As digital signage becomes more popular as a tool to attract buyers, make announcements, and convey relevant information to the public, more installations are showing up outdoors to capture the attention of commuters, shoppers, and other passersby. Outdoor advertising is projected to be worth almost $51 billion by 2020, and most of this growth is in digital signage. That means digital signage solutions must be durable in the face of extreme temperatures, especially high heat. Fortunately, LEDs fit the bill.
The temperature is 100°F or more for a third of the year in Phoenix, Arizona, with the hottest temperature ever recorded being 122°F. So, if you live in Phoenix, or any other city where temperatures can get this hot, you will need outdoor digital signage able to withstand such sweltering temperatures. Believe it or not, winter sun is even harder on digital signs. The summer’s hazy skies can cut down on UV rays, while the crisp, clear winter sun lets everything through, and can really heat up a display.
Most light systems produce their own heat, forcing you turn the system off and wait for it to cool down before you can clean it, and with gasses or glass tubes, you have to worry about leaks and breaks. Florescent lamps also perform poorly under low temperatures. LEDs, however, are resilient under very high and very low temperatures, do not produce their own heat, have long lifespans, superior brightness, and are efficient and easy to clean.
Because LEDs don’t produce their own heat, you can place LED signage in places where heating from conventional sources would cause problems. The last thing you want to do is place a hot light near flammable objects like textiles, let alone foods you want to keep cool. Since LEDs don’t produce their own heat, they are less likely to be in an environment where they overheat—like being outdoors during the hottest summer days in Phoenix.
LEDs are a great outdoor signage solution because of their heat resistance. Standard electronic components are not well-suited to extreme temperatures unless they are designed from the outset to do so. The average digital display operates best between 32°F and 102°F. But what if you are in International Falls, Minnesota, where the average January day gets no higher than 15°F? Or in Phoenix in the thick of the summer? For LED digital signage systems, these extreme temperatures pose no problems.
An American-based LED manufacturer, PixelFLEX® offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven toward excellence to meet your standards, PixelFLEX® offers a one-of-a-kind design for your tour, event, or installation through our award-winning line of LED video walls and video screens.
Working with architects, designers, engineers, and consultants, PixelFLEX® is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience.