Without a doubt, video walls look cool, but ad features, including duration, legibility, and motion, can be either an asset or a liability to an LED video wall display. If the content isn’t thought through or expertly created, the novelty will quickly fade. Professionally created, captivating content is necessary to achieve LED video wall success. More, content determines what hardware will be needed. Prior to purchasing an LED video wall, it’s important to take in to account several factors.

First, the resolution of an LED video wall is influenced by its size, and can greatly affect content strategy. The larger the size, the lower the resolution. Therefore, content should be Pixel-perfect to the screen’s physical resolution. For example, take an LED wall made of 30 3.9mm LED panels, positioned 10-wide and 3-tall. If each panel is 500mm by 1000mm, and each panel has a physical pixel resolution of 128 x 256, the total wall resolution will be 1280 x 768, making it a 2 x 2 wall with a 4K display that requires 4K (not HD) images and videos. These varying elements must be taken in to consideration when choosing the right images for a video wall.

Secondly, knowing the typical viewing distance is crucial – creating text too small to be read, or so large that it’s blurry, is a common mistake. In addition, color contrast increases legibility as well. An experienced content designer knows the correct sizes, styles, and sharpness to create the most effective, compelling LED digital signage.

Third, while the average TV commercial is 30 to 40 seconds long, video wall audiences are usually in motion themselves. Ad content should be edited accordingly, lasting no more than 10 to 15 seconds each.

Finally, the key to any video wall’s success is continuous originality. Ads that are constantly displayed tend to be ignored over time. Including fresh daily content, such as weather, fun facts, or random quotes, will increase eye traffic, and can even generate chatter about a video wall.

The bottom line is that resolution, legibility, color contrast, pixel pitch, content and duration must all be factored in when making decisions about a video wall. PixelFLEX®, an America-based LED manufacturer, offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. At PixelFLEX®, we strive to fully fathom how each display will be used to provide quality LED wall solutions that creatively embrace our client’s objectives.


To learn more about how PixelFLEX®, the LED solutions provider, can make your vision a reality, visit us at https://pixelflexled.com/ today!


Video wall technology is one of the most exciting communications developments of the decade. This technology has experienced huge popularity growth mainly because there is just so much to love about video walls. Their flexibility, clarity of picture, and dynamic presentation abilities are just a few of the benefits they bring to a space. As a series of seamlessly overlapped displays that are controlled by one processor, this technology is exceedingly intricate, yet extremely powerful. Utilized in higher education, the military, and lobbies of executive office suites, their applications are nearly limitless.

One of the current prevalent uses of video walls is the 24/7 control room. Their functionality, ergonomic design, and capability to share critical data quickly and accurately make them a must-have in today’s decision-making environments. However, not all video walls are the same. Some are created to dazzle and entertain, and others, like those needed in control rooms, should offer more practical features. When looking to purchase and install this technology in your control room, there are several key factors to consider.

From a financial standpoint, you need to ask some important questions. First, what is the life-span of the wall? This technology is currently advancing at a rate faster than the degradation of the typical control room housing, so you must consider the protection of your investment. The best approach, then, should include investigation of longevity issues such as maintenance and service policies, as well as upgrade options.

While longevity is an important consideration, it is only one portion of the TCO, or total cost of ownership. Other significant features to research are power consumption, cooling requirements, and reliability. Your video wall will be in operation 24/7, and thus, will require sizeable capital, so it’s important to make the smartest choice to preserve that investment.

Less directly related to financial concerns are questions of quality and functionality. Color quality and brightness are paramount in a control room setting. Timely educated decisions depend on clarity of text and images. Sharpness of display improves legibility, both close-up and at a distance. When deciding which system to use, you’ll want to investigate issues such as pixel size and resolution, relative to the planned positioning of your wall.

At PixelFLEX ®, our process for your video wall begins with your vision. We offer creative solutions to your unique projects, and we want a partnership to last the long haul. As technologies change, you can trust that our relationship with you stays strong.

To learn more about PixelFLEX’s products and services, visit us online today!

The hospitality space has become increasingly competitive for the past several years: AirBNB and similar services draw potential guests away by offering alternative, cheaper ways for travelers to stay overnight. To continue to attract guests, traditional hotels must add value to their services by delivering a superior experience that extends beyond the hotel room. However, today’s screen-addicted culture presents a unique challenge for the hospitality industry.

