Digital signage is something seen quite often in the modern world. You probably aren’t wowed by standard LED video display presentations anymore. But there is much more to digital signage than standard video walls or single rectangle displays. With advances in LED display product offerings, Digital signage can take on a whole new form and offer an upscale, sophisticated presence as architectural art with digital content playback capabilities. Displays can blend in or stand out in a variety of applications, offering a look that is beyond the norm.

Marrying Beauty and Practicality

Digital signage solutions, at its roots, is all about communicating with an audience. As a means to disperse messages, this offers architects and designers an ever-changeable canvas. But, it needs to be a complement to space as well. It must look purposeful, rather than an afterthought. To integrate into a setting should not be seen as a limitation. You can do more with the way and shape that signage is installed, delivering beauty, while also delivering the practicality as a communications channel. For example, you could use stunning animated visuals like flowers blooming, snow falling, waterfalls rushing, or clouds parting. This type of content will draw in users with its beauty. You have their attention now, so subtly tie in some relatable message to the visuals.

New Shapes Break the Box

There are many more options to build out displays than ever before. Choose various size screens that allow for custom variations, and create your own layout.  You can then use a rotating image scaled across multiple displays. You may think that only a resolution ratio of 16:9 is suitable for displays. This is just another limitation that many providers may say is the only option. Technology has improved tremendously. Direct view LED displays can use a variety of ratios, depending on what is being displayed and the viewing range and angles. You are no longer subject to a box in your design and deployment of a LED screen.

Creative Options for Many Industries

Don’t think architectural, artistic digital signage fits your industry? Think again. This application has versatility. Healthcare practices and hospitals could use it as a calming method to reduce anxiety, while also offering wayfinding information. Hospitality has already been a fertile ground for creativity, using city scenes as backdrops that get visitors excited about their vacation. Higher education and corporate lobbies are great places to anchor a display to create buzz and excitement for guests, fans  and business partners. With these type of installations, attendees can view the stunning visual display of messages.

In addition to the companies and organizations already taking advantage of LED displays, businesses can design their own display completely customized to their vision and message. Aside from reinventing a brand or community area, LED screens are available to rent with specialized messages for industry events and needs.

PixelFLEX® recently created an installation for the headquarters of Equifax, a consumer credit reporting agency based in Atlanta, Georgia. We used our 1.9mm TrueFLEX™ displays to create a truly dynamic experience. Working with Velocity Productions, we replicated the Atlanta skyline with different size screens in a custom video wall. This striking display could very well be the future of digital signage as art. As the premier LED solutions provider, we invite you to take a look at the project from our portfolio and see what’s possible.

While there’s still nothing quite like watching your favorite team in person, home entertainment systems are getting pretty close. With wider screens and surround sound, some fans may be tempted to stay in for the night rather than fight for parking downtown. Sports venues are no longer able to rely on the game itself to draw in crowds. Instead, the fan experience has taken center stage. By utilizing cutting edge LED technology, stadiums can offer fans an immersive, multimedia experience. Creating an engaging and vibrant culture around the game through the use of LED screens is a great way to keep fans coming back time and time again.

We’re not just talking about the jumbotron. Everything from improving architectural aesthetic to providing an easy to use tool to guide fans through the venue can be achieved through the use of LEDs. Imagine walking into an arena for the first time, but instead of merely filing through security, you are surrounded by a hallway made entirely of screens showing the season’s highlights, past triumphs or an update on other games from around the league. In that hallway, there are even wrapped columns featuring current players portraits, making it feel as if they’re with the fans. It would be an unbelievable first impression.

Here at PixelFLEX, actually built something very similar for the MLB All-Star Fan Fest. Essentially a giant theme park for baseball fans, this event gives fans the chance to meet with their favorite players, watch live broadcasts of sports talk shows, and even participate in training drills. When it was hosted in San Diego, PixelFLEX was tasked with creating an arched entry way into their interactive fanzone. With the help of San Diego based MSI Productions, we developed two screens that were 16 feet high and 25 feet long, arcing elegantly over fans as they walked through. The LED entry way provided an immersive fan experience that many may never forget.

