LED technology has drastically evolved from the first dimly lit, red diode invented in 1962 by General Electric. From space exploration to gigantic stadium screens, LED systems are now used in many industries for their efficiency and brightness. Video walls and other digital signage solutions have long been a way to create a visually captivating experience to enthrall viewers and attract attention. Seamless video integration across multiple screens adds an additional wow factor that produces an eye-catching display. Older technologies like LCD and Plasma displays are becoming obsolete due to the intrinsic properties of LEDs like brightness, efficiency, maintainability, and sustainability. LEDs save on costs via easier maintenance and lower energy demands, which can make a huge impact on ROI for the consumer.

The LED display market has seen strong growth as the technology becomes better integrated and continues to improve. Since LEDs draw much lower power, components like ballasts and power supplies are less likely to malfunction from heat and other inefficiencies that higher power products produce. Maintenance costs decrease since these hard to reach components last longer and fail less. Most large video walls require boom lifts and other equipment in order to change faulty components and the cost of renting the equipment is significantly more than the cost of the replacement.

Advantages of LED displays offer excellent brightness, fast response time, wider viewing angles, and a higher degree of reliability than traditional LCDs. As LED technology improves, products are being invented that can be viewed from up close, eliminating what was a huge advantage for LCDs. With LED displays of 1.25 mm pixel pitch or smaller coming on the market at an ever-increasing rate, some industry experts are predicting the demise of LCD screens as a component of large video displays.  In the past, this quality reduction at close proximities has hindered LED applications. While LCD displays had long held an advantage over LED in terms of their interactive capability, that difference is quickly waning. LED touch displays are expected to appear on the market in the third quarter of 2017 with many other technological advancements forecasted.

The main advantage of LED displays over LCDs is the fact that there is no bezel, which allows for a completely seamless image. Another key advantage over LCDs is LEDs’ ability to be constructed in irregular shapes, as they allow for the creation of unique displays that can be a centerpiece of any venue. That flexibility makes them the perfect fit for environments such as retail stores, corporate lobbies and other high-end settings. The fundamental brightness of LED displays opens the door for video walls to be deployed in areas not previously possible, such as in store windows or other areas where light pollution may be a problem. LED-based displays are inherently brighter and more visible than LCD displays, and thus, much more visible and captivating across a myriad of applications ranging from low light to bright sunlight environments.

As with any evolving technology, ease of serviceability and sustainability go a long way in determining the degree to which video walls and LED displays are accepted over the long term. The American-based LED manufacturer, PixelFLEX ® offers clever solutions, reliable products, and faithful service for their industry-leading LED display technologies. PixelFLEX® offers a one-of-a-kind design for any LED installation through their award-winning line of LED video walls and video screens. PixelFLEX ® works alongside the industries best architects, designers, engineers and consultants, to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience.

Due to its intrinsic properties, LED technology has greatly evolved and is currently the premier choice for any type of digital signage solution. To learn more about PixelFLEX’s ® award winning LED solutions, visit http://www.pixelflexled.com/products/.

PixelFLEX LED has taken complicated process of choosing the correct screen for your event or space and broken it down to just six easy clicks. By Just knowing providing your environment (indoor or outdoor), purpose, distance viewers will be, and which side it can be serviced, we can provide you with the EXACT model that is right for you and also provide you a quote to get your process started. To find out for yourself, check out the video to see just how quick and easy learning which screen is right for you, and then click on our Product Selection Tool to get started!



Digital signage is an effective solution for attracting eyeballs, displaying creative content, and broadcasting information. In the past, LED displays were mainly used for outdoor applications such as billboards, while their LCD counterparts dominated the indoor market. But recent advances in LED technology has allowed these screens to make considerable inroads into the indoor territories that LCD’s once monopolized. In fact, Transparency Market Research expects the booming LED display market is expected to reach $12.5 billion by 2020, up from $4.8 billion in 2013, for a compound annual growth rate of 14.7 percent. When deciding between LED and LCD displays, consumers looking to deploy LED digital signage either indoors or out should keep the following key considerations in mind when making an investment:


While LED displays have a higher initial cost than those of the LCD variety, their energy efficiency gives them a lower overall operating cost in the long run. Not only do LED displays use less power, they last longer and require fewer maintenance interventions, reducing associated replacement and service costs.


