JW MARRIOTT AT L.A. LIVE
PROJECT
INFO
PROJECT TYPE
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Outdoor LED Screen
PRODUCT USED
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PITCH
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#8
CLIENT OVERVIEW
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Designed to reflect its location in Downtown Los Angeles, the JW Marriott at L.A. LIVE stands 54 stories tall and provides a deluxe level of comfort and personal service within a unique hotel environment. Guests enjoy convenient access to L.A., whether visiting the revitalized downtown area or other parts of the city.
The hotel features the most efficient meeting space in Downtown Los Angeles and serves as the Los Angeles Convention Center’s headquarters hotel and meeting space. It is steps away from L.A. LIVE, offering sophisticated travelers a front seat to world-class venues like STAPLES Center, Microsoft Theater, The GRAMMY Museum®, Regal Cinemas and a variety of restaurants and nightclubs.
OUR TASK
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In partnership with Panasonic, PixelFLEX was asked to help implement a fully outdoor rated, 25 stories tall LED video screen that could not only withstand the Los Angeles heat and occasional rain, but also allow patrons and guests to see outside of the hotel from behind the screen. Its blow through design allows for winds to pass through, as well as perfect viewing from behind the screen while most can not tell it is on the other side of the glass.
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