Airports & Transportation
Airports and Transportations hubs have the challenge of needing to communicate to is travelers 24/7. Long gone are the static advertising and TV monitors. With advances in technology and product, these transportation facilities can create immersive, effective and efficient spaces with the use of LED video Display technology. LED displays are enabling signage creativity in new and exciting ways to create unforgettable experiences.
Los Angeles International Airport recently upgraded its Tom Bradley International terminal with a comprehensive multimedia overhaul. This project involved the creation of a multi-faceted modular storytelling experience that included welcome walls, a storyboard, destination board, and “time tower.” Time tower is a four-sided installation that is 72 feet tall and uses dynamic content software to project updates, alerts, and advertisements.
This approach is not only engaging, but it’s profitable. In addition to the cost of traveler inefficiency, digital signage maximizes the revenue of on-site retailers, concessions, or events. Some savvy airports are also integrating text message alerts and campaigns into their operations to capitalize on smartphones. Great airport experiences are about making sure that customers are informed and engaged from the time they arrive until the time they depart.