With the opening of a $37.5 million state-of-the-art facility, the University of Alabama at Birmingham recently unveiled the new home of the Collat School of Business and the Bill L. Harbert Institute for Innovation and Entrepreneurship. Designed by Williams Blackstock Architects of Birmingham and Robert A.M. Stern Architects of New York City, the 108,000-square foot educational center was created to provide a modern and innovative learning environment.
OUR TASK —
Wanting an eye-catching display that would acknowledge all those you helped make the new facility possible, the University worked with the visual design specialists at Fravert Services who installed a free-flowing FLEXUltra LED video design from Nashville-based PixelFLEX™.
Knowing that LED video gave us the ability to be more creative, Fravert started toying with the idea of using the individual PixelFLEX modules to create something truly interesting. Since this would not only serve as the donor wall, but also a recruiting tool for prospective students and faculty, the custom nature of the design would allow us to best demonstrate where the University is headed, and what it means to be a student at the school. (Press Release)
“For us, we are trying to design more experiential displays, and the PixelFLEX technology simply gives us the freedom to be more creative, which is something we truly value.”
Project Manager, Fravert Services
Learn more about FLEXUltra which was used in the UAB install