Four Key Considerations for Well-Executed LED Video Wall Deployments

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Video walls are becoming a more and more popular tool for creating impactful and dynamic experiences. Their magnitude and vividness can create a dramatic entrance or backdrop in a variety of spaces and applications. Entertainment venues, retailers, restaurants and corporate offices are all turning to LED video walls to connect with audiences. LED video displays are designed to present users with creative options, which can be overwhelming when trying to decide what will work best for your business scenario. With such a significant investment, it’s important to consider the initial set-up and design, as well as how to optimize your return.

You should always try to future-proof your LED video wall solution. By asking yourself a few simple questions, you can easily set yourself up for immediate and long-term success in your deployment. How easy will it be to upgrade to the latest technology, and how flexible is the platform? Using systems that have standard architecture, including standard PCs and Ethernet networks, are more adaptable, as are software-based systems. Is the product and supplier you are choosing a quality product and what kind of support is offered?

To ensure you get the most out of your investment, we want our customers to consider the following for the best outcomes:

  • Goals
  • Content
  • Installation and layout
  • Functionality

What are your goals?

Define the business case for your LED wall. Determine how it will influence purchases, promote items, entertain, or offer information. There are many uses for LED walls; this is the time to actually write this out in use case form. Set goals for your objectives based on the SMART (Specific, Measurable, Achievable, Relevant, Time Limited) philosophy to visualize the impact of your screens.

What type of content will you display?

This will be directly related to your goals. That purpose will drive the design of your content. If your signage includes a lot of text, you should opt for high contrast (white/black) and a clean font. Background images should be subtle. If your content is more for entertainment value, the focus will be on motion and clarity.

Much of the time, customers just want information. If you can provide this conveniently, it can influence their purchase. This influence was validated in a Cisco IBSG study, finding that 40 percent of shoppers agreed that digital displays, like video walls, had influenced their purchase because it provided them relevant information.[1]

Related to content, there’s also the question of if you will display multiple pieces of content, or one video split up among all the screens? You will need to marry your content expectations with the capabilities of the screen, like 4K resolution for high-quality video visuals.

How will the video wall be installed?

As noted previously, the design has to be easy to update and adjust. It’s not just something you install once and never interact with again. Regular maintenance is recommended as well. This means accessibility is necessary, so make that part of your installation plan. This will allow you to work on the system in the future with minimal down time. Other factors affect installation and placement, including:

Interior vs. exterior

  • Ambient light vs. direct light
  • Sight lines and angles
  • Wall space: consider not only your total space, but also what configurations you can fit into that space
  • Viewing distance
  • Any code requirements for the mounting structure

 

What kind of functionality will you need for hardware and software?

When choosing hardware, opt for commercial grade LEDs, as they are built for constant use and don’t get overheated. Plus, using a non-commercial screen in a commercial setting voids the warranty. Whether built into the screen or as an attachment, you will need a player or processor.

When determining what software to use, go back to your goals. It makes sense in most applications to play different content at different times, so scheduling is a must-have feature. You should also consider the ease of updating content, which is usually found with a cloud-based system that can be accessed from anywhere.

Find Video Wall Success with PixelFLEX

Developing a video wall is a big task. When well executed, these displays can dazzle and boost your connection with audiences. By focusing on goals, content, installation and layout, and functionality, you create a video wall that will offer the return you expect and be an investment that continues to yield for years to come. When you start planning, rely on the experts at PixelFLEX to deliver a custom creative solution built on reliable digital signage equipment. Learn more about our premier LED displays today.

 

 

[1] https://www.cisco.com/c/dam/en_us/solutions/industries/retail/downloads/dms_brochure_0709.pdf