It should come as no surprise that the hospitality industry is highly competitive. Any advantage possible is needed to ensure that guests have a positive experience from the moment they walk through the door. Studies have shown that it only takes a few minutes for a guest to develop an impression of the hotel that can positively or negatively affect the entirety of their stay. While steps like improving front desk service to ensure smooth check-ins or leaving welcome packages for guests are certainly important, hotels are seeking new ways to compete with the growing number of overnight alternatives like AirBNB, as well as traditional competitors.

For many, LED signage solutions provide an opportunity to improve the overall guest experience in a visually engaging way. A video wall in the main lobby, for instance, can be utilized to remind guests about upcoming events, give advice on local tourism attractions, and even function as an opportunity for paid advertising. Some hotels have begun establishing a live social media feed that displays pictures and posts from their guests based on a hashtag, providing a unique way to connect with guests while simultaneously reaching a much wider audience via social media.

On a purely utilitarian level, digital signage can be placed strategically throughout the hotel to provide guests with easy to follow directions. Whether they are trying to find their room or the quickest route to the pool, having interactive LED displays will avoid the frustration guests can face when they find themselves wandering around without any idea of where to go. For hotels that host large conferences, this technology also offers the added benefit of displaying the day’s itinerary with unique, event-specific branding.

As the customer base for the tourism industry becomes more tech savvy, having amenities that cater to their preferences is increasingly important. Digital displays can advertise a hotel’s lesser known premium services, and even advertise options for room upgrades that customers may not have otherwise been aware of. Not only that, beautifully designed video displays are an aesthetic advantage to help draw in new clientele. Adding in an interactive option to your displays also provides the ability to implement a digital kiosk based check-in service. As odd as it may sound, adding this simple service actually draws in new customers, with surveys finding that over a third of guests prefer hotels that offer a simpler, technology-driven check-in option.

As the hospitality industry undergoes rapid technological changes, hotels have to adapt to stay ahead of current trends. By integrating digital LED display solutions into multiple facets of their day-to-day operations, hotel managers can vastly improve the overall customer experience. With industry leading technology, PixelFLEX ® provides hotels with easy to use, intuitive LED display solutions that provide a much needed advantage over the competition.

To find out how PixelFLEX ® can help you reinforce your brand, visit https://pixelflexled.com/retail/ today!

Director of Media Chris Clark works with the Nashville-based LED video manufacturer to upgrade an antiquated LCD system with high-definition FLEXTour 2.8mm LED

 Nashville, TN (2/19/2018) – Located in Warner Robins, Georgia, Southside Baptist is a congregation filled with uplifting music, encouraging messages, and an atmosphere of family unity. Built on a foundation of excitement in sharing their faith, the church recently upgraded their antiquated LCD video system in a move to pave the way for a heightened worship experience. Working with the Nashville-based LED video manufacturer PixelFLEX™, Southside Baptist is now enjoying the multitude of performance and maintenance benefits provided by a high-resolution FLEXTour 2.8mm LED video display.

“In our previous design, we had an array of twenty-four 65-inch LCD TV’s, with a 2-inch bezel around each unit, so you can only imagine our challenges and frustrations,” began Chris Clark, Southside Baptist Director of Media. “With the LCD display, it was impossible to create a seamless image, and it looked a bit clunky and cheap. Since I go to a lot of sporting events, I knew LED video would be an ideal solution, and we couldn’t be happier with our new high-definition, video system from PixelFLEX.”

A robust, high-definition and curve-able LED video display, FLEXTour is designed specifically for the rigorous demands of live entertainment productions. With its unique rigging capabilities that allow for traditional and off-set configurations, each 500mmx1000mm tile is fully front-serviceable and its integrated climbing ladder allows for quick access to displays flown high overhead. Built with the highest standard in components including the new NovaStar A8s receiving card, FLEXTour is completely flicker-free making it one of the premier LED video design solutions available today.

