Archive for month: August, 2017
Billboards have been used for centuries to convey information on goods and services to those passing by. One major drawback to printed billboards, however, is that they require continuous replacement and frequent updating. Their one-dimensional format with minimal contrast can actually discourage visual engagement. Fortunately, as is typical in most industries—competition and innovation have generated improvements and driven quality. Today’s billboards use digital displays LED to captivate passersby. With digital communication as the premier tool for transmitting information and directing social interaction, businesses can more effectively promote their brand by using LED display technologies. As LED technology improves, so do opportunities to connect a proven marketing method with a contemporary digital approach.
According to a 2010 study by Arbitron, LED digital signs reach an astounding number of Americans: 70 percent have seen a digital video display in the past month, versus 43 percent on the Internet. In addition, 52 percent of teenagers and adults have viewed a digital display within the past week, and 75 percent of commuters recall seeing a digital billboard within the past month. Another study found that 63% more people noticed LED signs than traditional static advertising signage and billboards. Following a recent digital billboard campaign, the online platform Monster reported that Google searches for relevant keywords spiked by 20 to 25 percent. It makes sense then, in this context, that dynamic LED billboards ensnare the attention of potential buyers, stimulate sales, enhance the company’s image, and increase visibility to the business.
An estimated 71 percent of consumers claim to view and absorb large format advertising messaging. In fact, those who interact with outdoor advertising are 17 percent more likely to engage than those exposed to advertising on their mobile device. Let’s compare these trends to other marketing channels, such as TV and radio. Marketing through these media has become avoidable and in fact seen as a nuisance to consumers. Consumer marketing needs are evolving as buyers become savvier at thwarting advertisers. By 2020, the practice of ad-blocking is forecasted to cost advertisers and publishers between $16 and $35 billion in lost revenue.
Commercial properties are utilizing digital LED display billboards as another means to generate revenue and encourage business traffic. In most cases these properties are in highly trafficked areas, perfect for engaging potential customers. Brands get in front of many more eyes than would be possible with print and gives commercial landlords a second income source. Areas like entertainment and shopping centers in the downtowns of large metro areas are ideal locations and can reach thousands of people each day with effective LED signage.
Although there are various considerations to make when choosing and using LED billboards, it’s still a great investment compared to static print signage. One benefit of LED digital signage is cost savings over their print counterparts because updates on LED happen in real-time. Changing a printed sign requires time, money, and other resources. So, for technology beyond tradition, LED creates ads that enthrall the senses of the viewer. With LED signage, movement and animation attracts the eyes, giving brands a more impressive stance.
PixelFLEX® is an innovative American-based LED manufacturer that offers creative solutions, dependable products, and reliable service for their award-winning LED display technologies and solutions. The FLEXStorm™ is a truly breathtaking LED solution, designed and built with an IP-65 weather rating that withstands adverse weather conditions. This outdoor compatibility and endurance, coalesced with an optimal viewing pitch of 6.67 mm, makes premier outdoor LED displays an option that businesses can trust. The high brightness LED display generates vivid images between 6500-7500 Nits to get your brand noticed instantly.
To learn more about PixelFLEX® and their award-winning LED product FLEXStorm™ and how it is the most efficient way to create any size billboard and outdoor signage visit our product page!
As digital signage becomes more popular as a tool to attract buyers, make announcements, and convey relevant information to the public, more installations are showing up outdoors to capture the attention of commuters, shoppers, and other passersby. Outdoor advertising is projected to be worth almost $51 billion by 2020, and most of this growth is in digital signage. That means digital signage solutions must be durable in the face of extreme temperatures, especially high heat. Fortunately, LEDs fit the bill.
The temperature is 100°F or more for a third of the year in Phoenix, Arizona, with the hottest temperature ever recorded being 122°F. So, if you live in Phoenix, or any other city where temperatures can get this hot, you will need outdoor digital signage able to withstand such sweltering temperatures. Believe it or not, winter sun is even harder on digital signs. The summer’s hazy skies can cut down on UV rays, while the crisp, clear winter sun lets everything through, and can really heat up a display.
Most light systems produce their own heat, forcing you turn the system off and wait for it to cool down before you can clean it, and with gasses or glass tubes, you have to worry about leaks and breaks. Florescent lamps also perform poorly under low temperatures. LEDs, however, are resilient under very high and very low temperatures, do not produce their own heat, have long lifespans, superior brightness, and are efficient and easy to clean.
Because LEDs don’t produce their own heat, you can place LED signage in places where heating from conventional sources would cause problems. The last thing you want to do is place a hot light near flammable objects like textiles, let alone foods you want to keep cool. Since LEDs don’t produce their own heat, they are less likely to be in an environment where they overheat—like being outdoors during the hottest summer days in Phoenix.
