For his recent 100-city Take a Back Road tour, Rodney Atkins used the industry’s leading lightweight and flexible LED Curtain video wall from PixelFLEX to maximize the concert audiences’ experience through visual images and effects.

PixelFLEX’s unparalleled flexibility enabled Atkins’ production team to incorporate video at any venue, no matter the layout. Whether at a corporate event, a small club or an arena, the team could bend and fly the LED Curtain to capitalize on the available space.

“We primarily used it as a broken wall with six strips – four double hung, two high panels and two single hung panels – to give the illusion of essentially a 40′ x 18′ wall,” said James “Mo” Butts, production manager and front of house engineer. “We ran all sorts of content on it…anything from video b-roll to IMAG to computer generated content.”

According to Butts, the 12 panel, 20mm resolution system, rented from Elite Multimedia, a professional sound, lighting and video company based in Nashville, offered multiple benefits to the Atkins tour beyond its flexibility.

“From a production manager’s perspective, there are four major reasons to go with the PixelFLEX solution,” Butts stated. “Weight, power draw, truck space and cost. There is nothing that even comes close to how much video you get relative to how little truck space is needed to pack the Curtain.”

Still, as Butts points out, the Curtain’s ultra light weight and flexibility is what truly separates it from other LED solutions.

“When you go and do a venue where you can fly video, but you can only fly 600 or 800 pounds a point, the PixelFLEX LED lets you put up your entire rig,” Butts remarked. “If you were working with a rigid wall that weighs four times as much, you’d either have to scale it down or not use it at all. With PixelFLEX I can even put the entire rig on Genie Towers because it is so light weight.”

Pleased with the system’s performance, in tandem with its ease of set-up, tear down and transport throughout the 2012 tour, Atkins’ team is planning to use the PixelFLEX LED Curtain for their 2013 dates starting in March.

“We’re going to use them again this year,” Butts continued, “probably very similar to how we used it last year. The Curtain is ideal for acts that travel in one or two trucks, because of how much you can fit into a small space in your pack. It allows even a one bus tour to do video in a club. There’s no other product out there that can do that with the kind of resolution PixelFLEX offers.”

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Luke Bryan Tour Uses PixelFLEX LED Curtain Video Wall toEnhance Show Visuals While Making Life Easier for Road CrewFlexible and Lightweight Solution Streamlines Production

Nashville, Feb. 12, 2013 — Having already used PixelFLEX’s unique flexible and lightweight LED Curtain video wall system on tour since 2011, Luke Bryan is featuring a 60’ x 40’ 100mm Curtain with another 40’ x 30’ 18mm Curtain during his headlining tour in 2013 to provide an enhanced video experience for concert-goers. Both Curtain systems are custom-made by PixelFLEX.

Easy to operate and set up – videos and images can be sent to the screen using any computer with a DVI-D connection – PixelFLEX LED Curtains are available from low resolution to high resolution, allowing users to demonstrate simple effects or elaborate videos. Given the high-quality video and visual effects the solution has produced for Bryan’s production team during previous tours, the artist’s production manager is confident that expanding the use of the Curtain for the 2013 tour will offer fans an even better live show experience with minimal impact on the road crew.

“The PixelFLEX solution is a great product for a number of reasons,” said Pete Healey, production manager and front-of-house mixer. “It’s durable, flexible and lightweight, which makes it easy to set up, tear down and pack on the truck in a compact fashion. At the end of the night, we bring the truss in and the Curtain folds right into a case, which then gets stacked three high in the truck.”

Flexible in all directions, PixelFLEX LED Curtains are able to bend and shape around structures for a more creative display.

“The flexibility of the Curtain gives us creative freedom in how we use it in different venues,” Healey continued. “As a support act last year, we didn’t have access to all of the headliner’s video product. So, we wrapped the PixelFLEX system around cylinders to make sure that fans sitting side of stage or upstage had a view of the show’s visual elements. We couldn’t have done that with a hard product.”

An industry veteran, Healey believes that production should be invisible – the main focus needs to be on the performer. Still, he understands that production plays a vital role in the concert experience for fans.

“With our headline tour this year, we are using the PixelFLEX Curtain in a way that provides a big ‘WOW’ factor for our audience,” Healey remarked. “Whereas most acts use a 60’ x 40’ stardrop on tour, we’ve decided to use PixelFLEX’s 100mm Curtain with a lo-res backdrop and hi-res big screen in front. At first, it might look like another stardrop, but once we start mapping our content through it the difference will be drastic.”

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PixelFLEX, designer of the leading lightweight and flexible LED video curtain, announced today the relocation of its business operations from Memphis to Nashville. The move, to 700 Cowan Street in Nashville, was made to better service the music industry and church market.

“Commonly referred to as ‘Music City,’ Nashville is the center of the music industry,” said Jeremy Byrd, president of PixelFLEX. “In addition to its ties to music, Nashville also is well known for its strong religious roots. Our LED curtains are an ideal solution for both musical acts and faith-based organizations looking to enhance live performances with rich and engaging video images. As such, it seemed logical that we would move our base of operations across the state.”

After the successful launch of its initial 20mm video screen in 2011, PixelFLEX expanded its product offerings in 2012 to include 18mm, 30mm, 50mm and 100mm screens – presenting a variety of video display solutions to meet any and all live event needs. PixelFLEX screens have provided support to notable musical acts including Meatloaf, Toby Mac and Skillet, Darius Rucker and Rascal Flatts, as well as respected ministry leaders such as Joel Osteen. Additionally, the company’s innovative product is also ideal in fixed theatre installations – the company’s screen is currently in use at the University of Iowa and Longwood University.

Easy to operate and set up – videos and images can be sent to the screen using any computer with a DVI-D connection – PixelFLEX LED curtains are available from low resolution to high resolution, allowing users to demonstrate simple effects or elaborate videos. Each typical screen panel is approximately 8′x4′, but modifications can be made easily to meet specific needs – panels can be attached together with PixelFLEX’s proprietary quicklock system.

Flexible in all directions, PixelFLEX LED curtains are able to bend and shape around structures for a more creative display effect and can be stored in a single road case to simplify shipping. This flexibility, in combination with the product’s extraordinary light weight – PixelFLEX screens range from 4.5 lbs. to 19.9 lbs. per square meter, which is 60 to 90 percent less than most other LED video screens – provides substantial savings on transportation costs.

“Able to fit in a single five-foot trunk and requiring minimal time to set up and tear down, our LED curtains are extremely popular with one-truck tours where space and manpower are an issue,” Byrd continued. “The move to Nashville will facilitate our company’s continued growth as we introduce new products and provide support to leading acts and ministries.”

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