Fifteen years ago, guests in a hotel lobby might have engaged in small talk with the concierge or browsed pamphlets to learn about local attractions or recommended eateries. But today, more and more guests are interacting with their smartphones rather than sourcing information via outmoded lobby offerings. Still, most hotel lobbies are areas with heavy foot traffic, making them tools that can be leveraged to inform and entertain guests when the right technology is deployed. In a large open space, single-screen displays can too easily fade into the background, though. This has led many leaders in hospitality to turn to LED digital signage as a multifunctional solution to keep guests involved.

A lobby wall transformed into a full-sized LED digital display offers a contemporary solution that can keep hotels in touch while improving the guest experience in several different ways. For one, a large LED display wall can serve as an engaging artistic production that can be as unique and distinctive as the hotel chooses. Captivating LED signage provides hotels with the opportunity to promote their brands, set a desired mood, or display revenue-generating advertisements with maximum effect. The hotel can more successfully upsell its best rooms or sell tickets to local attractions by displaying visually compelling adverts. An LED digital display wall can also be used to make important information readily-available to guests. In addition, information displayed digitally can be updated constantly so that materials—such as menus, agendas, event flyers—aren’t constantly needing to be reprinted. And LED digital signage can be used to display weather and travel conditions so that guests can stay informed and engaged without turning to their handheld devices.

According to industry leader Trent Cate, “In this day and age, hotel guests have a universal expectation of having any and all information they desire instantly at their fingertips.”1 Many LED digital displays include touch screen technology that enables guests to find information almost instantaneously while offering an experience no smartphone can replicate. And to suit diverse customers’ needs, LED digital signage can be designed in more traditional grid or mosaic styles, or angled displays can be used for a more creative layout in line with the hotel’s preferred image and branding. When used effectively, LED digital displays are a gateway to long-term digital engagement with guests that goes beyond the single stay.

Competition in hospitality is fiercer than ever before. Now is the time for leaders in the industry to explore creative solutions that can help their brands remain relevant and stand out from the competition. LED digital displays offer an innovative, visual way to communicate messages that will grip today’s technology-oriented consumer in a way single screens and smartphones can’t. And

keeping your audience engaged and informed is easier than ever with PixelFLEX’s ® LED digital display technology.

Learn more about how PixelFLEX® can help you find a creative LED display solution for your business by visiting https://pixelflexled.com/retail/ today.

In the past five years, the market for high-resolution LED displays has grown exponentially on a wave of new pixel pitch technology. The rapid growth has provided businesses with an array of powerful display solutions, but the skyrocketing price has some concerned about how to develop a balanced budget that maximizes the value of their investment. There are a number of considerations to take into account when surveying the field, and though the market is producing cutting-edge technologies, the key to efficiency may be surprising.

Recently, competitors in the LED display market have focused on increasing resolution by focusing on reducing the fine pixel pitch, which measures the physical distance between two LED diodes, center to center. Less than a decade ago, 10mm to 20mm pitches were standard. But recent advances have put 3mm and less products in the spotlight, with a 15.8% CAGR predicted between 2014 and 2024.[1] Industry insiders say that this race to develop the finest possible LED display have pushed prices too high, as the R&D and man hours necessary to create the technology is simply too expensive for manufacturers. This both limits the growth of the market and creates an additional challenge for businesses looking to integrate an LED display into their approach.[2]

The key for businesses looking to maximize their investment is to look back by a year. Though instincts say that older technology is outdated and therefore not as good, the upgrades seen in fine pixel pitches have been incremental. Whereas 4mm pixel pitches were cutting-edge last year, this year they’re considered old news. Despite that, 4mm products are extremely high-resolution and using that technology means the same goals can be met with a much smarter, leaner budget.

Creating an immersive experience for customers is harder than ever, and though having a high-resolution display is essential, it’s far from the only consideration to be made. Putting up a digital display of any kind will create more engagement from viewers, with more than half (55%) not only recalling a digital screen they’d seen but remembering the exact message displayed.[3] Standing out from the crowd is absolutely key, and recent advances in LED have made thinking outside the box more than possible, but necessary. “Audiovisual designers can be more creative than they’ve really ever been able to be. They’ve been limited to rectangular boxes for such a long time,” David Venus of LED manufacturer Pixel Flex said.

When looking to balance a high-resolution with price, distance is your friend. The more natural distance between viewer and display, the less important it is to have a fine pixel pitch. Many locations, like university unions and property managers, are renting out ad space on their digital display to offset the cost of an initial investment, and though this solution isn’t ideal for every user, it’s a powerful way to regulate a budget.

Perhaps the most important element of investing in a current digital display is to seek out manufacturers who are creating standardized displays. When electronics are uniform across platforms, it’s easy to buy a lower-resolution version today and then simply upgrade later down the line when more powerful technology becomes affordable.

The future of digital displays is a thrilling one. As technologies grow more powerful and affordable, the A/V world will likely never be the same. To learn more about the exciting new technologies emerging and ways to find digital solutions on a smart budget, just visit: https://pixelflexled.com/products/

[1] https://epsnews.com/2016/09/01/fine-pixel-pitch-led-display-market-reach-3-1b-2024/
[2] http://www.tmrblog.com/2016/09/fine-pixel-pitch-led-displays-market.html
[3] https://oaaa.org/NewsEvents/PressReleases/tabid/327/id/4244/Default.aspx

When designing a new project, architects face numerous challenges to deliver clients designs that are not only efficient, practical, and functional, but also unique and beautiful. Coming up with bold and creative new ways to set a new space apart from any other or achieve the desired look and experience is increasingly difficult to do.   However, as both interiors and exteriors are becoming smarter and more advanced, and the materials and technologies themselves evolve, architects and designers find themselves with more room to explore and more boundaries to push. Utilizing LED Wall technology for both interior and exterior applications opens up a new world of creative possibilities for dreamers to construct that will stand out, connect, inspire, and communicate with customers.

There are an endless variety of applications for LED Wall technology in contemporary design, from outdoor signage to grand artistic expressions. With LEDs, even a 33,000-square meter,160 story facade can be used as a blank canvas in a myriad of creative and eye-catching ways.

Currently, the largest and highest LED Wall in the world is not actually a wall, it’s also the tallest skyscraper! The skyscraper, the Burj Khalifa in Dubai, doubles as the screen itself! With 163 floors to cover, this massive project required 72 kilometers of cabling and 10,000 connectors to cover a total facade area of 33,000 square meters. The results are both beautiful and majestic, as seen during the 2017 New Year celebration when the entire structure was lit up with artists’ work. The Burj Khalifa has since issued an open call to artists to use the facade as their blank canvas, making an already iconic skyscraper even more eye-catching.

Another example of a creative and innovative use of LED technology in a unique, fun, and cutting-edge design is the Roskilde Pavilion by BIG Architects of Denmark. The architect was inspired by the inflatable castles of his youth and so designed a foam pavilion that inflates in just 7 minutes into a 120-square meter canopy. The entire pavilion is lit by a changing palette of colorful LEDs that illuminate the canopy, and party goers, with whimsical light.

LED technology also has a vital communication role to play in the form of signage. Approximately 71% of consumers claimed to have seen and absorbed large format advertising, showing that bold, striking LED signage can greatly boost brand awareness to the passing public.

LED Walls are not only a way to create unique designs that stand out or a powerful tool to harness for strong communication; they also open endless opportunities for creativity and expression in architecture. LEDs bring attention to the structure, enhance the beauty of the design, and inspire admiration in viewers.   Just like the Burj Khalifa, the world, every building, every space is a blank canvas ready to be filled with an immersive, beautiful, and powerful LED experience.  It just requires an architect who is flexible and has an eye for the future, and a

a company that believes the same and takes pride in being just as flexible as the designs themselves. Often this means helping architects to create something entirely new for the marketplace. PixelFLEX’s goal is to offer solutions that fit their clients’ individual needs, working in tandem with them and their visions to create brand new solutions and stay ahead of trends.


PixelFLEX is an innovative LED solutions provider based in Nashville, Tennessee, offering dependable, award-winning LED technology, and reliable, flexible service. For architects whose creative vision requires flexibility and the freedom to customize, PixelFLEX strives to help make their visions realities that work just as imagined and stand out from the rest. To learn more about PixelFLEX and the products and services they can provide, visit us online today!