LED screens can be used for more than just entertainment. Bridgestone Arena, for example, turned to PixelFLEX to install a screen above escalators that carry 95% of visitors to their seats. Since Bridgestone is ranked sixth in the world for ticket sales among sporting venues, this screen provided ample opportunity not only for advertisement revenue, but also promotion of their own events as well.

Regardless of whether they are used as maps throughout the stadium, engaging entryways or advertising, LED screens can improve the fan experience, and in turn keep them coming back game after game. As an American-based LED manufacturer with expertise across a wide range of industries, PixelFLEX is dedicated to developing creative solutions tailored to the exact need of any space, be it a conference room or a giant stadium. To see what PixelFLEX LED is capable of creating for your sports venue, visit https://pixelflexled.com/portfolio/ today!

When planning digital signage projects, there are many factors that must be considered when it comes to screen choice. Primarily, it’s critical to understand that the options—LEDs, LCDs, and projection—are not interchangeable. While LEDs and LCDs have some similarities, projection screens are a completely different type of system altogether. Realizing that you’re not comparing apples to apples is essential, as the application, use, and site are paramount to a successful signage integration.

LEDs: Light Emitting Diode Displays

  • LEDs are built upon columns and rows of individual LED packages.
  • LED colors are more vibrant than LCD with greater contrast
  • LED’s offer the greatest brightness–typically between 4,000 to 8,000 nits–that won’t weaken significantly less with age than other display types
  • LEDs are thin, lightweight, and use less power
  • Direct view LED displays are available in more sizes than other screens—ultimately giving more creative freedom for screen configuration and size
  • With LED pixel pitch available in sub 1MM to 100MM configurations, LED resolution resembles that of a flat panel and everything in between.
  • The higher the brightness of the display, the more direct sunlight it can compete against—specifically beneficial for outdoor displays

LCDs: Liquid Crystal Displays

  • LCDs have the highest resolution of the three options, but with much lower brightness—300 to 2,500 nits—making them ideal for up-close viewing
  • The larger the size, the heavier and more fragile the LCD screen which directly correlates to overall weight of displays
  • LCDs can be tiled together for a wall, however, there will be seams between bezels
  • LCD flat panels are available in 1080P and 4K UHD resolutions—the higher the resolution, the more pixels per inch, and the closer the viewer can be
  • Common LCD sizes range from around 10” up to 95” diagonal

Projection Screen: A Surface & Support Structure to Display Projected Images

  • Projectors are required to transmit the image to a projection screen
  • Because images must travel to the viewer’s eye, there’s a larger expanse in which the brightness and visibility of projected images can be diminished, resulting in image clarity and crispness challenges
  • Over time, a projector loses brightness, affecting its ability to properly display saturated colors like black
  • Upkeep and maintenance is more prevalent to keep your projection display system running at its full capabilities.
  • Projectors lack the contrast capabilities of LED 

Lighting Considerations: Lights (Natural and Artificial) Influence Screen Selection

  • LEDs are recommended if the space is located outside or will be filled with natural light
  • While it doesn’t impact the visibility of LED images, ambient lighting makes a projected image more difficult to see
  • Ambient light on TV style video walls can have glare and reflection ultimately diminishing effectiveness
  • Depending on the area, LEDs may not even need to display at their highest brightness, adding to their longevity and less consumption of energy

Image Definition and Sizing

  • LEDs and LCDs support HD (high definition) with no challenges
  • Projectors typically only support standard definition or cannot display HD images at full resolution. Higher resolution output projectors can be extremely costly
  • Projectors, however, can easily display images of all sizes, from small to extremely large
  • LED panels only range from about 60 inches to 90 inches at the large end of the spectrum, but can be stacked to create larger composite images
  • Depending on application text playback can determine the resolution of display needed to accomplish effective content reproduction

Set-Up and Usage

  • LEDs and LCDs are much easier to set-up and quicker to turn on than projector displays
  • Projectors are limited in how and where they are used, requiring a video source connection, unimpeded space between the screen and projector, and high mounting in the back of a room or display area—low hanging objects in a venue will obstruct projector set-ups

Maintenance and Cost of Ownership

  • For maintenance, LED repair is straightforward, often just a software update will suffice, while replacing a module or broken bulb necessitates little effort
  • LCDs may require manual calibration and aren’t able to be serviced in the field
  • Projectors typically must be sent off for repair, resulting in downtime
  • Long-term reliability goes to LEDs, which last up to 100,000 hours before suffering dimming issues
  • LCDs only run for 30,000 to 50,000 hours before degradation leading to issues such as image burn in
  • LEDs are more expensive purchases than LCDs, but due to the probable repairs and less lifetime usage of LCDs, LEDs have a lower total cost of ownership

 

Which display is right for your project?

