Archive for year: 2016

Creative and affordable LED retail branding solutions will be on display in Booth 1813

 Nashville, 3/14/2016 – Beginning on Wednesday, March 23rd, PixelFLEX will proudly showcase its award-winning line of LED video technologies at GlobalShop 2016 in Booth 1813. Designed to enhance the customer experience in any retail environment, PixelFLEX will highlight the reFLEXion LED video stand, the TrueFLEX LED video display, and the FLEXLite NXG LED video wall to retail experts from around the world.

“In today’s retail environment, we are seeing more and more designers incorporate LED video into their creative designs both architecturally and for high definition display needs,” said David Venus, PixelFLEX Director of Marketing. “Having worked with such successful brands such as True Religion Brand Jeans, Nike, Hunter Douglas, and Target, we are familiar with the challenges in building an engaging retail environment, so we have created award-winning LED video solutions to specifically overcome those challenges without sacrificing creativity.”

A dynamic replacement for traditional static and backlit signage, the reFLEXion LED stand is a self-contained 2.5mm pitch/resolution video display with a sleek design for easy mobility throughout any space. Its Wi-Fi connectivity allows for convenient networking and content updating to maximize the viewer experience, and it is customizable with multiple base options. The LED display of reFLEXion can be further customized to a specific size with an assortment of color aluminum frame options to help with brand reinforcement, plus it can create seamless right angles to wrap around 90 degree corners wherever needed.

Giving designers and architects even more creative freedom, TrueFLEX is a one-of-a-kind, completely flexible and magnetic LED display. Its ability to curve and attach to virtually any surface makes it perfect for those installations that call for a non-traditional LED solution with an extremely high resolution like no other.

With one of the highest resolution displays on the market, the FLEXLite NXG is now available in two sizes with 2.6mm-6.25mm pitch options for an even deeper layer of creativity, plus a 6.25mm full outdoor, IP65 version as well. For optimum performance, FLEXLite NXG tiles are calibrated directly out of the box to ensure perfect color and brightness; and with serviceability in mind, easy access to the back of panels allows for quick and simple on-site repairs.

To find out more about the innovative and award-winning line of PixelFLEX LED video technologies for retail environments, visit Booth 1813 at GlobalShop 2016 or visit www.pixelflexled.com.

GlobalShop 2016 will take place March 23-25, 2016, inside the Mandalay Bay Convention Center North Hall, 3950 Las Vegas Blvd, Las Vegas, NV 89109. For more information visit www.globalshop.org.

An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

A lightweight, portable and custom LED solution now available for indoor commercial and entertainment applications to promote your message directly to your customers

Nashville, 2/16/2016 – The award-winning LED screen manufacturer PixelFLEX is proud to introduce the reFLEXion LED video display. The freestanding and WI-FI enabled reFLEXion is a lightweight, portable and customizable LED video display solution that allows you to promote your message wherever needed throughout any commercial, hospitality, retail or entertainment environment.

“Understanding that our clients often need to relocate their messaging to better serve their business and promotions, we are very excited to announce the reFLEXion LED video display,” said David Venus, PixelFLEX Director of Marketing. “A breathtaking addition to our line of award-winning LED video products, the reFLEXion LED video stand is a truly redefining product for the consumer retailer, restaurant and entertainment industries. By giving our clients the opportunity to move and customize their messaging wherever needed, we have created complete, indoor mobile marketing.”

A dynamic replacement for traditional static and backlit signage, the reFLEXion LED stand is a self-contained 2.5mm pitch/resolution video display with a sleek design for easy mobility throughout any space. With a standard IEC power connection, its Wi-Fi connectivity allows for convenient networking and content updating to maximize the viewer experience, and its magnetic modules allow for easy onsite service.

Using the Nova control system, the reFLEXion LED stand is customizable with multiple base options including a freestanding weighted base, a kickstand base, a rotator stand, and wall-mount options as well.  The LED display of reFLEXion can be further customized to a specific size with an assortment of color aluminum frame options, plus it can create seamless right angles to wrap around 90 degree corners wherever needed.

To find out more about the PixelFLEX reFLEXion LED stand, visit its product page at www.pixelflexled.com.

