DIGITAL SIGNAGE SOLUTIONS
Making Your Vision A Reality
What is Digital Signage?
Digital signage is rapidly growing as companies are seeking to take advantage of high traffic areas to connect with consumers. The primary goal behind the usage of digital signage is to enhance the experience for end users. This can be achieved by displaying digital images, video content, or pertinent information to inform, entertain, or educate patrons.
In addition, digital displays offer more flexibility when compared to traditional or printed signage. It gives you the ability to switch or alter the content in real-time. This can assist with displays that are used wayfinding, menus, or personalization.
Digital signage is a broad term that refers to numerous technologies. The most popular technology forms of displays include LED, LCD, and projection. There are benefits and drawbacks to each type of display which we explain below.
TOP DIGITAL SIGNAGE TECHNOLOGIES
Overviews & Comparisons
What is LED Digital Signage?
A direct view LED display uses thousands of light-emitting diodes to create an image. Unlike LCDs, the LEDs don’t require a backlight instead they produce colored light when a particular voltage is applied to them. Red, green, and blue LEDs are grouped on the panel, creating the full-color pixels needed to produce an image.
LED displays were once a lower-resolution option largely used outdoors, but the development of smaller LEDs in recent years has produced much higher resolutions, including 4K, suitable for indoor video walls.
LED displays are bright, reliable, energy-efficient, and offer the best color accuracy and refresh rates of any display type available today. These qualities make LEDs an excellent choice for large-scale digital displays that demand high-impact visuals.
Benefits of LED Digital Signage
What is LCD Digital Signage?
LCD, or liquid crystal display, is a type of flat panel that has been popular for years, not only in video walls, but most smartphones, computer monitors, and television screens.
An LCD panel is constructed by sandwiching a layer of liquid crystal between two pieces of polarized glass. Liquid crystal is a fluidly flowing material with molecules that can be oriented by applying an electric current. However, liquid crystals don’t produce their own light, necessitating the use of backlights positioned behind the glass to illuminate the display.
LCD displays are bright, affordable, and reliable. LCD displays make for excellent televisions or smaller format video displays. LCD monitors are not as effective as a large scale video format solution. This is due to the issues such as color matching each display, brightness to combat direct sunlight, and bezels no matter how narrow prevent you from having a seamless display.
LCD vs. LED
What is Video Projection?
Video projection is the result of a projector that receives content from a source and then projects that content on a projection screen or surface using a type of lens system. Video projectors use multiple technologies such as LCD, LED, LCoS, or even laser diodes to provide ample brightness to project an image. Video projectors typically come with settings that allow you to correct any inconsistencies in image quality.
Projection technologies are commonly known for their extensive use in cinemas or movie theaters in addition to other settings such as education and event production. The rise of LED technology has already made in an impact in each of these environments. In 2018, the first LED video wall was installed and used at a movie theater in the United States. Higher education and event production are significantly further along with their transition to LED displays, due to the numerous benefits the technology provides over projection. In summation, video projection is the most antiquated technology of the three which is resulting in a decline in their usage.
Projection vs. LED Displays
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