LEDs are a great outdoor signage solution because of their heat resistance. Standard electronic components are not well-suited to extreme temperatures unless they are designed from the outset to do so. The average digital display operates best between 32°F and 102°F. But what if you are in International Falls, Minnesota, where the average January day gets no higher than 15°F? Or in Phoenix in the thick of the summer? For LED digital signage systems, these extreme temperatures pose no problems.
An American-based LED manufacturer, PixelFLEX® offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven toward excellence to meet your standards, PixelFLEX® offers a one-of-a-kind design for your tour, event, or installation through our award-winning line of LED video walls and video screens.
Working with architects, designers, engineers, and consultants, PixelFLEX® is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience.
Design Engineer Patrick Sobers and the team at The ESB Group create a new video design on the banks of the Black Warrior River using FLEXTour 6.9mm LED
Nashville, 8/16/2017 – As the largest outdoor theater in Western Alabama with a capacity of 7,470 patrons, the Tuscaloosa Amphitheater is a premier location for arts and entertainment along the banks of the Black Warrior River. Originally constructed in 2010, the amphitheater recently underwent a renovation of their video displays to better overcome the challenges associated with an outdoor venue. Needing a brighter and more powerful solution, the technical team worked with The ESB Group to install a modular and completely outdoor-rated video system using FLEXTour 6.9mm LED from Nashville-based PixelFLEX.
“This was the first time that we have worked with the Tuscaloosa Amphitheater as they were wanting to replace their existing projectors,” began Patrick Sobers, The ESB Group Design Engineer. “During the summer in Alabama, it often doesn’t get dark until about 8:30 or 9pm so the projection system wasn’t able to perform that well, and they couldn’t show content or provide video support during the daylight hours. This was a big factor in their decision to look at LED video technology, and with the FLEXTour system they can easily provide that support during the middle of the day in full sunshine.”
FLEXTour from PixelFLEX is a robust, high-definition and curve-able LED video display designed specifically for the high demands of live entertainment production. With its unique rigging capabilities that allow for traditional and off-set configurations, each 500mmx1000mm tile is fully front-serviceable and its integrated climbing ladder allows for quick access to displays flown high overhead. Built with the highest standard in components including the new NovaStar A8s receiving card, FLEXTour is completely flicker-free making it one of the premier LED video design solutions available today.
Sobers continued, “I’ve personally known the leadership team at PixelFLEX for a while now, and during the bid process we were actually working with them on another project so we knew they would be our technology partner on this one too. We like how their technology has a great reputation in the touring market and as artists come through at the Tuscaloosa Amphitheater, their technical teams will be comfortable seeing FLEXTour on the rider.”
Getting started on the design, Sobers and the team at The ESB Group wanted to not only meet the expectations outlined by the amphitheater staff, but they also wanted to offer a deeper layer of creativity. Knowing the venue would have multiple design needs for the outdoor LED video system, it was the expansive design options of the FLEXTour that made the project complete.
“The design specs we were given for the project had a maximum of 7.9mm as the largest acceptable pixel pitch, so we started speaking with PixelFLEX about what they might have to best fit the design,” added Sobers. “When they came back and showed us the FLEXTour 6.9mm we really liked its modular flexibility, the curve-ability of the LED video tiles and the fact that it was completely IP-65 rated. With its design innovations, the venue wouldn’t have to think of this as the installation of two separate LED video walls, but instead a creative solution to deploy the ideal LED video design needed for any outdoor event.”
With the LED video solution in place, it was time to complete the installation at the Tuscaloosa Amphitheater. Using the existing house steel structure fly bays, the amphitheater also purchased a complete rigging system from Stagemaker to accompany their new LED walls. Using the new rigging, the team was able to easily integrate the FLEXTour LED tiles into the production design, while also giving them the option to be reconfigured and flown onstage, or anywhere else needed.
“For the initial design, we installed the FLEXTour system as two 16×9 rectangular walls hanging house left and right beside the mainstage,” explained Sobers. “We used 30 tiles per wall, rigged on truss and motors, and the system is set up like a touring rig where they can reconfigure as needed and even take it offsite for another event if they wish. They really like the ability to think outside the box as to how they want to deploy the LED video design, and they love the expandability and creativity of the FLEXTour system.”
Now in the midst of a busy production schedule, the technical team at the Tuscaloosa Amphitheater is able to create a myriad of LED environments for the outdoor live events. Needing a solution that offered both design creativity and technical functionality, Sobers is confident the FLEXTour LED video from PixelFLEX will stand the test of time.
“With their busy production schedule, the technicians at the amphitheater actually take down the LED video after each show, but they can have it all back up and running within an hour and a half,” concluded Sobers. “It’s really a fantastic system and when you add together all of the design characteristics, FLEXTour really starts to set itself apart. With its curving ability, ease of rigging, plus the full outdoor IP65-rated aspects with the IP65 PowerCon True1 connectors and IP65 CAT5 connectors, FLEXTour is by far the most advanced outdoor LED video technology available today.”
An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.
