Vionic’s mission began with the work of renowned podiatrist Phillip Vasyli. A pioneer and innovator in the field of lower-limb biomechanics, Vasyli treated thousands of patients, ranging from young children to amateur and professional athletes. Known by friends and colleagues as a “born healer,” he had a genuine passion for making orthotic treatment more affordable and accessible to people in need of pain relief. In response to the overwhelming demand for a solution, he invented one of the first heat-moldable orthotics, a low-cost option that allowed patients to walk out of his practice feeling better than when they’d come in. This philosophy laid the groundwork for the award-winning Orthaheel orthotic, the world’s first and only true orthotic available without a doctor’s prescription.
Vionic was looking for a way to pull people to their section of the retail floor to sell their popular beach footwear line. They turned to PixelFLEX to help create a freestanding display that could play vibrant beach scenes as a backdrop for their customers to feel like they were enjoying the beach while trying their footwear.
“The service we received from PixelFLEX™ was excellent from day one. We ended up building a freestanding structure that stood in front of the wall and then attached the FLEXLite LED to the back of the unit. The whole installation was completed in only a couple of hours, and for the control, it’s wired perfectly into the showroom so that all the manager has to do is walk in, turn it on, and away it goes.”
VP of Creative Direction, Vionic Shoes