Network News Studio Floor

NETWORK NEWS STUDIO FLOOR

PROJECT

INFO

PROJECT TYPE
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LED Floor

PRODUCT USED
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PITCH
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6.0mm

1 2 3

CLIENT OVERVIEW
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A major news network, a 24-hour all-encompassing news service dedicated to delivering breaking news as well as political and business news. A top five cable network, which has been the most-watched news channel in the country for more than 12 years and according to Public Policy Polling, is the most trusted television news source in the country. The Network is in more than 90 million homes and dominates the cable news landscape, routinely notching the top ten programs in the genre.

OUR TASK
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Since the studio is built in a part of the building that was originally meant to be retail space and not a TV studio, the windows are broken up by large structural columns, which have been clad in LED panels that add additional branding and storytelling opportunities.

The main focal point is the LumiFLEX LED floor which is used as a centerpiece for breathtaking ariel and push and pull shots in front and above the main news desk which was integrated by WorldStage.

While originally debuting for election night 2016, it is a permanent installation, and both Fox News Channel and Fox Business Network. With its impressive number of video screens, movable parts and exciting opportunities for future versatility, the new Studio F is set to become one of the most visible broadcasting spaces in Manhattan.

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