Nashville-based LED video manufacturer introduces a high-performance LED system designed specifically for the concert and live event touring market
Nashville, Aug. 14th, 2017 – Award-winning LED video manufacturer PixelFLEX is pleased to announce the introduction of FLEXTour, a new robust, high-definition and curve-able LED video display designed specifically for the high demands of production touring. With its unique rigging capabilities and fully modular construction, FLEXTour is front or rear-serviceable and employs an integrated climbing ladder for enhanced accessibility. FLEXTour has the highest standard in components from NovaStar and Macroblock. The new NovaStar A8s receiving card and Macroblock premium drivers deliver stunning image fidelity, grayscale and flicker-free performance, making it the premier rental staging LED video solution available today.
“As LED video continues to be highly integrated into live event and concert touring production designs, we are excited to be introducing FLEXTour which addresses the high demands presented by life on the road,” said Monty Rains, PixelFLEX President. “Understanding the performance capabilities sought after by touring and event designers, we have implemented this high-end solution for their creative video designs.”
Using the NovaStar A8s capabilities for high refresh and bit rate, FLEXTour is ideal for both television and low light scenarios. With its one-click functionality, FLEXTour also allows you to restore your tiles to factory settings, or use quick map mode to easily get your display up and running. Additionally, Clearview technology increases the detail level of your video and image playback, providing a much more crisp and clear LED video display.
David Venus, Director of Marketing adds, “At PixelFLEX, many of our team members have toured with some of the biggest musical artists today, so we also understand the need to design an LED video system with the right technical functionality. The combination of the right software and hardware custom-designed for the event world enhances the artistry possibilities as well as ease of use; that’s why we’re so excited about the FLEXTour LED video design.”
With quick-seat, interlocking hardware to ensure perfect alignment, FLEXTour tiles can be built in traditional or offset configurations, and each cabinet allows for 15 degrees convex and concave curving for additional creativity. FLEXTour also features a dual-purpose header and footer system, while the optional ground support system can quickly deploy any scale LED wall. The completely modular twist-lock connection allows for rapid change of data and power enclosures, and the LED corners are protected by an integrated cover that rotates in and out of place on all four corners for transit and staging. FLEXTour is available in a variety of indoor and full outdoor configurations starting at 2.8mm.
LED walls and screens are a fantastic way to create drama and add excitement, and they can be creatively incorporated into any event or occasion. Designing fun and exciting interactions with attendees is the best way to make an event unforgettable. An LED wall connects with guests and visually captivates audiences, all the while getting your brand noticed and message delivered. Having a dynamic LED wall gains the attention of visitors and helps motivate social interaction and brand awareness. LED walls enhance your company image while increasing visibility to your business. Budget restraints may deter companies from purchasing a LED video wall, but purchasing is not the only option when it comes to customizable LED applications. LED walls can be rented and configured with custom options tailored to the user’s needs.
When choosing an LED wall or screen rental for an event, it is critical to understand the available options and configurations in order to create the most enthralling environment possible. Unfortunately, researching LED options can be at first overwhelming. Industry jargon can be hard to wade through, but understanding the different aspects of display technologies will ultimately help make the best decision for the event and space.
There are three main components to consider: screen size, pixel pitch, and screen structure.
Screen size is one of the most important features when selecting the right LED wall because inappropriate size can hinder the audience’s interaction. There is a vast array of sizes to choose from for many different locations and crowd size. There is no magic formula, but first consider the size of the audience, total size of the location, and what will be displayed on the screen. A good rule is with 500 viewers or more, chose a screen of at least a 17 feet wide for optimal visual influence.
Pixel pitch is another important property and is defined as the distance in millimeters between two pixels on an LED board. Pixel pitch directly correlates the display resolution and optimal viewing distance. A lower pixel pitch means more pixels are used to make up the image, thus improving the resolution and optimal viewing distance. The lower the pixel pitch, the closer a viewer can stand to your display and still have a great resolution. Pixel pitch is important in determining the minimum required viewing distance for a clear image. The higher the pitch, the farther the required viewing distance.
LED screens are only as effective as the structures that support them. Screen structures can either be mobile or modular. Mobile screens are prebuilt and attached to a vehicle or other means of transportation. Mobile units are more cost effective and quicker to activate but may be limited by space constraints. When opting for mobile structures, ensure the venue has adequate space to navigate and place the screen. Modular units come in small LED tiles that are built out using trussing. Modular walls are popular with custom shapes and indoor events since they are built out on-site and can be fully customized to the available space.
PixelFLEX is the one stop shop for all things Live Production: audio, video, lighting, and LED rental. Partnering with this experienced multimedia firm allows for amazing service and guidance throughout the entire rental process. A great partner will listen to the user’s needs and understand their goals. PixelFLEX is a privately-owned, leading supplier of the most up-to-date audio, video, and lighting technologies today. With over 85 years of industry experience, their team of dedicated professionals knows how to pair the right technology with any vision.
To bring creativity, excitement, and motivate social interaction at your next event visit our rentals page today!