77 Charlton – Toll Brothers City Living

77 CHARLTON – TOLL BROTHERS CITY LIVING

PROJECT

INFO

PROJECT TYPE
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LED Screen

PRODUCT USED
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PITCH
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2.6mm

77 Charlton LED Wall in Hallway by Pixelflex Displaying Bricks with White Text

77 Charlton LED Wall by Pixelflex in Hallway Displaying Plants

77 Charlton LED Wall by Pixelflex Displaying Maroon Building & Plants

77 Charlton LED Wall by Pixelflex Displaying Aquagrill Business Card

77 Charlton LED Wall by Pixelflex Displaying Green Building with White Awning

77 Charlton LED Wall by Pixelflex Displaying The Dutch Restaurant

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CLIENT OVERVIEW
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Toll Brothers, an award-winning FORTUNE 500 company founded in 1967, is the nation’s leading builder of luxury homes. For five years in a row, Toll Brothers has been ranked the #1 Home Builder Worldwide on the FORTUNE Magazine “World’s Most Admired Companies®” list.^* Toll Brothers also has been honored as national Builder of the Year by BUILDER magazine, and was twice named national Builder of the Year by Professional Builder magazine.

Developed by Toll Brothers City Living and designed by S9 Architecture with interior architecture by INC, 77 Charlton offers an array of private amenities within the building, and some of Manhattan’s most inspiring neighborhoods at its doorstep.

OUR TASK
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“At 77 Charlton Street in West Soho, we wanted to create a large viewing area so that everyone in the room could see what the person wearing the VR headset is looking at, and still feel as if they are a taking part in the virtual tour,” continued Duff. “To do this, we decided to implement a high-resolution LED video wall as part of the sales experience to showcase our product offerings. Once we reached out to our integration partners to see who might be available to do this on a larger scale, they got us in touch with the design team at PixelFLEX.”

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CLIENT

TESTIMONIAL

“We are able to virtually walk clients through the front door, into the lobby, courtyard, lounge area, fitness room, and then also out to the pool with steam and sauna rooms. We also take them up to the rooftop sky lounge, so they can see the New York City view. Inside the residences, we then modeled out six typical floorplans found in the building, giving them a truly memorable tour of the property.”

MICHAEL DUFF

Marketing Director, Toll Brothers City Living.

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