Novartis is a global healthcare company based in Switzerland that provides solutions to address the evolving needs of patients worldwide. They use science-based innovation to address some of society’s most challenging healthcare issues. They discover and develop breakthrough treatments and find new ways to deliver them to as many people as possible. They also aim to provide a shareholder return that rewards those who invest their money, time and ideas in our company.
For the 2016 American Heart Association’s Scientific Sessions, medical industry leader Novartis was looking to make a dynamic statement creating a digital and interactive trade show booth. Within the booth there were 13 PixelFLEX LED surfaces, which helped turn what normally would be static graphics into digital surface which helped draw huge crowds to their booth throughout the 3 day event.
“The day the show opened, my account manager and I stood back to look at the design and it was unbelievable. Together we walked the show floor and from every angle, the technology blended with the structures and balanced itself very well with the overall design. Technology should fit into the overall booth environment and not take it over, and that’s exactly what the PixelFLEX technology did.”
President, Xibita
Meet Normal, the customized, high-end earphone manufacturer that brought 3D printed earbuds to the mass market. From its offices and manufacturing facility in Manhattan’s Chelsea neighborhood, Normal is looking to sell $199 customized ear buds made to the shape of an individual’s ear. The brainchild of Nikki Kaufman, a former Quirky executive (and spouse of Quirky founder Ben Kaufman), Normal represents a new step in the evolution of manufacturing through 3D printing.
PixelFLEX installed an immersive 12.5mm FLEXLite LED wall for custom 3D printed earphone company, Normal. Coordinated by Hwkn Architecture firm, Normal opened a retail location in Manhattan that also operates as the factory and headquarters. The factory part is an open format where customers can view the entire manufacturing process. The LED wall installed is part of the experience, with a blow through design that helps create the lower resolution feel while remaining a high resolution that still creates an impactful display.