The LED industry is currently a $5 billion worldwide industry, with the Americas region recently crossing the $1 billion mark. With this much money being invested into displays, how does that relate to higher quality and increased price points? Are we still buying things from China, or is it possible to manufacture these components in the United States? How do we find the right balance, both in terms of getting the components we need at the correct quality, while still meeting the customer’s needs and price points?

On today’s LEDTalk, we sit down with Jon Lewis, director of operations for PixelFLEX, for a discussion about the LED industry as a whole. To Lewis, this is a “good time to be in LED” because of increased quality options; it is no longer “the wild wild west” of LED where people were figuring things out just a few years ago.

For starters, Lewis points out that although higher density pixel pitch products are more available and stable, they are not for everyone.

“If you’re trying to put church worship lyrics on a 16 foot screen, and the audience is 45 feet away, you don’t need a 1.5 resolution at 4K,” Lewis said.

He compares display overkill to sitting at the front row of an IMAX theatre, it just gets to a point where peripheral vision is unusable. It is just too much. Lewis points out that by triangulating the client’s needs (screen size, how far away the audience is, and the type of content) on the first phone call, a lot of those issues can be stopped. He also addresses the Chinese marketplaces, specifically sites like AliBaba, and the difference between ordering from U.S.-based versus Chinese companies.

At the end of the day, “97 percent of components are produced in China”, so most of the time people are receiving Chinese components, which can lead to communication problems, as well as time zone issues when it comes to warranty repairs.

Lewis speaks more about the cultural difference, as well as his recent trip to China, and some compliance issues as well, all on today’s LEDTalk.

Award-winning LED video manufacturer introduces impact and scratch resistant technology to dramatically increase the longevity of ultra fine pixel pitch LED displays

Nashville, TN 3/13/19 – Created to overcome the challenges associated with the protection and performance longevity of ultra fine pixel pitch LED displays, the award-winning LED video manufacturer PixelFLEX™ is excited to introduce the new FLEXUltra with PixelShield™. A true COB technology, PixelShield offers an industry-leading impact and scratch resistant coating for your FLEXUltra display and provides a dramatic increase in the protection of your high-definition LED video experience.

“The ultra fine pixel pitch market is the fast-growing portion of our industry so we have responded by working with our R&D engineers to provide even more quality products that our customers can rely upon,” said David Venus, PixelFLEX Chief Marketing Officer. “Historically, these types of displays have been extremely fragile with high failure rates due to the damaging of pixels. With our new PixelShield protective technology, we are not only preventing the fragile nature of these displays, but we are ultimately enhancing the longevity of the ultra fine pixel pitch display market as well.”

A dynamic and high definition LED display, FLEXUltra allows for boundless opportunities to experience true HD quality video with the creative freedom to define any space. Utilizing the impact and scratch resistant COB PixelShield™ technology, FLEXUltra is designed in a convenient 16:9 ratio and has a 160° horizontal and vertical viewing angle. With fully font-serviceable panels for quick and easy onsite installation and maintenance, FLEXUltra operates with a 3840Hz refresh rate to eliminate on-camera scan lines and flicker, and is available in 0.9mm, 1.2mm, 1.6mm and 1.9mm pixel pitch options.

To find out more about the new FLEXUltra with PixelShield product line from PixelFLEX LED, visit the product page at www.pixelflexled.com

An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience.

For more information on the complete line of PixelFLEX LED video walls and video screens, visit pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

Fravert Services creates a free-flowing FLEXUltra LED video display for the new Collat School of Business and Bill L. Harbert Institute for Innovation and Entrepreneurship

Nashville, TN (3/7/2019) – With the opening of a $37.5 million state-of-the-art facility, the University of Alabama at Birmingham recently unveiled the new home of the Collat School of Business and the Bill L. Harbert Institute for Innovation and Entrepreneurship. Designed by Williams Blackstock Architects of Birmingham and Robert A.M. Stern Architects of New York City, the 108,000-square foot educational center was created to provide a modern and innovative learning environment. Wanting an eye-catching display that would acknowledge all those you helped make the new facility possible, the University worked with the visual design specialists at Fravert Services who installed a free-flowing FLEXUltra LED video design from Nashville-based PixelFLEX™.

“Initially, we were brought onto the project through the general contractor, and we began with a visioning session to best understand what type of environment the University wanted to create,” began Drew Fravert, Project Manager, Fravert Services. “Since they had been in their old facility for quite some time, they really wanted the new building to serve as a testament of success to their business and entrepreneurship programs. Additionally, they wanted to recognize the donors who funded the construction in a unique way, so we created a completely custom LED video design using a series of FLEXUltra LED video tiles.”

A dynamic, high definition and curve-able LED display, the FLEXUltra allows boundless opportunities to create an unforgettable video experience with each frame manufactured specifically for the installation. Utilizing the ideal tile size for deployment of both 16:9 and 4:3 video ratios, FLEXUltra has a 160° horizontal and vertical viewing angle which offers one of the highest off-axis viewing angles in the industry, and the fully front-serviceable panels allow for quick and easy onsite installation and maintenance. With a 3869Hz refresh rate, FLEXUltra panels are available in 1.2mm, 1.6mm and 1.9mm pixel pitch options.

“When we started the design process of how to incorporate the digital display into the lobby, we went through the standard rectangular concepts, but it just wasn’t representative of the innovative nature of the school,” continued Fravert. “Knowing that LED video gave us the ability to be more creative, we started toying with the idea of using the individual PixelFLEX modules to create something truly interesting. Since this would not only serve as the donor wall, but also a recruiting tool for perspective students and faculty, the custom nature of the design would allow us to best demonstrate where the University is headed, and what it means to be a student at the school.”