Video walls have been growing in popularity at houses of worship, largely due to their brightness, image clarity, and limitless configuration possibilities. They’re also long-lasting and cost effective. Whether you are looking to display song lyrics, sermon points, or live IMAG video, LED walls help project your message in an unforgettable way to captivate your congregation. But video walls are not just useful inside the sanctuary. They can also be used for digital signage throughout the rest of the facility and beyond.

Here are some tips and considerations when planning to add an LED video wall:

Consider the size of screen that you need: Video screens can be as small or as large as desired, so think about how you’ll be using your LED display. Do you want to make a major impact, or do you need to convey information in a more intimate way? A welcoming LED wall, for example, needs to be much larger than a coffee counter menu video display.

Think about location: If the goal of your video wall is to welcome visitors and worshippers, it needs to be visible to every person as they enter your facility. And don’t forget to consider possible outdoor installation locations as well as those inside the sanctuary. If it’s purpose is to direct traffic, make sure it’s in a spot that the masses will be able to see.

Plan for the installation: Will you mount your video display to a wall, or will it be free-standing? Also, consider whether you’ll be able to hide cables and power cords, or if you’ll need to look at other methods of stowing them away.

Examine the surrounding area: How bright is the area where your LED wall or display will be situated? Does your LED wall have to be visible in sunlight, such as a roadside digital LED sign, or will it be used only in a darkened room?

Consider content: Initially, you may only plan to display images and text. But eventually, you may want to create a welcome video or showcase live worship services. You need to consider how you will control and feed content to your walls. Choose a video controller that not only controls and feeds content to your walls now, but also fits your goals for the future.

Prepare for the future: Think about how you’ll want to use your video wall in years to come. As your congregation grows, you’ll want your capabilities to keep pace.

LED video displays can be powerfully deployed throughout your facility to reinforce your message, providing a moving, inspirational worship experience that will not only capture the attention of your congregation, but increase interaction as well. PixelFLEX offers seamless large-format LED displays in a variety of resolutions, providing clear and detailed image displays, with the freedom to reconfigure as much as you want to fit your message.

In addition, we at PixelFLEX understand that there may be a learning curve involved in transitioning to LED display technology. That’s why we offer 24/7 Technical Support, a 2-year product warranty, and service contract options with every one of our LED display products. So not only is your product fully covered — so is your investment.

Considering all the advantages, there’s never been a better time to install an LED wall in your church or house of worship!

In today’s competitive business environment, companies must make a concerted effort to differentiate themselves and stand out within a crowded marketplace. One-way organizations are setting themselves apart is through the adoption of LED digital signage. These vibrant and dynamic video screens are proven to drive customer engagement and promote better guest experiences. While digital signage is an excellent tool for content delivery and audience retention, it is only effective when properly integrated into a space.

Successful signage requires 5 key elements: proper planning, the right company, the right product, the right content, and proper calibration.

  • Every LED signage deployment is unique, making it crucial to plan properly. This means defining the goals of the displays. Is the intended video wall meant to entertain, inform, or advertise? What is the source of the content? Is it television, video, internet, live stream, or presentation? Will the content be HD or 4K? Is text readability important? Having firm answers to all these questions is important to ensure a high ROI.
  • While many organizations believe they can integrate LED displays into their space on their own, it would serve them better to turn to a company with expertise in LED installation. This means connecting with an experienced partner that can make a video wall dream a reality. The company should be able to offer custom solutions, and know how to work with architects, designers, engineers, and consultants to blend LED displays with an environment.
  • The right company will be able to recommend the right products for the job. Taking into account the location of the intended video wall, specific professional-grade products will be needed that are suited for the climate and constant 24/7/365 use. The installation company can configure the screens so that they are seamless and provide easy access for future maintenance. These products should be expandable, and contain the necessary cooling fans and robust inputs to allow for an extensive lifetime of usage.
  • Even the most advanced LED displays that are perfectly installed will still not deliver the expected ROI if the right content isn’t broadcasted across the screens. Who is creating the content? Is the content capable of fulfilling the objective or goals of the display? How will it be updated across a network? Is the content configured correctly so that the images are displayed correctly, and not stretched or distorted in any way?
  • An investment in a video wall and the corresponding content won’t pay dividends if the screens aren’t properly calibrated. Each screen must be perfectly and uniformly calibrated for color, brightness and contrast so that images consistently look great. Failing to do so would be throwing money out the window.