There is often a misconception around LCDs, LEDs and projector displays. LEDs and LCDs are similar, but still have differences that matter to specific applications. Each system has advantages and disadvantages, and the one that’s right for you depends on your needs and what you are ultimately trying to accomplish.

PixelFLEX® provides custom LED display solutions for multiple applications. No matter the use of space, our expert team works with you to design the best LED signage for your needs within the budget and constraints you have. Check out our line of LED solutions and how they can work for your next project.

How does LED display stack up against other technologies? Check out our LCD vs. LED and Projection vs. LED infographics.

Digital signage in retail has been growing steadily for the last decade. The growth is partly in response to the many different and unique applications available to retailers. One segment that is poised for exponential expansion is the transparent digital signage market. According to a report by Research and Markets, from 2017 to 2021, the compounded annual growth rate for this sector will increase by 28.7%.[1]

What is Transparent Digital Signage?

The descriptor transparent in Transparent Digital Signage is used because the display is a glass window integrated with a touchscreen and an alternate light source that does not block the display, allowing light to pass through in both directions. This is different than standard LCD screens that have backlit components which illuminate the pixels on the screen, thus creating visibility to viewers.

Transparent displays are gaining in popularity due to their lower power consumption, consuming roughly 10% of the power compared to a traditional LCD display. And with cathode, anode and substrate transparent components, these ultra-thin displays are designed to be more flexible in comparison to other screens. They also allow for 3D content, which has become a highly sought-after feature for retailers. When brands can use 3D advertisements, it changes the way in which they are able to convey ideas and engage with users. These displays also offer tools for easy communication, delivering a positive customer experience.

How Can Retailers Use Transparent Digital Signage?

The application of transparent screens is varied, depending on the goals and type of experience to be created. For instance, leveraging transparent signage in merchandising to introduce and advertise the features of new products is a rapidly emerging trend. In this application, the product is positioned within a display with a screen that shows videos, graphics, and/or text placed directly behind it. And because these screens don’t hinder natural light, many retailers are using this signage as storefront window displays

FLEXClear Delivers Transparent Opportunities

With a 65%-75% transparent LED display, FLEXClear offers numerous options for creative applications that meet all security codes and regulations. And FLEXClear’s slim design and rich brilliance provide vivid content visibility without sacrificing daylight.

Learn more about the features and benefits of FLEXClear and how it can invigorate your space today.

 

 

[1] https://www.researchandmarkets.com/research/4jx6nb/global

Walking into the lobby of your building, what is a guest’s first impression? You may have beautifully tiled floors and elegant furniture, but what kind of visual experience are you creating?

When clients or prospective employees walk through your door, their eyes will initially be drawn to your walls. While paintings of abstract art or murals that depict your brand are nice accents, a premium digital display offers a unique opportunity to both communicate and vaunt everything that’s great about your brand. With content that can be changed regularly, allowing you to tailor messaging, digital displays offer advantages that still art simply cannot compete with.

How to Integrate LEDs Into Your Lobby Experience

There are many ways to use LEDs to create a one of a kind guest experience, including video walls, dynamic art, interactive elements, and personalization.

  • LED Video Walls

You’ve got walls, so use them! An LED video wall can make a striking first impression. Video walls show off your brand’s affinity for technology, bringing huge impact to your space with colorful, vivid imagery related to either the products you create or your brand’s story.

  • Digital Signage as Art

Using LEDs as art isn’t new; in fact, digital media is just another form of visual expression. Hotels in Las Vegas have implemented digital signage for years, while those who’ve visited The Cosmopolitan Hotel may remember their snow scene lobby displays. It’s best to employ a creative services department or mixed media artists when creating this type of content.