As Fravert Services began to lay out the conceptual design for the custom video display, it not only needed to be unique, but it had to be functional as well. Drawing upon the idea of the student’s journey through the educational process, they were able to design a free-flowing, yet practical digital experience.

“Within the custom display, we still needed to provide the University with a space to show traditional 16×9 video, so we also needed to create a center screen as well,” added Fravert. “We started playing with the concept of students entering as individual freshmen, and then graduating as a part of something larger than themselves. If you look at the display from the right to left, as you enter the building, it flows from a fragmented display with individual tiles, into a more traditional design where there are more tiles grouped together. This gives the University the ability to showcase both custom content and their traditional video elements as well.”

Ready to begin the installation of the LED video design, Fravert understood that there would need to be a good line of communication between all parties involved. In a new construction application with custom features and design requirements, the team was able to successfully work together to create a truly unique lobby atmosphere.”

“Since we wanted to physically integrate the display into the building itself, we had to have a lot of coordination between the architects, general contractor and electricians so that the FLEXUltra tiles could be flush with the wall,” explained Fravert. “The wall itself is a sort of ‘false-wall’ with a five-inch gap behind it where all of the electrical conduits and data connections run back to a central server that powers everything. The University is then using an Adobe After Effects template to drop-in different video elements or custom graphics which create a dynamic and exciting digital experience from the moment you enter the building.”

Now open, the new home of the Collat School of Business and the Bill L. Harbert Institute is quickly enhancing the learning experience for the next generation of business leaders at the University of Alabama at Birmingham. Knowing the effect that technology can have on an educational or any environment, it is the custom design abilities of LED video that Fravert believes holds its greatest value.

“The application of LED video in any design gives you a lot of flexibility with whatever type of information or graphics you are trying to show to your audience,” concluded Fravert. “For us, we are trying to design more experiential displays, and the PixelFLEX technology simply gives us the freedom to be more creative, which is something we truly value.”

An American-based LED manufacturer, PixelFLEX™ offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

Levi’s Market Street installation by Dallas-based Reflect of two FLEXClear transparent LED video displays operated by the ReflectView CMS receives 2019 SPECTRUM Award

Nashville, TN – 3/5/2019 – The Nashville-based LED video manufacturer PixelFLEX™ is pleased to announce the FLEXClear transparent LED video technology has been recognized by design:retail Magazine for the “Best Retail Technology” in the inaugural SPECTRUM Awards. Installed into the Levi’s Market Street flagship location in San Francisco by the experiential design team at Dallas-based Reflect, the system is operated by the proprietary ReflectView CMS, and was voted upon by a panel of independent judges tasked with acknowledging the years most innovative retail design projects and technology solutions.

“As a forerunner in the jean industry, Levi’s really wanted to make a statement and connect with their customers at their flagship location on Market Street in San Francisco,” said Brandie Perkins, Senior Account Manager, Reflect. “Having seen the possibilities of a transparent LED video display, they asked us if we could implement the technology into their new retail design, so we reached out to PixelFLEX about the FLEXClear LED video.”

As a 65-75% transparent LED display, FLEXClear gives designers the ability to offer a truly dynamic experience for consumers. Through its slim, attractive design and its high LED brightness, FLEXClear is perfect for any retail, hotel, shopping mall, or commercial application. With a 100,000-hour LED life and an IP44 rating, FLEXClear installation is quick and easy using spring-loaded Cam Locks for panel interlocking and offers easy back access for any service needs.

Levi’s Client Testimonial

Perkins continued, “They wanted a big experience that would attract consumer attention without impeding the natural light which is essential to the space, so we installed two separate FLEXClear LED video displays, one in each front window. They are mounted to a rod hanging from the ceiling, and we are using our ReflectView CMS to push the content we create to the displays. We are seeing a lot of excitement about the FLEXClear possibilities because it’s a dynamic and impactful display that doesn’t impede light or customer sightlines, all at an affordable price point.”

“In new awards program seeking the best-designed projects and products the retail design industry has to offer, we are very excited to have received a design:retail Spectrum Award,” added David Venus, Chief Marketing Officer, PixelFLEX. “As the visual experience behind the ever-evolving retail environment becomes even more prevalent, we are dedicated to continuing to provide designers with the most innovative and reliable product solutions which will only strengthen their connection with consumers.”

An American-based LED manufacturer, PixelFLEX™ offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

Corporate facilities are putting displays in conference rooms, front lobbies and green rooms more and more these days, and strategy for entertaining clients is big business. How can business owners make their display stand out above the competition and attract the sales, and how can AV integrators and suppliers play into those client trends?

On this episode of LED Talk, we discuss the top four design trends in digital signage and how they’re affecting the market.

Tune in as we talk about how “size matters” as large format displays are becoming a standard among the industry. Everyone seems to be wanting tighter pixel pitch, aiming for full HD, 2K or 4K. Finer pixel pitch products like sub-2mm, even sub-1.6mm, are trending as well.

Interactivity is key, as virtual and augmented reality experiences become our new normal; only about 10 percent of people remember things that they read, but over 90 percent of people can recall things they experienced, a statistic motivating much of today’s content marketing and product purchasing decisions. Touch, motion, and tactile experiences are on the rise, especially in retail and hospitality, where brick-and-mortar are having to keep up with the e-commerce world. Of course, durability and price points can’t be forgotten; it’s a delicate balance.

What are other trends, and how can you integrate them into your displays? And what’s one of the most unforgettable displays we’ve ever seen? Listen to us explain it all.

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