Today’s marketing clients are questioning the effectiveness of broadcast and digital media buys, as consumers continually find new options to easily skip, mute, or block TV and digital ads. That’s why more and more agencies are turning to experiential marketing. For example, AgencyEA co-founder Fergus Rooney has seen clients increase their experiential spending 10 to 14 percent year over year. Attending an event or sharing an experience with others is a decision. And in a sense, it also constitutes a purchase using the currency of time. Digital LED displays are a powerful tool for innovative brands looking to create a memorable immersive experience.
PixelFLEX is an American-based LED manufacturer that offers creative solutions, reliable products, and dependable service for their industry-leading LED display technologies. Here are some amazing examples of where PixelFLEX has helped create immersive experiences with their LED displays:
- Plein Sport, based in Europe, is the world’s first luxury active sportswear brand. They focus on men’s and women’s shoes, clothing, and accessories, telling their customers to “Expect the Unexpected.” With German partner ASB Glass, PixelFLEX installed an interactive LED sports floor in Plein Sport stores to help increase customer engagement and entice passing customers to stop in and shop.
- Air Jordan, endorsed by and created for the all-time great Michael Jordan, is one of the most iconic footwear and athletic clothing brands in the world. To create an impact for the unveiling of the Air Jordan 31 release in Las Vegas, VT Pro Design and PixelFLEX teamed up to produce the world’s first regulation, interactive LED basketball floor, rated for game play.
- Converse is one of the world’s largest and most recognized shoe brands. They are perhaps most famous for their iconic shoe, the Chuck Taylor. So when Converse unveiled the Chuck Taylor II, a long-awaited sequel to the original 98-year-old sneaker, at an event in South Boston at their headquarters, they wanted to make an impact. To engage visitors and create a focal point for the event, PixelFLEX created a freestanding LED tunnel entrance.
To draw in customers and engage them, major brands are increasingly turning to experiential marketing. An LED display from PixelFLEX can play a huge role in creating an immersive experience.
PixelFLEX became a trendsetter in the LED industry by offering high quality, custom made, durable products to customers worldwide. We were founded on our revolutionary light-weight, flexible FLEXCurtain, which fulfilled a need for the always-evolving touring market. Since then, PixelFLEX has developed a full line of FLEX series permanent install and rental/staging products including FLEXUltra, TrueFLEX, reFLEXion, FLEXLite NXG, FLEXLite II, FLEXLite Plus, FLEXStorm, FLEXClear and FLEXCurtainHD. In addition to our current line of products, we work with architects, designers, engineers, and consultants to develop custom LED solutions for each and every customer, while also providing top-tier customer support throughout the entire experience.
To learn more about what PixelFLEX is capable of creating, visit pixelflexled.com/portfolio today!