Founded in 2001 in Denver, Colorado, Encompass Event Group is a full-line Rental & Staging company specializing in B2B support of corporate meetings, national conventions and entertainment. They joined the PixelFLEX rental partner network in 2016 with their addition of FLEXTour 2.8mm tiles to their AV arsenal.

We recently had a Q&A Session with CEO, Dave Jensen, and here is what he had to say about Encompass Event Group and its business.

As a live event production provider, what do you feel are the most important factors to consider when creating a successful live event?

“There are several factors we consider when planning a live event. Atop our list is equipment quality. “Live” can’t wait for a replacement to be delivered. Corporate theater and trade show clients expect the best so we’re particular about little details (specifically design/deployment and maintenance/repair). We can work around the challenges of local staffing and ever-changing media but knowing our equipment is solid makes every event easier.”

When you first get started on creating the production design behind any live event, what are your top-level priorities as you begin the design process?

“We start most designs the old-fashioned way … with the client, a Sharpie, and a blank sheet of paper (so they can draw too). It’s important to understand their overall goals for the audience before tossing a bunch of creative options in the mix. Once we’ve narrowed down the objectives of the event, we start adding different production elements.”

How would you describe Encompass Event Group’s design approach?

Our approach always starts with the end in mind. Are we communicating, entertaining, or just background to something else? While equipment can be utilized for almost any application, our design impacts the how the audience will absorb information. Too much going on detracts from certain environments (lectures) but enhances others (entertainment and tradeshows). There’s always a balance which starts in the design phase.

As the technology for creating live events continues to evolve, how does Encompass keep up-to-date with the latest product innovations and event solutions?

“The owners of our company started as techs so we’re always “nerding out” when it comes to new technology. We actively look for opportunities to get onboard with the newest gear and ideas. Attending trade shows, reading the industry magazines, and hosting manufacturer Open Houses and training events are all great ways to stay up-to-date. Maintaining relationships with other Production Rental providers in your town and across the country is also beneficial.”

When did Encompass Event Group first start using LED video in your live event designs? What types of applications first drew you to use LED video?

“Our LED experience started in the entertainment segment of the business as EDM was becoming widely popular. We had a strong reputation as a video provider (cameras, switching, projection …) so a lot of companies naturally turned to us for LED as it became more common. Cutting our teeth in entertainment gave us a better understanding of logistics and deployment which gave us a huge advantage when transitioning corporate and trade show clients to LED.”

When did Encompass Event Group decide to make an investment in a rental inventory of LED video, and what were the driving factors to make the investment? 

“We bought into LED following our first touring season. The biggest factor for investing in LED was the cost of transportation from other markets. Even with long-term rental agreements, trucking added enough expense to surpass entry-level budgets. The immediate impact of decreased expense and increased availability affirmed our decision to purchase.”

As you researched the various LED video solutions on the market, what initially drew your attention to the PixelFLEX™ product line?

“Our involvement with PixelFLEX was sparked by a personal relationship with an executive. Once he introduced us to the company, we were impressed by the different product lines, arena and studio installations, and the company’s modern approach to branding. We also loved that PixelFLEX developed/assembled their products in the USA.”

Looking at the live event market today, where do you see the greatest impact of LED video?

“LED is everywhere so it’s tough to narrow down the greatest impact. For us, creative use in corporate theater and trade shows has changed the way we design. Being able to create elements in non-standard aspects wasn’t as easy with projection and usually became a static scenic piece. LED allows us to add motion and change the entire scenic design on a cue rather than on a break.”

Throughout your experience in the live event market, what would you say is the most unique application of the Encompass Event Group LED video from PixelFLEX?

“Our most creative use was for a televised event from a corporate headquarter building. We had limited space to build a complete TV experience in their main lobby. Instead of draping over the adjacent glass-walled conference center, we installed LED behind the glass to transform the otherwise useless space into a heavily-branded control room. It became a focal point of the event.”

When your clients speak about the available technologies that can help them create the type of event they desire, what do you feel is the biggest advantage to incorporating LED video elements?

” Since LED holds up to lighting better than projection we’re able to design in brighter-than-ideal applications. From stage elements to trade shows, controlling light isn’t as critical as it once was. The ability to deploy in any aspect ratio and at any angle are also huge benefits.”

Looking forward, where do you see the greatest opportunity for expansion of the Encompass Event Group inventory of LED video?

” Looking forward, tighter curves and different shapes will become increasingly important. The market has been flooded by knock-off brands offering new ideas but utilizing low-quality components. We’ll continue partnering with high-end manufacturers and look forward to innovative concepts that enhance our designs.”

Understanding that trusted partnerships are a key element to success in the live event market, what is the one characteristic you find most appealing about a partnership with PixelFLEX?

” PixelFLEX focuses on the US market and proactively develops relationships with their domestic customers. Besides technical assistance when needed, they support successful installations and rental partners through word-of-mouth and co-marketing opportunities. Having a manufacturing partner that actively participates and promotes in our brand is a huge added value.”

Would you like for us to include any additional information for readers to know about Encompass Event Group?

