When planning digital signage projects, there are many factors that must be considered when it comes to screen choice. Primarily, it’s critical to understand that the options—LEDs, LCDs, and projection—are not interchangeable. While LEDs and LCDs have some similarities, projection screens are a completely different type of system altogether. Realizing that you’re not comparing apples to apples is essential, as the application, use, and site are paramount to a successful signage integration.

LEDs: Light Emitting Diode Displays

  • LEDs are built upon columns and rows of individual LED packages.
  • LED colors are more vibrant than LCD with greater contrast
  • LED’s offer the greatest brightness–typically between 4,000 to 8,000 nits–that won’t weaken significantly less with age than other display types
  • LEDs are thin, lightweight, and use less power
  • Direct view LED displays are available in more sizes than other screens—ultimately giving more creative freedom for screen configuration and size
  • With LED pixel pitch available in sub 1MM to 100MM configurations, LED resolution resembles that of a flat panel and everything in between.
  • The higher the brightness of the display, the more direct sunlight it can compete against—specifically beneficial for outdoor displays

LCDs: Liquid Crystal Displays

  • LCDs have the highest resolution of the three options, but with much lower brightness—300 to 2,500 nits—making them ideal for up-close viewing
  • The larger the size, the heavier and more fragile the LCD screen which directly correlates to overall weight of displays
  • LCDs can be tiled together for a wall, however, there will be seams between bezels
  • LCD flat panels are available in 1080P and 4K UHD resolutions—the higher the resolution, the more pixels per inch, and the closer the viewer can be
  • Common LCD sizes range from around 10” up to 95” diagonal

Projection Screen: A Surface & Support Structure to Display Projected Images

  • Projectors are required to transmit the image to a projection screen
  • Because images must travel to the viewer’s eye, there’s a larger expanse in which the brightness and visibility of projected images can be diminished, resulting in image clarity and crispness challenges
  • Over time, a projector loses brightness, affecting its ability to properly display saturated colors like black
  • Upkeep and maintenance is more prevalent to keep your projection display system running at its full capabilities.
  • Projectors lack the contrast capabilities of LED 

Lighting Considerations: Lights (Natural and Artificial) Influence Screen Selection

  • LEDs are recommended if the space is located outside or will be filled with natural light
  • While it doesn’t impact the visibility of LED images, ambient lighting makes a projected image more difficult to see
  • Ambient light on TV style video walls can have glare and reflection ultimately diminishing effectiveness
  • Depending on the area, LEDs may not even need to display at their highest brightness, adding to their longevity and less consumption of energy

Image Definition and Sizing

  • LEDs and LCDs support HD (high definition) with no challenges
  • Projectors typically only support standard definition or cannot display HD images at full resolution. Higher resolution output projectors can be extremely costly
  • Projectors, however, can easily display images of all sizes, from small to extremely large
  • LED panels only range from about 60 inches to 90 inches at the large end of the spectrum, but can be stacked to create larger composite images
  • Depending on application text playback can determine the resolution of display needed to accomplish effective content reproduction

Set-Up and Usage

  • LEDs and LCDs are much easier to set-up and quicker to turn on than projector displays
  • Projectors are limited in how and where they are used, requiring a video source connection, unimpeded space between the screen and projector, and high mounting in the back of a room or display area—low hanging objects in a venue will obstruct projector set-ups

Maintenance and Cost of Ownership

  • For maintenance, LED repair is straightforward, often just a software update will suffice, while replacing a module or broken bulb necessitates little effort
  • LCDs may require manual calibration and aren’t able to be serviced in the field
  • Projectors typically must be sent off for repair, resulting in downtime
  • Long-term reliability goes to LEDs, which last up to 100,000 hours before suffering dimming issues
  • LCDs only run for 30,000 to 50,000 hours before degradation leading to issues such as image burn in
  • LEDs are more expensive purchases than LCDs, but due to the probable repairs and less lifetime usage of LCDs, LEDs have a lower total cost of ownership


Which display is right for your project?

There is often a misconception around LCDs, LEDs and projector displays. LEDs and LCDs are similar, but still have differences that matter to specific applications. Each system has advantages and disadvantages, and the one that’s right for you depends on your needs and what you are ultimately trying to accomplish.

PixelFLEX® provides custom LED display solutions for multiple applications. No matter the use of space, our expert team works with you to design the best LED signage for your needs within the budget and constraints you have. Check out our line of LED solutions and how they can work for your next project.

How does LED display stack up against other technologies? Check out our LCD vs. LED and Projection vs. LED infographics.

Digital signage in retail has been growing steadily for the last decade. The growth is partly in response to the many different and unique applications available to retailers. One segment that is poised for exponential expansion is the transparent digital signage market. According to a report by Research and Markets, from 2017 to 2021, the compounded annual growth rate for this sector will increase by 28.7%.[1]

What is Transparent Digital Signage?

The descriptor transparent in Transparent Digital Signage is used because the display is a glass window integrated with a touchscreen and an alternate light source that does not block the display, allowing light to pass through in both directions. This is different than standard LCD screens that have backlit components which illuminate the pixels on the screen, thus creating visibility to viewers.

Transparent displays are gaining in popularity due to their lower power consumption, consuming roughly 10% of the power compared to a traditional LCD display. And with cathode, anode and substrate transparent components, these ultra-thin displays are designed to be more flexible in comparison to other screens. They also allow for 3D content, which has become a highly sought-after feature for retailers. When brands can use 3D advertisements, it changes the way in which they are able to convey ideas and engage with users. These displays also offer tools for easy communication, delivering a positive customer experience.

How Can Retailers Use Transparent Digital Signage?

The application of transparent screens is varied, depending on the goals and type of experience to be created. For instance, leveraging transparent signage in merchandising to introduce and advertise the features of new products is a rapidly emerging trend. In this application, the product is positioned within a display with a screen that shows videos, graphics, and/or text placed directly behind it. And because these screens don’t hinder natural light, many retailers are using this signage as storefront window displays

FLEXClear Delivers Transparent Opportunities

With a 65%-75% transparent LED display, FLEXClear offers numerous options for creative applications that meet all security codes and regulations. And FLEXClear’s slim design and rich brilliance provide vivid content visibility without sacrificing daylight.

Learn more about the features and benefits of FLEXClear and how it can invigorate your space today.



[1] https://www.researchandmarkets.com/research/4jx6nb/global

Ponto Solutions Design Principal Matt Abbrederis creates a dynamic, high-definition video display atop the Paris Las Vegas Hotel & Casino with FLEXUltra 1.9mm LED technology

Nashville, TN (3/15/2018) – Located on a 10,000-square-foot deck overlooking the Fountains of Bellagio, Beer Park at the Paris Las Vegas Hotel & Casino provides an exciting rooftop experience. With over 100 eclectic beer options, including 36 beers on tap, the developers of the flagship location wanted the outdoor atmosphere to be a shining example of how to best enjoy the Las Vegas life. In this environment, they now needed a high-definition video display to be a focal point in the dynamic audio/visual design, so they worked with the design specialists at Ponto Solutions who chose a FLEXUltra 1.9mm LED video solution from PixelFLEX™.

“The restaurant/bar design market is a big industry for us, and we were very fortunate to have the opportunity to work with the developers of Beer Park,” began Matt Abbrederis, Ponto Solutions. “They really wanted this location to be a premier entertainment experience through an environment that’s exciting and upbeat. They also wanted to be able to draw people in off the Las Vegas strip, so we put together a complete audio/visual package that would help them accomplish all their goals, which ultimately included the high-definition FLEXUltra LED video display.”

A dynamic, high-definition and curve-able LED display, FLEXUltra allows boundless opportunities to create an unforgettable video experience with each frame manufactured specifically for the installation. Utilizing the ideal tile size for deployment of both 16:9 and 4:3 video ratios, FLEXUltra has a 160° horizontal and vertical viewing angle which offers one of the highest off axis viewing angles in the industry, and the fully front-serviceable panels allow for quick and easy onsite installation and maintenance. With a 3869Hz refresh rate, FLEXUltra panels are now available in numerous pixel pitch options ranging from 1.2mm up to 4.0mm.

Abbrederis continued, “In our initial design concepts, we wanted to wrap the LED video around the entire center bar to resemble the NHL center-ice or NBA center-court scoreboards. Since this was the inaugural Beer Park location, we ended up first installing a 4-panel LCD wall. After things got up and going, they saw the need for the LED video, so we flew them down to Nashville to show them the PixelFLEX technology. Once they saw the FLEXUltra solution for themselves, we got approval to swap out all the LCD panels with the 1.9mm LED technology, and they love it.”

Ready to begin the installation of the new LED video system, Abbrederis knew that the numerous challenges of living in the Las Vegas desert might present a series of obstacles. Wanting to ensure the longevity of the system, they next created a custom enclosure and mounting rack to match the specs of the FLEXUltra LED video display.

“This is an outdoor environment and in Vegas that’s a bit unique,” explained Abbrederis. “You have high winds blowing sand, 120-degree summer heat, spring and fall rain storms, and then it even gets cold in the winter with snow every once in a while. Needing a way to best protect the system, we worked with PixelFLEX and a local fabricator to create an outdoor enclosure, with a custom mounting rack, that allowed us to easily install the FLEXUltra LED.”

As the integration of the new system could now move forward, the goal was to make the rooftop design as flexible and truly unique as possible. Keeping both the experience of the guests and the management team in mind, Abbrederis created an easy-to-use audio/visual package which is conveniently controlled through a handheld tablet.

“The LED video wall is now being driven by a Crestron system which gives us a great level of flexibility,” added Abbrederis. “On the HD LED video wall, we can now use it as one large display, or we can break it up and show up to four different pieces of video content at once. We then have an audio system that can intelligently read the decibel levels throughout the space to give us a nice and even distribution of sound across the entire rooftop with no hot spots. The complete A/V system is then controlled off a tablet that the employees can use to change the channels, break up the video and audio zones, and then also adjust volume in fully integrated operating system.”

In an ever-evolving world of consumer engagement, Abbrederis believes that LED video technology is a key design element for an innovative and modern customer experience. Looking at the technology from both a performance and functionality perspective, he is quick to note its multiple advantages for a more successful and memorable visual display.

“In this application, reliability was certainly the key, and the overall reliability of LED video is much greater than other large format displays,” Abbdrederis admitted. “Additionally, the imagery of the LED video is seamless so that you don’t have varying colors, and the installation is a lot easier because you are essentially using one big mount instead of individual mounting LCD displays. Plus, if one LCD display goes out, you have to replace the entire display. With LED technology, should you have a panel failure, you just pop it out and place in a new one, so it minimizes your down time and you get a better-quality display.”

Ready to now showcase the new FLEXUltra LED video system to the developers of Beer Park, Abbrederis was excited to fully demonstrate how it would enhance the open-air atmosphere. While also understanding that the final result would ultimately be determined by the allure of the system on the guests, he is confident about the lasting effects of LED video technology in this type of entertainment environment.

“Once they saw the result of the new system, they knew why we were pushing an LED video solution in the beginning of the project,” concluded Abbrederis. “The brightness, the clarity and the technology all make a statement in your facility, which customers really appreciate. We started quoting LED video about 18 months ago, and what we have found out is that if you have a high-definition LED video display in your venue, guests are going to more significantly enjoy the experience.”

An American-based LED manufacturer, PixelFLEX™ offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

Walking into the lobby of your building, what is a guest’s first impression? You may have beautifully tiled floors and elegant furniture, but what kind of visual experience are you creating?

When clients or prospective employees walk through your door, their eyes will initially be drawn to your walls. While paintings of abstract art or murals that depict your brand are nice accents, a premium digital display offers a unique opportunity to both communicate and vaunt everything that’s great about your brand. With content that can be changed regularly, allowing you to tailor messaging, digital displays offer advantages that still art simply cannot compete with.

How to Integrate LEDs Into Your Lobby Experience

There are many ways to use LEDs to create a one of a kind guest experience, including video walls, dynamic art, interactive elements, and personalization.

  • LED Video Walls

You’ve got walls, so use them! An LED video wall can make a striking first impression. Video walls show off your brand’s affinity for technology, bringing huge impact to your space with colorful, vivid imagery related to either the products you create or your brand’s story.

  • Digital Signage as Art

Using LEDs as art isn’t new; in fact, digital media is just another form of visual expression. Hotels in Las Vegas have implemented digital signage for years, while those who’ve visited The Cosmopolitan Hotel may remember their snow scene lobby displays. It’s best to employ a creative services department or mixed media artists when creating this type of content.

  • Interactive Displays

Immersive experiences are becoming very popular in corporate office lobbies, and there are many ways these collaborative kiosks can be deployed. For instance, creating a vibrant, interactive historic company timeline that allows visitors to touch different years and see imagery and content related to that year’s activities is far more engaging than a printed static timeline. These displays can also include other interactive applications such as wayfinding, Q&A, and fun facts.

  • Personalized Communications

Personalized messaging customized to specific clients, prospects, or visitors can differentiate your organization from the pack. Content can be as simple as a welcoming message, or perhaps even a short video that demonstrates how your organization works with partners. Little nods of personalized recognition let your guests know they’re appreciated.

PixelFLEX has been creating and delivering LED display solutions, including corporate lobbies,  to fit the various needs of myriad businesses for years. See how PixelFLEX reimagined the Equifax headquarters in Atlanta, Georgia.

Today’s marketing clients are questioning the effectiveness of broadcast and digital media buys, as consumers continually find new options to easily skip, mute, or block TV and digital ads. That’s why more and more agencies are turning to experiential marketing. For example, AgencyEA co-founder Fergus Rooney has seen clients increase their experiential spending 10 to 14 percent year over year. Attending an event or sharing an experience with others is a decision. And in a sense, it also constitutes a purchase using the currency of time. Digital LED displays are a powerful tool for innovative brands looking to create a memorable immersive experience.

PixelFLEX is an American-based LED manufacturer that offers creative solutions, reliable products, and dependable service for their industry-leading LED display technologies. Here are some amazing examples of where PixelFLEX has helped create immersive experiences with their LED displays:

  • Plein Sport, based in Europe, is the world’s first luxury active sportswear brand. They focus on men’s and women’s shoes, clothing, and accessories, telling their customers to “Expect the Unexpected.” With German partner ASB Glass, PixelFLEX installed an interactive LED sports floor in Plein Sport stores to help increase customer engagement and entice passing customers to stop in and shop.
  • Air Jordan, endorsed by and created for the all-time great Michael Jordan, is one of the most iconic footwear and athletic clothing brands in the world. To create an impact for the unveiling of the Air Jordan 31 release in Las Vegas, VT Pro Design and PixelFLEX teamed up to produce the world’s first regulation, interactive LED basketball floor, rated for game play.
  • Converse is one of the world’s largest and most recognized shoe brands. They are perhaps most famous for their iconic shoe, the Chuck Taylor. So when Converse unveiled the Chuck Taylor II, a long-awaited sequel to the original 98-year-old sneaker, at an event in South Boston at their headquarters, they wanted to make an impact. To engage visitors and create a focal point for the event, PixelFLEX created a freestanding LED tunnel entrance.

To draw in customers and engage them, major brands are increasingly turning to experiential marketing. An LED display from PixelFLEX can play a huge role in creating an immersive experience.

PixelFLEX became a trendsetter in the LED industry by offering high quality, custom made, durable products to customers worldwide. We were founded on our revolutionary light-weight, flexible FLEXCurtain, which fulfilled a need for the always-evolving touring market. Since then, PixelFLEX has developed a full line of FLEX series permanent install and rental/staging products including FLEXUltra, TrueFLEX, reFLEXion, FLEXLite NXG, FLEXLite II, FLEXLite Plus, FLEXStorm, FLEXClear and FLEXCurtainHD. In addition to our current line of products, we work with architects, designers, engineers, and consultants to develop custom LED solutions for each and every customer, while also providing top-tier customer support throughout the entire experience.


To learn more about what PixelFLEX is capable of creating, visit pixelflexled.com/portfolio today!