AT&T BET EXPERIENCE
PROJECT
INFO
PROJECT TYPE
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LED Screen
PRODUCT USED
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PITCH
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3.0mm
CLIENT OVERVIEW
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AT&T is celebrating black excellence in art and culture by sponsoring the 2018 BET Experience at L.A. Live with our call to “Dream in Black.” At L.A. Live in downtown Los Angeles, the BET Experience (BETX) will host a bevy of concerts, games and other special events leading up to the BET Awards. Hollywood change-makers will share their thoughts on being creatives of color, the current Black Renaissance and how “Dreaming in Black” can elevate your journey to success.
“‘Dream in Black’ is our call to action for people to not only dream big, but to boldly bring those dreams to life,” said Angela Burgin, Director of Marketing AT&T Hello Lab, Mobility and Entertainment. “Whatever your passion is, ‘Dream in Black’ encourages you to nurture it, work for it and share it with the world. AT&T is a longtime partner of the black community, and we’re always looking for new ways to help them achieve their dreams. This is about reimagining what’s possible. AT&T is proud to help power the possibilities.”
OUR TASK
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Our Rental Partner, Mountain View Staging (MVS), was tasked with creating a unique space for attendees at the 2018 AT&T BET Experience. MVS used PixelFLEX™ FLEXMod panels to make the space even more immersive by incorporating LED screens into the custom archways. The addition of dynamic video content provided newfound energy to space.
Learn more about FLEXMod which was used in the NetApp install
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Email: sales@pixel-flex.com
Address: PixelFLEX
7500 Eastgate Blvd
Suite 100
Mt. Juliet, TN 37122