Digital displays offer unique value to higher education institutions. Probably the most attractive feature for university officials is the ability to generate an additional stream of revenue. LED displays are tailor-made for advertising. And, because they are flexible and easily programmed, one LED screen can display advertising from any number of sponsors, exponentially increasing the value of each digital display.

While digital displays can increase ad revenue, they cut costs on the other side of the balance sheet. Today’s digital displays are environmentally sustainable and energy efficient, consuming very little power. And, they replace traditional paper messaging, cutting costs for labor, paper, and ink. Unlike conventional paper posters and messaging, digital signage can be changed at the touch of a button — all across campus.

How can a college really impress a top prospective student and his or her family? Trigger an LED display through a chip in the student’s name tag, to light up with a personalized greeting as soon as the student and parents walk into the student center for an admissions tour.

Colleges and universities are using LED displays in libraries and other buildings to attract the very best students and highest quality faculty. Digital displays communicate on-campus events and happenings and serve as educational tools for professors in the lecture halls, who use the displays to compliment their teachings.

College sports venues are constantly upping their game, now rivaling many professional teams in terms of fan experience. For the top tier universities, football or basketball programs generate hundreds of millions of dollars of revenue a year. Universities are getting the same gigantic digital displays seen in pro arenas in order to create the same level of fan experience. From scoreboards to displays in the arena’s VIP area, top colleges and universities are attempting to match the professional sporting experience, step by step.

All of the LED displays in a stadium or arena, from the giant scoreboard, to the LED ribbons lacing the outer rim of the stands and the concourses, to the VIP sections, are all major revenue generators. They not only provide information about the game, highlights and scores for other games, but they display multiple messages from a variety of advertisers. And, since college sporting events often attract big name advertisers like soft drink and car companies, the revenue from this advertising channel is often very, very lucrative.

College officials are also tricking out the teams’ locker rooms and practice facilities with LED displays that can be used to review game footage, be turned into giant television screens for watching opposing teams, or as a monitor for playing video games – something loved by young, still teenage athletes. To get the best athletes, and therefore, field the best team, universities and colleges have to offer the most alluring experience. And, powerful alumnae who make sizeable donations to university athletic programs don’t want to get outdone by their team’s fiercest rival.

The technology with LED displays will only continue to advance. The ability for a university or college to tap into this technology is critical to continue to appeal to millennials and Generation Z, whose members have always had digital interactions as part of their lives.