VP of Creative Direction David Warwick creates a relaxing beach environment for the Vionic Shoes showroom at 1370 Avenue of the America’s using FLEXLite II 3.9mm LED video

Nashville, 11/2/2017– Bringing together style and science, global footwear brand Vionic Shoes has seen a continued growth which prompted a recent move into a new showroom space located at 1370 Avenue of Americas in New York City. In this new environment where reps and buyers would be enticed to purchase the latest innovative shoe designs for their retail locations, a new brand was also being launched, Vionic Beach. Needing a way to make sure the latest in life-changing footwear didn’t get lost on the showroom floor, the retail presence and showroom designer David Warwick created a unique and immersive LED video beach experience using FLEXLite II 3.9mm LED from PixelFLEX™.

“With the growth of the Vionic Shoes brand, we were very fortunate to secure the showroom space at the Avenue of the America’s, and we wanted to create a space that would build the brand for our reps,” began Warwick. “At the same time, we were also introducing a new, beach lifestyle brand called Vionic Beach which is based on our heritage from Australia. In the large showroom space, I didn’t want Vionic Beach to get missed when reps or buyers came through, so we designed a unique space with its own personality using the FLEXLite LED to really make it stand-out.”

FLEXLite LED from PixelFLEX™ is an economical and dynamic solution which provides both indoor and outdoor solutions ideal for any retail environment. With its bright, dense display and high refresh rate, FLEXLite tiles are calibrated directly out of the box to ensure perfect color and brightness, and its easy access back panels allow for simple on-site repairs without the hassle of removing the entire back of a tile.

Warwick continued, “Once we started working with the layout of the showroom, there was a central area that really stood out as the best location for the Vionic Beach display because it was a lovely, blank wall that was about 10-feet high and 8-feet wide. From there we started looking at what type of technology we could to use to create the wow-factor for the buyers and draw their attention to the new brand. Since this would also serve as a prototype for what we could do at the retail locations, we didn’t want the normal product stands and static displays. That wouldn’t give us the excitement I was looking to create which is why we decided to go with an LED video solution.”

Knowing now he wanted to use LED video for the retail design, Warwick began to take a look at industry examples of what the technology could do.  Searching online, he came across one solution that was right in line with what he was looking to create, and that also led him to PixelFLEX™.

“I have been wanting to use LED video in the retail environment for a while now, so I did some reconnaissance. One of the locations that really jumped out to me was a Nordstrom’s in Toronto that had a wall of PixelFLEX™ LED in the shoe area reinforcing the product with dynamic video of a trail runner. It was so immersive, and a really nice way to showcase product, capture attention and tell the story much better than static displays.”

Ready to move forward with a PixelFLEX™ solution, Warwick began to work with the team in Nashville to find the right technology. Not wanting to be held back by product limitations, he was happy to find the many PixelFLEX™ options available that would be powerful enough to create the new environment, while simple enough for a showroom manager to control.

“Once I got into looking at the product lines, I saw the multitude of creative options with PixelFLEX™ which was great because we didn’t want to be constrained by having to design around the LED solution. I wanted something thin with an intensity of color that was easy to install. Plus, it needed to be a solution that the IT department could do a simple plug-and-play for the content, and one that would work consistently for the showroom manager each morning with the flip of a switch.”

With the FLEXLite II LED video solution identified, the team got ready for the installation in the new showroom, but as part of a larger installation, the LED video needed to go up quickly and easily in order to keep the opening on schedule.

“The service we received from PixelFLEX™ was excellent from day one,” added Warwick. “We ended up building a freestanding structure that stood in front of the wall and then attached the FLEXLite LED to the back of the unit. The whole installation was completed in only a couple of hours, and for the control, it’s wired perfectly into the showroom so that all the manager has to do is walk in, turn it on, and away it goes.”

Now open to customers, suppliers, business partners and media members wanting a look at the latest Vionic Shoes innovations, the new LED video design for Vionic Beach is performing beautifully. Taking visitors on a quick trip back to a relaxing memory of sand between their toes, the FLEXLite II LED display is using the power of digital media make a true connection in the retail experience.

“The entire goal of the project was to have the LED video immerse the viewer into the brand of Vionic Beach so the content is a relaxing beach environment with palm trees swaying in the breeze and the ocean rolling in behind it,” concluded Warwick. “When you look at it, it’s one of those magical moments in retail design where it all simply comes together as it was meant to be. We have had numerous buyers who will literally stop to take it all in.  Anytime you can incorporate movement into the retail space it always works better because with everyone being so bombarded with brands and digital information, LED video cuts through and allows you to connect very quickly.”

An American-based LED manufacturer, PixelFLEX™ offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX™ offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX™ is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX™ LED video walls and video screens, visit PixelFLEX™ at PixelFLEX™led.com, follow us on Twitter at @PixelFLEX™led or find us on Facebook, Instagram or LinkedIn.

Senior Systems Engineer Chas Thornhill creates a new LED video display for a renovated consumer environment using FLEXLite NXG 3.9mm LED video technology

Nashville, 10/18/2017 – In recent years, few cities across the United States have seen the type of revitalization that has occurred in Brooklyn, New York. Included in this revitalization, retailers located in the New York City borough have also begun to undergo renovation projects of their own expanding the attention of their retail environments. As Macy’s Brooklyn Downtown began their renovation journey, they wanted to expand their digital media to enhance the consumer experience, so they called up longtime partner Reflect who installed a new FLEXLite NXG 3.9mm LED video display from PixelFLEX.

“Looking to add digital media to the new Brooklyn store design, the executives at Macy’s brought us on early in the project where they were originally concepting a large video wall composed of 55” LCD displays,” began Chas Thornhill, CTS, Reflect’s Senior Systems Engineer. “I took one look at that and immediately started working to change the design from LCD to LED. In the end, we were successful in proving that LED would look better while being more cost-effective when considering the full installation and maintenance costs, and the FLEXLite NXG looks great in the new space.”

Now with fully front-serviceable video panels, plus seamless right-angle corner capabilities, the FLEXLite NXG is one of the highest resolution LED video displays on the market. Available in 2.6-6.25mm pitch options, plus a 6.25mm full outdoor IP65 version as well, FLEXLite NXG tiles are calibrated directly out of the box to ensure perfect color and brightness and will help you realize the full potential of your retail LED video environment.

“Macy’s has a few corporate owned LED displays, mostly in the Herald Square flagship store, so they weren’t completely unfamiliar with the technology, but they did have the idea it would be much more expensive over LCD,” continued Thornhill. “Using the entirety of the project cost including installation, maintenance and content creation, I was able to show them that we could bring in the LED wall at a little lower cost than the LCD.”

Getting started on the install, the new LED video display would be placed on a concrete wall of the escalator well, between the first and second floors.  Measuring 5 meters high x 2 meters wide, Thornhill would need to decide how to best attach the display to the actual concrete, and in the end, he developed a completely custom solution.

“The installation was pretty interesting in that in between the escalator wells there is a 2-foot thick, 3000 psi concrete sheer wall that runs from the basement all the way to the top of the building,” explained Thornhill. “We wanted to hold the LED wall as close to the concrete as possible, so I designed a custom bracket that we fabricated here in New York, and then attached it to the concrete wall. We then attached the top row of the FLEXLite NXG LED tiles to the bracket and hung the remaining panels from the top row. When we got the bottom, we attached a couple of bolts to tabs so that the LED wall couldn’t be swung out without an authorized employee.”

With the install complete, the design team was ready to start sending content to the new display which would use the proprietary ReflectView™ system for digital content management that is standard across all Macy’s locations.

“The content is mostly experiential and promotional with beauty shots of clothes models and graphical messages to promote sales and other store announcements,” added Thornhill. “The signal is provided by our ReflectView system which Macy’s adopted a few years ago to drive digital content to all their locations. We then have an IDF room on the floor above the LED wall with the ReflectView media player and PixelFLEX sending unit, and the entire system is powered from only three 20A power circuits.”

In today’s consumer environment, LED video is quickly becoming recognized as an affordable and creative design tool to capture the attention of shoppers and drive sales. When showcasing the new Macy’s LED video display to the executives in charge of this design, Thornhill was excited for them to see for themselves what he had known from the beginning.

“They absolutely loved it,” concluded Thornhill. “They really liked the brightness and the image quality. Even the general contractor who installed the mounting bracket talked about doing similar LED walls in his other projects. They love the fact that it is extremely easy to create the content, and the final design with the FLEXLite NXG LED, instead of LCD, was very well received.”

An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

Director of Operations Kurt Foreman oversees the installation of a FLEXTour 3.9mm LED video system as a dynamic replacement for the sanctuary’s LCD video wall

Nashville, 10/4/2017 – In San Jose, California, the Cathedral of Faith has been providing powerful and encouraging worship services for its congregation since its inception in 1965. Believing in the power of multimedia arts to help convey their message, the technical team behind those services is asked to create the ideal worship environment each week. Knowing that they needed to renovate their production design with LED video to maintain a high level of creativity and performance, the church recently worked with Nashville-based PixelFLEX and installed a new FLEXTour 3.9mm LED video system.

“I initially looked at LED video technology about 8-10 years ago, but at that time it was too cost-prohibitive so we ended up installing and LCD TV wall for our worship design,” began Kurt Foreman, Director of Operations, Cathedral of Faith. “It worked well, but it had its limitations, and we couldn’t send a live video feed to it. As LED video has now become more cost-effective, we started looking at manufacturers that could meet the challenge of our HD cameras for the live IMAG video feed, and that’s when we discovered the FLEXTour system from PixelFLEX.”

FLEXTour is a robust, high-definition and curve-able LED video display designed specifically for the high demands of live entertainment production. With its unique rigging capabilities that allow for traditional and off-set configurations, each 500mmx1000mm tile is fully front-serviceable and its integrated climbing ladder allows for quick access to displays flown high overhead. Built with the highest standard in components including the new NovaStar A8s receiving card, FLEXTour is completely flicker-free making it one of the premier LED video design solutions available today.

“We saw that other churches have been using PixelFLEX technology in their worship designs, and they were actually the last manufacturer we looked at during our search for the right technology,” continued Forman. “Although they assured us their video screens would look great with our HD camera’s, when we saw their demo it was more than we could ever had dreamed, and the impact that it now has on our worship environment is amazing.”

Ready to move forward with PixelFLEX, Foreman knew the technical specifications and performance capabilities of the FLEXTour LED would be exactly what they needed, but he was a bit surprised at how easily it integrated into their existing system.

“Our FLEXTour LED video system is about 13-feet high and 26-feet wide in a 16:9 ratio, and we knew we wanted to be in the 3-4mm pixel range because we wanted an impressive finished design,” explained Foreman. “It was interesting, given the different manufacturers that came in, that the PixelFLEX system was the only true plug-and-play solution. It really didn’t take any time at all to get the FLEXTour LED video fully integrated it into our production environment.”

With the LED video system now ready to join the congregation, Foreman was excited to see how it would meet the challenge of the live HD camera feeds. Having already had a demo of the FLEXTour LED, he was confident they had made the right choice, and its performance certainly did not disappoint.

“We are currently using the FLEXTour as one massive wall directly centerstage in our worship design and it has exceeded everyone’s expectations,” added Foreman. “For playback, we are using ProPresenter and ProVideoPlayer, and for our live shots we have an HD 4A switcher with six Hitachi HD cameras. With the PixelFLEX system there is no moraying, and it looks great due to its high refresh rate. It’s one thing to see a demo of the product, but when you get the full LED wall in your space, it’s amazing. The FLEXTour system really looks phenomenal.”

In a worship environment where the production team is dedicated to creating a dynamic experience, the introduction of the FLEXTour LED video would be a wonderful addition to the services at Cathedral of Faith. Understanding how many people today live in an increasingly digital world, Foreman knew the LED video wall would only deepen the impact of the church’s message.

“At Cathedral of Faith we have four weekend services and we put a big emphasis in using all the multimedia arts to present the gospel in an interesting and engaging way,” concluded Foreman. “The FLEXTour LED really helps us create a whole new level of immersion where the congregation is locked in with the worship leader. It really has provided opportunities for a unique worship experience, and it speaks to the relevance of the church in how we communicate the message to today’s generation.”

An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

First Lieutenant Commander Eugene “Cappy” Capobianco works with the Nashville-based LED video manufacturer to install a new theatrical backdrop using FLEXLite LED

Nashville, 9/25/2017 – As one of the several Scottish Rite Valleys located in the state of Massachusetts, the Valley of Boston is steeped in the rich traditions of the Scottish Rite and Freemasonry dating back to the 17th Century. Dedicated to promoting personal character, leadership, and family values, the four bodies of the Valley of Boston come together twice a year in the spring and fall to welcome new members to the fraternal organization. In a ceremony that includes a high level of theatrical production, the Valley of Boston wanted to heighten the experience behind the ceremony so they installed a new FLEXLite LED video system from PixelFLEX.

“At the Scottish Rite Valley of Boston, we have a stage in Gothic Hall with full scale production equipment that you would expect to see in any regional theatre,” began Eugene “Cappy” Capobianco, First Lieutenant Commander, Massachusetts Consistory Scottish Rite Valley of Boston. “We rely upon these production elements for our new candidate orientation where each of the four bodies within the organization produces an allegory for the benefit of the candidates to understand all of the ‘32 Degrees of the Orders’. As part of the productions, we were spending a lot of money and storage space on the various backdrops, so one day we came up with the idea to begin renting a LED wall for our stills and video backdrops. This eventually led us to the purchase of our own FLEXLite LED video wall which has been a great addition for our production crew and our entire membership.”

FLEXLite from Nashville-based PixelFLEX is an economical LED video solution for both indoor and outdoor video designs. With its bright, dense display and high refresh rate, incorporating FLEXLite into any production takes little effort, and its easy access back panels allow for simple on-site repairs. Built with a die cast aluminum frame, FLEXLite is available in two sizes, 500mm x 500mm or 1000mm x 500mm, and is also available in 2.6mm-6.25mm pixel pitch options.

“I’m an electrical contractor by trade and when I initially discussed the idea of using LED video over traditional backdrops with the heads of the four bodies and our technical director, everyone agreed it was a good idea,” continued Cappy. “We began by renting an LED wall for our productions and everyone liked it so much we started looking at purchasing the technology for ourselves. At our next meeting, PixelFLEX joined us via conference call and then we took a trip to Nashville and decided to install our FLEXLite LED video wall that now measures 18-feet high by 30-feet wide for a beautiful, full-stage backdrop.”

With the decision to move forward now made, it was time to install the LED video wall in Gothic Hall, located on the 7th floor of the Grand Lodge. Using their electrical and theatrical design experience, Cappy and the production team were confident that they could capitalize on the design innovation of a PixelFLEX system for a quick and easy installation.

“It was actually a piece of cake to install the FLEXLite LED video wall,” he added. “First, we set up the piping per the specs to hang the wall, and then as the panels arrived, we were able to easily connect them together down the line. We then built a breakout box to connect power, installed the cables into our plug-and-play system from PixelFLEX, and away it went running entirely off six 220-volt 20A circuits.”

Excited to have the LED video wall in place, the Valley of Boston got right to work to create their new production designs. As each of the four body heads would be producing their own piece of the production, the FLEXLite system immediately created boundless opportunities that could not be achieved with static backdrop.

“For the content, we have been using a combination of both moving and still graphics,” explained Cappy. “To decide which content is used, the head of each body sits down with our technical director during the design and rehearsal process, and they develop the imagery for their specific production. We really are having fun exploring the all capabilities of the video system because the FLEXLite LED wall gives us unlimited opportunities to create any imagery we need.”

Ready for the productions to take flight with the FLEXLite LED video wall in place, Cappy was eager to see the reaction of the new and current membership. Knowing their dedication to creating true theatrical productions at the Scottish Rite Valley of Boston, the dynamic capabilities of an LED video system made an immediate impact.

“Our productions have always been theatrical in nature, no different from any community or regional theatre nationwide,” he concluded. “We do this for the benefit of our current and prospective membership, so when we came to the crossroads of being able to update our technical system with the latest technology, we had to take it. With four different bodies, putting on different plays throughout the course of the day, the FLEXLite LED video wall allows us to do so much more than a traditional backdrop, and it really takes our productions to a new level.”

An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

MSI Productions Technical Director Tom Bollard works with BaAM Productions to create a truly memorable LED video tunnel experience using 3.9mm FLEXLite Plus

Nashville, 9/21/2017 – As part of the annual Major League Baseball All-Star Game festivities, the FanFest is an indoor baseball theme park experience dedicated specifically to the fans of the game. With opportunities to take photos with MLB Legends, get free autographs, plus pitch, hit and run on an indoor baseball diamond, the FanFest is an event like none other. Continuing the implementation of technology enhancements designed to heighten the fan experience, the producers once again worked with BaAM Productions and MSI Productions at the 2017 event, and together they created an LED video tunnel entrance using 3.9mm FLEXLite Plus from PixelFLEX.