  • Interactive Displays

Immersive experiences are becoming very popular in corporate office lobbies, and there are many ways these collaborative kiosks can be deployed. For instance, creating a vibrant, interactive historic company timeline that allows visitors to touch different years and see imagery and content related to that year’s activities is far more engaging than a printed static timeline. These displays can also include other interactive applications such as wayfinding, Q&A, and fun facts.

  • Personalized Communications

Personalized messaging customized to specific clients, prospects, or visitors can differentiate your organization from the pack. Content can be as simple as a welcoming message, or perhaps even a short video that demonstrates how your organization works with partners. Little nods of personalized recognition let your guests know they’re appreciated.

PixelFLEX has been creating and delivering LED display solutions, including corporate lobbies,  to fit the various needs of myriad businesses for years. See how PixelFLEX reimagined the Equifax headquarters in Atlanta, Georgia.

Today’s marketing clients are questioning the effectiveness of broadcast and digital media buys, as consumers continually find new options to easily skip, mute, or block TV and digital ads. That’s why more and more agencies are turning to experiential marketing. For example, AgencyEA co-founder Fergus Rooney has seen clients increase their experiential spending 10 to 14 percent year over year. Attending an event or sharing an experience with others is a decision. And in a sense, it also constitutes a purchase using the currency of time. Digital LED displays are a powerful tool for innovative brands looking to create a memorable immersive experience.

PixelFLEX is an American-based LED manufacturer that offers creative solutions, reliable products, and dependable service for their industry-leading LED display technologies. Here are some amazing examples of where PixelFLEX has helped create immersive experiences with their LED displays:

  • Plein Sport, based in Europe, is the world’s first luxury active sportswear brand. They focus on men’s and women’s shoes, clothing, and accessories, telling their customers to “Expect the Unexpected.” With German partner ASB Glass, PixelFLEX installed an interactive LED sports floor in Plein Sport stores to help increase customer engagement and entice passing customers to stop in and shop.
  • Air Jordan, endorsed by and created for the all-time great Michael Jordan, is one of the most iconic footwear and athletic clothing brands in the world. To create an impact for the unveiling of the Air Jordan 31 release in Las Vegas, VT Pro Design and PixelFLEX teamed up to produce the world’s first regulation, interactive LED basketball floor, rated for game play.
  • Converse is one of the world’s largest and most recognized shoe brands. They are perhaps most famous for their iconic shoe, the Chuck Taylor. So when Converse unveiled the Chuck Taylor II, a long-awaited sequel to the original 98-year-old sneaker, at an event in South Boston at their headquarters, they wanted to make an impact. To engage visitors and create a focal point for the event, PixelFLEX created a freestanding LED tunnel entrance.

To draw in customers and engage them, major brands are increasingly turning to experiential marketing. An LED display from PixelFLEX can play a huge role in creating an immersive experience.

PixelFLEX became a trendsetter in the LED industry by offering high quality, custom made, durable products to customers worldwide. We were founded on our revolutionary light-weight, flexible FLEXCurtain, which fulfilled a need for the always-evolving touring market. Since then, PixelFLEX has developed a full line of FLEX series permanent install and rental/staging products including FLEXUltra, TrueFLEX, reFLEXion, FLEXLite NXG, FLEXLite II, FLEXLite Plus, FLEXStorm, FLEXClear and FLEXCurtainHD. In addition to our current line of products, we work with architects, designers, engineers, and consultants to develop custom LED solutions for each and every customer, while also providing top-tier customer support throughout the entire experience.

 

To learn more about what PixelFLEX is capable of creating, visit pixelflexled.com/portfolio today!

It should come as no surprise that the hospitality industry is highly competitive. Any advantage possible is needed to ensure that guests have a positive experience from the moment they walk through the door. Studies have shown that it only takes a few minutes for a guest to develop an impression of the hotel that can positively or negatively affect the entirety of their stay. While steps like improving front desk service to ensure smooth check-ins or leaving welcome packages for guests are certainly important, hotels are seeking new ways to compete with the growing number of overnight alternatives like AirBNB, as well as traditional competitors.