An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

Projection Designers Peter Nigrini and Dan Scully, work with WorldStage to bring projection to the original Broadway production using 22 FLEXCurtain HD LED Video Screens

Nashville, 2/11/2016 – A contemporary musical that follows the life of a city planner rebuilding and restarting her life in New York City, If/Then enjoyed a successful run on Broadway and has now embarked on its inaugural tour starring Tony-Award winner Idina Menzel. In preparing the production to travel across North America, projection designers Peter Nigrini and Dan Scully were asked to reimagine the original production with a new projection and LED video component that would allow the tour to maintain the same visually dynamic impact as the original design. Working with event technology provider WorldStage, Nigrini and Scully identified and implemented a unique LED video design comprised of 22 FLEXCurtain HD LED screens from PixelFLEX.

“I have worked with the design team behind If/Then for a number of years, and the idea for the redesign of the tour was really driven by the wonderful impossibility of the original Broadway production,” began Nigrini. “The original design had a large 36’ x 20’ flying, tilting mirror which was absolutely fantastic, but there was no way it could go out on tour. As a result, there had to be a dramatic redesign to create an equality dynamic if much different production. After consulting with WorldStage, we decided to use a combination and video projection and 22 FLEXCurtain HD LED video screens to help replace the mirror element.”

The FLEXCurtain HD is an ultralight, flexible LED wall that weighs 60-90% less than other large LED screen options and is available in an array of custom sizes. Using the PixelFLEX quick-lock system, the FLEXCurtain HD can be easily set-up and broken-down, and it accepts video and photo content from any DVI-D source.

“WorldStage does a lot of work in the theatre industry and we often work with projection designers who come to us looking for assistance in identifying the ideal technology that will most advantageously help them achieve their designs,” added Lars Pedersen, WorldStage Director of Emerging Technologies. “When deciding upon the use of the FLEXCurtain HD, we looked at it from both the designer and production management perspectives, and it was really the best fit for both. On the design side, it had the correct imaging capabilities and was the right size; and then from the production perspective, it was easy to set-up and occupied a small footprint in the truck. It was ideal in all aspects and its working great for the If/Then tour.”

“On tour, the video system (and everything else for that matter) has to load-in quickly and truck space is always a concern,” agreed Scully. “We ultimately chose to use the FLEXCurtain HD because it could handle all the visual design elements, but could also handle the physical demands associated with a touring production while maintaining a reliable performance night-after-night.”

With the FLEXCurtain HD now in the video design, Nigrini and Scully got to work designing the content that would work in conjunction with the HD rear video projection also used on stage.

“As we started to explore the difference between the FLEXCurtain HD LED video content and the HD projection content, we needed contrast,” explained Scully. “While the overhead, rear projection images are very sharp and clear, we are using the FLEXCurtain HD in conjunction with a diffusion panel to create softer images with motion and animation directly behind the performers. A lot of what we have created for the tour is governed by the desire to keep the design aesthetics as close the original production as possible, and the diffusion panel in front of the FLEXCurtain HD gives a wonderful feeling of frosted glass which keeps the actors at the center of our attention.”

With performances currently scheduled through August 2016, the If/Then tour will surely be delighting audiences throughout North America for many months to come. Looking back, both Pedersen and Nigrini are confident that the decision to use the FLEXCurtain HD in the redesign of the original production was not only to right choice, but was also the obvious choice.

“When we first started looking at curtain-type LED products to use, we did not find anything that was truly comparable to the FLEXCurtain HD,” admitted Pedersen. “As it relates to touring productions, the beauty of the FLEXCurtain HD really comes down to how easy it is to set-up and the small amount of truck space needed to transport it. Both of these are a premium advantage for any touring company, and while this may have been my first time working with PixelFLEX, it certainly will not be my last.”

Nigrini concluded, “Long before a projection designer can begin to make decisions on what the video content of a show will be, many decisions have to be made about the type of video products that will be used. If you make the choices correctly, you can really do something beautiful, but if you make the wrong choices, there is no content that will be able to save you. The fact that the FLEXCurtain HD was able to hit all our targets of image quality, portability, ease-of-use, and reliable performance made it an obvious choice for this production, and we could not be happier with the video design of the If/Then tour.”

An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook.