Clark continued, “During our initial research, we also thought about the possibility of using a projection system, but it’s simply not as bright as LED video, and you have to worry about regularly changing bulbs. LED video is just better all-around, from both a maintenance and performance perspective, and after meeting with PixelFLEX, I knew that no matter what LED product we chose, it would be a PixelFLEX solution because working with them is like working with a friend.”

Getting started on the initial design, Clark knew that the size of the screen might present a small challenge. With a custom configuration needed to fit into the worship design, Clark also wanted to make sure that the image quality was something that no one in the congregation would forget.

“Physically speaking, we have a pretty odd shaped area where the video display hangs that is a little wider than a standard 16:9 format, roughly 29-feet wide and 11.5-feet tall,” explained Clark. “Since we didn’t want to change anything else about our worship design, I gave PixelFLEX our dimensions to see what they thought. We didn’t necessarily have a particular pixel pitch in mind either, but we really wanted something that was going to be colorful, bright, and completely clear. After that, they gave me a few options, and we chose the FLEXTour 2.8mm, which is insanely good.”

Now that the design was ready to move forward with a FLEXTour solution, it was time to mount the new system. Using the existing truss structure that was already in place for the old LCD displays, the team was able to quickly assemble the new LED video wall and get it ready for content.

“I am the full-time video technician at Southside Baptist and then we also have a volunteer crew that assists as well,” added Clark. “During the installation, the FLEXTour system went together very easily, and as far as control, we come straight out of a computer running ProPresenter, into the PixelFLEX sending unit, and then to the LED screen in a very simple process. We are now using it for just about everything that you can think of, and it’s completely changed the experience for our congregation.”

In a digital world where people are engaging with dynamic content in all phases of their lives, LED video is continuing to show how drastically it can enhance any worship experience. Behind the screen, Clark is quick to explain that LED video not only enhances the viewers experience, but it also simplifies that of the technician.

“I’ve worked with a lot of different video technologies, and LED video is not just better for the experience of the people, that’s obvious, but it’s better for those who have to operate and maintain the system as well,” concluded Clark. “I don’t have to worry about replacement projectors bulbs every three months as you would with projection, and with the LCD TV’s it was impossible to match the color and brightness of each unit. The process of actually using LED video in your worship design is 100-times easier, and the experience is also 100-times better. It’s simply a complete game-changer all the way around.”

An American-based LED manufacturer, PixelFLEX™ offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

 

Senior Systems Engineer Chas Thornhill creates a bright and maintenance-free FLEXLite II LED video display for the new 8-screen Indie film experience in New York City

Nashville, 2/12/2018 – Known for their award-winning historic and contemporary theatre locations, Landmark Theatres is the largest theatre chain dedicated to showcasing and marketing independent films nationwide. Originally founded in 1974, Landmark now encompasses 53 theatres in 27 markets, including the new Landmark at 57 West in New York City. Designed as a shining example of the Landmark commitment, the theatre group wanted a large video display to attract the attention of those passing by, and they did so with the assistance of Dallas-based Reflect using a FLEXLite II LED video display from PixelFLEX™.

“We have worked with the Landmark Theatre group for a number of years now, but this was the first time they would be using LED video,” began Chas Thornhill CTS, Reflect’s Senior Systems Engineer. “The original design was specified as an LCD video wall, but with the size of the display, and the fact that it would be competing with ambient sunlight, we convinced them that it would be best to go with LED. Additionally, the height above the ground would make an LCD option difficult to maintain, so with the FLEXLite II LED video not only would it be brighter, but it would also be a much more maintenance-free experience.”

FLEXLite II LED from PixelFLEX™ is an economical and dynamic solution which provides both indoor and outdoor solutions ideal for any commercial environment. With its bright, dense display and high refresh rate, FLEXLite tiles are calibrated directly out of the box to ensure perfect color and brightness. Available in 2.6mm-6.25mm pixel pitch options, the easy access back panels allow for simple on-site repairs without the hassle of removing the entire back of a tile.