The mission of digital signage deployment is to attract and hold people’s attention. LED displays have a high brightness aspect that encourages engagement, and gives creators the ability to develop exciting content that will retain interest. And because LED displays offer a wider viewing angle than LCD’s, they are able to capture a larger audience.


While LED displays are very durable, they may need to be serviced at some point within their useful lifespan. Because most rely on a modular design, repairs typically only require replacing one of the defective modules, and not the entire unit. In this instance, the screen may also have to be recalibrated to ensure uniform color and brightness.


It is important to consider the availability of a network connection when choosing a digital communication solution. A network connection will allow for the easy distribution of content to all displays linked to the network. Users will be able to remotely control their system from an internet connection, placing real-time access and content updates right at their fingertips. This can prove powerful for deploying LED displays across far flung locations, while still maintaining consistency and quality of messaging.

LED displays are poised to continue expanding across sectors, providing captivating communication in both outdoor and indoor spaces. PixelFLEX ® is a leading provider of custom LED solutions offering top-tier customer support throughout the entire experience. To learn more about the advantages of LED, visit our LED University!

Technical Director Matthew Goalen uses FLEXLite Plus 3.9mm LED tiles to create a unique, top-hang video experience inside The Bomb Factory in Dallas, Texas

Nashville, 7/11/2017 – As a full-service, live event design and production provider, Goalen Group has produced projects all over the world for a broad spectrum of Fortune 500 clients. At a recent supplier awards ceremony held by one of the world’s largest aerospace manufacturers, the design firm was asked to create an exciting production design inside the newly renovated The Bomb Factory in Dallas, Texas. Being given the opportunity to produce in a state-of-the-art music venue, Goalen Group wanted to push their design to a higher place, so they created a truly unique overhead LED video design with FLEXLite Plus 3.9mm LED video from PixelFLEX.

“We specialize in the creative production of corporate events and have been a long-time supplier for this client at their annual senior leadership meetings and supplier awards ceremony,” began Matthew Goalen, Vice President and Technical Director, Goalen Group. “When we found out that the supplier awards this year would be held at The Bomb Factory, we were very excited to be headed to a fantastic music venue that would give us expanded technical and rigging abilities. With the expanded rigging capabilities, we then decided to turn the design on its head a bit and create a unique, overhead LED video experience using 3.9mm FLEXLite Plus.”

FLEXLite Plus from PixelFLEX is one of the highest resolution curve-able LED displays on the market and is capable of a 15-degree curve in any direction. With its bright, dense display and high refresh rate, FLEXLite Plus photographs and videos extremely well and its tiles are calibrated directly out of the box to decrease failure, and ensure the perfect color and brightness of any LED video design.

“In the past when designing corporate productions, projection was the way to go, but as the LED video technology has evolved in reliability, resolution and cost, it has become much more beneficial,” added Goalen. “Understanding that LED technology is only going to continue to evolve for the better, we are really starting to think outside the box to see how we can push our designs even further. Since we had the technical ability to make this design more of a ‘rock-and-roll’ environment we really wanted to give the producers a truly memorable event.”

Getting started on the LED video design, the team at Goalen Group began with the content that would be used during the annual awards ceremony. With the idea of giving each award recipient their own visual theme, the in-house content development was driven by the technical layout so that all the design elements worked as one.

“A lot of what we do is also about building the video content as well to fully encompass the design we are creating,” explained Goalen. “We knew that putting the LED tiles above the house wouldn’t work unless we had the right content, and at corporate events you have to balance going too far in the production design. We decided to connect each supplier’s award to a series of high res video imagery narratives that would produce a theme specific for each supplier throughout the night, and it was amazing to see everyone connecting with the LED video in an immersive production environment.”

With the content creation now complete, it was time for the load-in at The Bomb Factory, a 50,000-square foot venue located in the heart of the historic Deep Ellum district in Dallas, Texas. Given only a day and half to complete the load-in before rehearsals began, Goalen needed the production design to come together quickly and easily even though they were creating a completely custom LED video experience.

