In 2002, Sonos set out with a goal – to reinvent home audio for the digital age. The vision was simple – fill every home with music and make listening a valued experience again. Today they are doing it all over the world – In more than 60 countries, in seven languages through thousands of retailers. During the middle of 2016, Sonos launched its first physical retail location in the heart of bustling SOHO in New York City.
General Manager of Stores Whitney Walker was asked to oversee the creation of a unique listening experience in which customers could discover Sonos just as they would in the comfort of a friend’s home. Needing a finishing accent for the downstairs lounge, Walker called upon Rethink Innovations to help create a warm and engaging 30-foot fireplace display and they did so using video technology from PixelFLEX.
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“While we were building the design prototype, we were looking at a few LED manufacturers, and PixelFLEX actually sent demo gear and a technician to show us what their technology could do. That really was the deciding factor. They genuinely seemed to care about the retail design experience, and their willingness to work within our design process was exceptional.”
General Manager, Sonos