For many, LED signage solutions provide an opportunity to improve the overall guest experience in a visually engaging way. A video wall in the main lobby, for instance, can be utilized to remind guests about upcoming events, give advice on local tourism attractions, and even function as an opportunity for paid advertising. Some hotels have begun establishing a live social media feed that displays pictures and posts from their guests based on a hashtag, providing a unique way to connect with guests while simultaneously reaching a much wider audience via social media.

On a purely utilitarian level, digital signage can be placed strategically throughout the hotel to provide guests with easy to follow directions. Whether they are trying to find their room or the quickest route to the pool, having interactive LED displays will avoid the frustration guests can face when they find themselves wandering around without any idea of where to go. For hotels that host large conferences, this technology also offers the added benefit of displaying the day’s itinerary with unique, event-specific branding.

As the customer base for the tourism industry becomes more tech savvy, having amenities that cater to their preferences is increasingly important. Digital displays can advertise a hotel’s lesser known premium services, and even advertise options for room upgrades that customers may not have otherwise been aware of. Not only that, beautifully designed video displays are an aesthetic advantage to help draw in new clientele. Adding in an interactive option to your displays also provides the ability to implement a digital kiosk based check-in service. As odd as it may sound, adding this simple service actually draws in new customers, with surveys finding that over a third of guests prefer hotels that offer a simpler, technology-driven check-in option.

As the hospitality industry undergoes rapid technological changes, hotels have to adapt to stay ahead of current trends. By integrating digital LED display solutions into multiple facets of their day-to-day operations, hotel managers can vastly improve the overall customer experience. With industry leading technology, PixelFLEX ® provides hotels with easy to use, intuitive LED display solutions that provide a much needed advantage over the competition.

To find out how PixelFLEX ® can help you reinforce your brand, visit https://pixelflexled.com/retail/ today!

Without a doubt, video walls look cool, but ad features, including duration, legibility, and motion, can be either an asset or a liability to an LED video wall display. If the content isn’t thought through or expertly created, the novelty will quickly fade. Professionally created, captivating content is necessary to achieve LED video wall success. More, content determines what hardware will be needed. Prior to purchasing an LED video wall, it’s important to take in to account several factors.

First, the resolution of an LED video wall is influenced by its size, and can greatly affect content strategy. The larger the size, the lower the resolution. Therefore, content should be Pixel-perfect to the screen’s physical resolution. For example, take an LED wall made of 30 3.9mm LED panels, positioned 10-wide and 3-tall. If each panel is 500mm by 1000mm, and each panel has a physical pixel resolution of 128 x 256, the total wall resolution will be 1280 x 768, making it a 2 x 2 wall with a 4K display that requires 4K (not HD) images and videos. These varying elements must be taken in to consideration when choosing the right images for a video wall.

Secondly, knowing the typical viewing distance is crucial – creating text too small to be read, or so large that it’s blurry, is a common mistake. In addition, color contrast increases legibility as well. An experienced content designer knows the correct sizes, styles, and sharpness to create the most effective, compelling LED digital signage.

Third, while the average TV commercial is 30 to 40 seconds long, video wall audiences are usually in motion themselves. Ad content should be edited accordingly, lasting no more than 10 to 15 seconds each.

Finally, the key to any video wall’s success is continuous originality. Ads that are constantly displayed tend to be ignored over time. Including fresh daily content, such as weather, fun facts, or random quotes, will increase eye traffic, and can even generate chatter about a video wall.

The bottom line is that resolution, legibility, color contrast, pixel pitch, content and duration must all be factored in when making decisions about a video wall. PixelFLEX®, an America-based LED manufacturer, offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. At PixelFLEX®, we strive to fully fathom how each display will be used to provide quality LED wall solutions that creatively embrace our client’s objectives.

 

To learn more about how PixelFLEX®, the LED solutions provider, can make your vision a reality, visit us at http://PixelFLEXLED.com today!

 

Video wall technology is one of the most exciting communications developments of the decade. This technology has experienced huge popularity growth mainly because there is just so much to love about video walls. Their flexibility, clarity of picture, and dynamic presentation abilities are just a few of the benefits they bring to a space. As a series of seamlessly overlapped displays that are controlled by one processor, this technology is exceedingly intricate, yet extremely powerful. Utilized in higher education, the military, and lobbies of executive office suites, their applications are nearly limitless.

