Video walls are becoming a more and more popular tool for creating impactful and dynamic experiences. Their magnitude and vividness can create a dramatic entrance or backdrop in a variety of spaces and applications. Entertainment venues, retailers, restaurants and corporate offices are all turning to LED video walls to connect with audiences. LED video displays are designed to present users with creative options, which can be overwhelming when trying to decide what will work best for your business scenario. With such a significant investment, it’s important to consider the initial set-up and design, as well as how to optimize your return.

You should always try to future-proof your LED video wall solution. By asking yourself a few simple questions, you can easily set yourself up for immediate and long-term success in your deployment. How easy will it be to upgrade to the latest technology, and how flexible is the platform? Using systems that have standard architecture, including standard PCs and Ethernet networks, are more adaptable, as are software-based systems. Is the product and supplier you are choosing a quality product and what kind of support is offered?

To ensure you get the most out of your investment, we want our customers to consider the following for the best outcomes:

  • Goals
  • Content
  • Installation and layout
  • Functionality

What are your goals?

Define the business case for your LED wall. Determine how it will influence purchases, promote items, entertain, or offer information. There are many uses for LED walls; this is the time to actually write this out in use case form. Set goals for your objectives based on the SMART (Specific, Measurable, Achievable, Relevant, Time Limited) philosophy to visualize the impact of your screens.

What type of content will you display?

This will be directly related to your goals. That purpose will drive the design of your content. If your signage includes a lot of text, you should opt for high contrast (white/black) and a clean font. Background images should be subtle. If your content is more for entertainment value, the focus will be on motion and clarity.

Much of the time, customers just want information. If you can provide this conveniently, it can influence their purchase. This influence was validated in a Cisco IBSG study, finding that 40 percent of shoppers agreed that digital displays, like video walls, had influenced their purchase because it provided them relevant information.[1]

Related to content, there’s also the question of if you will display multiple pieces of content, or one video split up among all the screens? You will need to marry your content expectations with the capabilities of the screen, like 4K resolution for high-quality video visuals.

How will the video wall be installed?

As noted previously, the design has to be easy to update and adjust. It’s not just something you install once and never interact with again. Regular maintenance is recommended as well. This means accessibility is necessary, so make that part of your installation plan. This will allow you to work on the system in the future with minimal down time. Other factors affect installation and placement, including:

Interior vs. exterior

  • Ambient light vs. direct light
  • Sight lines and angles
  • Wall space: consider not only your total space, but also what configurations you can fit into that space
  • Viewing distance
  • Any code requirements for the mounting structure


What kind of functionality will you need for hardware and software?

When choosing hardware, opt for commercial grade LEDs, as they are built for constant use and don’t get overheated. Plus, using a non-commercial screen in a commercial setting voids the warranty. Whether built into the screen or as an attachment, you will need a player or processor.

When determining what software to use, go back to your goals. It makes sense in most applications to play different content at different times, so scheduling is a must-have feature. You should also consider the ease of updating content, which is usually found with a cloud-based system that can be accessed from anywhere.

Find Video Wall Success with PixelFLEX

Developing a video wall is a big task. When well executed, these displays can dazzle and boost your connection with audiences. By focusing on goals, content, installation and layout, and functionality, you create a video wall that will offer the return you expect and be an investment that continues to yield for years to come. When you start planning, rely on the experts at PixelFLEX to deliver a custom creative solution built on reliable digital signage equipment. Learn more about our premier LED displays today.




Digital signage is something seen quite often in the modern world. You probably aren’t wowed by standard LED video display presentations anymore. But there is much more to digital signage than standard video walls or single rectangle displays. With advances in LED display product offerings, Digital signage can take on a whole new form and offer an upscale, sophisticated presence as architectural art with digital content playback capabilities. Displays can blend in or stand out in a variety of applications, offering a look that is beyond the norm.

Marrying Beauty and Practicality

Digital signage solutions, at its roots, is all about communicating with an audience. As a means to disperse messages, this offers architects and designers an ever-changeable canvas. But, it needs to be a complement to space as well. It must look purposeful, rather than an afterthought. To integrate into a setting should not be seen as a limitation. You can do more with the way and shape that signage is installed, delivering beauty, while also delivering the practicality as a communications channel. For example, you could use stunning animated visuals like flowers blooming, snow falling, waterfalls rushing, or clouds parting. This type of content will draw in users with its beauty. You have their attention now, so subtly tie in some relatable message to the visuals.

