MOTEL 6
PROJECT
INFO
PROJECT TYPE
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LED Screen
PRODUCT USED
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PITCH
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4.0mm
CLIENT OVERVIEW
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Founded in 1962 in Santa Barbara, California, Motel 6 is synonymous with a great travel value. The first Motel 6 in Santa Barbara still leaves the light on today, but a lot has changed for the motel chain that pioneered the first real economy motel designed for the no-frills traveler. The original price of a night’s stay at Motel 6 was just $6.00, and thus established the brand name for an American classic.
The promise of the lowest price of any national chain and a clean, comfortable room are Motel 6 virtues. Motel 6 is a household name, synonymous with quality and value. It enjoys the highest brand recognition factor of any economy lodging brand.
The brand continues to grow and currently has approximately 1,100 locations with more than 105,000 rooms in the United States and Canada. Part of G6 Hospitality, Motel 6 is the largest owned and operated hotel chain in North America.
OUR TASK
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PixelFLEX was tabbed to permanently install LED in the Motel 6 headquarters in Carrolton, Texas. This custom install was designed to be easily serviced by placing the LED on a hinged frame that can swing outward to access hardware in case repair is needed.
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