Levi’s Flagship Store

Levi’s is one of the most iconic and oldest brands in fashion. Founded in 1853 by a German immigrant, Levi’s founded it self as a dry goods store in the heart of San Fransisco.

What started as an invention for the American worker became the uniform of progress. Worn by miners, cowboys, rebels, rock stars, presidents and everyday men and women, these functional pieces were the clothes people not only worked in—they lived their lives in, too.

Levi Strauss & Co. is one of the world’s largest apparel companies and a global leader in jeans. We have some 500 stores worldwide, and our products are available in more than 100 countries.


Our Task

At their flagship retail location on Market and 4th Street in San Francisco, the Levi’s® brand managers wanted to heighten the consumer engagement for the 8000-square foot retail space located one of the world’s most highly visited shopping areas. With two large windows looking out onto the busy street, Levi’s worked with their longtime digital partner Reflect, who installed two FLEXClear transparent LED video displays.

“These LED screens really are amazing because they do allow a lot of light in and make the space very inviting. We did see a significant increase in foot traffic after putting in the FLEXClear display. The screen brings a lot of energy and shouts come in and shop in our store!”

Randy MarasigamAssociate Manager For Visual Merchandising

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