Digital LED displays are transforming corporate workspaces, creating a positive ripple effect that disseminates throughout the companies workforce and into its clientele. “Digital is now,” said David Venus, CMO of PixelFLEX. On this episode of LEDTalk, host Tyler Kern sat down with Venus & guest Jeff Peden, director of marketing at Dalton Agency, to discuss how new video display technology elevates the corporate space.

Gone are the days of slapping a big-screen TV on the wall and calling it audiovisual technology. Today, companies are looking to stand out from the crowd by displaying their unique brand identity in new ways. One way to exhibit company values, missions, and workflow is by using innovative new LED screens to create a visionary data center, drawing in clients and drawing together employees.

Venus and Peden encourage companies to “think outside the rectangle.” That is, think beyond a TV screen and dream up an immersive AV experience. PixelFLEX’s strategy for designing and implementing LED technology in a workspace is to hone in on content.

By highlighting a company’s intention and purpose, an AV space can feel purposeful and intuitive, serving to please both client and employee. Though AV digital technology is “on-trend,” Peden asserted that this new and exciting trend is “not going away any time soon.”

As the overall marketplace shifts toward the experiential, corporate facilities will follow suit, crafting their own AV experience that elevates their brand and sets them apart on the global stage.

On this episode of LED Talk with PixelFLEX, host Tyler Kern sat down with chief marketing officer David Venus and director of sales Will Dickey to discuss five factors that significantly affect the price of implementing an LED solution, and why a client should be educated on all five to deliver the best solution possible.

Componentry: Dickey discussed the options available in LED components, including chips, wiring, and power supply, and how they affect cost.

Pixel Pitch and Distance of Viewers: How an LED screen is going to be used determines the solution, Venus said. “If viewers are far away, you can start to back down in resolution and still accomplish the same thing,” he said. “But if you have a screen at eye level in a corporate lobby, you need that higher pitch. And ultimately, the pixel pitch will affect the overall price. ”

Installation and Rigging Variables: Screen mounting costs vary on the location and the LED’s primary use. Clients should be “really grasping what’s going to affect installation and how that can lead to costs later down the line if those things aren’t thought through,” Venus cautioned.

Processing and Playback: Another factor can be processing and playback, which affect the cost as well, the two experts said.

Content: Finally, content is a chief consideration because it’s the reason for an LED solution. “If it’s not high-quality content and you haven’t thought through what you’re trying to accomplish with that content, then at the end of the day I say, ‘Why did you even put that on the wall?’” Venus said.F


On today’s episode of PixelFLEX’s LEDTalk , Tony Green, VP of Business Development for Snap Install, and David Venus, Chief Marketing Officer for PixelFLEX, give insight on the direction of the display industry and the roadblocks that are making the market struggle. The two also dive into how pertinent the choices are that companies make regarding their digital signage, and how not only the tech but the content is what makes digital displays succeed.

Proper training of installers and integrators is very important; both Venus and Green stress that understanding the ins and outs of the product beyond the install is crucial, and the bare minimum expectation from clients. Too many times have they seen display deals go south because the integrators don’t know the technology like the back of their hand. Ideally, situations that arise on job sites are handled without the need to call tech support. The added advantage is that customers get the peace of mind that they are going to have a product that supports their need.

LED tile design is another big factor in the success of a company’s digital signage, but each installation brings new unique challenges. “LED gives so much creative freedom, at times, you can find yourself in a predicament of how you are going to effectively mount your display to your surface,” Venus said.

It is these types of potential issues that, if aware of at the outset, are better dealt with when they arise. The biggest takeaway is it that it’s all about service and communication. Green and Venus recommend being upfront with the customer from the beginning and for partner companies to be in communication with the customer, and each other, so that the proper result of technology, application and content is accomplished.

The trade show industry (and concert and events industry) can seem very open to the public, but there is a lot that goes on behind the scenes that can be very private, and things are getting more sophisticated as the years go on.

Scott Karan, Chief Marketing Officer of Froggy’s Fog, a company that makes professional effects fluids for smoke, haze, fog, bubbles, and more, knows how to make a splash at a trade show. He joined the MarketScale podcast to discuss the benefits of using PixelFlex LED Screens at trade shows and events.

Karan loves to not only design and sell these products (using booth-themed effects to do so) but he also enjoys documenting his behind-the-scenes journey with followers and fans. This upcoming week, Froggy Fog has a “massive haunted attraction show with lots of fog and atmosphere effects.”

“About 75% of our clients have stemmed from that industry,” Karan said. The company must have a “huge presence and huge setup” as trade shows are its “main marketing effort” and how the brand started 15 years ago.

He feels it is really pivotal to attend these shows, not only just to show consumers what is new and cutting edge, but to interact with the consumers. “Someone comes up to us just about at every show with a new way they’re using our product that we hadn’t thought about,” Karan said. “We were creating custom signage for each event and bannering a 20-by-40 booth can really add up.” That’s all changed with PixelFLEX LED screens, which was a “no brainer” to be able to change that message, per show, up to the minute.”

The LED industry is currently a $5 billion worldwide industry, with the Americas region recently crossing the $1 billion mark. With this much money being invested into displays, how does that relate to higher quality and increased price points? Are we still buying things from China, or is it possible to manufacture these components in the United States? How do we find the right balance, both in terms of getting the components we need at the correct quality, while still meeting the customer’s needs and price points?