“Major League Baseball made it known three years ago that they were going to implement a tiered series of capital improvements to the annual FanFest experience at the MLB All-Star Game,” began Tom Bollard, Technical Director, MSI Productions. “They wanted to bring more technology into the show to make it more dynamic for our younger audiences. Last year, we implemented the LED tunnel walls during phase one of the capital project, and this year we implemented phase two with the integration of the LED tunnel ceiling, both of which used the FLEXLite Plus 3.9mm LED video.”

FLEXLite Plus from PixelFLEX is one of the highest resolution curve-able LED displays on the market and is capable of a 15-degree curve in any direction. With its bright, dense display and high refresh rate, FLEXLite Plus photographs and videos extremely well and its tiles are calibrated directly out of the box to help decrease failure, and ensure perfect color and brightness of your LED screen.

“The nice thing about our relationship with PixelFLEX is that they can pretty much do anything with an LED video design,” continued Bollard. “When BaAM Productions started designing the show, we knew with confidence that we could handle any design they wanted. When we received their sketches, we sent them over to the PixelFLEX design team, and immediately got the word back that we could make the FLEXLite Plus LED ceiling a part of this year’s lineup.”

Ready now to implement the technology into the design, the LED video tunnel would be the first attraction experienced by fans as they entered the Miami Beach Convention Center. Wanting to immediately set a tone of excitement for the 2017 MLB FanFest, Bollard knew the addition of the LED ceiling would be a huge hit.

“The design structure was called the arrival module and it was positioned where guests enter the show floor to really create a dynamic first impression,” added Bollard. “Last year, the curved wall screens we did with PixelFLEX were a huge success, so as we added in the ceiling as well, we knew it would truly make the design unique. The curved screens stood about 19-feet tall and were approximately 35-feet wide. The ceiling structure ended up being approximately 30-feet wide and 36-feet deep with a nice, gentle curve to it as well, and it hung directly over the walls to complete the tunnel experience.”

With the load-in date now approaching, it was time to focus their attention to the rigging aspects of the design. Since the design called for a top-hang solution, the team created a custom, metal frame which would also allow for quick installation of the FLEXLite Plus LED video panels.

“Knowing that the LED ceiling would need to hang straight down, it would be a bit of an engineering challenge,” explained Bollard. “We ended up creating a metal ‘superstructure’ to get the rigging points needed, and that enabled us to get the ceiling loaded in and ready to go in only two days. Once it was up, you could tell it would be a dynamic, in-your-face, Miami-style baseball experience, and the fans absolutely loved it.”

As more live event production companies continue to integrate LED video experiences into their productions, the desire to push the boundaries of creativity only grows as well. When looking for technology a partner to reach these new heights, Bollard knows this is a crucial aspect to the success of a dynamic and memorable LED video design.

“We first worked with PixelFLEX a few years back, and when I first started speaking with them, it was clear that they had the ability to do almost anything we needed with creative LED video builds,” concluded Bollard. “We have since done several projects with them where we needed an out-of-the-ordinary solution, and they have come through every time. They really seem to understand the nuance of the big project with nothing forgotten and nothing left out. As a technical director, when I am thinking of how we’re going to install such creative solutions, they always have it thought through, and it works.”

An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

With different layouts in every city, airports can be stressful to navigate. This is especially true if you are on a layover and have to get to your next gate quickly. Searching for a sign listing gate information is often difficult, especially if there are none that are centrally located or eye-catching. With the introduction of LED video screen technology into airport designs, terminals across the world are gaining the ability to provide instant, attention grabbing information to the waiting passengers. In fact, a single LED display can provide passengers with dining and shopping information, gates and flight times, interactive experiences and art displays, all while bringing in ad revenue for the airport.

Those waiting for flights are known in the marketing industry as a captive audience. With little to do other than read or look at their phones, passengers’ eyes can easily be drawn to a well designed and deployed LED video display. Be it advertising promoting events and local business in the airport’s city, or even just giving information on the various bars and restaurant options available in the terminal. Traditional printed displays are becoming less effective in an age when everyone is staring at the screen on their personal device. Digital displays have become a necessity to promote and gra the attention of your consumer base.

The technology goes beyond merely displaying images and video, however. Modern displays actually give passengers an opportunity to interact. Particularly effective with wayfinding information, interactive displays vastly improve the overall customer experience. Passengers can plot their own route to their gate or even take a virtual tour of their terminal, learning about the various stores available to them along their route. This level of interaction turns waiting in the airport from a collective, depersonalized experience to one that is very individual focused, making the passenger feel as though their needs are of the utmost concern.

