5 Creative Applications of LED Screens in Hospitality Design

LED screens are transformative tools that can enhance guest experiences and boost brand engagement in previously unimaginable ways. By integrating advanced LED technology into their spaces, hospitality businesses tell compelling stories, create immersive environments, and offer high-end amenities that set them apart from the competition. Let’s explore how LED screens are used creatively across different aspects of hospitality design, with case studies that illustrate their impact. 

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1. Tell Compelling Stories

Storytelling is an incredible way to engage and connect with guests, and LED screens are proving invaluable for this purpose. 

One exciting example comes from Hyperquake, a Cincinnati-based experiential design firm. Tasked with creating a visual narrative for a global technology leader’s Washington D.C. headquarters, they turned to PixelFLEX’s FLEXUltra LED video solution. The high-resolution, impact-resistant display allowed them to replace an outdated LCD monitor wall, offering greater flexibility and creativity in presenting the brand’s story. 

The new setup, which includes a robust media server integrated with a Crestron system, enables dynamic content to be shuffled and displayed seamlessly across multiple frames. This flexibility allows the story to be presented in a way that captivates and inspires viewers, demonstrating how LED screens can be a central element in storytelling within hospitality design. 

2. Entertain Guests with Focal Point Displays 

In hospitality spaces, especially those designed for entertainment, LED screens can serve as stunning focal points that draw attention and enhance the atmosphere.

Beer Park, located on the Las Vegas Strip, is a prime example. This rooftop bar and grill above the Paris Las Vegas Hotel & Casino offers guests a unique open-air experience overlooking the Fountains of Bellagio.

To elevate the guest experience, Beer Park collaborated with Pontos Solutions and PixelFLEX to install a sub-2mm LED display as the centerpiece above the bar. This outdoor display can be configured for multiview or single-screen use, making it versatile enough to cater to various events and situations. The LED screen entertains guests with high-definition broadcasts of sporting events and is a key design element that enhances the venue’s modern, vibrant atmosphere.

3. Creating Immersive Experiences in Event Spaces 

LED screens also create immersive experiences in hospitality venues, particularly event spaces. 

Baha Mar, the largest single-phase resort in the Caribbean, showcases this application at its Bond nightclub. Seeking to create Nassau’s premier nightlife destination, the developers worked with David Harvey of Harvey Marshall Berling Associates and A/V integrator Think Simple to install a high-resolution video experience. 

The installation includes a 2,000-square-foot ceiling video display and a 6-foot x 17-foot video wall above the bar, using PixelFLEX’s FLEXLite LED technology. These displays transform the nightclub into an immersive visual environment, improving guests’ overall experience and setting a new standard for luxury entertainment in the Caribbean. 

4. Engaging Audiences at Tourism Trade Shows

Trade shows are critical for the hospitality industry to engage with potential customers and partners. 

Visit Charlotte, a tourism organization, recognized the importance of making a strong impression at such events. They partnered with Elite Multimedia Productions to incorporate video walls into their trade show display to achieve this. 

The installation included a front-facing LED wall to attract attendees and a larger one for immersive presentations. Using PixelFLEX’s FLEXTour LED panels with a 2.8mm pixel pitch, the display delivered high-resolution visuals that captivated visitors and effectively communicated Charlotte’s appeal as a tourist destination. The case study highlights how LED screens can be used in trade shows to create engaging, memorable experiences that resonate with audiences long after the event. 

5. Maximizing Outdoor Spaces with Weatherproof Displays

Outdoor spaces in hospitality settings present unique challenges, particularly regarding technology installations. However, weatherproof LED screens allow designers to overcome these challenges and maximize the use of outdoor areas. 

The JW Marriot at L.A. LIVE in Downtown Los Angeles offers a perfect example. PixelFLEX, in partnership with Panasonic, installed a fully weatherproof 25-story-tall outdoor LED video screen. The screen has a blow-through feature that allows wind to pass through and guests to see from behind it while those outside view dynamic content. This innovative design withstands the elements and elevates the guest experience by integrating advanced visual technology into the hotel’s outdoor spaces.

6. Add High-End Amenities to Your Property 

In the competitive world of luxury hospitality, offering unique, high-end amenities can make a substantial difference in attracting and retaining guests. 

The Marke, a high-end rental property in Southern California, sought to enhance its appeal by adding a cutting-edge amenity to its pool deck. They turned to PixelFLEX to install an outdoor LED display that would serve as a focal point for events and gatherings.

Similarly, Nineteen01, a sister property to The Marke, followed suit by installing a full outdoor-rated LED screen on their pool deck. These installations provide entertainment for residents and elevate the overall luxury experience, making the properties more attractive to potential tenants. This demonstrates how LED screens can be leveraged as high-end amenities that add value to hospitality properties. 

Explore PixelFLEX LED Screens for Hospitality

At PixelFLEX, we specialize in industry-leading LED display technologies that transform hospitality design. Our custom options help you create engaging environments that improve guest experiences and enrich your brand. With nearly limitless customization possibilities, our LED screens can be tailored to fit any space or design vision. 

Our technical sales team works closely with you to understand your needs and develop the perfect digital LED solution for your project. From beginning to end, PixelFLEX will guide you through every step of the process, ensuring a successful installation and seamless operation.  

To learn more, contact PixelFLEX today!