UNIVERSITY OF MIAMA – HURRICANES’ TEAM STORE
PROJECT TYPE
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LED Screen
PRODUCT USED
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PITCH
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1.9mm
CLIENT OVERVIEW
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The University of Miami’s Hurricanes Team Store is a vibrant hub of school spirit that is nestled within the heart of the beautiful Coral Gables campus in Miami, Florida. The official team store of the UM Athletics Department is more than just a shopping destination—it’s a celebration of the unique culture and dynamic spirit that defines the University of Miami.
Step inside and you’ll immediately be immersed in a sea of orange and green. From spirited clothing to accessories and home decor, every item is carefully curated to ignite and amplify the sense of pride associated with being a Hurricane.
The store plays a pivotal role in supporting school spirit by offering a variety of products that cater to different tastes and preferences. Whether you’re a sports enthusiast looking for the latest gear to cheer on the Hurricanes, a fashion-forward student wanting to showcase university pride in style, or an alum seeking a nostalgic memento, the store has something for everyone.
Collaboration with campus events, athletic games, and alumni gatherings further fosters a sense of community and camaraderie on campus. The location serves as a meeting point for students to express their Hurricane pride, creating a shared experience that transcends academic and generational boundaries. It’s a testament to the enduring spirit of the Hurricanes, providing a tangible way for the university community to express and share their pride in being a part of this esteemed institution.
OUR TASK
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Jack Porter invited PixelFLEX to elevate the shopping experience inside the Hurricanes Team Store with the installation of a dazzling dvLED video display behind the checkout counter. The University of Miami Athletics Department requested the team to incorporate a creative solution into their retail location that would entertain and foster team spirit among shoppers.
FLEXThin, known for its ultra-thin, lightweight, and high-resolution features, was used to ensure a crisp viewing experience with a 1.9mm pixel pitch. The future-proof design offers interchangeable, front serviceable modules with enhanced alignment for easy future maintenance.
Learn more about FLEXhin which was used in the University of Miami Hurricanes Retail Store
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