One of the current prevalent uses of video walls is the 24/7 control room. Their functionality, ergonomic design, and capability to share critical data quickly and accurately make them a must-have in today’s decision-making environments. However, not all video walls are the same. Some are created to dazzle and entertain, and others, like those needed in control rooms, should offer more practical features. When looking to purchase and install this technology in your control room, there are several key factors to consider.

From a financial standpoint, you need to ask some important questions. First, what is the life-span of the wall? This technology is currently advancing at a rate faster than the degradation of the typical control room housing, so you must consider the protection of your investment. The best approach, then, should include investigation of longevity issues such as maintenance and service policies, as well as upgrade options.

While longevity is an important consideration, it is only one portion of the TCO, or total cost of ownership. Other significant features to research are power consumption, cooling requirements, and reliability. Your video wall will be in operation 24/7, and thus, will require sizeable capital, so it’s important to make the smartest choice to preserve that investment.

Less directly related to financial concerns are questions of quality and functionality. Color quality and brightness are paramount in a control room setting. Timely educated decisions depend on clarity of text and images. Sharpness of display improves legibility, both close-up and at a distance. When deciding which system to use, you’ll want to investigate issues such as pixel size and resolution, relative to the planned positioning of your wall.

At PixelFLEX ®, our process for your video wall begins with your vision. We offer creative solutions to your unique projects, and we want a partnership to last the long haul. As technologies change, you can trust that our relationship with you stays strong.

To learn more about PixelFLEX’s products and services, visit us online today!

The hospitality space has become increasingly competitive for the past several years: AirBNB and similar services draw potential guests away by offering alternative, cheaper ways for travelers to stay overnight. To continue to attract guests, traditional hotels must add value to their services by delivering a superior experience that extends beyond the hotel room. However, today’s screen-addicted culture presents a unique challenge for the hospitality industry.

Fifteen years ago, guests in a hotel lobby might have engaged in small talk with the concierge or browsed pamphlets to learn about local attractions or recommended eateries. But today, more and more guests are interacting with their smartphones rather than sourcing information via outmoded lobby offerings. Still, most hotel lobbies are areas with heavy foot traffic, making them tools that can be leveraged to inform and entertain guests when the right technology is deployed. In a large open space, single-screen displays can too easily fade into the background, though. This has led many leaders in hospitality to turn to LED digital signage as a multifunctional solution to keep guests involved.

A lobby wall transformed into a full-sized LED digital display offers a contemporary solution that can keep hotels in touch while improving the guest experience in several different ways. For one, a large LED display wall can serve as an engaging artistic production that can be as unique and distinctive as the hotel chooses. Captivating LED signage provides hotels with the opportunity to promote their brands, set a desired mood, or display revenue-generating advertisements with maximum effect. The hotel can more successfully upsell its best rooms or sell tickets to local attractions by displaying visually compelling adverts. An LED digital display wall can also be used to make important information readily-available to guests. In addition, information displayed digitally can be updated constantly so that materials—such as menus, agendas, event flyers—aren’t constantly needing to be reprinted. And LED digital signage can be used to display weather and travel conditions so that guests can stay informed and engaged without turning to their handheld devices.

According to industry leader Trent Cate, “In this day and age, hotel guests have a universal expectation of having any and all information they desire instantly at their fingertips.”1 Many LED digital displays include touch screen technology that enables guests to find information almost instantaneously while offering an experience no smartphone can replicate. And to suit diverse customers’ needs, LED digital signage can be designed in more traditional grid or mosaic styles, or angled displays can be used for a more creative layout in line with the hotel’s preferred image and branding. When used effectively, LED digital displays are a gateway to long-term digital engagement with guests that goes beyond the single stay.

Competition in hospitality is fiercer than ever before. Now is the time for leaders in the industry to explore creative solutions that can help their brands remain relevant and stand out from the competition. LED digital displays offer an innovative, visual way to communicate messages that will grip today’s technology-oriented consumer in a way single screens and smartphones can’t. And

keeping your audience engaged and informed is easier than ever with PixelFLEX’s ® LED digital display technology.

Learn more about how PixelFLEX® can help you find a creative LED display solution for your business by visiting https://pixelflexled.com/retail/ today.