Perhaps the most surprising but most popular up and coming uses of LED digital signage is utilization for creative art experiences in the airport. Because the technology provides the ability to show vibrant, visually stunning content, airports have begun to implement it into their design in ways that are geared towards providing an aesthetically interesting experience to the passenger. In Denver, the airport train takes you through a tunnel decorated with LED lights and hundreds of small propellers. In Miami, international arrivals waiting in line are given a series of creative displays to engage them and make their waiting experience go by much quicker. While their ability to relay information is certainly ideal for the airports that use them, LED displays can also clearly be used for creative endeavors as well.

Whether it’s providing a more visually appealing space or giving passengers access to information quickly and easily, LED displays are changing the way passengers wait for their flights. PixelFLEX® is an innovative American-based LED manufacturer that offers creative solutions, dependable products, and reliable service for their award-winning LED display technologies and solutions. Check out the PixelFLEX® Product Selection Tool to find the ideal LED display for getting people where they need to go in your airport.

Award-winning manufacturer will be in Booth 1301 at the WFX Conference and Expo to showcase how LED video can enhance your worship facility

Nashville, Date – When the 2017 WFX Conference and Expo opens the show floor at the Kay Bailey Hutchinson Convention Center, Nashville-based PixelFLEX LED will be on-hand to showcase the true power of LED video to enhance any worship experience. As worship leaders are continuing to implement revolutionary technologies into their permanently installed and live event production designs, the PixelFLEX LED showcase will be highlighted by the new FLEXTour and the award-winning FLEXCurtain HD LED video technologies, and can be found in Booth 1301.

“We are very fortunate at PixelFLEX LED to have a number of technologies that are being used to create dramatic and exciting worship experiences across the nation, which is why we always enjoy coming to WFX,” said David Venus, PixelFLEX LED Director of Marketing. “When speaking with any worship leader or technical director who is responsible for creating the design behind a worship experience, we are eager to demonstrate how PixelFLEX LED solutions are not only powerful, but user-friendly and cost-effective as well.”

A robust, high-definition and curve-able LED video display, FLEXTour is designed specifically for the high demands of live entertainment and touring productions. With its unique rigging capabilities that allow for traditional and off-set configurations, each 500mmx1000mm tile is fully front-serviceable and its integrated climbing ladder allows for quick access to displays flown high overhead. Built with the highest standard in components including the new NovaStar A8s receiving card, FLEXTour is completely flicker-free making it one of the premier LED video design solutions available today.

The Parnelli Award-winning FLEXCurtain HD is a lightweight and flexible LED video screen ideal for high resolution video playback and video effects for a wide range of worship applications. Its hi-res LED video can be driven by any DVI output, and the multi-directional, flexible design of the FLEXCurtain HD makes it easy to store and transport. FLEXCurtain HD is 60-90% lighter than the competition, and using the quick-lock system, 500 square feet of FLEXCurtain HD can be setup and broken-down in under 15 minutes.

To experience the all the PixelFLEX LED video solutions ideal for your worship design, visit Booth 1301 at WFX 2017, and for more information log-on to www.pixelflexled.com.

For more information on the WFX Conference and Expo in Dallas, Texas, visit www.wfxweb.com.

An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

 

Billboards have been used for centuries to convey information on goods and services to those passing by. One major drawback to printed billboards, however, is that they require continuous replacement and frequent updating. Their one-dimensional format with minimal contrast can actually discourage visual engagement. Fortunately, as is typical in most industries—competition and innovation have generated improvements and driven quality. Today’s billboards use digital displays LED to captivate passersby. With digital communication as the premier tool for transmitting information and directing social interaction, businesses can more effectively promote their brand by using LED display technologies. As LED technology improves, so do opportunities to connect a proven marketing method with a contemporary digital approach.

According to a 2010 study by Arbitron, LED digital signs reach an astounding number of Americans: 70 percent have seen a digital video display in the past month, versus 43 percent on the Internet. In addition, 52 percent of teenagers and adults have viewed a digital display within the past week, and 75 percent of commuters recall seeing a digital billboard within the past month. Another study found that 63% more people noticed LED signs than traditional static advertising signage and billboards. Following a recent digital billboard campaign, the online platform Monster reported that Google searches for relevant keywords spiked by 20 to 25 percent. It makes sense then, in this context, that dynamic LED billboards ensnare the attention of potential buyers, stimulate sales, enhance the company’s image, and increase visibility to the business.

An estimated 71 percent of consumers claim to view and absorb large format advertising messaging. In fact, those who interact with outdoor advertising are 17 percent more likely to engage than those exposed to advertising on their mobile device. Let’s compare these trends to other marketing channels, such as TV and radio. Marketing through these media has become avoidable and in fact seen as a nuisance to consumers. Consumer marketing needs are evolving as buyers become savvier at thwarting advertisers. By 2020, the practice of ad-blocking is forecasted to cost advertisers and publishers between $16 and $35 billion in lost revenue.

Commercial properties are utilizing digital LED display billboards as another means to generate revenue and encourage business traffic. In most cases these properties are in highly trafficked areas, perfect for engaging potential customers. Brands get in front of many more eyes than would be possible with print and gives commercial landlords a second income source. Areas like entertainment and shopping centers in the downtowns of large metro areas are ideal locations and can reach thousands of people each day with effective LED signage.

Although there are various considerations to make when choosing and using LED billboards, it’s still a great investment compared to static print signage. One benefit of LED digital signage is cost savings over their print counterparts because updates on LED happen in real-time. Changing a printed sign requires time, money, and other resources. So, for technology beyond tradition, LED creates ads that enthrall the senses of the viewer. With LED signage, movement and animation attracts the eyes, giving brands a more impressive stance.

PixelFLEX® is an innovative American-based LED manufacturer that offers creative solutions, dependable products, and reliable service for their award-winning LED display technologies and solutions. The FLEXStorm™ is a truly breathtaking LED solution, designed and built with an IP-65 weather rating that withstands adverse weather conditions. This outdoor compatibility and endurance, coalesced with an optimal viewing pitch of 6.67 mm, makes premier outdoor LED displays an option that businesses can trust. The high brightness LED display generates vivid images between 6500-7500 Nits to get your brand noticed instantly.

To learn more about PixelFLEX® and their award-winning LED product FLEXStorm™ and how it is the most efficient way to create any size billboard and outdoor signage visit our product page!

Design Engineer Patrick Sobers and the team at The ESB Group create a new video design on the banks of the Black Warrior River using FLEXTour 6.9mm LED 

Nashville, 8/16/2017 – As the largest outdoor theater in Western Alabama with a capacity of 7,470 patrons, the Tuscaloosa Amphitheater is a premier location for arts and entertainment along the banks of the Black Warrior River. Originally constructed in 2010, the amphitheater recently underwent a renovation of their video displays to better overcome the challenges associated with an outdoor venue. Needing a brighter and more powerful solution, the technical team worked with The ESB Group to install a modular and completely outdoor-rated video system using FLEXTour 6.9mm LED from Nashville-based PixelFLEX.

“This was the first time that we have worked with the Tuscaloosa Amphitheater as they were wanting to replace their existing projectors,” began Patrick Sobers, The ESB Group Design Engineer. “During the summer in Alabama, it often doesn’t get dark until about 8:30 or 9pm so the projection system wasn’t able to perform that well, and they couldn’t show content or provide video support during the daylight hours. This was a big factor in their decision to look at LED video technology, and with the FLEXTour system they can easily provide that support during the middle of the day in full sunshine.”

FLEXTour from PixelFLEX is a robust, high-definition and curve-able LED video display designed specifically for the high demands of live entertainment production. With its unique rigging capabilities that allow for traditional and off-set configurations, each 500mmx1000mm tile is fully front-serviceable and its integrated climbing ladder allows for quick access to displays flown high overhead. Built with the highest standard in components including the new NovaStar A8s receiving card, FLEXTour is completely flicker-free making it one of the premier LED video design solutions available today.

Sobers continued, “I’ve personally known the leadership team at PixelFLEX for a while now, and during the bid process we were actually working with them on another project so we knew they would be our technology partner on this one too. We like how their technology has a great reputation in the touring market and as artists come through at the Tuscaloosa Amphitheater, their technical teams will be comfortable seeing FLEXTour on the rider.”

Getting started on the design, Sobers and the team at The ESB Group wanted to not only meet the expectations outlined by the amphitheater staff, but they also wanted to offer a deeper layer of creativity. Knowing the venue would have multiple design needs for the outdoor LED video system, it was the expansive design options of the FLEXTour that made the project complete.

