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LED Video Wall Company Enters Pop Market for the First Time

Nashville, June 19, 2014 — On the heels of their Pop Psychology album release, Neon Trees knew the 2014 tour should be an explosion of psychadelic color to remain equal to the punch of frontman Tyler Glenn’s lyrics. The show would be a theatrical event, and video would play a role in transporting the audience to a world that matched the shiny pop songs that lay emotion and angst out on the line.

Neon Trees Production Manager Mike Bangs’ took a napkin Glenn and the band used to draw out the set and brought it to reality. The clean stage, where every piece of equipment has a purpose, was framed with four 8 foot by 4 foot panels of PixelFLEX FLEXCurtain, with three staggered in the back and the fourth turned on its side in front of a riser to give the illusion of floating band members. Another smaller, non-PixelFLEX hard tile was also used in front of risers to accomplish the “Timothy Leary meets Alice in Wonderland world,” Bangs said.

Lighting Director Matt Guminski worked with the team to create original video content full of abstract color and designs to match the dynamic lighting show. The FLEXCurtain isn’t put into use until the fourth song in the show; at that point the audience’s visuals are almost overwhelmed with the pop art surrounding Glenn and the other band members.

“The thing that we didn’t want to do — and the thing that I think we do much differently from any other band — is that most bands above a certain level have video now, but every show that we go to is like watching a band stand in front of a tv” Bangs said. “It’s like you’re watching television with a band in front of it and that was the absolute opposite of the experience we wanted to give.”

The creation of the show into one cohesive setting is what led Neon Trees’ production to be unique in that they had no video director. Guminski created video content and lighting in tandem as there was no way to accomplish the vision separately. There was no IMAG, and no gratuitous video content. Every visual element has a specific purpose.

Production had to have the same intentional goal.

“I was asked to provide a video system by the band, but I was under very tight space and weight restrictions,” Bangs said. “PixelFLEX was the only product I could find that would meet all of my requirements.”

The total 128 square feet of FLEXCurtain for Neon Trees fits into a single 2.5 feet wide, 5 feet long, 3 feet tall roadcase, a massive difference in space from other rigid LED tiles. A larger 50 feet tall, 25 feet wide (1250 square feet) FLEXCurtain LED wall packs into nine cases to take up just five feet of truck space, while the same amount in most non-PixelFLEX tiles will pack into more than 24 feet of truck space. The innovation of a flexible video wall allows production teams more options both visually and logistically than previously existed in the LED market.

“It’s very portable and light, and I can put it in any room,” Bangs said. “It’s also scalable so I can move around and adjust it, and I’m not glued to anything. I wanted everything to be ground supported so it could be versatile, and PixelFLEX was the only thing that would let me do that.”

Neon Trees and PixelFLEX will be on tour through September.

Chicago Area Church Purchases LED Curtains After Successful Easter Weekend Test Run

Nashville, May 13, 2014 Harvest Bible Chapel already knew of several advantages to PixelFLEX’s FLEXCurtain. After a rewarding weekend celebrating Good Friday and Easter, and using PixelFLEX as a tool to accomplish their goals, Harvest knew it was a product that would continue to enhance their various worship events.

At the multi-campus church in the Greater Chicago area, Easter is a weekend-long celebration. Josh Buendorf, Harvest’s production manager, worked with PixelFLEX to rent 20 panels of 20 mm FLEXCurtain to add to the weekend’s productions.

“Good Friday and Easter is sort of the epic part of the year for us,” Buendorf said. “We really focus on Good Friday and the death. That’s the major production for us. The theme was to do a dance party in celebration of Eastertime. We turned our campuses into — I don’t know how else to describe it — a Christian version of a night club.”

For the dance party, the panels were used as impactful eye candy. Harvest Bible Chapel restructured a series of popular worship songs to make them appropriate for dancing, then used colorful and fast moving motion graphics to match the music. During the course of the weekend, the FLEXCurtain was also used as a backdrop behind Harvest’s worship band, and then in the church lobby to add emphasis to a short film the church created to kick off Good Friday.

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The celebrations were deemed a success, and Harvest Bible Chapel purchased four 20 mm FLEXCurtains to use between their seven campuses and countless events. The panels will also play a role in Act Like Men, an upcoming conference that challenges men to strengthen their faith and be a role model for their families.

“We always are having youth events and other things going on, so to be able to have a product that’s lightweight and can bend that I can set up, tear down and easily ship around to different places is fantastic,” Buendorf said.

PixelFLEX’s LED curtains are easy to operate and set up — videos and images can be sent to the screen using any computer with a DVI-D connection. Flexible in all directions, the FLEXCurtain is able to bend and shape around structures for a more creative display effect and can be stored in a single road case to simplify shipping (or storing) logistics while minimizing transportation costs.

“It was great to work with Harvest Bible Chapel and their multiple campuses,” said Will Dickey, PixelFLEX senior sales representative. “The mobility of the FLEXCurtain was an ideal solution for them and I’m proud that the Easter weekend celebration sealed the deal.”

PixelFLEX Fuses First International Tour with First Rock Client

Nashville, March 31, 2014 — Leading LED screen manufacturer PixelFLEX has made its first hard impression on the international touring market with progressive rock band Dream Theater. The 2014 “Along for the Ride” tour with the award-winning instrumentalists also marks the first time a rock act has taken advantage of PixelFLEX products.

With 36 European dates, Dream Theater has started on their North American leg of the tour with their March 20 Toronto show. They have hit more than 26 U.S. cities, and still have eight months left to go. With a cult-like following after more than 20 years on the progressive rock scene, “these guys go to places most bands only dream of,” said Tour Manager Rikk Feulner. “[It’s] amazing the following they have around the world.”

Dream Theater is made up of members that are internationally known for their technical proficiency of their instruments. Each member has a list of accolades for their respective talents, and combine that with an unpredictable concert structure that entertains to the fullest extent. By implementing the 20mm FLEXCurtain, Production/Stage Manager TJ Rodriguez was able to continue to enhance the performances with short videos, abstract art and even fan-made YouTube videos that were incorporated throughout the production.

“We at PixelFLEX have always known how versatile a product it is that we carry, especially when it comes to the FLEXCurtain,” said PixelFLEX Senior Sales Representative Will Dickey. “It’s nice to see such an iconic rock band open up doors for other genres and to see our LED screens continue to be used through various creative outlets.”

At just 26 pounds per square meter, the 20mm FLEXCurtain gave Dream Theater production the space and budget they needed. The size of the wall in comparison to how few cases were needed was a contributing factor in adding the LED screens to the production package. Fewer cases mean fewer shipping costs for when the tour goes back overseas for another European and Asian leg this summer and fall.

“One of the main reasons we chose PixelFLEX is because it’s lightweight and easy to ship around the world,” said Feulner. “The size can be adjusted to fit all size venues—plus, it looks great.”

For more information on Dream Theater’s “Along for the Ride” tour, visit dreamtheater.net. For more information on PixelFLEX’s growing line of LED curtain video screens, visit pixelflexled.com.  Follow PixelFLEX on Facebook and @LEDCurtain.

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