Known for their Iconic shoe, the Chuck Taylor, Converse is one of the biggest and well known shoe brands in the world. Converse began in 1908 as a rubber shoe company specializing in galoshes. Soon after, we started using our rubber to make sneakers. In 1920, we renamed our canvas basketball sneaker the “All Star.” The name stuck.
Converse unveiled the Chuck Taylor II, a long-awaited sequel to the original 98-year-old sneaker, at an event in South Boston at their headquarters. we were tasked with creating a freestanding LED tunnel entrance which was the main focal point and first thing guests experienced at the event.