Brian Worster and Scott Waldrep create a spectacular backdrop for their annual Christmas production using 96 FLEXLite LED video screens

Nashville, 1/25/2016 – Presenting contemporary worship services that are alive with energy and creativity, Church of the Highlands in Birmingham, AL, has grown since its creation in 2001 into a congregation with more than 30,000 members. Currently operating with 12 satellite campuses, Church of the Highlands produces an annual Christmas production designed to bring the congregation together for an evening of song and celebration. With 11 performances scheduled for the production, Experience Director Brian Worster and Assistant Production Manager Scott Waldrep must create a worship environment that embraces the majesty of the evening which they did using 96 FLEXLite 3.9mm LED video tiles from Nashville-based PixelFLEX.

“This is an annual production for the Christmas services and it typically grows a little bit each year,” began Worster. “Since we normally have video elements in our Sunday services, we wanted to incorporate an LED video wall into the Christmas production as well. When looking at the products available, we needed a high res LED video wall to creatively set the scene and tell the story throughout each piece of the service. Plus, it had to look good on camera for the HD camera shots which is why we chose the FLEXLite 3.9mm LED video tiles from PixelFLEX.”

As the largest church in the state of Alabama, Outreach Magazine also named Church of the Highlands the fastest growing church in the United States. So when Worster and Waldrep began planning the Christmas production, they really wanted the LED video wall to act as a focal point onstage that could highlight the musical performances, display pre-programmed video, and also serve as the backdrop while the pastor delivered his message to all in attendance.

“In regards to the LED video wall, we were essentially looking for a canvas to paint on,” explained Waldrep. “We wanted a blank slate that wouldn’t lock us into a particular look or design so we decided to demo a couple of different LED video products while identifying a couple of specific requirements. First, it had to look great on camera because this was going to be hung directly behind our pastor while he spoke and the bands while they performed. Second, it had to be built well so we didn’t see any of the gaps or spacing in between the LED panels. Lastly, it needed to load-in and load-out quickly and easily, and so after all the demos, it was FLEXLite product line that would work best for our production.”

FLEXLite from PixelFLEX is an economical solution to traditional LED panels which can be installed and dismantled by one person, making them ideal for the house of worship market. With its bright, dense display and high refresh rate, incorporating FLEXLite it into any worship service takes no added effort, and its easy access back panels allow for simple on-site repairs without the hassle of removing the entire back of a tile.

“For the load-in we had four crew members from our satellite campuses and the FLEXLite was quite easy to put together,” added Worster.  “The way they connect is both durable and simple, and it didn’t take long for the panels to be ready for programming.”

Waldrep added, “We really enjoyed how easily the FLEXLite tiles locked together and once we got our hang points we were able to quickly get the video walls in the air without having to make any adjustments.”

For the production, Worster and Waldrep created five separate video walls using the FLEXLite LED tiles. With a center wall that measured 26’ 8” wide by 13’ 4” tall, and four outer walls each measuring 3’ 4” wide by 13’ 4” tall, it was now time to fill their blank canvas with the video content desired.

“To give the set a unique look, we decided to break up the LED wall into the five different sections that had automated lights vertically hung between each video screen,” Worster explained further. “Once the LED wall was all dialed-in and gen-locked, it looked absolutely incredible throughout the production. The background was very crisp and clear, the colors looked great, and there was no type of moray effect between the HD camera and the LED wall. There were absolutely no maintenance issues and it really was a beast throughout the entire run of the production.”

Waldrep agreed, “Once we had the LED wall set-up we were pretty much ready to go. We had to do some basic color correcting to dial it in, but for the camera’s we didn’t have to adjust for shutter speed or anything else. With the FLEXLite 3.9mm product our cameras had just the right amount of depth of field and I was very impressed with how sharp and clean everything looked on camera and for the live audience.”

With the Christmas production now complete, Worster and Waldrep were pleased with not only the performance of the FLEXLite LED video tiles, but with the support that came with them.  Having previously worked with the PixelFLEX team on a separate occasion, it came as no surprise that the blank canvas they desired, quickly became a creative reality.

“I was first introduced to the PixelFLEX line of LED video walls during a freelance project and I really like their product lines,” admitted Worster. “They have a great team of talented professionals who are ready to assist with whatever you may need, and the FLEXLite LED video wall definitely brought an intensity to our Christmas services that we did not have in years past.”

“In my opinion, the biggest win for us this year was being able to paint the blank canvas with any graphic design element we needed,” concluded Waldrep. “Through the FLEXLite LED video walls, we painted a church with beautiful stained glass windows, a majestic big city background, and a myriad of colorful motion graphics to accentuate the music and the message which in the end is the true point of the production.”

An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook.