Balenciaga Semi-Transparent LED Window Display

OUR TASK
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In the vibrant cityscape of Miami, where fashion meets innovation, the renowned Balenciaga Store recently embarked on a mission to redefine its storefront presence. The goal was clear – to captivate the attention of passersby and draw them into the world of Balenciaga’s avant-garde designs.  

To achieve this, the iconic fashion house turned to Icon Media to transform their storefront into a beacon of creativity. Recognizing the importance of a creative partner, Icon Media joined forces with PixelFLEX to bring their shared vision to life. The collaboration aimed to seamlessly integrate two FLEXClear LED panels into the entryway windows. 

FLEXClear was selected for its semi-transparent LED display technology which maintains a clear view into the Balenciaga Store. The 3.9mm pixel pitch, high-bright panels were an ideal choice that provides an optimal viewing experience for viewers outside of the store.  

These popular panels are lightweight and flexible, allowing for easy installation and versatile design possibilities. They feature a quick-install system, minimizing disruption to the store’s operations during the installation process. 

Both front and rear serviceable, FLEXClear panels offer convenience in maintenance, ensuring the longevity of the LED display. With a high refresh rate, FLEXClear ensures smooth and flicker-free content delivery, enhancing the overall viewing experience.