Thornhill continued, “In the physical design, they wanted to set the video display back from the lobby window about 48-inches, because anything closer would be considered an outdoor sign and require additional permitting. In doing so, there was no physical wall to mount the LED screen onto, so we designed a truss system that would be mounted between two concrete columns. Once we had the design completed, we sent the specs to the architect who dropped them into their revised drawings. Then after the General Contractor mounted the truss system, we came in and were able to quickly assemble the LED wall in between the truss pieces.”

As the team got to work completing the installation, the finished FLEXLite II LED video display measured approximately 3-meters wide and 6-meters high. Now focused on the controls for the system, the wiring for power and data were included into the Reflect design specification, which would also provide simple, web-based updating for the visual content.

“For control, we installed a ReflectView media player and a PixelFLEX SU401 sending unit in an IDF rack approximately 100-feet away,” added Thornhill. “The electrician then ran all the power and Cat6 cable we specified from the IDF to the display. Since the display will be used for the promotion of upcoming movies and other internal campaigns for the theatre, the cloud-based ReflectView system allows the content to be pushed to the theatre from an outside location so the staff does not have to worry about updating onsite.”

With all construction and installation projects now finalized, the Landmark at 57 West opened its doors to the new state-of-the-art, eight-screen movie theater located in Manhattan’s Far West Side. Ready for eager movie-goers who were excited to enjoy the latest Landmark Theatre experience, Thornhill knew the FLEXLite II LED video display would not disappoint.

“We are currently running the system at about 65% brightness and getting somewhere in the neighborhood of 1600-1800 NITs, which makes the screen easily visible during the day, and at night, it lights up the whole street,” concluded Thornhill. “In a new construction project, the LED video screen was one of the last elements to go in, and we had the full install complete in only two days, which they greatly appreciated. Early on in the process, we brought the Landmark Theatre team over to our office to show them the power, performance, and reliability of an PixelFLEX LED video display, and once they saw its numerous advantages, they were absolutely sold.”

An American-based LED manufacturer, PixelFLEX™ offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX™ offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX™ is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX™ LED video walls and video screens, visit PixelFLEX™ at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

 

Vectorworks users can now access PixelFLEX product symbols, images and specifications for entertainment, architectural or commercial designs

Columbia, MD (February 12, 2018)In an effort to better provide ready-to-use LED video solutions for your entertainment, architectural and commercial designs, PixelFLEX™ is proud to announce that it has joined the Vectorworks, Inc. software content community. Used by over 650,000 designers worldwide, the design symbols, images and specifications for the PixelFLEX FLEXTour, FLEXLite Plus and FLEXCurtain HD video solutions, including accessories, will be available for download in all Vectorworks CAD and BIM design programs beginning in March.

“As we have continued to expand our LED video solutions into a multitude of different markets, it has become imperative that we provide designers with the tools necessary to quickly complete their designs,” said Jon Chavez, technical director at PixelFLEX. “We have been very fortunate to have many talented professionals incorporate our solutions into their design portfolios, and our partnership with Vectorworks will only allow them to further their creativity.”

A Nashville-based LED provider, PixelFLEX offers creative solutions and dependable service for their award-winning LED video display technologies. Working with architects, designers, engineers and consultants, PixelFLEX LED video solutions can create a one-of-a-kind design for any tour, live event or permanent installation, and can be downloaded through the latest updates of the Vectorworks design software.

Vectorworks is a global design and BIM software developer serving professionals in the architecture, landscape and entertainment industries. With their 2D/3D cross-platform software, designers can build data-rich, visual models without sacrificing the design process, while collaborating efficiently throughout a project life-cycle.

“LED video walls are arguably the fastest growing part of the live event world,” said Chris Baccala, content development manager at Vectorworks. “This partnership with PixelFLEX will give Vectorworks users a massive advantage in accuracy, speed and flexibility in designing events and installs, as well as retail and hospitality projects.”