“Having never assembled this type of top-hang LED video design before, we really were reliant upon the crew from PixelFLEX, who were amazing,” stated Goalen. “The biggest challenge was finding a way to connect the panels to the 400-feet of truss in a timely manner so that we could stay on schedule during load-in. Jon Chavez at PixelFLEX came up with a great rigging solution that allowed us to finish way ahead of schedule on the first day, which then gave us the time to complete the minor tweaks we had actually planned for the following day.”

Now ready for the show to begin, Goalen and the team were eager to showcase the design to everyone in attendance. Knowing that this would be an event like none before, they were careful to unveil the power of the LED video design at precisely the right moment so that its full impact could be enjoyed throughout the night.

“We didn’t want to blow the room out with video so we broke the design up into a series of 2 panel x 2 panel rectangular modules suspended over the house where the content would flow through the space in between each module,” concluded Goalen. “When guests first arrived, we had all the tiles in black and then once the ceiling started to come alive, their faces were in awe of what they were experiencing. You could tell that everyone was really engaged with the production environment which made this a very memorable celebration.”

An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

Digital signage is an incredible tool for broadcasting content, message dissemination, and advertising. It has applications in virtually every market and sector, from academia to retail to places of worship, both indoor and out. Today’s cutting-edge flat or curved displays add a touch of modernity and aesthetic beauty to any space. However, digital signage technology evolves quickly, and can seem confusing to the uninitiated. To get the most out of their digital display investment, it is advisable that consumers learn some key terminology which can empower them to make a more informed purchasing decision.

I don’t think there is a need for the LCD Display Mention. Unless we discount it by saying it has color calibration issues and Burn in. Led does not have burn in. Maybe we say today we will focus on LED Digital signage.
● LCD Display: A flat-panel display using liquid crystals via a backlight or reflector to produce images.
● LED Display: A display solution utilizing light-emitting diodes as pixels for a video display.
● LED: A light-emitting diode (LED) made up of a two-lead semiconductor which emits light when activated, offering lower energy consumption, longer life, and availability in sizes smaller than traditional light sources.
● Video Wall: A video wall employing multiple displays, tiled or overlapped, to form what appears to be one large screen.
● Pixel: A physical point in a raster image; the smallest controllable element of a picture represented on a display.
● LED Density: Indicates the quantity of LEDs per display or square meter, with greater density translating to higher brightness and higher resolution.
● Pixel Pitch: The distance between pixels center to center on a display screen, usually reserved for LED display technology.
● Fine Pixel Pitch: LED displays with a minimum amount of space between pixels, usually 2.5mm or less; narrow pixel pitches yield clearer displays when viewed up close.

When it comes to LEDs, there is more that consumers should understand as part of their research. LEDs do not use filaments, making them highly efficient as nearly all of the electricity is converted to light rather than heat. This efficiency also displays itself in maintenance costs. Filaments and light engines in standard lights burn out as a result of this heat. The frequent replacement of these parts is costly. LEDs require less time and money to maintain. However, LED displays do require a module replacement every few years, depending on usage.LED diodes naturally lose about 20% of their initial brightness after the first 2,000 hours of use (or 3 months), and that brightness will slowly degrade until it dies at about 100,000 hours (or 11 years). Thus, it is important to note that the manufacturer’s claimed display brightness will drop about 20% after 2 to 3 months of operation.

Buyers should also ask the following questions when shopping for digital displays:

1.) How does the unit stay cool?
2.) Where is the device’s service access point? How is it serviced?
3.) Is the display good for both indoor and outdoor use? Only indoor? Only outdoor?
4.) Who manufactures the driver and switch integrated circuits (ICs)?
5.) Do all pixels come from the same bin?
6.) Is the fill factor of the screen (how much of the screen is covered by light-emitting pixels) at least 40%?What % is the fill factor of the screen?

Digital signage can be of great advantage, but only if the solution meets an organization’s unique needs. Through education and asking the right questions, consumers can ensure their satisfaction with their display, and PixelFLEX®, your partner in digital signage, is pleased to clarify these concepts. Put your new LED knowledge to use and check out the PixelFLEX products page!