On today’s LEDTalk, we sit down with Jon Lewis, director of operations for PixelFLEX, for a discussion about the LED industry as a whole. To Lewis, this is a “good time to be in LED” because of increased quality options; it is no longer “the wild wild west” of LED where people were figuring things out just a few years ago.

For starters, Lewis points out that although higher density pixel pitch products are more available and stable, they are not for everyone.

“If you’re trying to put church worship lyrics on a 16 foot screen, and the audience is 45 feet away, you don’t need a 1.5 resolution at 4K,” Lewis said.

He compares display overkill to sitting at the front row of an IMAX theatre, it just gets to a point where peripheral vision is unusable. It is just too much. Lewis points out that by triangulating the client’s needs (screen size, how far away the audience is, and the type of content) on the first phone call, a lot of those issues can be stopped. He also addresses the Chinese marketplaces, specifically sites like AliBaba, and the difference between ordering from U.S.-based versus Chinese companies.

At the end of the day, “97 percent of components are produced in China”, so most of the time people are receiving Chinese components, which can lead to communication problems, as well as time zone issues when it comes to warranty repairs.

Lewis speaks more about the cultural difference, as well as his recent trip to China, and some compliance issues as well, all on today’s LEDTalk.

Corporate facilities are putting displays in conference rooms, front lobbies and green rooms more and more these days, and strategy for entertaining clients is big business. How can business owners make their display stand out above the competition and attract the sales, and how can AV integrators and suppliers play into those client trends?

On this episode of LED Talk, we discuss the top four design trends in digital signage and how they’re affecting the market.

Tune in as we talk about how “size matters” as large format displays are becoming a standard among the industry. Everyone seems to be wanting tighter pixel pitch, aiming for full HD, 2K or 4K. Finer pixel pitch products like sub-2mm, even sub-1.6mm, are trending as well.

Interactivity is key, as virtual and augmented reality experiences become our new normal; only about 10 percent of people remember things that they read, but over 90 percent of people can recall things they experienced, a statistic motivating much of today’s content marketing and product purchasing decisions. Touch, motion, and tactile experiences are on the rise, especially in retail and hospitality, where brick-and-mortar are having to keep up with the e-commerce world. Of course, durability and price points can’t be forgotten; it’s a delicate balance.

What are other trends, and how can you integrate them into your displays? And what’s one of the most unforgettable displays we’ve ever seen? Listen to us explain it all.

Follow PixelFLEX on social media for more LEDTalk!

Twitter – @pixelflexled
Facebook – facebook.com/PixelFlexUSA
LinkedIn – linkedin.com/company/pixelflex

From 2017 to 2019, there was a 50% increase in fine or narrow pixel pitch products, which most would say is undeniable growth. The business-owner is demanding this crisper technology and so is the market; the real challenge is how to create these high-res products and still make them affordable to the end user, while also making a stable product that has traditionally been unstable.

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For a country that prides itself on pushing the envelope, technologically, we haven’t really been bold with the deployment of outdoor LED displays outside of Times Square or the Vegas Strip. Globally, the market is telling a different story.

“In 2016, it was roughly a $4 billion dollar industry, globally. It’s projected to reach somewhere in the $14-$16 billion dollar range by 2023, so, you’re talking 6 years, 7 years. That’s a lot of growth and it’s something that definitely needs to be looked at. Especially if it’s not in your strategy as a company,” David Venus, Chief Marketing Officer for PixelFLEX said.

Venus, and the industry as a whole, have spoken; outdoor LED screens are here to stay. The applications are continuing to vary and grow in scope, too: they’re powering residential living facilities, sports facilities, commercial building displays, you name it. On today’s podcast, Venus discusses the growth of the technology, the future expansion of use cases for outdoor solutions, and how the integration of these displays into architecture can open up a new world of functionality.

Listen to the entire podcast below.

For something as ubiquitous as air travel, the stress of the airport process is inescapable. Delayed flights, long wait times, luggage fees– they’re part of the flying experience that don’t seem to be going anywhere, and it’s leaving travelers unhappy. A 2017 Kelton Global survey claimed 97 percent of passengers had some issue with the airport process and experience. How do you begin to approach these staggering numbers? One approach, which hits on aesthetic and practical solutions, is robust digital signage. Learn more about how LED walls both traditional and creative are enhancing the customer travel experience.

Listen to the entire podcast below.

On the first episode of The MarketScale Pro AV Show, you’ll get to hear from thought leaders, analysts, and innovators alike, exploring some of the most timely topics in the industry. Besides updates on industry news and a preview of SEGD’s Xlab in Brooklyn, we’ll hear from John Melillo, Digital Media Group Senior VP for Diversified, who breaks down why the German audiovisual content market is booming in 2018, and what it means for Pro AV.

The industry would be nothing without it’s people. We showcase one rigger who, after 40-plus years industry experience, is taking a personal approach to Pro AV safety. Finally, we’ll host a Podcast Panel with two industry leaders, looking at the added benefits of digital signage that often get overlooked or underplayed, but can be even more beneficial than the initial client deliverable.

Skip ahead to the 34 minute mark to learn more!