MSU IZZO FOOTBALL BUILDING
PROJECT TYPE
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LED Screen
PRODUCT USED
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PITCH
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2.5mm
CLIENT OVERVIEW
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Michigan State University (MSU) is renowned for its robust football program, embodying a tradition of excellence, spirit, and innovation on and off the field. As part of its strategic vision, MSU is committed to enhancing its technological infrastructure, aiming to position itself as a highly engaged digital university. This initiative reflects the university’s dedication to serving the evolving needs of today’s learners, workers, and citizens, ensuring they are well-equipped to thrive in a dynamic, digital future.
At the heart of MSU’s efforts is the enhancement of campus facilities, including the iconic Izzo Football Building, with state-of-the-art technological integrations. These enhancements are not merely about keeping pace with digital trends but are a clear indication of MSU’s forward-thinking approach to education and athletics. By incorporating advanced LED displays and interactive digital solutions, MSU is setting new standards for engaging and inspiring students, athletes, and the broader community.
The strategic incorporation of technology extends beyond entertainment and aesthetics; it is an integral part of MSU’s mission to foster a vibrant, innovative learning environment. Interactive displays and immersive digital experiences within athletic facilities are designed to engage students in unique ways, promoting a sense of pride and belonging while also showcasing MSU’s commitment to innovation.
Michigan State University’s football program, with its rich history of success, serves as a beacon for the university’s broader goals. The program’s embrace of technology mirrors MSU’s vision of becoming a leader in digital education and engagement. Through these initiatives, MSU demonstrates its commitment to enhancing the university experience, preparing students for the challenges and opportunities of the digital age, and contributing to the development of a technologically proficient society.
OUR TASK
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When Jack Porter, an experiential brand designer, invited PixelFLEX to integrate bespoke direct view LED video wall features into the new Michigan State University Izzo Football Building, we were ready for the challenge. This initiative aimed to enrich the facility with innovative and interactive displays, tailored to fit unique spatial requirements and designed to curve and angle for an uninterrupted visual experience.
The project’s first hallmark is a captivating 60-ft by 18-ft angled video wall situated in the lobby, incorporating PixelFLEX’s FLEXMod 2.5mm LED with Pixel Shield technology. This feature elegantly wraps around a mitered corner, serving as a dynamic canvas for displaying branded athletic content. The installation not only elevates the aesthetic appeal of the space but also stirs excitement and fosters school spirit among students and visitors alike.
Further enhancing the interactive environment, the second installation is located in the Nike Gear Lab. This segment utilizes PixelFLEX’s FLEXUltra 2.5mm panels, constructing an immersive experience with displays that extend over 12 feet in height and nearly six feet in width. The seamless integration of floor panels beneath a durable tempered glass overlay invites direct engagement. This setup allows students to interactively explore various football uniform options and visualize themselves in Nike gear, bridging the gap between physical and digital realms in alignment with the contemporary, digital-first preferences of the university’s student body.
Together, these features underscore Michigan State University’s commitment to leveraging advanced technology to create engaging, modern spaces. The collaboration of industry leaders that made this project possible include:
- Architecture: IDS
- Experiential Branding: Jack Porter
- General Contractor: Granger Construction
This collaborative effort demonstrates a shared vision for enhancing educational environments through creativity, innovation, and the seamless integration of technology.
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Phone: (800) 930-7954
Email: sales@pixel-flex.com
Address: PixelFLEX
7500 Eastgate Blvd
Suite 100
Mt. Juliet, TN 37122
Email: sales@pixel-flex.com
Address: PixelFLEX
7500 Eastgate Blvd
Suite 100
Mt. Juliet, TN 37122
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