“The design specs we were given for the project had a maximum of 7.9mm as the largest acceptable pixel pitch, so we started speaking with PixelFLEX about what they might have to best fit the design,” added Sobers. “When they came back and showed us the FLEXTour 6.9mm we really liked its modular flexibility, the curve-ability of the LED video tiles and the fact that it was completely IP-65 rated. With its design innovations, the venue wouldn’t have to think of this as the installation of two separate LED video walls, but instead a creative solution to deploy the ideal LED video design needed for any outdoor event.”

With the LED video solution in place, it was time to complete the installation at the Tuscaloosa Amphitheater. Using the existing house steel structure fly bays, the amphitheater also purchased a complete rigging system from Stagemaker to accompany their new LED walls. Using the new rigging, the team was able to easily integrate the FLEXTour LED tiles into the production design, while also giving them the option to be reconfigured and flown onstage, or anywhere else needed.

“For the initial design, we installed the FLEXTour system as two 16×9 rectangular walls hanging house left and right beside the mainstage,” explained Sobers. “We used 30 tiles per wall, rigged on truss and motors, and the system is set up like a touring rig where they can reconfigure as needed and even take it offsite for another event if they wish. They really like the ability to think outside the box as to how they want to deploy the LED video design, and they love the expandability and creativity of the FLEXTour system.”

Now in the midst of a busy production schedule, the technical team at the Tuscaloosa Amphitheater is able to create a myriad of LED environments for the outdoor live events. Needing a solution that offered both design creativity and technical functionality, Sobers is confident the FLEXTour LED video from PixelFLEX will stand the test of time.

“With their busy production schedule, the technicians at the amphitheater actually take down the LED video after each show, but they can have it all back up and running within an hour and a half,” concluded Sobers. “It’s really a fantastic system and when you add together all of the design characteristics, FLEXTour really starts to set itself apart. With its curving ability, ease of rigging, plus the full outdoor IP65-rated aspects with the IP65 PowerCon True1 connectors and IP65 CAT5 connectors, FLEXTour is by far the most advanced outdoor LED video technology available today.”

An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

 

Nashville-based LED video manufacturer introduces a high-performance LED system designed specifically for the concert and live event touring market

Nashville, Aug. 14th, 2017 – Award-winning LED video manufacturer PixelFLEX is pleased to announce the introduction of FLEXTour, a new robust, high-definition and curve-able LED video display designed specifically for the high demands of production touring.  With its unique rigging capabilities and fully modular construction, FLEXTour is front or rear-serviceable and employs an integrated climbing ladder for enhanced accessibility. FLEXTour has the highest standard in components from NovaStar and Macroblock.  The new NovaStar A8s receiving card and Macroblock premium drivers deliver stunning image fidelity, grayscale and flicker-free performance, making it the premier rental staging LED video solution available today.

“As LED video continues to be highly integrated into live event and concert touring production designs, we are excited to be introducing FLEXTour which addresses the high demands presented by life on the road,” said Monty Rains, PixelFLEX President. “Understanding the performance capabilities sought after by touring and event designers, we have implemented this high-end solution for their creative video designs.”

Using the NovaStar A8s capabilities for high refresh and bit rate, FLEXTour is ideal for both television and low light scenarios. With its one-click functionality, FLEXTour also allows you to restore your tiles to factory settings, or use quick map mode to easily get your display up and running. Additionally, Clearview technology increases the detail level of your video and image playback, providing a much more crisp and clear LED video display.

David Venus, Director of Marketing adds, “At PixelFLEX, many of our team members have toured with some of the biggest musical artists today, so we also understand the need to design an LED video system with the right technical functionality. The combination of the right software and hardware custom-designed for the event world enhances the artistry possibilities as well as ease of use; that’s why we’re so excited about the FLEXTour LED video design.”

With quick-seat, interlocking hardware to ensure perfect alignment, FLEXTour tiles can be built in traditional or offset configurations, and each cabinet allows for 15 degrees convex and concave curving for additional creativity. FLEXTour also features a dual-purpose header and footer system, while the optional ground support system can quickly deploy any scale LED wall. The completely modular twist-lock connection allows for rapid change of data and power enclosures, and the LED corners are protected by an integrated cover that rotates in and out of place on all four corners for transit and staging.  FLEXTour is available in a variety of indoor and full outdoor configurations starting at 2.8mm.

To find out more about FLEXTour LED video technology, visit the product page at www.pixelflexled.com, watch the product video, or contact PixelFLEX at sales@pixel-flex.com.