DIGITAL SIGNAGE SOLUTIONS
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What is Digital Signage?
Digital signage is rapidly growing as companies are seeking to take advantage of high traffic areas to connect with consumers. The primary goal behind the usage of digital signage is to enhance the experience for end users. This can be achieved by displaying digital images, video content, or pertinent information to inform, entertain, or educate patrons.
In addition, digital displays offer more flexibility when compared to traditional or printed signage. It gives you the ability to switch or alter the content in real-time. This can assist with displays that are used wayfinding, menus, or personalization.
Digital signage is a broad term that refers to numerous technologies. The most popular technology forms of displays include LED, LCD, and projection. There are benefits and drawbacks to each type of display which we explain below.
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Corporate Lobbies & Headquarters
When prospective clients or employees walk through your door, their eyes will initially be drawn to your walls. While paintings of abstract art or murals that depict your brand are nice accents, a premium digital display offers a unique opportunity to both communicate and vaunt everything that’s great about your brand. With content that can be changed regularly, allowing you to tailor messaging, digital signage offers you advantages that still art simply cannot compete with.
Retail & Visual Merchandising
With competition among retail and hospitality companies at an all-time high, there’s never been a better time to think outside the box to make your company shine. LED digital signage provides your business with an opportunity to communicate your brand message in a unique, visual way that serves to captivate and engage your target audience.
The fast-paced nature of the retail and hospitality industries calls for technology that can keep up. With LED display technology, all you need is an internet connection to instantly update your digital media strategy as the need arises. Menu changes? No problem. Featuring a new seasonal line? Done with a simple click. Keeping your audience engaged and informed is easier than ever with our LED displays.
Trade Shows & Events
In an increasingly visual world, it is difficult to stand out in a crowd in a competitive consumer environment. Trade shows have always been an excellent way to get products in front of consumers and improve brand engagement. With consumers inundated by new products, it’s tough to fully capture the audience’s attention through traditional marketing methods.
There are many new ways to captivate the targeted audience through effective visual stimulation and product-focused content. LED displays have become a cornerstone in effective exhibit design, and new advancements in controllable LED technology has opened a gateway in visual stimulation and effective visitor engagement. Innovative LED technology has created a bridge that reaches and holds the audience’s attention by amplifying their visual experience and creating a product-focused environment. Drawing the audience’s attention is more important than ever as competitors are releasing similar products with captivating marketing. LED displays are that cost-effective tool that drives your business traffic.
Educators and administrators are aware that students these days thrive in digital environments, and have adopted LED displays and video walls as ways of attracting students and helping them succeed. Digital technology in classrooms allows for a dynamic educational experience and encourages a high level of student engagement. Video walls in advanced libraries and laboratories facilitate collaboration among students and faculty and promote interactive learning.
High-resolution LED screens are excellent recruitment tools. Adding them to campus centers can make schools more attractive in the eyes of prospective students who value technology. They can also transform locker rooms, dazzling coveted sports recruits, alumni and boosters who are willing to generously donate to ensure their team is best equipped to win championships and increase enrollment.
Airports & Transportation
Airports and Transportations hubs have the challenge of needing to communicate to is travelers 24/7. Long gone are the static advertising and TV monitors. With advances in technology and product, these transportation facilities can create immersive, effective and efficient spaces with the use of LED video Display technology. LED displays are enabling signage creativity in new and exciting ways to create unforgettable experiences.
Los Angeles International Airport recently upgraded its Tom Bradley International terminal with a comprehensive multimedia overhaul. This project involved the creation of a multi-faceted modular storytelling experience that included welcome walls, a storyboard, destination board, and “time tower.” Time tower is a four-sided installation that is 72 feet tall and uses dynamic content software to project updates, alerts, and advertisements.
This approach is not only engaging, but it’s profitable. In addition to the cost of traveler inefficiency, digital signage maximizes the revenue of on-site retailers, concessions, or events. Some savvy airports are also integrating text message alerts and campaigns into their operations to capitalize on smartphones. Great airport experiences are about making sure that customers are informed and engaged from the time they arrive until the time they depart.
We are the industry leader for dynamic outdoor LED displays. We strive to offer rugged, IP65 -67 LED displays that you can rely on in adverse weather conditions and climates that allow you to reach your audience with ease. We understand that no two video display needs are alike, and can help your outdoor display no matter the size or shape become a reality. We have extensive experience working with all types of clients from initial vision to finished install. Whether you are looking for a traditional LED billboard or a screen for your festival, we have the products and expertise to bring your vision to life.