44 Designs Continues Relationship as PixelFLEX Production Partner with FLEXLite Purchase
Nashville, March 17th, 2015 – Concert and video production and design house 44 Designs purchased 32 6.9mm PixelFLEX FLEXLite LED video panels as an addition to their video inventory.
After more than a decade of providing exemplary lighting and set design, 44 is making video production a priority for its artists. A long-term relationship with PixelFLEX production partner Elite Multimedia Productions and experience with PixelFLEX LED panels led 44 Operations Manager Clayton Thornton to the decision for the purchase.
Fast set up and tear down of the lightweight, modular LED panel factored into the benefits the FLEXLite provides 44 on tour.
“When we do a bus and trailer tour, and you’ve just got a few guys out on the road with it, you’ve got to make the most of the space they have on an eight by 15-foot trailer,” Thornton said.
44 quickly put the FLEXLite tiles to work. They were used at the “Discovering Lucy Angel” premier at the Franklin Theatre, and are currently on tour with Arlo Guthrie. The tiles are readily booked through the summer, so consequently ease of use was an added bonus to the new inventory.
“It’s very easy. I show the guys how to do it once and they’ve got it,” Thornton said. “With some of the walls we’ve used in the past, there’s all the software we have to go through and figure out the secret passwords, what tab to open up, how many panels you input, and it gets a little bit more confusing. But with the processor built for us, it’s so easy and I haven’t even had to do tech support over the phone with them once.”
“44 Designs has used PixelFLEX in many of their touring and corporate production designs for a few years, so when they decided to invest into our brand and add it to their inventory, we were very excited,” said David Venus, PixelFLEX director of marketing. “They output high quality designs and we are glad to be a part of their continued growth and success.”
“This is only going to strengthen the relationship between 44 and PixelFLEX and Elite because we’re just down the road from each other, and we consider PixelFLEX a great asset and a great resource to our network in Nashville. I look forward to where this is going to take us.”
For more information on 44 Designs, visit them at 44designs.com.