New Shapes Break the Box

There are many more options to build out displays than ever before. Choose various size screens that allow for custom variations, and create your own layout.  You can then use a rotating image scaled across multiple displays. You may think that only a resolution ratio of 16:9 is suitable for displays. This is just another limitation that many providers may say is the only option. Technology has improved tremendously. Direct view LED displays can use a variety of ratios, depending on what is being displayed and the viewing range and angles. You are no longer subject to a box in your design and deployment of a LED screen.

Creative Options for Many Industries

Don’t think architectural, artistic digital signage fits your industry? Think again. This application has versatility. Healthcare practices and hospitals could use it as a calming method to reduce anxiety, while also offering wayfinding information. Hospitality has already been a fertile ground for creativity, using city scenes as backdrops that get visitors excited about their vacation. Higher education and corporate lobbies are great places to anchor a display to create buzz and excitement for guests, fans  and business partners. With these type of installations, attendees can view the stunning visual display of messages.

In addition to the companies and organizations already taking advantage of LED displays, businesses can design their own display completely customized to their vision and message. Aside from reinventing a brand or community area, LED screens are available to rent with specialized messages for industry events and needs.

PixelFLEX® recently created an installation for the headquarters of Equifax, a consumer credit reporting agency based in Atlanta, Georgia. We used our 1.9mm TrueFLEX™ displays to create a truly dynamic experience. Working with Velocity Productions, we replicated the Atlanta skyline with different size screens in a custom video wall. This striking display could very well be the future of digital signage as art. As the premier LED solutions provider, we invite you to take a look at the project from our portfolio and see what’s possible.

While there’s still nothing quite like watching your favorite team in person, home entertainment systems are getting pretty close. With wider screens and surround sound, some fans may be tempted to stay in for the night rather than fight for parking downtown. Sports venues are no longer able to rely on the game itself to draw in crowds. Instead, the fan experience has taken center stage. By utilizing cutting edge LED technology, stadiums can offer fans an immersive, multimedia experience. Creating an engaging and vibrant culture around the game through the use of LED screens is a great way to keep fans coming back time and time again.

We’re not just talking about the jumbotron. Everything from improving architectural aesthetic to providing an easy to use tool to guide fans through the venue can be achieved through the use of LEDs. Imagine walking into an arena for the first time, but instead of merely filing through security, you are surrounded by a hallway made entirely of screens showing the season’s highlights, past triumphs or an update on other games from around the league. In that hallway, there are even wrapped columns featuring current players portraits, making it feel as if they’re with the fans. It would be an unbelievable first impression.

Here at PixelFLEX, actually built something very similar for the MLB All-Star Fan Fest. Essentially a giant theme park for baseball fans, this event gives fans the chance to meet with their favorite players, watch live broadcasts of sports talk shows, and even participate in training drills. When it was hosted in San Diego, PixelFLEX was tasked with creating an arched entry way into their interactive fanzone. With the help of San Diego based MSI Productions, we developed two screens that were 16 feet high and 25 feet long, arcing elegantly over fans as they walked through. The LED entry way provided an immersive fan experience that many may never forget.

LED screens can be used for more than just entertainment. Bridgestone Arena, for example, turned to PixelFLEX to install a screen above escalators that carry 95% of visitors to their seats. Since Bridgestone is ranked sixth in the world for ticket sales among sporting venues, this screen provided ample opportunity not only for advertisement revenue, but also promotion of their own events as well.

Regardless of whether they are used as maps throughout the stadium, engaging entryways or advertising, LED screens can improve the fan experience, and in turn keep them coming back game after game. As an American-based LED manufacturer with expertise across a wide range of industries, PixelFLEX is dedicated to developing creative solutions tailored to the exact need of any space, be it a conference room or a giant stadium. To see what PixelFLEX LED is capable of creating for your sports venue, visit today!

Design-build specialists J Sound Services creates a premiere acoustics and audio/visual design for the new music venue at Top Golf Nashville using FLEXTour 2.8mm LED video

Nashville, TN (3/27/2018) – Specializing in the design of premiere audio/visual systems, J Sound Services has produced a number of successful integrated solutions for the design-build industry. Recently working with the management team behind the new Top Golf location in Nashville, Tennessee, they were asked to create a custom acoustics and audio/visual design for The Cowan, a two-story live performance music venue. Wanting a high-definition video display to complement the multitude of applications planned for the new venue, J Sound Services installed a mobile and expansive FLEXTour 2.8mm LED video solution from PixelFLEX™.

“This was our first time working with Top Golf, and we were referred through a colleague of ours, Nick Cua,” began Jason Spence, J Sound Services. “Set and lighting designer Chris Lisle, with the direction of Aria Group Architects and Nick, was helping define the experience of the room. From an atmosphere and ambiance perspective, they wanted to have a very industrial looking space, but from a functionality perspective, we knew they would be using The Cowan for touring artists, live recordings, singer/songwriter showcases, and corporate events as well. To create a warm production environment in a stark, industrial room, we paid a lot of attention to the details, which really shows in the design of the FLEXTour LED video system.”

A robust, high-definition and curve-able LED video display, FLEXTour is designed specifically for the rigorous demands of live entertainment productions. With its unique rigging capabilities that allow for traditional and off-set configurations, each 500mmx1000mm tile is fully front-serviceable and its integrated climbing ladder allows for quick access to displays flown high overhead. Built with the highest standard in components including the new NovaStar A8s receiving card, FLEXTour is completely flicker-free making it one of the premier LED video design solutions available today.

Spence continued, “For the LED video, we started by investigating the visual acuity of the space and what content would be shown on the screen. With many types of events, the content would range from full-on HD video imagery to PowerPoint presentations, so we really needed to keep the formatting of the content as simple as possible and we ended going with a 16:9 format.”

With the technology solution now identified, the determination of pixel pitch was yet to be made. On a stage measuring approximately 24 feet wide and 16 feet deep, Spence knew that image quality would be key to the experience behind the video design in the live entertainment venue.

“When we do a video installation, we really try to look at all technology solutions, and when determining the pixel pitch, we knew we needed a clear and crisp, high-definition display,” explained Spence. “We initially looked at both 3.6mm and 2.8mm options and wanting the client to see the performance differences between the two, we went over to PixelFLEX for a factory demo. They set up two walls at opposite ends of the viewing space; on one side was the 2.8mm and on the other a 3.6mm. We all then stood in the middle and it was a pretty quick decision to go with the FLEXTour 2.8mm LED.”

While determining the ideal pixel pitch was a significant part of the technology solution, the functionality of the video system needed to be addressed as well. Since the venue would be used for multiple events requiring various positions of the video system on stage, Spence and his team designed a custom mounting structure which enabled a traveling LED video design.

“In this particular situation, our client also wanted to have the ability to move the LED video screen to various positions on stage for different applications of the space,” added Spence. “To do this, our rigging engineer worked with the Top Golf structural engineers, and they fabricated a beam and trolley system that was connected directly to the building structure. Since the video screen would now be mobile on the trolley structure, we needed a robust LED panel technology that could securely lock together, and the FLEXTour works great.”

Now finished with the installation of the video system, it was time to focus on the backend operation that could provide expansive control options for the design. Understanding that both technical and non-technical personnel would be using the display, Spence designed a comprehensive, yet simple, control system that would allow anyone to quickly get their event going.

“There really is a wide range of functionality in the room from a sound, lighting and video perspective,” admitted Spence. “We have an Analog Way Asender 32 that is feeding the outputs to the sending units, and the inputs are connected to a media server and an auxiliary HDMI TV input. There are also HDMI inputs on the stage and front-of-house so that pretty much anywhere you need to place your source inside the venue, you have a way to connect to the LED video wall. All the switching is done using the Analog Way Web RCS software, and we have a three-camera HD PTZ system as well in case they are doing an event that needs live video. Additionally, if there is a non-technical staff that needs to put something on the wall, we have a Crestron Control system that allows them to easily switch to pre-loaded graphics or connect a laptop to the LED video wall with one-touch ability.”

Completed and ready for guests, The Cowan has begun selling out houses for established touring artists such as the Stone Temple Pilots, George Clinton and Parliament Funkadelic, and the Old 97’s. Knowing they had created a state-of-the-art sound, lighting and video design, Spence was eager to see the reaction of both guests, artists and technicians alike.

“The response has been absolutely tremendous, and people are blown away,” concluded Spence. “From all perspectives of clients and guests, people are having a similar reaction where they stop for a moment to take it all in. We were really given the opportunity to deliver something special and watching the reactions has been the best part. It’s been an overwhelmingly positive response and it’s a great system.”

An American-based LED manufacturer, PixelFLEX™ offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

For more information on J Sound Services, visit, or follow on Facebook at


(Architectural Photography by Michael Baxter, Baxter Imaging LLC)