Billboards have been used for centuries to convey information on goods and services to those passing by. One major drawback to printed billboards, however, is that they require continuous replacement and frequent updating. Their one-dimensional format with minimal contrast can actually discourage visual engagement. Fortunately, as is typical in most industries—competition and innovation have generated improvements and driven quality. Today’s billboards use digital displays LED to captivate passersby. With digital communication as the premier tool for transmitting information and directing social interaction, businesses can more effectively promote their brand by using LED display technologies. As LED technology improves, so do opportunities to connect a proven marketing method with a contemporary digital approach.

According to a 2010 study by Arbitron, LED digital signs reach an astounding number of Americans: 70 percent have seen a digital video display in the past month, versus 43 percent on the Internet. In addition, 52 percent of teenagers and adults have viewed a digital display within the past week, and 75 percent of commuters recall seeing a digital billboard within the past month. Another study found that 63% more people noticed LED signs than traditional static advertising signage and billboards. Following a recent digital billboard campaign, the online platform Monster reported that Google searches for relevant keywords spiked by 20 to 25 percent. It makes sense then, in this context, that dynamic LED billboards ensnare the attention of potential buyers, stimulate sales, enhance the company’s image, and increase visibility to the business.

An estimated 71 percent of consumers claim to view and absorb large format advertising messaging. In fact, those who interact with outdoor advertising are 17 percent more likely to engage than those exposed to advertising on their mobile device. Let’s compare these trends to other marketing channels, such as TV and radio. Marketing through these media has become avoidable and in fact seen as a nuisance to consumers. Consumer marketing needs are evolving as buyers become savvier at thwarting advertisers. By 2020, the practice of ad-blocking is forecasted to cost advertisers and publishers between $16 and $35 billion in lost revenue.

Commercial properties are utilizing digital LED display billboards as another means to generate revenue and encourage business traffic. In most cases these properties are in highly trafficked areas, perfect for engaging potential customers. Brands get in front of many more eyes than would be possible with print and gives commercial landlords a second income source. Areas like entertainment and shopping centers in the downtowns of large metro areas are ideal locations and can reach thousands of people each day with effective LED signage.

Although there are various considerations to make when choosing and using LED billboards, it’s still a great investment compared to static print signage. One benefit of LED digital signage is cost savings over their print counterparts because updates on LED happen in real-time. Changing a printed sign requires time, money, and other resources. So, for technology beyond tradition, LED creates ads that enthrall the senses of the viewer. With LED signage, movement and animation attracts the eyes, giving brands a more impressive stance.

PixelFLEX® is an innovative American-based LED manufacturer that offers creative solutions, dependable products, and reliable service for their award-winning LED display technologies and solutions. The FLEXStorm™ is a truly breathtaking LED solution, designed and built with an IP-65 weather rating that withstands adverse weather conditions. This outdoor compatibility and endurance, coalesced with an optimal viewing pitch of 6.67 mm, makes premier outdoor LED displays an option that businesses can trust. The high brightness LED display generates vivid images between 6500-7500 Nits to get your brand noticed instantly.

To learn more about PixelFLEX® and their award-winning LED product FLEXStorm™ and how it is the most efficient way to create any size billboard and outdoor signage visit our product page!

These days consumers are exterminating in-home ads like household pests. As advertising technology grows more sophisticated, so does ad-blocking capabilities, squashing ads like bugs on television and mobile devices. How do advertisers get their brand in front of consumer eyes? Meet Digital-Out-of-Home (DOOH) advertising. Digital signage ads equipped with targeting, interactive and native capabilities that far exceed the old bus bench advertisement.

In a recent study, by Ocean Group, more than 86% of the media professionals polled identified DOOH advertising as having the biggest growth potential over the next five years. This statistic puts the medium ahead of mobile (67.2%) and Video on Demand (60.8%).

Traditional advertising methods no longer reach consumers in a meaningful way. A recent Nielsen study found that television and digital video ads achieved a brand retention rate of 20 to 50 percent, with likeability between 15 and 30 percent. One reason less intrusive digital signage advertising is projected to quickly surpass all other media channels, including mobile.

Today’s LED technology allows brands to deliver real-time, highly targeted messages to consumers as they go about their day. Strategically placed, networked digital signage can reach consumer eyes in transportation hubs, shopping malls, gas stations and hotels, anywhere the public meets. B2B advertisers can reach their audience through signage in office lobbies, airports and elevators.

In a Digital Signage Today interview, Rich Ventura outlined some major trends for 2017 including:

  • Measurability: New systems feature stronger measurement tools that deliver insights that help advertisers improve ROI. These metrics will help marketers better define vertical markets by reaching targeted audiences in delineated spaces.
  • Increased Mobile Integration: Greater mobile integration into DOOH and Wi-Fi networks will create stronger consumer engagement by delivering more relevant content. A stronger understanding of target audiences will lead to stronger networks, able to deliver custom content on a targeted basis.
  • Expanded Programmatic Content and Delivery: DOOH content will become increasingly relevant and deliver targeted, meaningful messages with branding that will truly engage consumers.

These trends will lead to increased spending and expansion of DOOH. Advertisers will be nimble with the ability to better engage their audience. David Venus of PixelFLEX, says, “You can quickly change your messaging if it seems to be ineffective, where with traditional mediums, you were stuck with what you placed.”

Mobile advertising has grown so cluttered that PageFair says one in five mobile devices worldwide now use ad-blocking software. Advertisers who ignore these trends will find themselves unable to market effectively, losing out on potential revenue and ROI increases. DOOH offers a clear alternative to mobile and video – and will only become more effective in years to come.

PixelFLEX has a large variety of award winning LED displays that can help create nearly any size and shape screen you desire. Our LED display systems are seamless, providing clear and detailed imaging. To learn more about how PixelFLEX can help you meet your DOOH goals, visit PixelFLEXLED.com today!