By following the five keys to proper LED signage installation, an organization can drive engagement and better guest experiences, ensuring that the investment in the technology pays off. To learn about how PixelFLEX can help integrate LED signage to create memorable moments visit us online today!


LED walls have the power to captivate audiences with their impressive visual stimulation, high contrast ratios, and ability to reproduce vibrant content. When deciding to implement a creative LED video wall application, understanding exactly what is desired for the video wall is important when considering the price of your LED video wall. LED display screens have so many custom factors involved that it can be difficult to estimate the price of a display application without the help of expert knowledge and job specific consultation. LED displays have so many possible configurations that it is sometimes challenging to understand what the display visuals will turn out based on the buyer’s vision. Finding a LED partner that can ask you important questions and help you consider various options will help you decide what you need and what you don’t and what the overall price will be.  By considering all the available options with a LED display expert, unnecessary costs can be avoided while optimizing your installation without sacrificing your audiences experience and the final price of the project.

When first deciding on an LED display one must consider these 5 variables that will affect viewing environments and project price:

Display Size
Bigger displays reach wider audiences and produce an enthralling environment but are more expensive. Basic principles show that screen size will directly affect price, but the next topic can help with overall cost of your display.

Resolution is determined by the pitch of pixels in an image. The smaller the pitch, the more pixels fit into a fixed dimension, resulting in a clearer image. Increasing the pixel count delivers higher levels of detail and smoother edges to the images. Understanding viewing distance and how it correlates to resolutions needs can decrease project budget. The processor is many times the most expensive part of the display and with newest technologies emerging, processing speed plays a critical role in image quality. 4K and Ultra HD displays have recently become popular but will dramatically increase the amount of processing needed to produce the desired image. High-quality processors run anywhere from around $8K to upwards of $30K depending on desires of complex playback capabilities.  If you choose to add a higher quality processor, it is important to understand that your project price will increase dramatically.

Wall Configuration
Complex LED video tile arrays are more expensive but ultimately command more attention. Fascinating video installation with missing tiles and various spacing between display sections will increase the price of the wall but can create a unique art installation. Curved LED walls can make the display that much more striking, but are higher priced due to the additional mechanisms and components that allow the tiles to curve.

Today’s video wall mounts come in nearly every imaginable configuration and have slowly evolved into complex installations. Mounting solutions vary from display to display. Some displays may call for a custom mounting solution, while others are accomplished with standard mounting practices.

Indoor Vs Outdoor
Screen environment can have a large effect on price. Outdoor screens are IP rated to withstand dirt, wind and precipitation which makes these types of screen more costly to manufacture with module coatings and sealed enclosures. Indoor displays are usually much simpler in terms of cabinet and componentry, ultimately allowing price to remain lower.

Working with a LED expert can lead the project in the right direction by focused questions and providing important information to understand exactly what is needed and what is being paid for. PixelFLEX® develops customized solutions for every customer, as they understand that each project is unique. Their team of architects, designers, engineers, and consultants work to innovate LED displays that will amplify the surrounding environment. LED displays are not cheap, and designing one can be challenging due to all the factors to consider. PixelFLEX® helps support customers by giving them exactly what is needed to optimize the function of their display, the display quality, and their overall project budget.

To learn more about PixelFLEX’s® award winning displays and how they can help you optimize your display designs and fulfill your project needs, visit https://pixelflexled.com/design-build/


LED display systems are proven superior solutions for broadcasting messaging. Retail stores have long relied on the robust and budget-friendly technology, which is now being adopted by a diverse spectrum of organizations, including houses of worships. The leaders and administrators at churches and temples have discovered that replacing conventional printed signage with vibrant and dynamic LED displays captivates audiences and can dramatically enhance the worship experience.

On October 11-12, the Kay Bailey Hutchinson Convention Center in Dallas, Texas will play host to the Worship Facilities Conference and Expo 2017 (WFX). PixelFLEX LED will be on hand at Booth 1301 to demonstrate how integrating LED at worship houses is an affordable and effective way to greet guests, make announcements, promote engagement, and spread the word.