“Encompass Event Group is a full-line Production Rental company specializing in high-end corporate, entertainment, and trade show markets. Starting in 2001 as a video-only operation, Encompass has grown to become a one-stop-shop for B2B and wholesale rentals. Unlike “box houses”, they have a full-time staff of show technicians and an owned fleet of trucks to support events nationally.”

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Interested in becoming a PixelFLEX Rental partner like Encompass Event Group?

LEDs have become a mainstay of the human experience, so it’s astonishing to think the first light emitting diode was invented by a GE employee only a little over 50 years ago. From that first invention, the potential was immediately evident, as LEDs were small, durable, bright and consumed less energy than traditional incandescent lighting.

LED technology continues to evolve, pushing the boundaries of exactly where and how a display can be placed and used. There are virtually no limits, as screens can now go just about anywhere.

The Changing Display Industry: Miniaturization and Ultra-Thin Screens 

As the LED industry has matured, it certainly has not slowed down when it comes to innovation. One amazing advancement is the miniaturization of the technology, helping to decrease the size and weight of the parts needed to build an LED screen. Additionally, it has enabled the screens to become ultra-thin and grow to monster sizes, allowing screens to rest on any surface, inside or outside.

Along with miniaturization of technology, Mini LEDs are also informing the sceen of the future. Mini LEDs refer to LED units smaller than 100 micrometers. Each pixel is individually enable to emit light; it’s an improved version of the traditional LED backlight. This new technology supports a more robust screen with super fine pixel pitch.

Significant Advancements Are Changing the Future of LEDs

From sports venues to retail stores to corporate environments, the applications for LEDs have multiplied, much in part to technological advancements, including enhanced resolution, greater brightness capabilities, product versatility, hardened surface LEDs, and micro LEDs.

Enhanced Resolution

Pixel pitch is the standard measurement to indicate resolution in LEDs. A smaller pixel pitch signifies higher resolution. Resolutions started out very low, but now 4K screens, which have a horizontal pixel count of 4,096, are becoming the norm. As manufacturers work to perfect resolution, creating 8K screens and beyond are becoming more and more promising.

Greater Brightness Capabilities

LEDs emit a bright clear light in millions of colors. When they work together, they provide alluring displays viewable at very wide angles. LEDs now have the highest brightness of any display. This means LED screens can compete well with direct sunlight, allowing for clever new ways to use screens outdoors and in windows.

Product Versatility

LEDs are extremely versatile. One thing many engineers have spent considerable time on is constructing the optimal outdoor screen. Exterior screens face significant challenges including temperature swings, humidity, coastal air, and extreme dryness. Modern LEDs can handle just about anything that the weather brings. And because LEDs are glare-free, they are a perfect fit for many environments—from a stadium to a storefront to a broadcast set.

Hardened Surface LEDs

LEDs need to be robust to handle any situation, so manufacturers are now working with a process called Chip On Board (COB). With COB, the LEDs are attached right to the printed circuit board instead of being prepackaged (when the LED is wired, bonded, and encapsulated for protection as individual units). This means more LEDs will fit in the same footprint. These hardened displays allow designers and architects to consider LEDs as an alternative to traditional surfaces such as tile and stone. Instead of one surface, these LEDs could allow for one that changes on demand.

Micro LEDs

Engineers have developed a smaller LED—the microLED—and have included more of them onto the same surface. Micro LEDs are moving technology forward, linking LEDs and images produced on the screen. Since micro LEDs shrink the size of LEDs significantly, more diodes can be part of the screen. This improves resolving power and the ability to render incredible detail.

Using Large, High-Resolution LEDs

PixelFLEX offers industry-leading LED display technology and solutions that transform spaces, creating immersive, engaging experiences with large, high-resolution LEDs in a number of well-known settings.

NETAPP utilized our FLEXMod LED display technology to create a one of a kind trapezoidal and curved display in its new Data visionary center that opened in 2018. This display showcases the companies commitment to technology and being a top tier provider in Silicon Valley.

On the Las Vegas Strip, you’ll find Beer Park, the first rooftop bar and grill at the Paris Las Vegas Hotel and Casino. The focal point of the space is a sub 2mm LED display above the center bar and allows for either multi or single views.

Hino Trucks, the commercial arm of Toyota trucks implemented three fine pixel pitch display in its new Detroit HQ to showcase its diagnostic technology as well as create a one of a kind employee theater for meeting and events.

PixelFLEX is proud to have been part of these projects and continues to deliver custom solutions in the LED industry, creating products that fit unique goals supported by unparalleled customer service. Learn more about PixelFLEX’s solutions by checking out their full line of products.

Experiential design specialists install a new, high-definition FLEXUltra LED with PixelShield video system inside the Washington D.C. headquarters of a worldwide technology leader

Nashville, TN (5/7/2019) – Based in Cincinnati, Ohio, Hyperquake is dedicated to creating and producing client experiences that uncover a unique story. From permanent installations to live events, their team of talented Storybuilders® are empowered to build an engaging environment that inspires people to act. When approached by a worldwide technology leader to create the story of the Internet for their Washington D.C. headquarters, the experiential design specialists worked with the integration firm Whitlock and Nashville-based PixelFLEX™ to install a visual work of art using FLEXUltra LED video with impact-resistant PixelShield.

