LED Advertising Displays Encourage Visual Engagement and Brand Sensitivity

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Billboards have been used for centuries to convey information on goods and services to those passing by. One major drawback to printed billboards, however, is that they require continuous replacement and frequent updating. Their one-dimensional format with minimal contrast can actually discourage visual engagement. Fortunately, as is typical in most industries—competition and innovation have generated […]

Digital Out-of-Home Advertising Outperforms Video and Mobile in Consumer Engagement

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These days consumers are exterminating in-home ads like household pests. As advertising technology grows more sophisticated, so does ad-blocking capabilities, squashing ads like bugs on television and mobile devices. How do advertisers get their brand in front of consumer eyes? Meet Digital-Out-of-Home (DOOH) advertising. Digital signage ads equipped with targeting, interactive and native capabilities that […]