Based in Cincinnati, Ohio, Hyperquake is dedicated to creating and producing client experiences that uncover a unique story. From permanent installations to live events, their team of talented Storybuilders are empowered to build an engaging environment that inspires people to act. When approached by a worldwide technology leader to create the story of the Internet for their Washington D.C. headquarters, the experiential design specialists worked with the integration firm Whitlock and Nashville-based PixelFLEX™ to install a visual work of art using FLEXUltra LED video with impact-resistant PixelShield.
Replacing an outdated LCD monitor wall, he was confident that a FLEXUltra solution would allow them to better tell the story necessary through a unique and engaging visual experience
“We had previously collaborated with PixelFLEX on another custom installation that was a great success and we wanted to continue that rhythm,” continued Berninger. “Since LED video offers so much more flexibility than traditional displays, we were able to open up many more doors to explore the idea, and it allowed our vision for the design to be viable and executable.”
“The structure is a custom fabricated piece consisting of five wood and metal frames that are cleated to the installation surface,” added Berninger. “Using a robust media server, which is tied into a Crestron system for on-demand control, the dynamic content was then created to be shuffled around as necessary and still flow together seamlessly.”
“The client desired to pair a visually striking digital installation with compelling content that demystified and revealed the physical nature of internet infrastructure. Since this piece would be a digital sculpture as opposed to a simple video display, we needed a high-definition solution that was visually seamless, versatile, and cost-effective; which would allow our client to demonstrate the importance of investment in innovation to deliver the future.”
Project Manager, Hyperquake