This content is exclusively available to Vectorworks Service Select members now with rollout to all users in Vectorworks 2019 software this fall.

For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

About PixelFLEX

An American-based LED manufacturer, PixelFLEX™ offers creative solutions, reliable products and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on FacebookInstagram or LinkedIn.

About Vectorworks, Inc.

Vectorworks, Inc. is a global design and BIM software developer serving over 650,000 professionals in the architecture, landscape and entertainment industries. Since 1985, we’ve been committed to helping designers capture inspiration, nurture innovation, communicate effectively and bring their visions to life. With our cross-platform software, designers can build data-rich, visual models without sacrificing the design process, while collaborating efficiently throughout the project life-cycle. Headquartered in Columbia, Maryland, with offices in Atlanta, Georgia, Newbury, England and London, England, Vectorworks is a part of the Nemetschek Group. Learn how we empower designers to create experiences that transform the world at vectorworks.net.

 

Design Engineer Drew Breland installs an outdoor FLEXStorm LED video display designed to enhance the game-day atmosphere near the University of Alabama

Nashville, 2/12/2018 – Operated by The Scion Group, The Nine at Tuscaloosa is a high-quality apartment community with a full set of innovative and luxurious amenities. Located only a short distance from the University of Alabama, The Nine also includes a resort-style pool complex where the residents and their guests can enjoy the finest in outdoor living. Now wanting a high-definition visual element to complete the poolside environment, especially on game day, the management team called upon the design specialists at The ESB Group who installed an IP-65 rated FLEXStorm LED video display from PixelFLEX™.

“The Nine is a privately-owned, upscale apartment complex located near the University of Alabama that has created a truly unique living environment,” began Drew Breland, Solutions Architect and Design Engineer, The ESB Group, Inc. “Inside there is a spacious lobby where tenants can enjoy a luxury clubhouse, a Starbucks Internet café, or even a virtual golf course. Outside, the property has a beautiful resort-style pool complex which is completed by the HD FLEXStorm LED video display.”

Built to withstand adverse weather conditions while still providing a truly breathtaking experience, the fully IP-65 rated FLEXStorm LED can be utilized for outdoor advertising, entertainment, and much more. With its adjustable sensors that communicate directly with the cabinets control system, FLEXStorm has variable brightness offerings between 6500-7500 Nits to look its best day or night. Additionally, using cloud-based content management, updating the FLEXStorm is simple and easy with the click of a button, and the fully front-serviceable panels allow for quick access to the electronics and data control for any onsite service.

Breland continued, “The FLEXStorm LED measures about 20-feet wide, and it’s positioned so that no matter where you are in the courtyard, you can easily see the screen. We then prewired for a dedicated poolside audio system that can work in conjunction with the FLEXStorm for a complete outdoor A/V design.”

With the LED video solution now identified, the team at The ESB Group was ready to begin the build-out of the retrofitted, poolside LED video display. Knowing the ideal placement, a permanent structure was created prior to their arrival, which made for a quick and easy install.

“To create the permanent mounting structure for the FLEXStorm, the management team brought in an engineer who welded together an aluminum frame that anchors directly to the concrete patio,” explained Breland. “From an installation standpoint, I really like how the FLEXStorm comes ready to assemble in the back box, which allowed us to quickly assemble the first row. Once we got that first-row level to the aluminum backing frame, it was as simple as stacking blocks.”

As the final LED panel was put into place, it was time to run the controls that would bring the new outdoor living experience at The Nine to life. Benefitting from the AV system control room that already existed in the luxurious lobby, it was a simple power and data cable run that made the FLEXStorm LED fully operational.

“The controls for the FLEXStorm system are coming off a tuner box that is located inside the clubhouse control room where they also control all of the interior A/V as well,” added Breland. “This really was an ideal location, so we connected the NovaStar processor to the TV tuner and it allows them to use the FLEXStorm LED video display in a traditional TV format.”