“The client desired to pair a visually striking digital installation with compelling content that demystified and revealed the physical nature of internet infrastructure,” began David Berninger, Project Manager, Hyperquake. “Since this piece would be a digital sculpture as opposed to a simple video display, we needed a high-definition solution that was visually seamless, versatile, and cost-effective; which would allow our client to demonstrate the importance of an investment in innovation to deliver the future.”

Getting started on the design of the installation, Berninger was familiar with the possibilities offered from a PixelFLEX LED video system. Replacing an outdated LCD monitor wall, he was confident that a FLEXUltra solution would allow them to better tell the story necessary through a unique and engaging visual experience.

“We had previously collaborated with PixelFLEX on another custom installation that was a great success and we wanted to continue that rhythm,” continued Berninger. “Since LED video offers so much more flexibility than traditional displays, we were able to open up many more doors to explore the idea, and it allowed our vision for the design to be viable and executable.”

A dynamic and high definition LED display, FLEXUltra from PixelFLEX LED allows for boundless opportunities to experience true HD quality video with the creative freedom to define any space. Utilizing the impact and scratch-resistant COB PixelShield™ technology for long-lasting performance, FLEXUltra is designed in a convenient 16:9 ratio and has a 160° horizontal and vertical viewing angle. With fully font-serviceable panels for quick and easy onsite installation and maintenance, FLEXUltra operates with a 3840Hz refresh rate to eliminate on-camera scan lines and flicker, and is available in 0.9mm, 1.2mm, 1.6mm, and 1.9mm pixel pitch options.

“The structure is a custom fabricated piece consisting of five wood and metal frames that are cleated to the installation surface,” added Berninger. “Using a robust media server, which is tied into a Crestron system for on-demand control, the dynamic content was then created to be shuffled around as necessary and still flow together seamlessly.”

Now complete, the new digital sculpture entitled “This is the Internet” has been creating quite a stir inside the lobby of the Washington D.C. corporate headquarters. Drawing on the power and performance which can only be found through an HD LED video system, the story of the world wide web is being told like never before. 

“The new design is a great addition to the facility, and we have been busy expanding the capabilities of the installation further as everyone wants their own custom content for it,” concluded Berninger. “On this project, we were on a tight timeline, but PixelFLEX LED was able to deliver which was critical to the success. They are great collaborators for a creative agency, and they are very solution-minded when it comes to creating unique digital experiences.”

An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

Nashville-based manufacturer prepares to highlight the expansive possibilities of LED video for AVL professionals worldwide at the Orange County Convention Center in Booth 248

Nashville, TN (5/1/19) – As the largest Audio/Visual Conference and Exhibition in North America prepares to open its doors on June 8th, Nashville-based PixelFLEX™ is set to debut an innovative LED video showcase at InfoComm 2019. Located in Booth 248, inside the Orange County Convention Center, the award-winning visual solutions provider will be demonstrating the unlimited potential for creating dynamic and long-lasting LED video designs for virtually any architectural, commercial, educational or entertainment installation.  

“Over the past several years, LED video has crossed over into a variety of markets and is becoming an ideal solution for any AVL professional looking to create a memorable visual experience,” said David Venus, Chief Marketing Officer, PixelFLEX LED. “No matter if the installation is indoors or outside, we have helped deploy high-resolution and durable LED video designs that accentuate any environment, and we are excited to be showcasing a number of these solutions at InfoComm 2019.”

A dynamic and high definition LED display, FLEXUltra from PixelFLEX LED allows for boundless opportunities to experience true HD quality video with the creative freedom to define any space. Utilizing the impact and scratch-resistant COB PixelShield™ technology for long-lasting performance, FLEXUltra is designed in a convenient 16:9 ratio and has a 160° horizontal and vertical viewing angle. With fully font-serviceable panels for quick and easy onsite installation and maintenance, FLEXUltra operates with a 3840Hz refresh rate to eliminate on-camera scan lines and flicker, and is available in 0.9mm, 1.2mm, 1.6mm, and 1.9mm pixel pitch options.

The high-resolution FLEXMod Adaptive LED Tile allows for more creativity than ever before.  Its radical, lightweight design eliminates any traditional display screen component with no shader, no perforations, and nothing to interfere with the viewing experience.  Its ability to curve, bend, fold and attach to virtually any surface makes it perfect for those installations that call for a non-traditional and seamless LED solution, and a wide range of pitch options allows for high-resolution video playback and creative architectural displays.

To find out more about the complete line of award-winning LED video technologies from PixelFLEX on display in Booth 248 at InfoComm, visit www.pixelflexled.com.

The 2019 InfoComm Conference and Exhibition will be held June 8-14th in the West Concourse of the Orange County Convention Center (Halls A-E) located at 9800 International Drive, Orlando, Florida, 32819. For a Free Exhibit Hall Pass (June 12-14th) visit www.infocommshow.org and enter VIP Code “PIX445” on the Registration page.

An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.