iShine is a Christian media group dedicated to ministering to pre-teens and their families. Tween’s or pre-teens are defined as children between the ages of 7 and 13, and represent the single most influential age group in the world today. Main stream media and consumer marketing groups focus their messages of identity, popularity and value predominately to the “tween” marketplace for a reason. Live events like their national concert tour provide a great experience for all involved!
iShine put on a small tour with limited space and budget. With a generation that is harder and harder to grab the attention of, the tour was looking for an element that would keep the audience involved, and make the tour feel much larger then it was.