With University of Alabama football season quickly approaching, the outdoor FLEXStorm LED video display was now complete. Designed specifically to enhance the poolside experience as the Crimson Tide takes the field, the FLEXStorm LED is ready to play, no matter if it’s an afternoon or nighttime kick-off.

“All the guests absolutely love it and they keep calling it their outdoor big screen,” concluded Breland. “Additionally, no one has to ever worry about changing the brightness of the display since the FLEXStorm technology will automatically adjust to the optimum viewing brightness. It really does provide a great living experience when everyone is outside, with the grill’s fired up, in a community tailgate-party watching the University of Alabama football game on a 20-foot LED TV.”

 

An American-based LED manufacturer, PixelFLEX™ offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX™ offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX™ is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX™ LED video walls and video screens, visit PixelFLEX™ at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

Without a doubt, video walls look cool, but ad features, including duration, legibility, and motion, can be either an asset or a liability to an LED video wall display. If the content isn’t thought through or expertly created, the novelty will quickly fade. Professionally created, captivating content is necessary to achieve LED video wall success. More, content determines what hardware will be needed. Prior to purchasing an LED video wall, it’s important to take in to account several factors.

First, the resolution of an LED video wall is influenced by its size, and can greatly affect content strategy. The larger the size, the lower the resolution. Therefore, content should be Pixel-perfect to the screen’s physical resolution. For example, take an LED wall made of 30 3.9mm LED panels, positioned 10-wide and 3-tall. If each panel is 500mm by 1000mm, and each panel has a physical pixel resolution of 128 x 256, the total wall resolution will be 1280 x 768, making it a 2 x 2 wall with a 4K display that requires 4K (not HD) images and videos. These varying elements must be taken in to consideration when choosing the right images for a video wall.

Secondly, knowing the typical viewing distance is crucial – creating text too small to be read, or so large that it’s blurry, is a common mistake. In addition, color contrast increases legibility as well. An experienced content designer knows the correct sizes, styles, and sharpness to create the most effective, compelling LED digital signage.

Third, while the average TV commercial is 30 to 40 seconds long, video wall audiences are usually in motion themselves. Ad content should be edited accordingly, lasting no more than 10 to 15 seconds each.

Finally, the key to any video wall’s success is continuous originality. Ads that are constantly displayed tend to be ignored over time. Including fresh daily content, such as weather, fun facts, or random quotes, will increase eye traffic, and can even generate chatter about a video wall.

The bottom line is that resolution, legibility, color contrast, pixel pitch, content and duration must all be factored in when making decisions about a video wall. PixelFLEX®, an America-based LED manufacturer, offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. At PixelFLEX®, we strive to fully fathom how each display will be used to provide quality LED wall solutions that creatively embrace our client’s objectives.

 

To learn more about how PixelFLEX®, the LED solutions provider, can make your vision a reality, visit us at http://PixelFLEXLED.com today!

 

HC Media Studio 101 debuts with an exciting LED video display which illuminates downtown Haverhill, Massachusetts, using FLEXLite NXG 3.9mm LED video technology

Nashville, 2/6/2018 – As the cable access provider for the City of Haverhill, Massachusetts, HC Media is a non-profit corporation developed to provide residents and other non-profit institutions access to the medium of television. Recently unveiling their new Studio 101 located downtown in the Harbor Place building, HC Media wanted to create a captivating visual display that would excite the entire community and illuminate the revitalized downtown district. Working with Fishbrook Design Studio, the digital display needed to be bright and powerful with a distinct 90-degree design capability, so they chose FLEXLite NXG 3.9mm LED video from PixelFLEX™.

“HC Media Studio 101 is a new studio and performance space designed as both a live recording and educational facility for the community of Haverhill,” began Matt Belfiore, HC Media Director of Operations. “With the studio being in a prime downtown location, we wanted the community to be able to see what was happening inside so about 50% of the building is wrapped in windows. We knew we needed to have digital signage that could play to the cars and pedestrians passing by, and we wanted to incorporate colorful moving graphics and video content which is why PixelFLEX™ was an ideal solution.”

Haverhill-BI

“Our design uses this glassy, ground floor space on the busiest corner in town to put the process of inventing and producing new media on display,” added Matthew Juros, Principal Fishbrook Design Studio. “With all the windows, we really wanted to draw the attention inside, instead of digital signage outside. Looking at the options available, we knew that LED video would be incredibly punchy and vibrant, and the FLEXLite NXG worked perfectly in the design.”

With fully front-serviceable video panels, plus seamless right-angle corner capabilities, FLEXLite NXG is one of the highest resolution LED video displays on the market today. Available in 2.6-6.25mm pitch options, plus a 6.25mm full outdoor IP65 version as well, the FLEXLite NXG 500mm x 500mm video tiles are calibrated directly out of the box to ensure perfect color and brightness to help realize the full potential of any LED video design.

“Matthew and the team at Fishbrook Design really did a great job identifying the perfect solution for our new studio,” continued Belfiore. “I initially had the misconception that LED video would be a more costly option, but once we started speaking with PixelFLEX and saw what the FLEXLite NXG could do, we knew this would give us the better ‘bang for our buck’ and the install looks absolutely amazing.”

Now getting started on the install at HC Media Studio 101 with the assistance of MediaLight Inc., the FLEXLite NXG LED video tiles would be mounted on an interior wall 8-feet away from the exterior windows. Additionally, as visitors walk into the main entry of studio, the design team also wanted the FLEXLite NXG to take a 90-degree turn leading into the new studio space.

Juros explained, “The LED video wall is installed 12’ 8” above the finished floor and it rests on a 7-inch base recessed in a shallow alcove so that the surface of the panels are coplaner with the wall itself. The full wall facing the exterior windows measures approximately 10-feet in length, then when you walk in the front door, the video does a 90-degree turn and goes for another 5-feet in length. During the entire project, it really seemed that PixelFLEX™ understood exactly what we were trying to create, and it was a very simple process to install the system.”

As the installation of the LED video was completed, the team next focused on the control and content generation aspects of the design. Wanting to make sure the system was easy to control, the design features a proprietary plug-and-play option, as well as the potential to run content from the convenience of a laptop as well.

“For the driving of the system, we have a proprietary PixelFLEX™ driver installed in the control room rack where we can simply insert a USB drive with whatever content we need to display, or we are also able to run the HDMI from the driver into a laptop and control from there as well,” continued Belfiore. “For the content, we wanted to do a lot of movement and color with contrasting lights and darks and when we put the first piece of content on the screen everyone was extremely impressed. As a Public Access station, we are very excited to be able to bring something of this magnitude to the community and it really has the potential to set a wonderful tone in downtown Haverhill.”

Now complete, the new HC Media Studio 101 is in full production, broadcasting from the corner of Merrimack Street and Main Street in downtown Haverhill. As focal point for the rejuvenated area just off the banks of the Merrimack River, the FLEXLite NXG LED video design is proving that LED video is the ideal solution for truly engaging digital displays.

“Our focus at Fishbrook Design was to create the most dynamic canvas possible for HC Media to generate the content needed, and it’s exciting to watch their inventive and creative content come to life,” concluded Juros. “With LED video, there is almost unlimited flexibility on what you can create and there is simply no other way to solve what it can do for digital communications or graphics.”

An American-based LED manufacturer, PixelFLEX™ offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX™ offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX™ is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX™ LED video walls and video screens, visit pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

 

Design Engineer Patrick Sobers revitalizes the guest experience at the Tuscaloosa River Market with a new FLEXLite NXG 4.8mm LED video display

Nashville, 2/1/2018 – Located on the banks of the Black Warrior River, the Tuscaloosa River Market is an open-air Farmer’s Market and multi-use public facility which hosts weddings, rehearsal dinners, civic gatherings and more. Originally opened in 2012, the market has continued to grow in popularity with multiple events typically scheduled each week throughout the year. Now needing a more high-powered digital display to better inform visitors of the upcoming events, the Tuscaloosa River Market called upon the design team at The ESB Group who created a bright and colorful digital display using FLEXLite NXG LED video from PixelFLEX™.

