Are you looking for a way to make your outdoor advertising campaigns more effective and engaging? Look no further than LED screens! LED screens are quickly becoming the go-to solution for outdoor advertising, and for good reason. Today we’ll explore the advantages of using LED screens for outdoor advertising, with a specific focus on the FLEXStorm product.
Enhanced Visibility
In today’s fast-paced, digital world, it’s more important than ever to capture people’s attention and engage them with your message. With billboards and advertisements surrounding us at every turn, it can be difficult to stand out from the crowd. However, outdoor LED screens provide a solution that is both effective and cost-efficient. In fact, 7 out of 10 people can recall a digital out-of-home (DOOH) advertisement they have seen in the past month*.
From building-side LED displays to mobile advertising we can guide you through the process of implementing an outdoor LED display that is sure to capture the attention of your audience. Unlike traditional advertising methods, such as billboards or banners, LED screens offer enhanced visibility with their bright, eye-catching content that is visible even from a distance. This makes them the perfect choice for outdoor settings where you need to grab people’s attention quickly and effectively.
Dynamic Content Capabilities
In addition to their enhanced visibility, LED screens have another major advantage over traditional advertising methods: their ability to display dynamic and interactive content. With LED screens, you can create advertising campaigns that are not limited to static images or text – you can display videos, animations, and even live content. This makes it easier to create engaging and memorable advertising that will stick with your audience long after they’ve seen it.
By using dynamic content on LED screens, you can create advertising campaigns that are more likely to be shared on social media or through word of mouth. This can help to increase your reach and generate more buzz around your brand.
Furthermore, LED screens can be customized to display specific messages or content at specific times of day. This allows you to target your audience more effectively and create campaigns that are tailored to their needs and preferences.
Cost-Effective
One of the most attractive features of LED screens for outdoor advertising is their cost-effectiveness. Unlike traditional advertising methods, such as print ads or billboards, LED screens can be managed in-house, eliminating the need for expensive printing or production costs. This not only saves you money in the long term, but it also gives you greater control over the content you display, as you can create and update content as often as you need to.
PixelFLEX’s outdoor LED solutions can provide significant value add by increasing revenue through advertising partnerships or sponsorships. By displaying targeted ads to a captive audience and being able to modify and change the content quickly avoiding down time, buildings can increase their bottom line and see a quicker return on their investment. By working with a company like PixelFLEX, companies can also ensure that they have US based service and support to help maintain their investment, unlike products manufactured and purchased overseas.
Moreover, LED screens are highly durable and long-lasting, so you won’t have to worry about replacing them frequently. Unlike traditional advertising methods that may fade, warp, or become damaged over time, LED screens are designed to withstand harsh weather conditions and heavy usage. Our outdoor LED screens have an average lifetime of over 100,000 hours, making them a long-lasting investment that can provide years of effective outdoor advertising.
In addition to their durability, LED screens are also energy-efficient, which can translate to cost savings on energy bills. This is because LED screens consume less energy than traditional lighting methods, such as fluorescent or incandescent bulbs.
FLEXStorm Advantages
Flexstorm is the ultimate outdoor LED screen solution for advertisers looking to make an impact in any weather conditions. With its IP65 rating, Flexstorm has been rigorously tested to withstand extreme temperatures, rain, snow, and even dust, making it the perfect solution for outdoor advertising campaigns. This durable and long-lasting product ensures that your investment is protected, and you can enjoy uninterrupted advertising without worrying about frequent maintenance or replacement costs.
Check out these examples of successful outdoor advertising campaigns that used LED screens:
- JW Marriott: We partnered with Panasonic to implement a 25-story tall outdoor rated LED video screen in Los Angeles, featuring a blow-through design that allows for perfect viewing from behind the screen.
- Ascend Amphitheater: A full outdoor LED Display solution for an amphitheater, featuring a unique shock lift system for easy servicing, auto-brightness adjustment to adapt to outside weather, and primarily used for advertising purposes.
- 300 Park Ave: Entertainment and relaxation space for tenants on an unused rooftop, featuring a large widescreen format LED wall that serves as a center focal point for ads, video, and TV playback.
If you’re looking for a way to make your outdoor advertising campaigns more effective and engaging, LED screens are the way to go. With their enhanced visibility, dynamic content capabilities, cost-effectiveness, and customization options, LED screens offer a superior solution to traditional advertising methods. And with the FLEXStorm product, you can take your outdoor advertising to the next level with a durable, easy-to-use, and high-quality LED screen. Contact us today to learn more!
*Source: 2019 Nielsen study on Digital Out-of-Home advertising, titled “The Arbitron National In-Car Study“
