empty space between pixels, equating to higher pixel density and improved screen resolution. However, the ambient light of various environments requires different pixel pitches, as does the distance your audience will be from the display—the farther the viewer is from the display, the lower the pixel pitch needed to achieve a high-quality image. However, if displays are intended for an audience that can get in close, gaps in a lower pixel pitch display will be evident to the spectator, decreasing image resolution.

Componentry Makes a Difference

The components that make up your display can be as integral to your unique application as pixel pitch. For example, if you expect very high levels of uptime, such as in military operations or healthcare settings, redundant power supplies seamlessly switch power supplies, ensuring uninterrupted content in critical environments. There are also manufacturers who reduce or even eliminate cabling, making installation easier and less expensive. All-metal pixel cards can reduce warping and increase long-term reliability, and high-quality Multicolor LEDs have high humidity resistance. Each of these elements come into play, depending on where your installation is located.

What Makes a LED Company the Best?

When you’re shopping around, you’ll find any number of companies advertising they have the highest quality LED displays, the best warranties, and the very best customer service—but how do you know the company you’re considering is, in fact, the best? Can they provide client references? Who have they worked with, and are they return customers? Is the company prepared to stick with you over the long haul, providing services not just during, but after the installation as well? Also, make sure the company is trying to help you with your needs rather than just trying to sell you what they have. Simply put, it’s best to choose a company with a history of quality.

American-based LED provider PixelFLEX® strives to offer creative solutions, reliable products and dependable service for their industry-leading LED display technologies. Excellence-driven, PixelFLEX offers one-of-a-kind LED video walls and video screens for tours, events, and installations, backed by top tier, customer-focused support. Recognized via multiple industry-prestigious awards, PixelFLEX remains on the cusp of innovation, delivering carefully crafted, application-driven designs optimized for a wide array of challenging environments for many diverse industries.

To learn more about how PixelFLEX can provide you with the high-quality LED displays you need, visit us at today!

With the digital generation either already attaining or quickly reaching maturity, the gaming methods of old lack the technological allure to appeal to these younger audiences. Also, new betting regulations are expanding and transforming the gaming industry in states spanning the country. With competitiveness and enthusiasm at an all-time high, casinos must be prepared to effectively meet the evolving needs of those they welcome.

Make Way for Contemporary Gaming

While the appreciation of older generations for traditional casino offerings may continue to generate revenue, Generation X and millennial players have grown accustomed to sophisticated interactive video games that create a higher level of rivalry and demand a higher level of skill than that of roulette wheels or slot machines. Further, these customers don’t wish to leave potential winnings in the hands of chance—the great equalizer—as they now possess the gaming experience to emerge above the rest. To attract these younger crowds, successful casinos must bring these experiences in-house.

Sports Betting Legalization Changing the Casino Game

A May 2018 Supreme Court decision struck down a federal law that banned sports gambling sponsored by individual states. Eight states now possess fully legalized sports betting, with an additional six having already passed bills that are likely to entail the same outcome. All but seven states have at least introduced some form of legalization bill in their legislature. Today’s clever casinos can cash in on the opportunities that throng with the increased proliferation of legalized sports betting.

LED Screens Elevate Casino Branding and Game Experiences

In an increasingly digital age, LED screens provide the perfect solution for casinos vying to attract tech-savvy sports betting and gaming audiences to their premises. With the potential to lure in customers on a more long-term basis, LED screens are invaluable to the future of the casino industry. LED screen implementation can facilitate sports betting and gaming into a true commercial juggernaut for these venues, maximizing customer engagement, increasing on-site spending and bolstering customer loyalty.

Video walls and LED caves unite customers in large gaming tournaments where gamers can both play for money and bet on other games through casino-sponsored gaming books. Screens can also seamlessly transfer between games, such as from poker to blackjack, in a clear and timely manner and suited to the audiences’ preferences. Additionally, employing innovative architectural designs, interactive video walls and versatile gaming spaces that captivate players will ensure their return.

Moreover, digital signage can be placed inside or outside a casino, and within applications on various mobile devices. A gaming venue’s digital strategy could include employee recognition, emergency messaging, event scheduling and other sectors in which enhanced, facilitated and real-time communication with the general public presents compelling potentials for casinos. Further, any casino can reap the countless advertising benefits of the real-time commercial messaging updates that come with LED systems, regardless of geographic location.

Up the Ante with PixelFLEX

Innovating stunning, one-of-a-kind structures that boggle the mind, video display solutions from PixelFLEX provide sensory-centric functionality while enhancing both architectural and spatial design, transforming gaming industry spaces into cost-effective, unparalleled LED experiences that engage the senses. As a leading LED solutions provider, PixelFLEX prioritizes the individual, treating each customer as his or her own creative entity, ensuring visions become a reality. PixelFLEX delivers quality solutions backed by customer-focused support, forging a win-win partnership for casinos and gamers alike. Learn more about PixelFLEX products here