“The market has been open for approximately five years now, and they had been relying a projector and screen system that was really only effective during the twilight hours,” began Patrick Sobers, The ESB Group Design Engineer. “As a multi-use public facility, the challenge was to retrofit the AV System so that they could have the brightness needed to also support the daytime events. Building on the success we previously had at the Tuscaloosa Amphitheater using PixelFLEX technology, we decided to go with the same product family and installed a 4.8mm FLEXLite NXG LED video system.”

Using front-serviceable video panels, plus seamless right-angle corner capabilities, FLEXLite NXG from PixelFLEX™ is one of the highest resolution LED video displays on the market today. Available in 2.6-6.25mm pitch options, plus a 6.25mm full outdoor IP65 version as well, the FLEXLite NXG 500mm x 500mm video tiles are calibrated directly out of the box to ensure perfect color and brightness to help realize the full potential of any LED video design.

Sobers continued, “After consulting with PixelFLEX about the right technology, we looked at both a 3.9mm and 4.8mm option, but decided the latter would be the best fit for the install. When looking at the physical layout of the space, there are two 30-degree wall flanks on either side of the screen, so we decided to put the biggest wall possible on the flat, center section. For the height consideration, there was a large, iron header bar that we would have to contend with in the ceiling. To gauge the ideal height, we stood in the back of the room and placed it as high as possible, without being obstructed by header bar, which made it about 8-feet from the bottom of LED video screen.”

Ready to now begin the install, the FLEXLITE NXG system would need to be mounted to an interior concrete wall which overlooks the open-air venue. Excited to see the improvement LED video would make in the venue, The ESB Group was able use the existing control room of the old projection system, while also putting some finishing touches on the display as well.

“To hang the LED video wall, we used a Unistrut metal framing system to tie the frame into the concrete wall which was covered with a brick veneer,” added Sobers. “We also worked with another company to finish out the edges of the frame using a perforated metal that looks fantastic. They had an existing rack room with a Crestron DM Switcher, so we feed the stage inputs from there. The finished 4.8mm FLEXLite NXG wall is approximately 11.5-feet by 6.5-feet, and it makes a dramatic improvement to the AV capabilities of the venue.”

As more multi-use facilities continue to explore the possibility of using digital displays to heighten the guest experience, there are particular design aspects that one should always remember. Wanting the display to be a dynamic source of information, Sobers believes that the performance capabilities of LED video make it the ideal solution.

“When looking to create an LED video design for this type of venue, you always need to keep an eye on your audience distance, from the closest sets of eyes all the way the furthest person away,” explained Sobers. “Additionally, since owners will want to run these types of displays in broad daylight, you need the brightness of LED video over projection. At the Tuscaloosa River Market this is imperative as they continually display upcoming events that guests might be interested in attending, and if they can’t see it, they won’t know.”

With the design and install complete, the FLEXLite NXG LED video system has revitalized the digital experience at the Tuscaloosa River Market. Operating daily under the management of the City of Tuscaloosa, the improvements to the AV system had to be a cost-effective solution as well, which is exactly what the LED video system from PixelFLEX™ provided.

“It’s exciting to see LED video becoming so much more affordable for municipalities,” concluded Sobers. “A lot of cities own their own Arena’s and other multi-use facilities, and I feel like LED video is now bringing them the technology at the price point they can afford. It’s easy to show them the obvious performance benefits, but now they can also justify the expenditure as a budget item, and it’s a great tool for them to use.”

An American-based LED manufacturer, PixelFLEX™ offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX™ offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX™ is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX™ LED video walls and video screens, visit PixelFLEX™ at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.