In 2002, True Religion emerged onto the Los Angeles denim scene by blowing up the construction of the classic five-pocket jean. Industry-standard sewing machines couldn’t handle the designs, so they were broken apart and rebuilt to produce the one-of-a-kind vision. With its five-needle thread at two-stitch-per-inch process, True Religion’s Super T stitch was instantly recognized for style that was unlike any other denim brand in the world.
True Religion’s designs soon caught the attention of the world’s most iconic style leaders, and demand for denim grew rapidly. Everything from there on out was committed to be bigger, better, and bolder than the rest.
PixelFLEX was tabbed to create a digital display stand utilizing LED after an in-depth study showed major positive effect on storefront foot traffic. This is where the FLEXDisplay Stands came to fruition and introduced in multiple stores. We installed 14 digital LED display stands in order to increase foot traffic and revenue just in time for the 2014 holiday season, and True Religion has decided to add a second phase to enhance the personality of additional stores. The change marks a more efficient option for promotional material versus the paper signage of the past. On top of the visual benefits, the display stands that utilize the FLEXLite LED panels gives the operators the ability to be more flexible and faster. The stands can be operated from headquarters and also from a phone application.