“We are very fortunate at PixelFLEX LED to have a number of technologies that are being used to create dramatic and exciting worship experiences across the nation, which is why we always enjoy coming to WFX,” said David Venus, PixelFLEX LED Director of Marketing.

As leaders in modern worship environments begin to understand the importance of visual technology, especially among younger audiences, several churches have turned to PixelFLEX LED to help integrate custom LED solutions to meet their specific needs.

Adam Frey, Technical Director for Substance Church in Minneapolis, MN, partnered with PixelFLEX LED to design one of the largest LED video walls in any house of worship. The church opted for the high-resolution and virtually flicker-free LED video FLEXTour™ LED video display as a tool to facilitate stronger community among church members and guests.


12Stone Church located in Gwinnett County, Georgia, came to PixelFLEX LED with a highly specific vision for the LED video elements they wanted to integrate into a new auditorium. Upon understanding their goals, PixelFLEX was able to design a breathtaking video wall consisting of 45 panels, which assists in staging unforgettable, high production value worship services.


Video wall projects can be rather unique, as revealed by the 3000 member First Baptist Church in Thomasville, GA, which offers traditional and contemporary worship services. To meet their one-of-a-kind needs, PixelFLEX LED helped develop a complete screen system that easily rolls up into the ceiling during traditional services and during sermons when the contemporary band is not playing. The design also employs two front serviceable side screens for lyrics, video, and IMAG.


Whether your house of worship is thinking about adding a road sign LED display or interior video wall, American-based PixelFLEX LED offers creative solutions, reliable products, and dependable service to make your vision a reality. “We are eager to demonstrate how PixelFLEX LED solutions are not only powerful, but user-friendly and cost-effective as well,” vows Mr. Venus. To learn more, please visit pixelflexled.com/house-of-worship/ today.


With different layouts in every city, airports can be stressful to navigate. This is especially true if you are on a layover and have to get to your next gate quickly. Searching for a sign listing gate information is often difficult, especially if there are none that are centrally located or eye-catching. With the introduction of LED video screen technology into airport designs, terminals across the world are gaining the ability to provide instant, attention grabbing information to the waiting passengers. In fact, a single LED display can provide passengers with dining and shopping information, gates and flight times, interactive experiences and art displays, all while bringing in ad revenue for the airport.

Those waiting for flights are known in the marketing industry as a captive audience. With little to do other than read or look at their phones, passengers’ eyes can easily be drawn to a well designed and deployed LED video display. Be it advertising promoting events and local business in the airport’s city, or even just giving information on the various bars and restaurant options available in the terminal. Traditional printed displays are becoming less effective in an age when everyone is staring at the screen on their personal device. Digital displays have become a necessity to promote and capture the attention of your consumer base.

The technology goes beyond merely displaying images and video, however. Modern displays actually give passengers an opportunity to interact. Particularly effective with wayfinding information, interactive displays vastly improve the overall customer experience. Passengers can plot their own route to their gate or even take a virtual tour of their terminal, learning about the various stores available to them along their route. This level of interaction turns waiting in the airport from a collective, depersonalized experience to one that is very individual focused, making the passenger feel as though their needs are of the utmost concern.

Perhaps the most surprising but most popular up and coming uses of LED digital signage is utilization for creative art experiences in the airport. Because the technology provides the ability to show vibrant, visually stunning content, airports have begun to implement it into their design in ways that are geared towards providing an aesthetically interesting experience to the passenger. In Denver, the airport train takes you through a tunnel decorated with LED lights and hundreds of small propellers. In Miami, international arrivals waiting in line are given a series of creative displays to engage them and make their waiting experience go by much quicker. While their ability to relay information is certainly ideal for the airports that use them, LED displays can also clearly be used for creative endeavors as well.

Whether it’s providing a more visually appealing space or giving passengers access to information quickly and easily, LED displays in airports are changing the way passengers wait for their flights. PixelFLEX® is an innovative American-based LED manufacturer that offers creative solutions, dependable products, and reliable service for their award-winning LED display technologies and solutions. Check out the PixelFLEX® Product Selection Tool to find the ideal LED display for getting people where they need to go in your airport.